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Pet Grooming Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global pet grooming products market was valued at USD 2.41 billion in 2022 and is projected to expand at a CAGR of 5.4% from 2023 to 2030. The market is driven by the rising number of pet owners and growing awareness of pet health and hygiene. Furthermore, pet owners are willing to spend more on pet grooming products and services, which is fueling the market growth. Pet grooming products are mainly used for cleaning and removing dirt, dead hair, and other debris from the pet fur.
In the current scenario, pet owners are increasingly opting for premium pet grooming products, such as organic, natural, and hypoallergenic products, due to their superior quality and the health benefits they offer. Furthermore, the rise in product innovation and the introduction of advanced grooming products are expected to drive the market during the forecast period. For instance, in April 2021, Johnson & Johnson launched a pet grooming product line, which includes pet wipes, shampoo, and conditioner. The products are formulated with naturally derived ingredients and are free from harsh chemicals.
The increasing number of professional canine grooming salons and pet spas is also driving the market growth. These outlets offer a range of services, including bathing, brushing, trimming and styling, and dental care. Moreover, the presence of a large number of pet-specialty stores and hypermarkets is expected to fuel the market growth. Companies are also focusing on launching new pet grooming products to gain a competitive edge in the market. For instance, in December 2021, The Natural Pet Company launched a new range of natural pet grooming products, which includes shampoo, conditioner, and cologne.
Furthermore, the growing demand for online pet grooming products is expected to drive the market growth. The rapid growth of online retailing, coupled with the convenience of purchasing products online, is driving the demand for online pet grooming products. Furthermore, the availability of various discounts and offers on online purchases is encouraging the sale of pet grooming products. Additionally, the increasing demand for pet grooming products from emerging economies such as China and India is expected to boost the market growth.
Product Insights
The pet shampoo and conditioner segment led the pet grooming products market and accounted for a share of around 36.5% in 2022. The growing demand for pet shampoos and conditioners is attributed to a number of factors, including the rising trend of pet adoption, changing lifestyle of pet owners, and the increasing number of pet grooming centers and pet spas. According to a survey by the American Pet Products Association, total spending on pet grooming and boarding increased from USD 5.73 billion in 2018 to USD 5.93 billion in 2019.
The pet toothpaste segment is anticipated to expand at the fastest CAGR of 9.3% over the forecast period. Growing awareness about oral hygiene and dental care for pets is driving the demand for pet toothpaste. According to a survey by the American Veterinary Dental Society, dental disease is one of the most common health issues in cats and dogs. In addition, increasing fashion trends and beauty awareness among pet owners are some of the other factors driving the pet grooming products market.
Distribution Channel Insights
The pet stores segment is estimated to account for the largest share in 2022, owing to the rising demand for pet grooming products among pet owners, especially in developed countries. Pet stores provide a variety of pet grooming products including pet shampoos, sprays, conditioners, and brushes. Moreover, pet stores also provide pet grooming services such as shampooing, brushing, and trimming. Hence, pet owners prefer purchasing pet grooming products from pet stores, as they can get a better understanding of the products, and can also get assistance from the staff in selecting the right product for their pet.
The supermarkets and hypermarkets segment is projected to register the highest CAGR during the forecast period. Supermarkets & hypermarkets offer convenience to customers as they can buy pet grooming products while shopping for other items. Furthermore, supermarkets and hypermarkets provide a wide selection of pet grooming products under one roof, which is likely to drive the growth of the segment. Furthermore, the availability of pet grooming products in supermarkets and hypermarkets is expected to increase during the forecast period, due to an increase in demand for pet grooming products.
Type Insights
The pet grooming products market is segmented into basic and premium. The basic segment held the largest revenue share of 87.2% in the year 2022. This is due to the low cost of the basic products and their ease of availability. These products are mostly used by pet owners for their daily grooming needs. Furthermore, basic products are preferred by pet owners who do not have access to professional grooming services.
The premium segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. Increasing awareness among pet owners about the benefits of premium grooming products, such as improved coat health and skin care, is driving the demand for premium products. Furthermore, the increasing trend of pet owners opting for professional grooming services is also fueling the demand for premium pet grooming products. For instance, professional pet groomers often recommend premium products for coat health and skin care, such as shampoos, conditioners, and de-shedding products.
Regional Insights
Europe is expected to account for the largest market share and is expected to maintain its dominance during the forecast period. Pet owners in the region are increasingly opting for premium grooming products, driven by the rising trend of pet humanization. For instance, in May 2021, Petcurean, a Canadian pet food company, launched its range of pet grooming products in Europe.
