Printed Tissue Paper Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global printed tissue paper products market was valued at USD 16.4 billion in 2022 and is projected to expand at a CAGR of 5.3% from 2023 to 2030. The rising penetration of printed tissue paper products in industries such as hospitality, foodservice, retail, and healthcare is expected to drive the market growth. In addition, the increasing demand for eco-friendly tissue paper products is another major factor driving the market.

The hospitality segment is expected to witness the highest growth due to the rising demand for printed tissue paper products in the sector. The hospitality industry is using printed tissue papers for various purposes such as packaging, packaging of food items, and cleaning. Furthermore, the growing adoption of printed tissue paper products in the healthcare sector is driving market growth. Tissue paper products are widely used in hospitals, nursing homes, and other medical facilities. For instance, in November 2021, Kimberly-Clark Corporation launched a new line of printed tissue paper products designed to meet the needs of healthcare facilities.

The growing demand for sustainable tissue paper products is driving the market. Manufacturers are focusing on producing eco-friendly tissue paper products by using recyclable materials. For instance, in January 2022, Georgia-Pacific launched a new line of printed tissue paper products made from 100% recycled materials. This will help reduce the environmental impact of tissue paper production.

Furthermore, manufacturers are focusing on introducing innovative products in the market to cater to the growing demand for printed tissue paper products. For instance, in April 2021, Procter & Gamble launched a new printed tissue paper product called Charmin Ultra Soft. The product is designed to provide superior softness, strength, and absorbency. This will help the company strengthen its presence in the market.

The increasing demand for printed tissue paper products from countries such as India, China, and Japan is driving the market. The rising disposable income and changing lifestyle of consumers in these countries is fueling the demand for printed tissue paper products. Furthermore, the growing trend of using printed tissue paper products for promotional purposes is further propelling the market growth. For instance, in May 2021, Georgia-Pacific launched a new printed tissue paper product with a customizable design for promotional purposes.

Product Insights

The facial tissue paper segment held the largest share of the global printed tissue paper products market in 2020. Increasing demand for facial tissue paper for various health, hygiene, and cleaning purposes is driving the growth of the segment. Additionally, the convenience and affordability of facial tissue papers are contributing to their growing popularity. According to an article published by CMI, in October 2020, consumers are increasingly opting for facial tissues due to their versatility and convenience. Furthermore, rising urbanization and changing lifestyles are driving the demand for facial tissue paper products.

The paper towels segment is estimated to register the highest growth rate in the coming years. Growing awareness about the need for personal hygiene, especially during the COVID-19 pandemic, is driving the demand for paper towels. Additionally, rising awareness among consumers regarding hygiene and sanitation is another factor driving the growth of the segment. According to an article published by Statista, in March 2020, the global market for paper towels and napkins is expected to reach a value of USD 25.3 billion by 2025.

Distribution Channel Insights

The supermarkets and hypermarkets segment is estimated to hold the major share of the printed tissue paper products market in 2022. Supermarkets and hypermarkets offer a wide range of printed tissue paper products from different brands and at competitive prices. Consumers prefer these stores to buy tissue paper products due to the availability of a wide range of products and the convenience of one-stop shopping. In addition, the increasing popularity of private label tissue paper products is driving the growth of the segment.

The specialty stores segment is expected to expand at the highest CAGR of 8.1% over the forecast period. Specialty stores such as gift shops, florists and drug stores are increasingly becoming popular among consumers. These stores offer a wide range of printed tissue paper products with attractive packaging and creative designs. These stores are also offering discounts and promotional offers to attract customers. In addition, the increasing number of specialty stores across the globe are driving the growth of the segment.

Type Insights

The toilet paper segment accounted for the largest revenue share of 37.1% in 2020. The growing demand for toilet tissue due to its convenient use, which does not require water for cleaning, is driving the segment’s growth. Toilet tissue is widely used for personal hygiene purposes and is available in both recycled and non-recycled variants. Moreover, the availability of a wide range of toilet tissue, such as 2-ply, 3-ply, and 4-ply, is also contributing to the segment’s growth. With the increasing number of households, the demand for toilet tissue is likely to increase in the forecast period.

The kitchen & other segment is projected to be the fastest-growing segment during the forecast period. The increasing preference for multifunctional, non-messy, and cost-effective products is driving the segment’s growth. Kitchen paper is used to clean the countertops, utensils, and other kitchen items and provides convenience to the users. Moreover, the rise in disposable income and the growth in the number of households are likely to drive the segment’s growth.

Regional Insights

Europe dominated the market and accounted for the largest revenue share of over 34.2% in 2022. This is mainly attributed to the rising demand for paper towels and toilet paper due to the increasing hygiene awareness among consumers in the region. Growing demand for printed tissue paper products in the hospitality industry is further driving the market growth in the region. For instance, in February 2021, Hilton Hotels & Resorts announced the launch of a new range of printed tissue paper products in the U.K.

