The global pea flakes products market was valued at USD 1.8 billion in 2022 and is estimated to witness a CAGR of 4.8% from 2023 to 2030. Pea flakes are becoming increasingly popular as a health food product due to the growing health consciousness among consumers. Pea flakes are a good source of dietary fiber and protein and are considered an ideal plant-based alternative for vegetarians and vegans. Moreover, the product is gluten-free and is an ideal substitute for cereals and grains for people suffering from gluten intolerance.

The product is gaining traction among the health-conscious population, which is driving the demand for the market. Moreover, pea flakes are widely used in various food products such as ready-to-eat meals, protein bars, functional foods, and bakery items. Furthermore, the product is used for production of vegan and vegetarian sausages, burgers, and other products. The product is also used in baby food and pet food, owing to its high nutritional content.

Additionally, the rising demand for convenience food is also driving the demand for pea flakes products. Consumers are increasingly opting for convenient and ready-to-eat food products, due to their hectic lifestyles. Pea flakes are used as a base ingredient in various ready-to-eat food products, such as ready-to-eat meals, snacks, and breakfast cereals.

Furthermore, the increasing demand for organic pea flakes products is also driving the market. Consumers are increasingly opting for organic products due to the rising health consciousness and environmental concerns. Organic pea flakes are gaining popularity due to their superior nutritional content and sustainability.

Moreover, the growing demand for plant-based meat substitutes is also driving the market. Pea flakes are used as an ingredient in the production of plant-based meat products, such as burgers, sausages, and nuggets. Furthermore, key players in the market are introducing innovative products, such as vegan sausages, burgers, and nuggets, to cater to the increasing demand for plant-based meat products.

The pea flakes segment led the market and accounted for a share of around 51.4% in 2022. Pea flakes are a high-protein, vegan-friendly ingredient which is used in a variety of food products, such as in soups, smoothies, dips, and spreads. The increasing demand for plant-based proteins is driving the demand for pea flakes. According to an article published by the American Pea Protein Association, in April 2020, the global demand for plant-based proteins is projected to increase by 8.4% annually over the next five years.

Furthermore, the rise in consumer awareness regarding the health benefits of pea-based diets is also driving the pea flakes market growth. According to an article published by the International Food Information Council Foundation, in June 2019, nearly two-thirds of global consumers say they are trying to include more plant-based proteins into their diets. In addition, the increasing demand for ready-to-eat food products, such as instant noodles and breakfast cereals, is also driving the demand for pea flakes.

The supermarkets and hypermarkets segment dominate the pea flakes products market. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase grocery and food products. The supermarkets and hypermarkets provide a wide selection of pea flakes products and assist customers in making rapid purchasing decisions for the required product.

The online segment is anticipated to expand at the highest CAGR of 11.5% over the forecast period. E-commerce development in the food industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2021, Nature’s Garden launched an online store for its pea flakes products. The online store offers a variety of pea flakes products, from breakfast cereals to snacks, and provides customers with the convenience of shopping from the comfort of their homes. Additionally, the online store offers discounts and promotional offers to attract more customers.

The organic segment is expected to be the fastest-growing segment, expanding at a CAGR of 8.7% during the forecast period. The growing awareness regarding the health benefits of organic products is driving the demand for organic products. Furthermore, the increasing demand for organic products is also fueled by the rise in the number of health-conscious customers who are willing to pay a premium for organic products.

The conventional segment held the largest market share in the year 2022. The high demand for conventional products is attributed to the lower price of conventional products as compared to organic products. Moreover, the availability of conventional products in local markets is fuelling the growth of the segment. Furthermore, the higher shelf life of conventional products is another factor supporting the growth of the segment.

Europe dominated the market and accounted for the largest revenue share of over 40.2% in 2022. The region’s dominance is primarily attributed to the increasing demand for convenience foods and health-conscious lifestyles of consumers. Additionally, the presence of key players, such as PepsiCo, Nestle, and Kellogg, in the region is further expected to drive the growth of the market. For instance, in August 2021, PepsiCo launched a new range of pea-based snacks, called ‘PepsiCo Pea Snax’, in Europe.

North America is expected to witness the second-fastest growth in the coming years. Increasing demand for organic and natural products is driving the growth of this region. The region is home to prominent players, such as PepsiCo, Danone, and General Mills, which are actively introducing new products to expand their product portfolio. For instance, in October 2021, General Mills launched its new range of organic pea flakes products in the U.S.

In this part of the pea flakes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pea flakes products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a pea flakes products business comes from the sales of pea flakes products. This includes sales of ready-to-eat pea flakes, ready-to-cook pea flakes, and pea flakes-based products such as pea flakes cookies and pea flakes cereal. Other potential sources of revenue include sales of merchandising, catering services, and private label products.

Projecting Expenses

In this section, all the regular expenses related to keeping the pea flakes products business running will be described. The list of operating expenses includes cost of goods sold, wages, utilities, insurance policies, advertising, and others. Additionally, you will need to factor in the cost of packaging and shipping materials, as well as the cost of any ingredients used in creating the products.

Some of the key companies operating in the pea flakes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, The Kraft Heinz Company launched a range of pea flake products under its Nature’s Earthly Choice brand.

– In August 2022, Kellogg Company launched a range of pea flakes under its Morningstar Farms brand.

– In October 2022, General Mills launched a range of pea flakes under its Cascadian Farm brand.

Some of the prominent players in the pea flakes market include:

– The Kraft Heinz Company
– Kellogg Company
– General Mills
– Quaker Oats Company
– Nestle SA
– Hain Celestial Group
– ConAgra Foods, Inc.
– Tyson Foods, Inc.
– McCain Foods Limited
– Cargill, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pea flakes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Frozen Pea Flakes
– Dried Pea Flakes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Primary Drivers of the Pea Flakes Market?
[A]: The increasing demand for healthy and nutritious food, especially among the health-conscious consumers, is expected to drive the pea flakes market. Additionally, the growing demand from food and beverages manufacturers for the use of natural ingredients in the production of various products is likely to have a positive impact on the growth of the pea flakes market.

[Q]: Who are the Major Players in the Pea Flakes Market?
[A]: Key players operating in the pea flakes market include ADM, AGT Foods, Batory Foods, Inc., Cargill, Inc., Glanbia plc, Grain Millers, Inc., Ingredion Incorporated, Manildra Group, Roquette Freres, Sotexpro, Sunopta, and Tate & Lyle.

[Q]: What are the Opportunities for New Entrants in the Pea Flakes Market?
[A]: Growing concerns over the health benefits of pea flakes, coupled with the increasing demand for healthy snacks, are expected to create a lucrative opportunity for new entrants in the pea flakes market. Additionally, a rise in the popularity of veganism and other dietary restrictions is expected to create a favorable environment for new participants.

[Q]: What are the Potential Applications of Pea Flakes?
[A]: Pea flakes are widely used in various applications, such as snacks, breakfast cereals, baked goods, soups, and sauces. Additionally, it is also used in vegan and vegetarian products, such as burgers, sausages, and tofu.

[Q]: What Region is Expected to Witness the Fastest Growth in the Pea Flakes Market?
[A]: Asia Pacific is expected to witness the fastest growth in the pea flakes market during the forecast period, owing to the increasing demand for healthy and nutritious food, coupled with the rising health awareness among consumers. Additionally, the increasing consumption of convenience foods in the region is expected to drive the growth of the market.