The global pasta sauce market was valued at USD 21.1 billion in 2022 and is projected to expand at a CAGR of 4.5% from 2023 to 2030. The rising demand for convenience food is expected to drive the market growth over the forecast period. Pasta sauces are becoming increasingly popular across the globe, as consumers prefer ready-made sauces to home-cooked sauces. Additionally, the high demand for organic pasta sauces is expected to further fuel the market growth in the coming years.

The growing trend of eating Italian cuisine dishes is expected to drive the demand for pasta sauces. Furthermore, rising disposable incomes and changing eating habits of consumers are augmenting the market growth. The growing customer base for vegan and vegetarian pastas is further propelling the demand for the market. Companies are introducing vegan and vegetarian pasta sauces that are free from animal products and artificial ingredients to cater to the growing demand from the vegan population. For instance, in February 2021, Barilla launched a vegan tomato and basil sauce made with tomatoes, basil, garlic, and oregano and fortified with calcium, iron, and vitamin E.

The rising demand for pasta sauces in supermarkets and hypermarkets is expected to drive the market growth. Additionally, the availability of different types of pasta sauces, such as tomato-based, pesto-based, and cream-based sauces, has further increased the customer base. Furthermore, changes in the packaging of these products, such as the introduction of resealable caps, are expected to increase the shelf life of these products, thereby driving the market.

The increasing demand for new flavors and varieties of pasta sauces is expected to support the growth of the market. Companies are introducing new flavors to attract customers. For instance, in August 2021, Prego launched a new range of sauces known as ‘Rushing River’, with flavors such as Fire-Roasted Tomato, Mushroom & Onion, and Roasted Garlic & Herb. Furthermore, the increasing demand for convenience food is expected to support the market growth in the coming years. The introduction of ready-to-eat pasta sauces is expected to further fuel the market growth.

The tomato pasta sauce segment led the market and accounted for a share of around 28.9% in 2022. The rising popularity of Italian cuisine, increasing demand for convenience food, and the availability of a wide variety of flavors are the key factors contributing to the growth of the market. According to an article published by the International Journal of Advanced Research, in March 2021, the majority of consumers prefer tomato pasta sauce on the basis of flavor and texture. Furthermore, increasing preference for pasta sauces with low amounts of sugar and salt content, and natural ingredients are creating a high demand for tomato pasta sauces in the market.

The pesto pasta sauce segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. Growing popularity of Italian cuisine, rising preference for healthy and organic pasta sauces, and the availability of various new flavors of pasta sauces are some of the key factors driving the pesto pasta sauce market growth revenue. According to an article published by Food and Wine, in April 2021, pesto is one of the most popular Italian pasta sauces. In addition, increasing demand for vegan and vegetarian-based pasta sauces is also driving the growth of the pesto pasta sauce market.

The supermarkets and hypermarkets segment held the largest market share in 2022 with a share of over 62.2%. The growth of the segment is mainly attributed to the availability of a wide variety of pasta sauce products at these stores. Consumers prefer to buy pasta sauce from supermarkets & hypermarkets as these stores provide a wide range of options and discounts, which makes the purchase of pasta sauce products more convenient. Moreover, supermarkets & hypermarkets also provide customers with the convenience to compare the price of different brands and select the one that suits their budget the best.

The online segment is anticipated to expand at the highest CAGR of 12.3% over the forecast period. The growth of the online segment is attributed to the increasing popularity of online grocery stores and food delivery services. Companies such as Amazon, Walmart, and Target have launched their online stores for grocery delivery, which have further fuelled the growth of the online segment. In addition, many local grocery stores have also started offering online shopping and delivery services, which is expected to further propel the growth of the segment during the forecast period.

The tomato-based segment accounted for the highest revenue share of 67.2% in the year 2021. The high consumption of tomato-based sauces is due to the availability of ingredients in the local markets, cost-effectiveness, and the ease of preparation. Also, the availability of a variety of options such as spicy, hot, and mild flavors has increased the demand for tomato-based sauces. The versatility of these sauces to be used in different dishes such as pizza, pastas, and lasagnas is a major driver of the tomato-based segment.