Asia Pacific is projected to witness the highest growth in the coming years. Increasing disposable income, rising awareness of hygiene, and the growing popularity of tissue paper products are the key factors driving the growth of the market in the region. For instance, in April 2021, Asian Paints partnered with Celio, a leading Indian menswear brand, to launch a limited edition printed tissue paper product.

Financial Projections

In this part of the printed tissue paper products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts usually include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a printed tissue paper products business comes from sales of the products. Here you will find a list with a description of pricing strategies, discounts, special offers and other possible sources of profit such as promotional events, online sales, and wholesale orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the printed tissue paper products business running will be described. The list of operating expenses includes manufacturing costs, shipping and handling fees, wages, advertising, marketing, research and development, web hosting and other related costs.

Key companies & market share insights

Some of the major companies operating in the printed tissue paper market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Procter & Gamble Co. launched a new line of printed tissue paper with eco-friendly designs and patterns.

– In August 2022, Kimberly-Clark Corporation launched a new line of printed tissue paper with cartoon and animal designs.

– In September 2022, Georgia-Pacific Corporation launched a new line of printed tissue paper with floral designs.

Some of the prominent players in the printed tissue paper market include:

– Procter & Gamble Co.
– Kimberly-Clark Corporation
– Georgia-Pacific Corporation
– Sofidel Group
– Cascades Inc.
– Metsa Group
– DS Smith Plc
– Suzano SA
– APP, China
– SCA, Sweden

Global Printed Tissue Paper Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global printed tissue paper products market based on paper type, product type, application, distribution channel, and region:

1. Paper Type Outlook (Revenue, USD Million, 2017 – 2030)

– Recycled Paper
– Virgin Paper

2. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Facial Tissue
– Toilet Tissue
– Kitchen Towel
– Napkins
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Household
– Commercial

4. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What is the Potential for Product Innovation?
[A]: The global printed tissue paper product market is expected to experience a high growth rate owing to product innovation and technological advancements. Manufacturers are introducing printed tissue paper products with different colors, textures, and designs. This is creating more demand for these products from customers. Additionally, manufacturers are also introducing printed tissue paper products with extra functionalities, such as anti-bacterial and anti-allergic properties. This is expected to further increase the demand for these products over the forecast period.

[Q]: Who are the Key Players in the Printed Tissue Paper Products Market?
[A]: Some of the key players in the printed tissue paper products market include Kimberly-Clark Corporation, Georgia-Pacific LLC, Metsä Group, SCA Hygiene Products AB, Gemka Corporation, Procter & Gamble, and Cascades Inc.

[Q]: Which Region Offers the Largest Opportunity for Sales of Printed Tissue Paper Products?
[A]: Asia Pacific is expected to experience the highest growth rate of the printed tissue paper products market over the forecast period, as it is a key consumer of these products. The demand for printed tissue paper products is increasing in countries such as India and China, due to changing lifestyle, rising disposable income, and increasing consumer awareness about hygiene and sanitation.

[Q]: What are the factors driving the printed tissue paper products market?
[A]: Factors such as rising disposable income, the growing demand for hygiene and sanitation, increasing consumer awareness, and the growing popularity of printed tissue paper products are expected to drive market growth over the forecast period. Additionally, the increasing demand for printed tissue paper products with extra functionalities, such as anti-bacterial and anti-allergic properties, is also expected to further increase the demand for these products over the forecast period.

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Printed Tissue Paper Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global printed tissue paper products market was valued at USD 16.4 billion in 2022 and is projected to expand at a CAGR of 5.3% from 2023 to 2030. The rising penetration of printed tissue paper products in industries such as hospitality, foodservice, retail, and healthcare is expected to drive the market growth. In addition, the increasing demand for eco-friendly tissue paper products is another major factor driving the market.

The hospitality segment is expected to witness the highest growth due to the rising demand for printed tissue paper products in the sector. The hospitality industry is using printed tissue papers for various purposes such as packaging, packaging of food items, and cleaning. Furthermore, the growing adoption of printed tissue paper products in the healthcare sector is driving market growth. Tissue paper products are widely used in hospitals, nursing homes, and other medical facilities. For instance, in November 2021, Kimberly-Clark Corporation launched a new line of printed tissue paper products designed to meet the needs of healthcare facilities.

The growing demand for sustainable tissue paper products is driving the market. Manufacturers are focusing on producing eco-friendly tissue paper products by using recyclable materials. For instance, in January 2022, Georgia-Pacific launched a new line of printed tissue paper products made from 100% recycled materials. This will help reduce the environmental impact of tissue paper production.

Furthermore, manufacturers are focusing on introducing innovative products in the market to cater to the growing demand for printed tissue paper products. For instance, in April 2021, Procter & Gamble launched a new printed tissue paper product called Charmin Ultra Soft. The product is designed to provide superior softness, strength, and absorbency. This will help the company strengthen its presence in the market.

The increasing demand for printed tissue paper products from countries such as India, China, and Japan is driving the market. The rising disposable income and changing lifestyle of consumers in these countries is fueling the demand for printed tissue paper products. Furthermore, the growing trend of using printed tissue paper products for promotional purposes is further propelling the market growth. For instance, in May 2021, Georgia-Pacific launched a new printed tissue paper product with a customizable design for promotional purposes.

