The global probiotic drink products market was valued at USD 38.1 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. The growing awareness among consumers about the health benefits of probiotic drinks, such as improved digestion and immunity, is driving the growth of the market. Additionally, the rising demand for convenience food and beverages, as well as the increasing number of health-conscious consumers, is contributing to the market growth. Furthermore, the growing demand for probiotic drinks to manage the symptoms of various chronic diseases, such as IBS, cancer, and depression, is also fueling the growth of the market.

Moreover, the increasing trend of consuming probiotic drinks for weight management is encouraging the sale of these products. This is because probiotics can help reduce fat storage and regulate hunger hormones. Furthermore, the rising demand for dairy-based probiotic drinks and the increasing preference for plant-based probiotic drinks is creating new opportunities for market players. For instance, in October 2020, Danone launched a new vegan probiotic drink, Danonino Plant, as a dairy-free alternative to its traditional probiotic drink.

The emergence of novel products with improved taste, texture, and shelf life is a major factor driving the market forward. For instance, in December 2021, Dairy Crest launched a new probiotic drink, called Actimel +C, which is rich in vitamin C and contains a probiotic strain, L. casei 431, which is said to protect the body’s natural defenses. Furthermore, the rising trend of on-the-go probiotic drinks is also increasing the demand for probiotic drinks. For instance, in October 2021, Yakult launched a new product, Yakult Shots, which is a convenient, portable probiotic drink for on-the-go consumers.

The booming e-commerce industry is expected to increase the sales of probiotic drinks in the coming years. This is because online platforms provide easy access to products, as well as attractive offers, to the consumers. Furthermore, the increasing penetration of smartphones is anticipated to further boost the growth of the market. Additionally, the rising popularity of probiotic drinks in emerging countries, such as India, China, and Brazil, is expected to create new opportunities for market players over the forecast period.

The probiotic drink segment held a market share of over 40% in 2022. Rising awareness among consumers regarding probiotics and their health benefits is a major factor driving the demand for probiotic drinks. According to an article published by the National Center for Biotechnology Information (NCBI), in June 2020, probiotic bacteria can strengthen the immune system, reduce allergies and other respiratory symptoms, and promote digestive health. Furthermore, increasing adoption of innovative packaging solutions and availability of various probiotic drinks based on different flavors, colors, and ingredients are bolstering the growth of the market.

The probiotic yogurt segment is expected to witness significant growth at a CAGR of 8.7% over the forecast period. Growing health consciousness among consumers and rising awareness regarding the benefits of probiotics are driving the demand for probiotic yogurt. According to an article published by the International Food Research Journal, in April 2021, probiotic yogurt is gaining popularity due to its health benefits, such as improved digestion, reduced risk of cancer, and improved immune system. In addition, numerous companies are focusing on launching new probiotic yogurt products to attract more customers.

The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. The increasing preference for organic and natural food products has led to the growth of the segment. Supermarkets and hypermarkets have a wide variety of probiotic drinks available, so consumers have easy access to find the products they need. In addition, these stores offer a variety of probiotic drinks and allow customers to compare them before making a purchase.

Online retailers are also witnessing significant growth due to the increased demand for probiotic drinks. The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. Online retailers provide an easy and convenient way for customers to purchase probiotic drinks. In addition, online retailers offer discounts and promotions, which is further encouraging customers to purchase probiotic drinks online. Furthermore, online retailers offer customers a wide variety of probiotic drinks to choose from, which is further driving the growth of the segment.

The fortified/functional segment accounted for the largest revenue share of 78.6% in the year 2022. The rising demand for fortified/functional probiotic beverage due to its ability to provide additional health benefits is a key factor driving the growth of this segment. For instance, Yakult, a brand of Yakult Honsha Co. Ltd., has a probiotic drink, Yakult Ace Light, which is fortified with vitamins and calcium. Moreover, the increasing number of product launches to meet the needs of consumers, such as Yakult Ace Light and Yakult Ace Light+ are further driving the growth of the segment.

The non-fortified/non-functional segment is anticipated to expand at a CAGR of 8.2% over the forecast period. The increasing consumer preference for non-fortified/non-functional probiotic drinks is primarily driving the demand for this segment. For instance, in February 2021, GoodBelly, a brand of PepsiCo, launched a probiotic drink, GoodBelly Double Shot, which is non-fortified and contains 20 billion probiotic cultures per bottle. This product launch is likely to drive the growth of the segment.

Europe accounted for the largest revenue share in 2022, owing to the increasing demand for probiotic products in the region. In Europe, the probiotic beverage market is driven by the rising awareness among consumers about the health benefits of probiotic products. Furthermore, the presence of leading manufacturers, such as Danone and Nestlé, is expected to drive the market growth in the region. For instance, in October 2021, Danone launched a new range of probiotic drinks in the U.K.

Asia Pacific is expected to witness the fastest growth in the coming years. This growth is attributed to the rising awareness among consumers regarding the nutritional benefits of probiotic drinks. Moreover, the increasing health consciousness among consumers and the surge in demand for healthy beverages is expected to drive the market growth in the region. For instance, in April 2022, Yakult launched a probiotic drink called Yogurito in India.

In this part of the probiotic drink products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your probiotic drink products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for the probiotic drink products business comes from the sale of the drinks, subscriptions, and sponsorships. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, affiliate marketing, and collaborations.

Projecting Expenses
In this section, all the regular expenses related to keeping the probiotic drink products business running will be described. The list of operating expenses includes marketing, advertising, product development, purchasing raw materials, wages, utility bills, and insurance policies.

Some of the key companies operating in the probiotic drink market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Danone launched its probiotic drink, Activia, in the US market.

– In August 2022, Yakult launched its probiotic drink, Yakult, in the Canadian market.

– In October 2022, PepsiCo launched its probiotic drink, Lifewtr, in the Indian market.

Some of the prominent players in the probiotic drink market include:

– Danone
– Nestle S.A.
– Yakult Honsha Co. Ltd.
– PepsiCo
– Coca-Cola Company
– KeVita Inc.
– Lifeway Foods, Inc.
– Groupe Danone
– Hain Celestial Group
– The WhiteWave Foods Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global probiotic drink products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Dairy-based
– Non-dairy-based
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are Probiotic Drinks?
[A]: Probiotic drinks are beverages that contain live cultures of beneficial bacteria or yeasts, which can help balance the gut microbiota and improve overall health. They are typically made with fermented foods such as yogurt, kefir, and kombucha. Probiotic drinks can be used as a daily supplement to promote digestive health and support the immune system.

[Q]: Who are the Key Players in the Probiotic Drink Products Market?
[A]: Key players in the global probiotic drinks market include PepsiCo, Inc., Danone SA, Yakult Honsha Co., Ltd., General Mills, Inc., Nestle S.A., and The Coca-Cola Company.

[Q]: What are the Benefits of Probiotic Drinks?
[A]: Regular consumption of probiotic drinks can help improve digestion, strengthen the immune system, reduce inflammation, and reduce the incidence of allergies. Additionally, probiotic drinks can improve the absorption of nutrients, reduce cholesterol levels, and reduce the risk of infection.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is a key factor driving the growth of the probiotic drink products market. Companies are continuously looking for ways to improve the taste and health benefits of probiotic drinks. This includes adding new flavors and ingredients, such as prebiotics, fiber, and vitamins, and using novel fermentation processes.

[Q]: Which Region Offers the Largest Opportunity for Sales of Probiotic Drink Products?
[A]: North America is expected to be the largest market for probiotic drinks, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. The factors attributing to the growth of the North American market include the rising awareness of probiotics, the increasing availability of products, and the growing demand for functional and health drinks.