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Personal Care Wipes Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global personal care wipes market was valued at USD 8.5 billion in 2021 and is projected to grow at a CAGR of 5.1% from 2022 to 2030. Personal care wipes are used for cleaning and moisturizing skin, removing dirt and impurities, and refreshing the skin. The increasing preference for convenient and quick solutions for personal hygiene is driving the demand for personal care wipes. The growing utilization of these products for cleansing, refreshing, and moisturizing purposes is driving the market growth.
The increasing demand for baby care wipes, which are used for cleaning and moisturizing baby’s sensitive skin, is a key factor driving the market growth. Owing to the convenience and effectiveness of these wipes, their demand is increasing among parents and caregivers. Furthermore, some players are focusing on launching new variants of baby wipes, such as organic and natural wipes, to meet the growing demand for eco-friendly and chemical-free products. For instance, in December 2021, Johnson & Johnson launched new natural baby wipes, which are free from parabens, phthalates, and chlorine processing.
The rising trend of on-the-go use of these products is also driving the market growth. This is because these wipes can be used anywhere and anytime, without requiring any water or towel. Furthermore, they are easy to use and convenient to carry in bags, making them ideal for personal hygiene needs. This is attracting a large number of consumers, especially the working population, to use these wipes.
The increasing demand for makeup removal wipes is also driving the market growth. These wipes are easy-to-use and provide a quick solution for removing makeup. Furthermore, the growing demand for facial cleansing wipes, which are used for removing dirt, oil, and other impurities, is a key factor driving the market growth.
The increasing demand for green and eco-friendly wipes is also driving the market growth. Manufacturers are focusing on launching biodegradable and recyclable wipes to meet the growing demand for eco-friendly products. Furthermore, the rising demand for moisturizing wipes is also driving the market growth. These wipes help prevent dry skin and skin irritation by providing moisture to the skin. Moreover, the increasing demand for antiseptic wipes is also propelling the market growth. These wipes are used for cleansing wounds, preventing skin infections, and killing germs and bacteria.
Product Insights
The baby wipes segment led the market and accounted for a share of around 28.8% in 2022. Baby wipes are gaining traction as they are ideal for cleaning baby’s hands and face. They are also used to clean diaper area and remove stubborn dirt. Furthermore, baby wipes are enriched with moisturizers and other ingredients, which help in maintaining healthy skin for the baby. According to an article published by Baby and Child, in April 2020, baby wipes are among the essential items parents should have in their diaper bags.
The facial wipes segment is anticipated to expand at the fastest CAGR of 10.5% over the forecast period. Growing demand for facial wipes among consumers owing to their convenience and portability is driving the market growth. According to an article published by Derma-tologica, in August 2020, facial wipes are an easy and convenient way to keep skin clean and refreshed. In addition, rising awareness regarding the benefits of facial wipes such as removing makeup, dirt, and excess oil is driving the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured a major share of over 40.7% in 2022, due to the large presence of these establishments in various geographical regions, making them the most convenient source for purchasing personal care wipes. Consumers can compare the prices and product features at the stores, which is why they prefer buying personal care wipes from these stores. In addition, these stores often provide promotional offers on shopping, which encourages consumers to purchase more products.
The online stores segment is expected to expand at a significant CAGR of 11.9% over the forecast period. The rising popularity of e-commerce platforms, such as Amazon, Flipkart, and Walmart, have made it easier and faster for consumers to purchase personal care wipes. The availability of a wide range of products on these platforms, coupled with attractive discounts and deals, is driving the demand for personal care wipes from online stores. In addition, the convenience of doorstep delivery and cash on delivery (COD) facility
Type Insights
The dry wipes segment accounted for the largest revenue share of nearly 45.7% in 2020, owing to the surge in demand for convenience and portability of these products. The growth of the segment can be attributed to the increasing demand for dry wipes for personal care, baby care, and household cleaning activities. Moreover, the increasing demand for these products due to rising air pollution levels in developing countries, such as India and China, are driving the market.
The moist wipes segment is projected to expand at the highest CAGR of 8.5% during the forecast period. The growing demand for moist wipes due to their higher absorption capacity is a key factor driving the growth of the segment. Moist wipes are used for various applications such as facial cleansing, baby care, and household cleaning. Furthermore, the increasing demand for moist wipes due to their convenience and portability is likely to boost the market during the forecast period.
Regional Insights
Europe accounted for the largest share of the global personal care wipes products market in 2022. In Europe, the personal care wipes market is driven by the increasing awareness about personal hygiene and the increasing demand for convenience products. For instance, the increasing demand for baby wipes has contributed significantly to the growth of the market in this region. In addition, the presence of several large-scale companies operating in the region, such as Procter & Gamble, Unilever, and Kimberly-Clark, is expected to drive the growth of the market.
Asia Pacific is expected to witness the fastest growth in the coming years. The presence of a large population in the region, coupled with the rapidly increasing disposable incomes, is expected to drive the growth of the market. Moreover, the rising awareness about personal hygiene is expected to boost the demand for personal care wipes in the region. For instance, the rising demand for alcohol-based wipes in countries such as China and India is expected to drive the growth of the market.
Financial Projections
In this part of the personal care wipes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your personal care wipes products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a personal care wipes products business comes from sales to consumers, supermarkets, pharmacies, and other retailers. You should also consider other potential sources of income such as online sales, export sales, and private label sales.
Projecting Expenses
In this section, all the regular expenses related to keeping the personal care wipes products business running will be described. The list of operating expenses includes raw materials, manufacturing expenses, shipping costs, advertising, wages, office supplies, and others.
Key companies & market share insights
Some of the key companies operating in the personal care wipes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Procter & Gamble Co. launched the Charmin Freshmates Flushable Wipes, designed to provide a deep clean and freshening after every use.
– In August 2022, Kimberly-Clark Corporation launched the Kleenex Cleaning Wipes, designed to provide a thorough and gentle cleanse.
– In October 2022, Johnson & Johnson Consumer Inc. launched the Clean & Clear Cleansing Wipes, designed to provide a refreshing and deep cleanse.
Some of the prominent players in the personal care wipes market include:
– Procter & Gamble Co.
– Kimberly-Clark Corporation
– Johnson & Johnson Consumer Inc.
– Unicharm Corporation
– Nice-Pak Products, Inc.
– Edgewell Personal Care
– Hengan International Group Co., Ltd.
– KAO Corporation
– Vi-John Group
– Godrej Group
Global Personal Care Wipes Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global personal care wipes products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Facial Wipes
– Hand/Body Wipes
– Baby Wipes
– Intimate Wipes
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the demand for Personal Care Wipes?
[A]: The global personal care wipes market is driven by factors such as increasing demand for convenience and single-use, rising disposable income, and growing awareness about hygiene. Additionally, the increasing demand for product innovation and product diversification are also contributing to the market growth.
[Q]: What are the Opportunities in the Personal Care Wipes Market?
[A]: Growing demand for baby wipes, increasing demand for natural and organic wipes, technological advancements, and increasing focus on product innovation are some of the major opportunities in the personal care wipes market.
[Q]: Who are the Key Players in the Personal Care Wipes Market?
[A]: Some of the key players in the personal care wipes market include Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson, Henkel AG & Company, KGaA, Unilever, Edgewell Personal Care, Nice-Pak Products, Inc., Cottonelle, and Kao Corporation.
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation has been a major driving force for the personal care wipes market. Companies are focusing on product innovation in order to differentiate their products from competitors and to cater to the changing consumer preferences. Companies are introducing eco-friendly and multi-functional wipes to cater to the growing demand of consumers for convenience and hygiene.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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