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Pet Shampoo Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global pet shampoo products market was valued at USD 1.5 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. The increasing prevalence of pet allergies and skin conditions is driving the demand for pet shampoo products. Pet owners are increasingly concerned about the well-being of their pets and are thus more likely to take preventive measures to maintain pet hygiene. Furthermore, an increase in pet adoption is further driving the demand for pet shampoo products. For instance, according to the American Pet Products Association, in 2021, Americans spent USD 103 billion on their pets.
The increasing demand for natural pet grooming products is driving the market growth. Natural pet grooming products are made up of natural ingredients, such as aloe vera, coconut, and oatmeal, which are beneficial for pet’s healthy skin and coat. Natural pet grooming products are free from chemicals, such as sulfates, parabens, and artificial fragrances, which makes them safe and effective for pets. This has led to the high demand for natural pet grooming products, such as shampoos, conditioners, detanglers, and sprays. For instance, in February 2022, DDD Pet Care launched a line of natural pet grooming products, designed to be used for all types of pets, including cats and dogs.
The rising trend of premiumization is driving the market growth. The rising trend of premiumization has led to the high demand for premium pet shampoo products. Premium pet shampoo products are made with natural ingredients, such as aloe vera, coconut, and oatmeal, which are beneficial for pet’s healthy skin and coat. Furthermore, premium pet shampoo products are free from chemicals, such as sulfates, parabens, and artificial fragrances, which makes them safe and effective for pets. For instance, in March 2022, Pet Grooming launched a line of premium pet shampoo products, designed to be used for all types of pets, including cats and dogs.
The increasing demand for pet shampoo products due to the growing pet population is driving the market growth. The rising trend of pet adoption has led to an increased demand for pet shampoo products. Furthermore, the availability of various types of pet shampoo products, such as medicated, hypoallergenic, and natural, is further driving the market growth. Additionally, pet owners are increasingly investing in pet shampoo products to ensure their pets’ hygiene and health. For instance, in April 2022, Pet Shampoo Company launched a line of pet shampoo products, designed to be used for all types of pets, including cats and dogs.
Product Insights
The medicated pet shampoo segment accounted for a share of around 30.0% in 2022. Increasing awareness among pet owners regarding pet hygiene and grooming is a key factor driving the demand for pet shampoo products. According to an article published by PetMD, in July 2020, pet owners are increasingly opting for pet-specific shampoos that are designed to help pets keep their coat clean and healthy. Furthermore, rising disposable income among consumers and growth in the pet care industry are expected to drive the segmental growth.
The natural pet shampoo segment is likely to expand at the fastest CAGR of 8.6% over the forecast period. Growing awareness among pet owners regarding the importance of natural ingredients in pet shampoos is a key factor driving the demand for natural pet shampoos. According to an article published by PetMD, in July 2020, natural ingredients in pet shampoos can soothe pets with skin conditions and provide them with a host of other benefits. Moreover, increasing fashion trends and beauty awareness among pet owners is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 40.2% in 2022. The growth of the segment is mainly attributed to the presence of various brands and wide range of pet shampoo products in supermarkets and hypermarkets. Moreover, these outlets provide convenient shopping experience, allowing customers to compare and purchase the desired product.
The online segment is anticipated to expand at the highest CAGR of 14.4% over the forecast period. The segment is gaining popularity due to the ease of accessibility and availability of a wide variety of pet shampoo products. Consumers can purchase pet shampoo products from e-commerce websites, such as Amazon and eBay, with a few clicks. Also, the availability of discounts and offers on these websites has attracted a large number of consumers, thus driving the segment growth.
Type Insights
The medicated pet shampoo segment is expected to dominate the market throughout the forecast period. It accounted for the largest revenue share of 32.4% in the year 2022. The increasing prevalence of skin diseases in pets is driving the demand for medicated pet shampoo. The presence of chemicals such as chlorhexidine, benzoyl peroxide, and selenium sulfide helps to reduce itching and skin irritation in pets. The presence of these chemicals also helps to reduce skin infections and other skin diseases.
The non-medicated pet shampoo segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period, owing to its mild cleansing properties. The increasing preference of pet owners for natural and organic products, due to their hypoallergenic and non-irritant properties, is also driving the segment. Moreover, the increasing awareness among pet owners about the benefits of natural pet grooming products is expected to propel the segment.
Regional Insights
Asia Pacific is expected to be the fastest-growing regional market through the forecast period. Rising pet adoption and increasing awareness regarding pet hygiene are major factors driving the market growth in the region. Moreover, the presence of large pet-care companies in the region is expected to contribute to the growth of the market. For instance, in April 2021, Mars Petcare launched a natural shampoo range for pets in China.
North America is expected to account for the largest revenue share in the market. The region is home to key players, such as The Procter & Gamble Company, Mars Inc., and Nestlé Purina, which have a strong presence in the region. High disposable incomes and the presence of several pet-care companies are the major factors driving the growth of the market in North America. For instance, in April 2021, The Procter & Gamble Company launched a pet shampoo line containing biodegradable ingredients in the U.S.
Financial Projections
In this part of the pet shampoo products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pet shampoo products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenue for the pet shampoo products business will come from product sales and services. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the pet shampoo products business running will be described. The list of operating expenses includes materials and supplies, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the pet shampoo market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Petco launched a line of natural pet shampoos, formulated with natural ingredients such as coconut oil, chamomile, and aloe vera.
– In August 2022, PetSmart launched a line of hypoallergenic pet shampoos, designed to reduce irritation and itching in pets with allergies.
– In October 2022, Hartz launched a line of pet shampoos, designed to promote skin and coat health.
Some of the prominent players in the pet shampoo market include:
– Petco Animal Supplies, Inc.
– PetSmart, Inc.
– Hartz Mountain Corporation
– Eukanuba
– Natural Animal Solutions
– Doggy Dans
– SynergyLabs
– TropiClean
– Buddy Wash
– Nature’s Miracle
Global Pet Shampoo Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pet shampoo products market based on product type, distribution channel, type, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid
– Foam
– Powder
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Veterinary Clinics
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Pet Shampoo Market?
[A]: The pet shampoo market is driven by factors such as the increasing pet population, rising disposable income in developing countries, growing demand for pet-specific products, and the increasing trend of pet pampering. The growing demand for premium pet products, rising demand for natural and organic pet shampoos, and the increased awareness about pet grooming are also expected to boost the growth of the pet shampoo market.
[Q]: Who are the Key Players in the Pet Shampoo Market?
[A]: Major players in the pet shampoo market include Colgate-Palmolive Company, The Clorox Company, The Procter & Gamble Company, Mars Incorporated, Unilever, and Beaphar.
[Q]: What are the Key Trends in the Pet Shampoo Market?
[A]: Key trends in the pet shampoo market include the increasing demand for natural and organic pet shampoos, the increasing trend of pet pampering, and the growing demand for premium pet products.
[Q]: What are the Major Regions in the Pet Shampoo Market?
[A]: The pet shampoo market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Asia Pacific are expected to be the major regions in the pet shampoo market, due to the increasing awareness about pet grooming, rising pet population, and rising disposable income in developing countries.
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to play a major role in driving the growth of the pet shampoo market. Companies are focusing on introducing new pet-specific products in order to gain a competitive edge. Companies are also introducing new functionalities in pet shampoos to make them more attractive to consumers. Additionally, companies are introducing innovative packaging to attract consumers.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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