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Personal Care Shower And Bath Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global personal care shower and bath products market was valued at USD 116.5 billion in 2022 and is projected to grow at a CAGR of 7.5% from 2023 to 2030. The increasing demand for hygiene and cleanliness is propelling the growth of the market. In addition, the increasing number of innovative brand launches to cater to the growing product demand from customers is expected to further support the growth of the market.
The personal care shower and bath products market is segmented into shower and bath, body wash, body scrub, body wash gel, body scrub gel, soap, soap gel, shampoo, shampoo gel, conditioner, conditioner gel, and deodorant. The shower and bath segment is the largest segment and is expected to grow at a higher rate than the other segments. The body wash, body scrub, body wash gel, soap, soap gel, and deodorant segments are expected to grow at a higher rate than the other segments.
The Asia-Pacific region is expected to be the fastest-growing region in the global personal care shower and bath products market. The growth in the Asia-Pacific region is attributed to the increasing demand for hygiene and cleanliness, as well as the increasing number of innovative brand launches to cater to the growing product demand from customers. The North America region is also expected to grow at a high rate, due to the increasing demand for personal care products among the aging population.
The report provides a comprehensive analysis of the market, including the market size, market share, and market trends. The report also provides a competitive landscape and a detailed analysis of the key players in the market.
Product Insights
The personal care shower and bath products market is estimated to be worth USD XX million by 2022, growing at a CAGR of XX% over the forecast period. The market is expected to be driven by the increasing demand for eco-friendly and healthy personal care products. The increasing awareness about the importance of taking care of one’s health and hygiene is expected to drive the demand for personal care shower and bath products.
The personal care shower and bath products market is dominated by the personal care soap segment, which accounted for a share of around XX% in 2022. The personal care shampoo segment is expected to grow at a higher CAGR of XX% over the forecast period. The personal care toothpaste segment is expected to grow at a higher CAGR of XX% over the forecast period.
Distribution Channel Insights
The personal care shower and bath products market is expected to grow at a CAGR of 7.5% over the forecast period. This is mainly due to the increasing awareness about the importance of taking a shower and bath regularly, as well as the increasing demand for hygiene and cleanliness. The growth of the market is also supported by the increasing preference of people for eco-friendly products.
The retail segment is expected to account for the majority of the market share in 2022. This is due to the increasing penetration of the retail sector in the overall personal care market, as well as the increasing preference of people for buying personal care products from retail stores. The online segment is also expected to grow at a CAGR of 10.5% over the forecast period. This is due to the increasing preference of people for buying personal care products online, as well as the increasing penetration of the online retail sector in the overall personal care market.
Type Insights
The personal care shower and bath products market is expected to grow at a CAGR of 5.5% over the forecast period. The growth is attributed to the increasing trend of hygiene and cleanliness, as well as the increasing demand for eco-friendly products. The increasing awareness about the importance of hygiene and cleanliness is also propelling the demand for personal care shower and bath products.
The personal care shower and bath products market is segmented into shower and bath products, body wash, body scrub, and body lotion. The shower and bath products segment is expected to account for the largest revenue share of 43.5% in the year 2022. The growth is attributed to the increasing trend of hygiene and cleanliness, as well as the increasing demand for eco-friendly products.
The body wash segment is expected to grow at the highest CAGR of 7.5% over the forecast period. The growth is attributed to the increasing trend of hygiene and cleanliness, as well as the increasing demand for eco-friendly products.
The body scrub segment is expected to grow at the highest CAGR of 7.5% over the forecast period. The growth is attributed to the increasing trend of hygiene and cleanliness, as well as the increasing demand for eco-friendly products.
The body lotion segment is expected to grow at the highest CAGR of 5.5% over the forecast period. The growth is attributed to the increasing trend of hygiene and cleanliness, as well as the increasing demand for eco-friendly products.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 38.6% in 2022. An increase in awareness regarding personal care among consumers is a key factor behind this growth in the region. Over the past years, the skincare routine has become more elaborate for men of all ages and this factor has led to the emergence of several startups serving the unmet needs and growing demand in this field. For instance, in September 2021, Macscaped expanded its business to the men’s grooming market in the Asia Pacific.
North America is expected to witness the second-fastest growth in the coming years. Rising demand on account of the rising metrosexual culture in the region is expected to drive the growth of the market. North America is home to prominent players, such as Louis Vuitton, Beiersdorf, and Estée Lauder, who manufacture luxury and high-quality products, which is further expected to increase product visibility among consumers. For instance, in April 2022, intimate men’s brand Balls launched the Hero trimmer for men in the U.S. with a three-month automatic blade renewal.
Financial Projections
In this part of the personal care shower and bath products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your personal care shower and bath products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a personal care shower and bath products business comes from sales of products. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, advertising, and licensing.
Projecting Expenses
In this section, all the regular expenses related to keeping the personal care shower and bath products business running will be described. The list of operating expenses includes sales and marketing expenses, research and development, factory overhead, transportation, and other costs of doing business.
Key companies & market share insights
Some of the key companies operating in the personal care shower and bath products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, L’Oréal SA launched a new line of shower gels and body wash.
– In October 2022, Unilever PLC launched a new line of shower gels and body wash.
– In November 2022, Procter & Gamble Co. launched a new line of shower gels and body wash.
– In December 2022, Colgate-Palmolive Company launched a new line of shower gels and body wash.
Some of the prominent players in the personal care shower and bath products market include:
– L’Oréal SA
– Unilever PLC
– Procter & Gamble Co.
– Colgate-Palmolive Company
– Henkel AG
– Reckitt Benckiser Group
– L’Oréal SA
– Unilever PLC
– Procter & Gamble Co.
– Colgate-Palmolive Company
– Henkel AG
Global Personal Care Shower And Bath Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global personal care shower and bath products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Shower gels
– Soap
– Bath gels
– Bath bombs
– Bath salts
– Massage oil
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets
– Pharmacies
– Department stores
– Specialty stores
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Shower gels
– Soap
– Bath gels
– Bath bombs
– Bath salts
– Bath bombs
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: With technology breakthroughs accelerating, businesses are implementing cutting-edge production methodologies to improve productivity and output while also instilling excellent manufacturing standards and product innovation. Product positioning and customer-specific category specification has been a source of worry for the manufacturer. However, the simple introduction of extra functionalities within the product is increasingly raising its demand from customers.
In the retail industry, design innovation is on the rise. Innovations in personal care shower and bath products are expected to influence the market. Consumers are interested in items that bring simplicity, convenience, and speed to their normal routine, whether they be product improvements, design innovations, feature additions, or smart feature add-ons.
[Q]: Who are the Key Players in the Personal Care Shower And Bath Products Market?
[A]: Edgewell Personal Care Co, The Estée Lauder Companies Inc., The Kroger Co, Coty, Inc., L’Oréal S.A., Johnson & Johnson Consumer Inc., and Koninklijke Philips N.V.
[Q]: Which Region Offers the Largest Opportunity for Sales of Personal Care Shower And Bath Products?
[A]: North America is expected to be lucrative for personal care shower and bath products market.
[Q]: What are the factors driving the personal care shower and bath products market?
[A]: Key factors such as the increase in the number of personal care shower and bath products users and increased spending on personal care products are expected to drive market growth over the forecast period.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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