The herbal-based segment is estimated to expand at the highest CAGR of 8.2% during the forecast period. The rise in health awareness among consumers has resulted in the growing demand for herbal-based sauces. Also, the increasing demand for organic sauces is driving the herbal-based segment. For instance, in April 2021, the Italian brand, Bontà Naturali, launched a new range of vegan, gluten-free, and preservative-free organic sauces. This product launch is expected to drive the demand for herbal-based sauces.

Europe dominated the market and accounted for the largest revenue share of over 44.4% in 2022. This can be attributed to the increasing preference for convenience and healthier food products among consumers. Moreover, the presence of several prominent players in the region is expected to drive the growth of the pasta sauce market in Europe. For instance, in April 2021, the Italian food manufacturer, Barilla, launched a line of organic pasta sauces in Europe.

North America is expected to witness the second-highest growth in the coming years. This can be attributed to the presence of a large number of health-conscious consumers in the region. Moreover, the increasing trend of veganism is expected to further drive the growth of the market. For instance, in May 2021, B&G Foods launched a vegan pasta sauce, Vegenaise Grapeseed Mayo, in the U.S.

In this part of the pasta sauce products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pasta sauce products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a pasta sauce products business comes from sales of products such as canned pasta sauces, bottled pasta sauces, and dry seasoning mixes, as well as sales of other related products such as pasta, olive oil, and herbs. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising and the sale of merchandise.

Projecting Expenses
In this section, all the regular expenses related to keeping the pasta sauce products business running will be described. The list of operating expenses includes manufacturing costs, purchasing and packaging materials, wages, shipping and transportation, advertising, utilities, and others.

Some of the key companies operating in the pasta sauce market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Barilla launched a vegan pasta sauce range in the US.

– In August 2022, Prego launched a range of low-sodium pasta sauces in the US.

– In October 2022, Ragu launched a range of gluten-free pasta sauces in the US.

Some of the prominent players in the pasta sauce market include:

– Barilla Group
– Prego (Campbell Soup Company)
– Ragu (Mizkan Group)
– Hunt’s (Conagra Brands, Inc.)
– Newman’s Own (Newman’s Own, Inc.)
– Classico (Kraft Heinz Company)
– Bertolli (Mizkan Group)
– Del Monte Foods, Inc.
– Buitoni (Nestlé S.A.)
– Victoria Fine Foods

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pasta sauce products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tomato-based Sauces
– Pesto Sauces
– Alfredo Sauces
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is driving the growth of the pasta sauce products market?
[A]: The growing demand for convenience and packaged food products, the growing emphasis on health and wellness, and the increasing demand from emerging countries are some of the key factors driving the growth of the pasta sauce products market. Additionally, the growing demand for organic and natural ingredients, the increasing popularity of vegan and vegetarian diets, and the growth of the e-commerce and online retail market has further contributed to the growth of the pasta sauce products market.

[Q]: What challenges are faced by manufacturers in the pasta sauce products market?
[A]: Manufacturers in the pasta sauce products market are faced with challenges such as the high cost of raw materials, intense competition, and the variations in consumer preferences. For instance, consumers are increasingly demanding natural and organic ingredients, gluten-free pasta sauces, and vegan and vegetarian options. These challenges are expected to hamper the growth of the market.

[Q]: Who are the key players in the pasta sauce products market?
[A]: Some of the key players in the pasta sauce products market include Unilever Group, General Mills, Inc., Nestle S.A., Conagra Brands, Inc., and Barilla G & R Fratelli S.p.A.

[Q]: What is the potential of product innovation in the pasta sauce products market?
[A]: Product innovation is expected to be a key driver of growth in the pasta sauce products market. Manufacturers are focusing on introducing innovative flavors, packaging, and ingredients to attract consumers and gain market share. They are also introducing organic and vegan pasta sauces and gluten-free options to cater to the growing demand for healthy and natural products.