The market in Asia Pacific is expected to witness the fastest growth over the forecast period. Growing demand for convenient grooming products and rising pet ownership in the region are the major factors driving the market growth. Moreover, increasing awareness among pet owners about the importance of pet health and hygiene is expected to propel the market growth in the region. For instance, in April 2021, Luuup launched its new range of pet grooming products in Japan.
Financial Projections
In this part of the pet grooming products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pet grooming products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a pet grooming products business comes from the sale of pet grooming products. Here you will find a list with a description of each product and other possible sources of profit such as partnerships with pet stores, online sales, and fundraising.
Projecting Expenses
In this section, all the regular expenses related to keeping the pet grooming products business running will be described. The list of operating expenses includes the cost of ingredients and materials, wages, packaging, shipping, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the pet grooming products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Petco launched its new line of pet grooming products, which included shampoo, conditioner, and brushes.
– In August 2022, PetSmart launched its line of professional-grade pet grooming products, which included clippers, combs, brushes, and shears.
– In October 2022, Hartz launched its line of pet care products, which included shampoo, conditioner, and brushes.
Some of the prominent players in the pet grooming products market include:
– Petco Animal Supplies, Inc.
– PetSmart, Inc.
– Hartz Mountain Corporation
– Hagen Group
– Spectrum Brands Holdings, Inc.
– The J. M. Smucker Company
– Colgate-Palmolive Company
– Mars, Inc.
– The Clorox Company
– WellPet, LLC.
Global Pet Grooming Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pet grooming products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Shampoos & Conditioners
– Brushes & Combs
– Clippers & Trimmers
– Nail Care
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the pet grooming products market?
[A]: Key factors such as the rising demand for pet hygiene, increasing pet care expenditure, and growing awareness about pet grooming products are expected to drive market growth over the forecast period. Moreover, the increasing number of pet owners and rising disposable incomes are expected to fuel the growth of the pet grooming products market.
[Q]: Who are the Key Players in the Pet Grooming Products Market?
[A]: The key players in the pet grooming products market are Mars, Inc., Procter & Gamble, Spectrum Brands, Spectrum Brands, Unicharm Corporation, Pigeon Corporation, and others.
[Q]: What are the Opportunities in the Pet Grooming Products Market?
[A]: The pet grooming products market is expected to witness lucrative opportunities over the forecast period due to the increasing awareness about the importance of pet hygiene and the rising demand for pet grooming products. Moreover, the increasing number of pet owners and rising disposable incomes are expected to fuel the growth of the pet grooming products market.
[Q]: What are the key trends in the pet grooming products market?
[A]: The pet grooming products market is expected to witness significant growth due to the increasing demand for pet hygiene products, the rising popularity of pet grooming services, and the growing awareness about pet grooming products. Additionally, manufacturers are introducing innovative products such as pet shampoos, conditioners, and brushes to meet the growing demand for pet grooming products.
[Q]: Which region offers the largest opportunity for sales of pet grooming products?
[A]: North America is expected to be the largest market for pet grooming products, with an absolute dollar opportunity of $17.6 B (USD). This can be attributed to the presence of a large pet population, increasing pet care expenditure, and the rising demand for pet hygiene products in the region.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

Pet Grooming Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global pet grooming products market was valued at USD 2.41 billion in 2022 and is projected to expand at a CAGR of 5.4% from 2023 to 2030. The market is driven by the rising number of pet owners and growing awareness of pet health and hygiene. Furthermore, pet owners are willing to spend more on pet grooming products and services, which is fueling the market growth. Pet grooming products are mainly used for cleaning and removing dirt, dead hair, and other debris from the pet fur.
In the current scenario, pet owners are increasingly opting for premium pet grooming products, such as organic, natural, and hypoallergenic products, due to their superior quality and the health benefits they offer. Furthermore, the rise in product innovation and the introduction of advanced grooming products are expected to drive the market during the forecast period. For instance, in April 2021, Johnson & Johnson launched a pet grooming product line, which includes pet wipes, shampoo, and conditioner. The products are formulated with naturally derived ingredients and are free from harsh chemicals.
The increasing number of professional canine grooming salons and pet spas is also driving the market growth. These outlets offer a range of services, including bathing, brushing, trimming and styling, and dental care. Moreover, the presence of a large number of pet-specialty stores and hypermarkets is expected to fuel the market growth. Companies are also focusing on launching new pet grooming products to gain a competitive edge in the market. For instance, in December 2021, The Natural Pet Company launched a new range of natural pet grooming products, which includes shampoo, conditioner, and cologne.
