The global pre-workout supplements products market was valued at USD 14.9 billion in 2021 and is projected to expand at a CAGR of 8.3% from 2022 to 2029. The increasing popularity of fitness activities, such as gyms and yoga, has led to a steady increase in the demand for pre-workout supplements. Consumers are increasingly looking for products that can provide them with the energy and focus required for extended workout sessions. Besides, a rise in the number of health-conscious consumers, especially among the millennial population, has resulted in a surge in the demand for pre-workout supplements.

The rising trend of veganism and the increasing demand for plant-based pre-workout supplements are expected to fuel the growth of the market. Consumers are now more focused on health and fitness, and are looking for healthier alternatives to chemical-based supplements. This has led to an increase in the demand for plant-based pre-workout supplements. For instance, in January 2021, Muscletech launched a plant-based pre-workout supplement called ‘Plant-Based Pre-Workout’.

Furthermore, the increasing number of product launches is propelling the growth of the market. Manufacturers are launching products with enhanced formulations, improved flavors, and better packaging to meet the evolving tastes and preferences of the consumers. For instance, in February 2021, Optimum Nutrition launched a new pre-workout supplement, ‘Amino Energy’, with a unique combination of caffeine and amino acids.

The increasing demand for organic pre-workout supplements is driving the growth of the market. Organic pre-workout supplements are free from artificial colors, flavors, and preservatives, and are made from natural ingredients. They are free from harmful chemicals and are safe for consumption. Consumers are increasingly seeking organic pre-workout supplements due to their health benefits. For instance, in April 2021, Optimum Nutrition launched its first organic pre-workout supplement, ‘Organic Pre-Workout’, which is made with natural flavors and colors.

In addition, the increasing number of online stores offering pre-workout supplements is driving the growth of the market. These online stores provide customers with a wide variety of products, competitive prices, and convenient delivery options. Furthermore, the availability of discounted offers, coupons, and other promotional activities is driving the online sales of pre-workout supplements. For instance, in October 2021, GNC launched an online store that offers pre-workout supplements at discounted prices.

Pre-workout supplements accounted for a share of around 26.7% in 2022. The rising global health awareness, along with the increasing trend of fitness and bodybuilding, are some of the major factors driving the growth of the pre-workout supplements market. According to an article published by Bodybuilding.com, in 2020, pre-workout supplements can help boost muscle growth, improve exercise performance, and aid recovery. Furthermore, growing consumer preference towards naturally-derived ingredients, such as plant-based proteins, is expected to provide impetus to the market growth.

Protein powder segment is anticipated to expand at the fastest CAGR of 8.4% over the forecast period. Protein powders are known to have a positive effect on muscle recovery, which helps to reduce the risk of muscle soreness and improve strength. According to an article published by the International Society of Sports Nutrition in June 2020, protein powders are an efficient way to increase protein intake. Furthermore, the growing awareness regarding the importance of protein for muscle growth and development is driving the demand for protein powders.

The supermarkets and hypermarkets segment accounted for the largest share of over 37.4% in 2022. The growth of this segment is mainly attributed to increasing consumer preference for purchasing health supplements from physical stores. According to a survey by Euromonitor International in 2020, nearly 22% of consumers preferred to buy their health supplements from supermarkets & hypermarkets. Furthermore, the availability of a wide range of products from multiple brands in physical stores has been a major driver for this segment.

The online segment is projected to grow at the highest CAGR of 11.7% over the forecast period. The rise in the number of health & wellness websites and e-commerce platforms has been a major factor contributing to the growth of this segment. For instance, in June 2021, Amazon launched an online store dedicated to pre-workout supplements. The store provides customers with a wide variety of products from top brands. In addition, customers can avail discounts and offers on various products, which is expected to further drive the sales of pre-workout supplements.

The powder segment accounted for the largest revenue share of 43.3% in the year 2022. Powdered pre-workout supplements are preferred by athletes as they are easy to mix with water or other beverages and provide convenience in dosage. Moreover, the availability of these products in various flavors increases the preference of consumers for powdered pre-workout supplements. Furthermore, manufacturers have been launching novel and innovative products to stay competitive in the market, which is expected to increase the demand for the powder segment. For instance, in March 2021, Muscletech, a brand of Iovate Health Sciences, launched a pre-workout product named “Nitro Tech Power”. It is a powdered formula containing 12g of amino acids and 500mg of caffeine to boost athletic performance.

