The global playing cards and board games market was valued at USD 27.4 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. The market is driven by the increasing demand for indoor recreational activities, especially among the younger population, due to the rising trend of digital gaming and e-sports. The proliferation of digital gaming platforms, such as Steam, Xbox, and PlayStation, is further driving the demand for traditional board games.

The trend of playing cards and board games as a form of socializing is also boosting market growth. The growing interest and enthusiasm of people to engage in physical activities, such as board games, are further driving market growth. Furthermore, the rising popularity of board games among children and adults alike is supporting the industry growth. Moreover, the rising popularity of board game cafes and pubs, and the launch of new board games and cards are also boosting the market growth.

Furthermore, the changing lifestyle of consumers, increasing disposable income, and the growing adoption of gaming as a form of entertainment are also driving the market growth. Furthermore, the increasing popularity of online gaming, the entry of new players, and the growing demand for card games and board games are propelling the industry growth. The rising demand for board games from the developing countries, such as India, China, and Brazil, is also expected to fuel the growth of the market.

Moreover, the growing demand for board games and playing cards as gifts is also driving the market growth. Furthermore, the introduction of themed board games and the increasing popularity of card tournaments are some of the key factors driving the market growth. Furthermore, the increasing popularity of augmented reality (AR) and virtual reality (VR) games is also propelling market growth. Additionally, the rising demand for customized playing cards and board games is expected to boost market growth over the forecast period.

The playing cards segment held the largest market share in 2021 and is anticipated to grow at a CAGR of 4.2% over the forecast period. The increasing demand for playing cards among individuals and families has been driving the overall segment growth. In addition, the growing popularity of card games like poker and bridge, the emergence of digital versions of card games, and the increasing number of tournaments and gaming conventions are some of the other factors contributing to the segment growth.

The board games segment is anticipated to register a CAGR of 5.3% during the forecast period. The increasing demand for board games, especially among kids and teenagers, is driving the growth of the board games segment. The popularity of board games like Scrabble, Risk, Monopoly, and Chess is increasing, owing to the rising trend of gaming and the emergence of various gaming conventions and tournaments. Furthermore, the increasing trend of using board games as a tool for teaching is also driving the growth of the segment.

The supermarkets and hypermarkets segment captured the major share of over 44.2% in 2022. According to a study by Technavio in 2020, supermarkets and hypermarkets are the leading distribution channels for playing cards and board games. This is mainly attributed to the fact that these retail outlets offer a wide variety of products and provide a one-stop shopping experience for customers. Supermarkets and hypermarkets also provide attractive offers and discounts on playing cards and board games. This has increased the demand for these products from consumers.

The online segment is anticipated to expand at the highest CAGR of 13.4% over the forecast period. The growing penetration of the internet and digital payment systems has enabled the development of e-commerce platforms. This has made it easier for manufacturers to promote and sell playing cards and board games online. Additionally, the convenience of online shopping, along with the wide variety of products and discounts offered on these websites, are driving the demand for playing cards and board games.

The playing cards segment accounted for the largest revenue share of 51.3% in the year 2022. The growing trend of playing card games, especially in Asia Pacific countries, is driving the demand for playing cards. For instance, in May 2022, the popularity of the game ‘Gwent’, developed by CD Projekt Red, has grown significantly in the region. Additionally, the introduction of new and innovative playing cards such as ‘Magic: The Gathering’ by Wizards of the Coast and ‘Pokémon Trading Card Game’ by The Pokémon Company is expected to fuel the market growth.

The board games segment is anticipated to expand at the highest CAGR of 8.1% over the forecast period. The growing online gaming culture, especially among the millennials, is driving the demand for board games. For instance, in May 2022, the ‘Harry Potter: Hogwarts Battle’ board game by USAopoly was released. The game allows players to learn spells, discover mysterious artifacts, and battle villains to save Hogwarts. Additionally, the increasing popularity of board game cafes is also driving the market. For instance, in 2021, the board game café ‘Meeple Syrup’ was opened in Toronto, Canada. The café offers more than 500 games, including card games and board games, as well as food and drinks.

Europe dominated the market and accounted for the largest revenue share of over 49.2% in 2022. This is primarily due to the increasing popularity of card and board games among the population. Moreover, the popularity of playing cards and board games as a recreational activity has been increasing due to the increasing number of tournaments and events across Europe. For instance, in June 2021, the International Tabletop Day was celebrated in Europe with a series of board game events and tournaments.

Asia Pacific is expected to witness the highest CAGR during the forecast period. This growth can be attributed to the rising disposable incomes and the presence of a large population base in the region. The increasing popularity of online gaming platforms and the rising penetration of smartphones and other mobile devices are also anticipated to drive the growth of the market in the region. For instance, in April 2021, China-based company Tencent launched a new strategic card game called JX3 HD, which was developed by Chinese game developer and publisher Kingnet Technology.

In this part of the playing cards and board games products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of income for a playing cards and board games products business comes from the sale of the products, as well as additional sources such as sponsorship, advertising, and online sales. Here you will find a list with a description of each of them.

Projecting Expenses
In this section, all the regular expenses related to keeping the business running will be described. The list of operating expenses includes purchasing the products, shipping costs, wages, business taxes, advertising, and others.

Some of the key companies operating in the playing cards and board game market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Hasbro Inc. launched the Monopoly Ultimate Banking game, an electronic version of the traditional board game.

– In August 2022, Cartamundi Group launched the Smartphone App Uno, an electronic version of the traditional card game.

– In September 2022, Mattel, Inc. launched the Scrabble Electronic Arts game, an electronic version of the classic board game.

Some of the prominent players in the playing cards and board game market include:

– Hasbro Inc.
– Mattel, Inc.
– Cartamundi Group
– Asmodee Group
– Winning Moves Games
– Goliath Games
– Spin Master Ltd.
– Ravensburger AG
– Jumbo Spieleverlag GmbH
– Blue Orange Games

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global playing cards and board games products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Playing Cards
– Board Games

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Are the Key Drivers of the Playing Cards and Board Games Market?
[A]: The playing cards and board games market is driven by factors such as the increasing popularity of online gaming, the rising disposable income of consumers in developing countries, and the growing demand for new and creative gaming products. Furthermore, the rising number of tournaments and the increasing availability of board games through e-commerce platforms are also driving the market.

[Q]: Who are the Leading Players in the Playing Cards and Board Games Market?
[A]: The leading players in the playing cards and board games market include Hasbro Inc., Mattel Inc., Asmodee Group, Winning Moves Games, Spin Master Ltd., and Ravensburger AG & Co. KG.

[Q]: What is the Growth Prospects of the Playing Cards and Board Games Market?
[A]: The playing cards and board games market is expected to witness a CAGR of 8.3% during the forecast period (2020-2025). The market is expected to be driven by the increasing popularity of online gaming, the rising disposable income of consumers, and the growing demand for new and creative gaming products.

[Q]: What are the Key Developments in the Playing Cards and Board Games Market?
[A]: Key developments in the playing cards and board games market include partnerships, product launches, collaborations, and acquisitions. For example, in October 2019, Asmodee Group acquired Fantasy Flight Games, a US-based board game company, to strengthen its presence in the North American market.

[Q]: What is the Potential of the Playing Cards and Board Games Market?
[A]: The global playing cards and board games market is expected to reach a value of USD 45.5 billion by 2025. The market is expected to be driven by factors such as increasing urbanization, rising disposable income, and increasing demand for board games among millennials. The market is also expected to be driven by the increasing availability of board games through e-commerce platforms and the rising number of tournaments.