The global playroom furniture market was valued at USD 39.7 billion in 2022 and is expected to expand at a CAGR of 5.4% from 2023 to 2030. The growing trend of indoor playroom furniture is driving the demand for playroom furniture. The growing disposable income of parents is enabling them to invest in quality playroom furniture, thereby fueling the growth of the market. Furthermore, the changing lifestyles of families is leading to an increased focus on creating a fun and safe environment for children. This is driving the demand for playroom furniture such as desks, chairs, storage units, activity tables, and play mats.

In addition, the increasing number of product launches by key players is expected to further support the growth of the market. For instance, in March 2021, IKEA launched a new range of playroom furniture for children aged 6 to 12 years. The new range consists of activity tables, chairs, storage units, and play mats. The launch of new and innovative products is expected to attract customers and further drive the growth of the market.

The increasing trend of home-based activities due to the COVID-19 pandemic is driving the demand for playroom furniture. Parents are investing in playroom furniture that can provide a fun, safe, and comfortable environment for their children. Furthermore, the increasing promotional activities by key players to increase the awareness about the benefits of playroom furniture is expected to support the growth of the market. For instance, in November 2021, Target Corporation launched a new campaign to promote its playroom furniture for children.

Furthermore, the increasing number of e-commerce platforms and the availability of a wide variety of discount deals and offers on these products is driving the demand for playroom furniture. Moreover, the increasing trend of online shopping is expected to further support the growth of the market. For instance, in April 2021, Wayfair Inc. announced the launch of their new e-commerce platform for playroom furniture, providing customers with a wide variety of options.

The seating segment dominated the market, accounting for a share of around 32.0% in 2022. Increasing demand for comfortable seating options for children to provide them with a safe and healthy environment is driving the growth of the segment. According to an article published by the Huffington Post, in November 2020, the demand for playroom furniture is increasing as more parents are investing in creative play areas for their children.

The storage segment is anticipated to expand at the fastest CAGR of 8.9% over the forecast period. Growing demand for storage furniture items such as bookshelves, toy boxes, and chests to keep the playroom clutter-free is driving the growth of the segment. Additionally, rising disposable income among parents is another factor driving the demand for playroom furniture. According to an article published by the National Retail Federation, in March 2020, consumer spending on children’s furniture and accessories is expected to increase by 3.2% in 2020 compared to the previous year.

The supermarkets and hypermarkets segment held the largest share of over 37.7% in 2022. The major share of this segment can be attributed to the availability of a wide range of playroom furniture products at these stores. Supermarkets and hypermarkets provide customers a one-stop-shop experience, where they can compare different products under one roof and make their decision. Additionally, the presence of an in-store sales representative helps customers in understanding the features of the product and clear all their doubts before making the purchase.

The online segment is expected to register a CAGR of 11.1% over the forecast period. The increasing development of e-commerce websites and mobile applications have led to an increase in the number of online shoppers. Moreover, the convenience of online shopping has attracted many millennials to shop for playroom furniture products online. Companies such as Amazon and Flipkart offer a wide range of playroom furniture products at discounted prices, which further drives the online sales of playroom furniture products.

The stationary furniture segment is expected to hold the largest market share of 55.2% in 2022. The increasing demand for playroom furniture, such as chairs, tables, and sofas, is driven by the increasing number of working parents. Parents are willing to invest in stationary furniture to provide their children with a comfortable and safe play area. Furthermore, the growing awareness of ergonomic furniture among parents is also driving the demand for stationary furniture. Moreover, the increasing disposable income of households in developing countries is providing people with the opportunity to invest in stationary furniture.

The modular furniture segment is anticipated to register the highest CAGR of 10.4% over the forecast period. The rising trend of minimalism in interiors and the growing demand for space-saving solutions are driving the market for modular furniture. Additionally, the growing demand for furniture that can be easily customized and reconfigured is also expected to propel the demand for modular furniture. Moreover, the increasing number of boutique hotels, restaurants, and cafes is driving the demand for modular furniture.

Europe is expected to be the largest regional market for playroom furniture products during the forecast period. The presence of a large number of companies in the region, coupled with the rising awareness among parents regarding the safety and comfort of their children, is driving the growth in the region. The increasing number of dual-income families increases the demand for playroom furniture in the region. For instance, in October 2020, the German company Kidsmill launched a new furniture collection for children in the Netherlands.

Asia Pacific is expected to witness the fastest growth in the coming years. The increasing population and rising disposable income of consumers in the region are the key factors driving the growth of the market. Additionally, increasing urbanization and rising awareness among parents regarding the safety and comfort of their children are expected to further fuel the growth of the market. For instance, in October 2020, the Indian furniture and décor company, Spacewood, introduced a wide range of playroom furniture for children.

In this part of the playroom furniture business plan, we will provide a detailed breakdown of all income and expense categories for the business. These forecasts include cash flow projections and capital requirements for your playroom furniture business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a playroom furniture business come from the sale of furniture, toys, games, and other accessories. You will also find a list with a description of other possible sources of profits such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the playroom furniture business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Other costs include the cost of purchasing furniture, toys, games, and other accessories, as well as the cost of packaging and shipping.

Some of the key companies operating in the playroom furniture market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, IKEA launched the Kritter playroom furniture collection, which includes a table and chairs, a storage unit, and a playmat.

– In August 2022, Little Tikes launched the Fun Zone line of playroom furniture, which includes a play kitchen, a playhouse, and a table and chairs set.

– In October 2022, Pottery Barn Kids launched the Safari themed playroom furniture collection, which includes a play table and chairs, a storage unit, and a playmat.

Some of the prominent players in the playroom furniture market include:

– IKEA
– Little Tikes
– KidKraft
– Step2
– Pottery Barn Kids
– Williams Sonoma
– Delta Children
– The Land of Nod
– Babyletto
– Kidzworld

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global playroom furniture products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Playroom Tables
– Playroom Chairs
– Playroom Storage Units
– Playroom Rugs & Mats
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Growth Drivers for the Playroom Furniture Market?
[A]: The rising demand for kid-friendly furniture and the increasing number of working parents are some of the key factors driving the growth of the playroom furniture market. The growing trend of modernizing kid’s rooms, along with the rising disposable incomes, is expected to fuel the growth of the playroom furniture market. The increasing inclination of parents to use innovative furniture and materials for decorating their children’s rooms is also expected to drive the growth of the market.

[Q]: Who are the Key Players in the Playroom Furniture Market?
[A]: The key players in the playroom furniture market are Signature Sleep, IKEA, Baby’s Dream Furniture, Kids Children’s Furniture, and Pottery Barn Kids.

[Q]: What are the Regions Showing the Most Potential for the Playroom Furniture Market?
[A]: North America and Europe are expected to be the major markets for playroom furniture over the forecast period. Countries, such as the US and the UK, are expected to account for a significant share in the global market over the forecast period, owing to the increasing presence of working parents and the rising demand for kid-friendly furniture.

[Q]: What are the Factors Restraining the Growth of the Playroom Furniture Market?
[A]: High cost and complexity associated with the installation and maintenance of playroom furniture are expected to be the major factors restraining the growth of the market. Additionally, the changing trends in the playroom furniture market, such as the increasing inclination towards modular furniture, could restrain the growth of the market.