The ready-to-drink segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The ready-to-drink pre-workout supplements are gaining traction among consumers due to the convenience offered by them. These products are shelf-stable, do not require mixing, and provide convenience in dosage. Moreover, manufacturers have been launching RTD pre-workout supplements to meet the growing demand of consumers. For instance, in April 2021, Optimum Nutrition, a brand of Glanbia, launched a ready-to-drink pre-workout supplement named “Nitro Surge”. It contains 2.5g of beta-alanine, 500mg of caffeine, and 2.5g of betaine to boost athletic performance.

North America dominated the market and accounted for the largest revenue share of over 40.8% in 2022. The region’s leading position can be attributed to the widespread availability of pre-workout supplements in the region. In addition, the presence of leading brands, such as GNC, Optimum Nutrition, and MuscleTech, is further driving the growth of the market in the region. For instance, in April 2021, GNC launched a new range of pre-workout supplements, such as GNC AMP SuperCharge Pre-Workout and GNC AMP Extreme Pre-Workout.

The Asia Pacific is expected to witness the fastest growth in the coming years. The growth of the market in the region can be attributed to the rising health awareness among consumers. In addition, the increasing availability of pre-workout supplements in the region is expected to drive the market growth. For instance, in January 2021, MuscleTech launched a new pre-workout supplement, NeuroCore, in India.

In this part of the pre-workout supplements products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your pre-workout supplements products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a pre-workout supplements products business comes from the sale of products, as well as from advertising, sponsorship, and other promotional activities. Here, you will find a list with a description of each of them and other possible sources of profit such as fundraising and leasing the facility for corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the pre-workout supplements products business running will be described. The list of operating expenses includes rent, wages, inventory, supplies and materials, utilities, insurance policies, marketing and advertising, and others.

Some of the key companies operating in the pre-workout supplements market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, GNC Holdings launched a new range of pre-workout supplements.

– In August 2022, MuscleTech launched a new range of pre-workout supplements, formulated to provide energy and endurance.

– In September 2022, Optimum Nutrition launched a new range of pre-workout supplements designed to provide quick recovery after a workout.

Some of the prominent players in the pre-workout supplements market include:

– GNC Holdings
– MuscleTech
– Optimum Nutrition
– MusclePharm
– BSN
– Cellucor
– Nutrex Research
– Dymatize Nutrition
– Nutrex Hawaii
– ProSupps

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global pre-workout supplements products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Powders
– Tablets
– Ready-To-Drink

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the opportunities for Pre-workout Supplements?
[A]: Pre-workout supplements provide a range of potential benefits such as improved performance, increased strength and endurance, improved focus and concentration, and enhanced mental clarity and alertness. The global pre-workout supplements market is expected to grow significantly, due to the increasing demand for health and nutritional supplements, rising awareness about the health benefits associated with these supplements, and the growing focus on sports nutrition.

[Q]: Who are the major players in the Pre-workout Supplements market?
[A]: Major players in the pre-workout supplements market include Glanbia Plc, Amway, Abbott Laboratories, Nutrition 21 LLC, NBTY, Inc., Bayer AG, The Kroger Co., Herbalife International of America, Inc., and GNC Holdings, Inc.

[Q]: What are the factors driving the pre-workout supplements market?
[A]: Factors driving the pre-workout supplements market include the increasing awareness of the benefits associated with these supplements, the growing demand for health and nutritional supplements, the rising focus on sports nutrition, and the presence of a large number of dietary supplement manufacturers.

[Q]: What is the outlook for the Pre-workout Supplements market?
[A]: The global pre-workout supplements market is expected to register a CAGR of 7.1% during the forecast period (2021-2026). The increasing demand for these supplements, the increasing focus on sports nutrition, and the growing awareness about the health benefits associated with these supplements are expected to drive the growth of the market.

[Q]: What are the key trends in the Pre-workout Supplements market?
[A]: Key trends in the pre-workout supplements market include the increasing popularity of plant-based pre-workout supplements, the emergence of personalized nutrition, the increasing number of partnerships between dietary supplement manufacturers and sports clubs, and the increasing demand for organic pre-workout supplements.