Product Insights

The facial tissue paper segment held the largest share of the global printed tissue paper products market in 2020. Increasing demand for facial tissue paper for various health, hygiene, and cleaning purposes is driving the growth of the segment. Additionally, the convenience and affordability of facial tissue papers are contributing to their growing popularity. According to an article published by CMI, in October 2020, consumers are increasingly opting for facial tissues due to their versatility and convenience. Furthermore, rising urbanization and changing lifestyles are driving the demand for facial tissue paper products.

The paper towels segment is estimated to register the highest growth rate in the coming years. Growing awareness about the need for personal hygiene, especially during the COVID-19 pandemic, is driving the demand for paper towels. Additionally, rising awareness among consumers regarding hygiene and sanitation is another factor driving the growth of the segment. According to an article published by Statista, in March 2020, the global market for paper towels and napkins is expected to reach a value of USD 25.3 billion by 2025.

Distribution Channel Insights

The supermarkets and hypermarkets segment is estimated to hold the major share of the printed tissue paper products market in 2022. Supermarkets and hypermarkets offer a wide range of printed tissue paper products from different brands and at competitive prices. Consumers prefer these stores to buy tissue paper products due to the availability of a wide range of products and the convenience of one-stop shopping. In addition, the increasing popularity of private label tissue paper products is driving the growth of the segment.

The specialty stores segment is expected to expand at the highest CAGR of 8.1% over the forecast period. Specialty stores such as gift shops, florists and drug stores are increasingly becoming popular among consumers. These stores offer a wide range of printed tissue paper products with attractive packaging and creative designs. These stores are also offering discounts and promotional offers to attract customers. In addition, the increasing number of specialty stores across the globe are driving the growth of the segment.

Type Insights

The toilet paper segment accounted for the largest revenue share of 37.1% in 2020. The growing demand for toilet tissue due to its convenient use, which does not require water for cleaning, is driving the segment’s growth. Toilet tissue is widely used for personal hygiene purposes and is available in both recycled and non-recycled variants. Moreover, the availability of a wide range of toilet tissue, such as 2-ply, 3-ply, and 4-ply, is also contributing to the segment’s growth. With the increasing number of households, the demand for toilet tissue is likely to increase in the forecast period.

The kitchen & other segment is projected to be the fastest-growing segment during the forecast period. The increasing preference for multifunctional, non-messy, and cost-effective products is driving the segment’s growth. Kitchen paper is used to clean the countertops, utensils, and other kitchen items and provides convenience to the users. Moreover, the rise in disposable income and the growth in the number of households are likely to drive the segment’s growth.

Regional Insights

Europe dominated the market and accounted for the largest revenue share of over 34.2% in 2022. This is mainly attributed to the rising demand for paper towels and toilet paper due to the increasing hygiene awareness among consumers in the region. Growing demand for printed tissue paper products in the hospitality industry is further driving the market growth in the region. For instance, in February 2021, Hilton Hotels & Resorts announced the launch of a new range of printed tissue paper products in the U.K.

Asia Pacific is projected to witness the highest growth in the coming years. Increasing disposable income, rising awareness of hygiene, and the growing popularity of tissue paper products are the key factors driving the growth of the market in the region. For instance, in April 2021, Asian Paints partnered with Celio, a leading Indian menswear brand, to launch a limited edition printed tissue paper product.

Financial Projections

In this part of the printed tissue paper products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts usually include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a printed tissue paper products business comes from sales of the products. Here you will find a list with a description of pricing strategies, discounts, special offers and other possible sources of profit such as promotional events, online sales, and wholesale orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the printed tissue paper products business running will be described. The list of operating expenses includes manufacturing costs, shipping and handling fees, wages, advertising, marketing, research and development, web hosting and other related costs.

Key companies & market share insights

Some of the major companies operating in the printed tissue paper market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Procter & Gamble Co. launched a new line of printed tissue paper with eco-friendly designs and patterns.

– In August 2022, Kimberly-Clark Corporation launched a new line of printed tissue paper with cartoon and animal designs.

– In September 2022, Georgia-Pacific Corporation launched a new line of printed tissue paper with floral designs.

Some of the prominent players in the printed tissue paper market include:

– Procter & Gamble Co.
– Kimberly-Clark Corporation
– Georgia-Pacific Corporation
– Sofidel Group
– Cascades Inc.
– Metsa Group
– DS Smith Plc
– Suzano SA
– APP, China
– SCA, Sweden

Global Printed Tissue Paper Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global printed tissue paper products market based on paper type, product type, application, distribution channel, and region:

1. Paper Type Outlook (Revenue, USD Million, 2017 – 2030)

– Recycled Paper
– Virgin Paper

2. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Facial Tissue
– Toilet Tissue
– Kitchen Towel
– Napkins
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Household
– Commercial

4. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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