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Pet Odor Control & Clean-up Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global pet odor control and clean-up products market was valued at USD 4.2 billion in 2022 and is expected to register a CAGR of 5.2% from 2023 to 2030. The rising population of pet owners and the growing concerns about pet odor and hygiene are the major factors driving the market growth. Pet owners are increasingly becoming conscious about their pet’s hygiene, leading them to spend more on pet odor control and clean-up products. For instance, in October 2021, the American Pet Products Association (APPA) reported that pet owners in the U.S. spent USD 101 billion on their pets, up from USD 95 billion in 2020.
Furthermore, the introduction of innovative products and the rising trend of pet humanization are promoting the growth of the market. Increasing disposable income is another factor driving the market growth as it has enabled pet owners to purchase more expensive products, such as air purifiers, odor eliminators, and other products. For instance, in June 2021, Whiskerbox, a subscription-based pet product company, launched a natural odor-eliminating spritz to keep pet beds fresh and odor-free.
The rising demand for organic pet odor control and clean-up products is another factor driving the market growth. Consumers are becoming more conscious of pet health, leading them to opt for organic products that are free from harmful chemicals and contain natural ingredients. For instance, in May 2021, Natura Pet Products LLC announced the launch of its Natura Pet Stain & Odor Remover, which is an all-natural and organic pet odor and stain remover.
Furthermore, the increasing trend of building automated pet care systems is expected to drive the market growth. Automated pet care systems are designed to keep pet areas clean and odor-free by automatically releasing fragrances, cleaning pet areas, and disposing of pet waste. For instance, in October 2021, Petmate launched a pet automatic litter box, which is an automated pet care system that includes self-cleaning cat litter boxes, a waste disposal system, and accessories.
Additionally, the increasing availability of pet odor control and clean-up products online is also driving the market growth. Online sales of pet odor control and clean-up products have been increasing over the past few years due to their convenience and a wide variety of products available online. Furthermore, online channels provide various offers and discounts, which further boosts online sales.
Product Insights
The air fresheners segment is expected to dominate the market and hold a share of around 28.4% in 2022. Increasing demand for pet odor control products in households is driving the growth of the market. According to an article published by the American Kennel Club, in July 2020, 91% of pet owners use air fresheners to remove pet odors. Furthermore, the growing trend of pet ownership and rising awareness regarding pet hygiene are also contributing to the demand for air fresheners.
The flooring & fabrics segment is projected to expand at the fastest CAGR of 8.2% over the forecast period. Growing awareness regarding pet hygiene and increasing adoption of pets in households are driving the demand for pet odor control products in the flooring & fabrics segment. According to an article published by the Pet Food Institute, in June 2020, 53% of households in the U.S own a pet. Furthermore, the growing trend of pet owners looking for ways to keep their homes clean and odor-free is also driving the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment dominated the market in 2022, capturing over 37.5% of the market share. This is mainly attributed to the convenience of purchasing these products from supermarkets & hypermarkets. Additionally, supermarkets & hypermarkets provide a wide range of pet odor control & clean-up products, which makes it easier for customers to compare products and make an informed purchase decision. Moreover, the presence of trained personnel helps customers in selecting the right product.
Online sales of pet odor control & clean-up products are expected to expand at a CAGR of 12.1% over the forecast period, owing to the rising number of online stores offering these products. Online platforms provide easy and quick access to pet odor control & clean-up products from a diverse range of vendors and brands. In addition, the availability of discounts and offers on online stores is driving their growth. For instance, in December 2020, Chewy.com launched a new ‘pet odor control’ category that offers odor control products from leading brands such as Arm & Hammer and Nature’s Miracle.
Type Insights
The air fresheners segment accounted for the largest revenue share of 33.6% in the year 2022. The rising awareness about pet health and hygiene is driving the demand for pet odor control products. The pet owners are increasingly using air fresheners to eliminate odors from pet cages and other areas. Furthermore, the introduction of innovative products such as sprays and candles is also contributing to the growth of the market. For instance, in July 2022, Febreze, a brand of Procter & Gamble, launched an air freshener for pet odors named Febreze Pet Odor Eliminator.
