The global portable blenders products market was valued at USD 7.4 billion in 2022 and is projected to expand at a CAGR of 9.2% from 2023 to 2030. Portable blenders are gaining momentum in the market owing to their convenience, portability, and ease of use. They are capable of blending smoothies, shakes, cocktails, and other beverages on the go, making them ideal for individuals who are always on the move. Furthermore, advances in technology have enabled manufacturers to create portable blenders that are capable of performing multiple functions such as grinding, juicing, and blending. For instance, in April 2021, Oster launched its Blend-N-Go MyBlend Pro Blender, which is capable of grinding, juicing, and blending a variety of ingredients.

The increasing popularity of health and fitness among consumers is driving the demand for portable blenders. This is because these blenders are used to make healthy drinks such as smoothies, protein shakes, and other nutritious beverages. In addition, the growing trend of veganism is expected to boost the demand for these blenders, as they are used to make vegan-friendly smoothies and juices. Furthermore, the availability of a wide variety of these products online is driving the demand for these blenders. E-commerce platforms provide a wide range of products at competitive prices, which is further accelerating sales.

The increasing demand for multifunctional products is driving the demand for these blenders. Manufacturers are launching products that are capable of performing multiple functions such as grinding, juicing, and blending. Furthermore, the growing popularity of portable blenders in the hospitality industry is likely to drive the market growth. Portable blenders are increasingly being used in restaurants, bars, and cafes to make smoothies, shakes, and cocktails. The rising trend of health consciousness among consumers is expected to drive the demand for these blenders in the coming years.

In addition, the increasing disposable income of consumers is expected to further support the growth of the market in the coming years. With the rising disposable income, consumers are willing to spend more on premium products. This has led to an increase in the demand for high-end portable blenders that are capable of performing multiple functions. Furthermore, the rising trend of celebrity endorsements is also driving the market growth. Celebrities are endorsing these products, which is driving sales and creating awareness among consumers.

The personal blenders segment held the largest market share in 2020 and is expected to grow at a steady CAGR of 8.9% over the forecast period. Growing awareness among consumers regarding healthy diet coupled with the convenience of carrying and operating personal blenders is driving the segment growth. According to an article published by the National Post, in August 2019, 35% of consumers in the U.S. prefer to buy personal blenders over other blenders. Furthermore, increasing disposable income among the population has been propelling the demand for these blenders, as they are relatively more expensive than standard blenders.

The commercial blenders segment is anticipated to register a CAGR of 7.8% from 2021-2027. Growing demand from industrial applications such as restaurants, hotels, and cafes is fueling the demand for commercial blenders. Furthermore, the emergence of automated blending options and the increasing number of players in the market are providing a wide range of options for the consumers. According to an article published by Forbes, in October 2019, one-third of the restaurants worldwide have embraced automated blending technology.

The supermarkets and hypermarkets segment accounted for the largest share in the portable blenders market in 2022. Hypermarkets and supermarkets offer a wide variety of products in one place, which allows customers to compare products before making a purchase. They also provide a reasonable selection of products and help customers make quick purchasing decisions for the required product. In addition, the presence of supermarkets and hypermarkets in both rural and urban areas has led to an increase in the number of consumers visiting these outlets for the purchase of portable blenders.

The online segment is expected to grow at the highest CAGR of 13.1% over the forecast period. The increasing penetration of the internet and the rising number of online shoppers in the world are the primary factors driving the growth of the segment. In addition, the availability of wide varieties of portable blenders and discounts offered by e-commerce sites such as Amazon, Flipkart, and Snapdeal have increased the demand for portable blenders in the online segment.

The manual segment accounted for the largest revenue share of 76.3% in the year 2022. These products are compact, cost-effective and easy to use, which makes them popular among consumers. Furthermore, the availability of manual blenders in different sizes and colors make them attractive in the market. Manual blenders are also considered to be more reliable and durable than electric ones. Moreover, the increased demand for smoothies and shakes is also driving the growth of this segment.

