The global pore strips products market was valued at USD 2.6 billion in 2022 and is projected to expand at a CAGR of 8.2% from 2023 to 2030. The increasing prevalence of acne, blackheads, and whiteheads is driving the demand for pore strip products. Furthermore, the growing focus of the manufacturers on launching innovative products to meet the needs of the consumers is likely to drive the market. For instance, in November 2021, Miss Spa launched the world’s first disposable facial sheet mask infused with pore strips that can be used for up to 10 minutes to remove impurities from the skin.

In addition, the rising demand for pore strips for men is creating new opportunities for market participants. Men are increasingly using pore strips to remove dirt and oil from their pores. For instance, in October 2021, Biore launched the Biore Charcoal Pore Strips for men, which are designed to cleanse deep and remove blackheads from the nose, forehead, and chin.

Furthermore, the increasing demand for organic and natural pore strips is creating new opportunities for market participants. Natural pore strips are made from plant-based, biodegradable ingredients that are gentle on the skin and free from harsh chemicals. For instance, in August 2021, Biore launched a new line of natural pore strips that are dermatologist tested and free from parabens, sulfates, and phthalates.

The growing popularity of pore strips among teenagers is further driving the market growth. This is because teenagers are more conscious about their looks and prefer to use non-invasive treatments and products to retain their youthful looks. Moreover, the growing number of social media influencers and bloggers promoting the use of these products is likely to drive the market growth.

Additionally, the rising popularity of at-home pore strip treatments due to their cost-effectiveness is driving the demand for these products. Furthermore, the growing demand for convenience and ease of use is also driving the growth of the market. The availability of various types of pore strips, such as nose strips, chin strips, and face strips, is further driving the market growth.

Pore strips dominated the market and accounted for a share of around 40.3% in 2022. Increasing demand for pore strips is attributed to the rising awareness among consumers regarding skin care and the increasing desire to look better. According to a survey conducted by the National Institute of Health, in April 2020, around 87% of people aged 18-34 agreed that pore strips are an important part of a good skin care routine. Furthermore, factors such as the availability of various brands of pore strips, rising disposable incomes, and the increasing focus of consumers on their physical appearance are driving the demand for pore strips.

The facial masks segment is anticipated to expand at the fastest CAGR of 9.7% over the forecast period. Growing awareness regarding the benefits of facial masks, increasing demand for natural and organic products, and the increasing number of players offering facial masks are some of the key factors driving the demand for facial masks. According to an article published by Mintel, in May 2020, the facial mask market is expected to grow by 11% in 2020, driven by the rising demand for natural and organic products. Furthermore, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.

The supermarkets and hypermarkets segment accounted for the major share of over 37.9% in 2022. The growth of the segment is mainly driven by the rising consumer preference for supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. According to a survey by the National Retail Federation, in 2020, around 31.7% of Americans purchased beauty and personal care products from the supermarkets & hypermarkets segment. These establishments offer a wide range of products and assist customers in making rapid purchasing decisions for the required pore strip product.

The online segment is anticipated to expand at the highest CAGR of 12.4% over the forecast period. The growing popularity of e-commerce and the increasing use of smartphones are some of the major factors driving the growth of this segment. Companies are launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in November 2021, L’Oreal launched an online store for its skin care brand, Kiehl’s. The store offers a wide range of pore strips products and provides customers the convenience of shopping from the comfort of their homes.

The disposable pore strips segment held the largest revenue share of 70.5% in the year 2022. The growing demand for the product due to its easy availability is driving the revenue of the segment. The growing awareness regarding the benefits of pore strips is further driving the demand for disposable pore strips. Furthermore, the increasing trend of using pore strips for skin care in the middle-income group in the developing countries has propelled the market for disposable pore strips.

The reusable pore strips segment is expected to register the highest CAGR of 8.2% over the forecast period. The increasing demand for reusable pore strips among the millennial population is driving the market. The convenience to reuse pore strips multiple times is boosting the revenue of the segment. Furthermore, the development of eco-friendly reusable pore strips by key players such as Biore is anticipated to fuel the growth of the segment. For instance, in June 2020, Biore launched a new reusable pore strip that promises to reduce the amount of plastic waste produced by single-use strips.