The cleaning products segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The availability of a wide range of pet cleaning products such as shampoos, wipes, and sprays is driving the pet cleaning products market. The pet owners are increasingly using these products to maintain hygiene and cleanliness in the pet cages, bedding, and other areas. Furthermore, the rising demand for eco-friendly and organic pet cleaning products, such as those from Earthbath, is also contributing to the growth of the segment.
Regional Insights
North America dominated the market and accounted for the largest revenue share of over 33.7% in 2022. This growth can be attributed to the presence of a large number of pet owners in the region. An increase in pet ownership coupled with high disposable incomes of the middle-class population is driving the demand for pet odor control and clean-up products in the region. The U.S. is the leading contributor to this growth. For instance, in April 2021, pet care product manufacturer Arm & Hammer launched its new line of odor-neutralizing pet products, including litter, carpet powder, and stain & odor remover, in the U.S.
The Asia Pacific is expected to witness the fastest growth in the coming years. The region is home to a large population of pet owners, who are increasingly willing to spend more on pet-related products. This is driving the demand for pet odor control and clean-up products in the region. For instance, in June 2021, Japanese pet care product manufacturer Natura released its new line of pet odor control and clean-up products in the Asia Pacific.
Financial Projections
In this part of the pet odor control and clean-up products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The primary source of revenue for a pet odor control and clean-up products business comes from the sales of the products. Secondary sources of revenue may include the sale of pet-related accessories, online advertising, and affiliate marketing.
Projecting Expenses
In this section, all the regular expenses related to keeping the pet odor control and clean-up business running will be described. The list of operating expenses includes product cost, packaging, shipping, marketing, payroll, rent, utilities, insurance, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the pet odor control & clean-up products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Nature’s Miracle launched a new pet odor control product, ‘Pet Odor Destroyer’.
– In August 2022, Arm & Hammer launched a pet odor eliminator product, ‘Odor Blaster’.
– In September 2022, Febreze launched a pet odor eliminator product, ‘Pet Odor Eliminator’.
Some of the prominent players in the pet odor control & clean-up products market include:
– Nature’s Miracle
– Arm & Hammer
– Febreze
– Bissell
– PetSafe
– Rufus & Coco
– PetArmor
– OxiClean
– Pet Stain & Odor Miracle
– OdoBan
Global Pet Odor Control & Clean-up Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pet odor control & clean-up products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Carpet & Upholstery Cleaners
– Air Fresheners
– Pet Stain Removers
– Specialty Cleaners
– Disinfectants
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Pet Stores
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the projected growth of the pet odor control & clean-up products market?
[A]: The pet odor control & clean-up products market is expected to register a CAGR of 5.6% over the forecast period 2019-2025. The market is driven by the increasing number of pet owners, rising demand for pet care and hygiene products, and the emergence of innovative products with natural ingredients and eco-friendly formulations.
[Q]: What are the major drivers of the pet odor control & clean-up products market?
[A]: The major drivers of the pet odor control & clean-up products market are increasing consumer awareness, rising demand for pet care and hygiene products, and the emergence of innovative products with natural ingredients and eco-friendly formulations.
[Q]: Who are the key players in the pet odor control & clean-up products market?
[A]: Key players in the pet odor control & clean-up products market include Church & Dwight Co., Inc., The Clorox Company, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, S. C. Johnson & Son, Inc., and others.
[Q]: What are the key products in the pet odor control & clean-up products market?
[A]: Key products in the pet odor control & clean-up products market include sprays, powders, wipes, and others. Sprays are expected to remain the dominant product type over the forecast period.
[Q]: What are the key application areas in the pet odor control & clean-up products market?
[A]: The key application areas in the pet odor control & clean-up products market include carpets and rugs, furniture, pet beds, and others. Carpets and rugs are expected to remain the most dominant application area over the forecast period.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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