Furthermore, the growing demand for online pet grooming products is expected to drive the market growth. The rapid growth of online retailing, coupled with the convenience of purchasing products online, is driving the demand for online pet grooming products. Furthermore, the availability of various discounts and offers on online purchases is encouraging the sale of pet grooming products. Additionally, the increasing demand for pet grooming products from emerging economies such as China and India is expected to boost the market growth.
Product Insights
The pet shampoo and conditioner segment led the pet grooming products market and accounted for a share of around 36.5% in 2022. The growing demand for pet shampoos and conditioners is attributed to a number of factors, including the rising trend of pet adoption, changing lifestyle of pet owners, and the increasing number of pet grooming centers and pet spas. According to a survey by the American Pet Products Association, total spending on pet grooming and boarding increased from USD 5.73 billion in 2018 to USD 5.93 billion in 2019.
The pet toothpaste segment is anticipated to expand at the fastest CAGR of 9.3% over the forecast period. Growing awareness about oral hygiene and dental care for pets is driving the demand for pet toothpaste. According to a survey by the American Veterinary Dental Society, dental disease is one of the most common health issues in cats and dogs. In addition, increasing fashion trends and beauty awareness among pet owners are some of the other factors driving the pet grooming products market.
Distribution Channel Insights
The pet stores segment is estimated to account for the largest share in 2022, owing to the rising demand for pet grooming products among pet owners, especially in developed countries. Pet stores provide a variety of pet grooming products including pet shampoos, sprays, conditioners, and brushes. Moreover, pet stores also provide pet grooming services such as shampooing, brushing, and trimming. Hence, pet owners prefer purchasing pet grooming products from pet stores, as they can get a better understanding of the products, and can also get assistance from the staff in selecting the right product for their pet.
The supermarkets and hypermarkets segment is projected to register the highest CAGR during the forecast period. Supermarkets & hypermarkets offer convenience to customers as they can buy pet grooming products while shopping for other items. Furthermore, supermarkets and hypermarkets provide a wide selection of pet grooming products under one roof, which is likely to drive the growth of the segment. Furthermore, the availability of pet grooming products in supermarkets and hypermarkets is expected to increase during the forecast period, due to an increase in demand for pet grooming products.
Type Insights
The pet grooming products market is segmented into basic and premium. The basic segment held the largest revenue share of 87.2% in the year 2022. This is due to the low cost of the basic products and their ease of availability. These products are mostly used by pet owners for their daily grooming needs. Furthermore, basic products are preferred by pet owners who do not have access to professional grooming services.
The premium segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. Increasing awareness among pet owners about the benefits of premium grooming products, such as improved coat health and skin care, is driving the demand for premium products. Furthermore, the increasing trend of pet owners opting for professional grooming services is also fueling the demand for premium pet grooming products. For instance, professional pet groomers often recommend premium products for coat health and skin care, such as shampoos, conditioners, and de-shedding products.
Regional Insights
Europe is expected to account for the largest market share and is expected to maintain its dominance during the forecast period. Pet owners in the region are increasingly opting for premium grooming products, driven by the rising trend of pet humanization. For instance, in May 2021, Petcurean, a Canadian pet food company, launched its range of pet grooming products in Europe.
The market in Asia Pacific is expected to witness the fastest growth over the forecast period. Growing demand for convenient grooming products and rising pet ownership in the region are the major factors driving the market growth. Moreover, increasing awareness among pet owners about the importance of pet health and hygiene is expected to propel the market growth in the region. For instance, in April 2021, Luuup launched its new range of pet grooming products in Japan.
Financial Projections
In this part of the pet grooming products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pet grooming products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a pet grooming products business comes from the sale of pet grooming products. Here you will find a list with a description of each product and other possible sources of profit such as partnerships with pet stores, online sales, and fundraising.
Projecting Expenses
In this section, all the regular expenses related to keeping the pet grooming products business running will be described. The list of operating expenses includes the cost of ingredients and materials, wages, packaging, shipping, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the pet grooming products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Petco launched its new line of pet grooming products, which included shampoo, conditioner, and brushes.
– In August 2022, PetSmart launched its line of professional-grade pet grooming products, which included clippers, combs, brushes, and shears.
– In October 2022, Hartz launched its line of pet care products, which included shampoo, conditioner, and brushes.
Some of the prominent players in the pet grooming products market include:
– Petco Animal Supplies, Inc.
– PetSmart, Inc.
– Hartz Mountain Corporation
– Hagen Group
– Spectrum Brands Holdings, Inc.
– The J. M. Smucker Company
– Colgate-Palmolive Company
– Mars, Inc.
– The Clorox Company
– WellPet, LLC.
Global Pet Grooming Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pet grooming products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Shampoos & Conditioners
– Brushes & Combs
– Clippers & Trimmers
– Nail Care
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

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