The electric segment is anticipated to expand at the highest CAGR of 10.9% over the forecast period. The presence of several advanced features in electric blenders such as adjustable speed, automatic shutdown, and preset programs is making them more attractive for consumers. Furthermore, the emergence of innovative products such as single-serve blenders is also driving the demand for electric blenders. For instance, in June 2022, the company NutriBullet launched the NutriBullet Balance Bluetooth-enabled Smart Blender, which comes with a built-in nutritional calculator to provide nutritional information for every smoothie.

Asia Pacific is expected to be the fastest-growing region in the global portable blenders market. This can be attributed to the increasing disposable income of consumers in the region and the rising focus on health and wellness. Consumers in the region are increasingly turning to portable blenders to consume healthy and nutritious food, thus fueling the growth of the market. For instance, in October 2021, Shanghai-based Xiaomi launched the Mijia Portable blender in China, which is expected to fuel the growth of the market in the region.

North America is expected to hold a significant share of the global portable blenders market. The presence of prominent players, such as Vitamix, Blendtec, and Ninja, is expected to drive the growth of the market in the region. In addition, the increasing health consciousness among consumers and rising demand for healthy and nutritious food are expected to drive the growth of the market in the region. For instance, in May 2021, NutriBullet launched the NutriBullet Balance in the U.S.

In this part of the Portable Blenders Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Portable Blenders Products business. Generally, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Portable Blenders Products business comes from the sale of blenders and associated products. Other sources of profit may include partnership agreements, advertisements, and affiliate programs.

Projecting Expenses
In this section, all the regular expenses related to keeping the Portable Blenders Products business running will be described. The list of operating expenses includes product costs, shipping costs, advertising and marketing expenses, wages, and other miscellaneous costs.

Some of the key companies operating in the portable blenders market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, Hamilton Beach launched the Revolution Blender, a portable blender designed for on-the-go smoothies.

– In July 2022, Vitamix launched the S30 portable blender, a single-serve blender with a 20-ounce blending cup.

– In August 2022, Ninja launched the Nutri Ninja personal blender, a portable blender designed for one-touch blending.

Some of the prominent players in the portable blenders market include:

– Hamilton Beach
– Vitamix
– NutriBullet
– Ninja
– Oster
– Cuisinart
– KitchenAid
– Braun
– Magic Bullet
– Black + Decker

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global portable blenders market based on type, application, and region:

1. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Corded
– Cordless

2. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Home Use
– Commercial Use

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Factors driving the Portable Blenders Market?
[A]: The global portable blenders market is driven by factors such as rising consumer preference for convenience, increased disposable incomes, and the growing demand for on-the-go beverages. Additionally, the growing health and wellness trend is also driving the market for portable blenders.

[Q]: Who are the Key Players in the Portable Blenders Market?
[A]: Key players in the global portable blenders market include NutriBullet LLC, Cuisinart, Hamilton Beach Brands, Inc., Oster Appliances, Breville, and Vitamix Corporation.

[Q]: What is the Potential of Product Innovation?
[A]: Portable blenders are gaining popularity due to their convenience and portability, making them easy to carry and use wherever desired. To cater to the demand for ease of use and convenience, manufacturers are focused on introducing innovative products. For instance, companies are introducing blenders with built-in USB chargers and Bluetooth speakers, and blenders with rechargeable batteries.

[Q]: Which Region Offers the Largest Opportunity for Sales of Portable Blenders?
[A]: North America is expected to dominate the global portable blenders market, with an absolute dollar opportunity of $234.2 million (USD). This is primarily due to the presence of a large number of players in the region and the presence of well-established distribution channels.

[Q]: What are the Major Segments in the Portable Blenders Market?
[A]: The global portable blenders market is segmented by product type, distribution channel, and region. On the basis of product type, the market is segmented into immersion blenders, hand blenders, and other types. On the basis of distribution channel, the market is further divided into supermarket/hypermarket, specialty stores, online stores, and other channels.