North America dominated the market and accounted for the largest revenue share of over 32.4% in 2022. This is due to the presence of prominent players in the region and the increasing demand for pore strips products from consumers. The US is the major contributor to the market growth in the region. Companies in the US are focusing on product innovation to meet consumer preferences. For instance, in April 2021, Glossier Inc. launched its first pore-clearing clay mask, which is formulated with kaolin clay, bentonite clay, and pore-refining ingredients to help clear and reduce the appearance of pores.

Asia Pacific is expected to witness the fastest growth in the coming years. Rising demand for pore strips products due to the increasing awareness of skincare and rising disposable income are expected to drive the growth of the market in the region. In addition, the presence of prominent players, such as Kao Corporation, Unilever, and Shiseido Co. Ltd. is further expected to bolster the growth of the market in the region.

In this part of the pore strips products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pore strips products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a pore strips products business comes from sales to retailers, direct-to-consumer sales, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, promotions, and sponsorships.

Projecting Expenses

In this section, all the regular expenses related to keeping the pore strips products business running will be described. The list of operating expenses includes product development, packaging, warehousing, labor costs, advertising, marketing, shipping, and others.

Some of the key companies operating in the pore strips market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Johnson & Johnson announced the launch of Clean & Clear Deep Cleaning Pore Strips.

– In May 2022, Bioré launched the Pore Penetrating Charcoal Bar, a charcoal-based facial cleansing bar.

– In June 2022, Garnier launched the SkinActive Pore Purifying Charcoal Sheet Mask, which claims to remove impurities and dirt from pores.

Some of the prominent players in the pore strips market include:

– Johnson & Johnson
– Unilever PLC
– Beiersdorf AG
– Kao Corporation
– L’Oréal SA
– Bioré
– Shiseido Co., Ltd.
– Procter & Gamble Co.
– Garnier
– Reckitt Benckiser

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pore strips products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Charcoal Pore Strips
– Clay Pore Strips
– Gel Pore Strips
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Retail Stores
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Pore Strips Products Market?
[A]: The increasing demand for skincare products and the rising awareness of pore cleansing among consumers is driving the growth of the pore strips products market. Consumers are becoming aware of the harmful effects of dirt and other pollutants on the skin and are increasingly using pore strips to keep their skin clean and healthy. Additionally, the growing trend of men’s grooming is also expected to drive the market for pore strips products.

[Q]: Who are the Key Players in the Pore Strips Products Market?
[A]: The key players in the pore strips products market are Johnson & Johnson, Beiersdorf AG, Marico Ltd., Reckitt Benckiser Group plc, Unilever, Bioré, Bioresearch Labs, and others.

[Q]: What are the Factors Restraining the Growth of the Pore Strips Products Market?
[A]: The pore strips products market is being restrained by the availability of low-cost alternatives, such as homemade pore strips, which are not as effective or safe as the branded products available in the market. Additionally, the ingredients used in the pore strips are often harsh on the skin, leading to skin irritation, which can further hamper the growth of the market.

[Q]: What is the Potential of Product Innovation?
[A]: With innovative product developments and the introduction of new product ranges, companies are aiming to gain a competitive advantage in the market. Companies are also focusing on launching new product variants, such as natural and organic pore strips, which are becoming increasingly popular among consumers. In addition, the introduction of advanced technology, such as 3D printing, is expected to create new opportunities for the pore strips products market.

[Q]: Which Region Offers the Largest Opportunity for Sales of Pore Strips Products?
[A]: North America is the largest market for pore strips products, accounting for a significant share of the global pore strips products market. Factors such as the presence of leading market players, the increasing number of men’s salons, and the growing trend of men’s grooming are driving the growth of the North American pore strips products market. Additionally, the increasing awareness of skincare among consumers is also boosting the market in this region.