The global protein shampoo products market was valued at USD 4.2 billion in 2021 and is expected to expand at a CAGR of 8.2% from 2022 to 2030. The growing awareness about the benefits of using protein-based shampoos is driving the market growth. Protein-based shampoos are formulated to add protein to the hair, which helps to strengthen and repair hair damage, making them an attractive product for consumers. In addition, the increasing availability of products tailored to various hair types is further driving the market growth. For instance, in March 2021, L’Oreal launched a new sulfate-free shampoo called Elvive Nutri-Gloss Shampoo, which is enriched with protein, pearlescent oil, and light conditioners to provide luster and shine to dull hair.

Moreover, the availability of a wide variety of products tailored to specific hair types is further driving the demand for these shampoos. For instance, in May 2021, Procter & Gamble launched Head & Shoulders Charcoal Deep Cleanse Shampoo to target consumers with oily scalp. Furthermore, the growing trend of premiumization is likely to drive the demand for protein-based shampoos in the near future. For instance, in April 2021, L’Oreal launched a new haircare range, Elvive Color Vibrancy, which consists of sulfate-free shampoos, conditioners, and treatments enriched with proteins to nourish colored hair.

The increasing demand for organic and natural protein shampoo products is further boosting the market growth. For instance, in May 2021, OGX launched a new line of protein-based shampoos, OGX Biotin & Collagen Shampoo and OGX Biotin & Collagen Conditioner, enriched with biotin, collagen, and hydrolyzed wheat proteins to nourish and strengthen hair. Moreover, the growing demand for vegan and cruelty-free products is anticipated to drive the market growth. For instance, in April 2021, Love Beauty and Planet launched a new range of sulfate-free shampoos, Love Beauty and Planet Blooming Color Care Range, with vegan proteins and plant-based ingredients.

Furthermore, the increasing number of innovative brand launches to cater to the growing product demand from customers is expected to further support the growth of the market. For instance, in March 2021, Garnier launched a new line of protein-rich shampoos and conditioners, Garnier Whole Blends Oat Delicacy Shampoo and Conditioner, in the US. Moreover, the increasing trend of male grooming is also expected to drive the demand for protein-based shampoos. For instance, in April 2021, Unilever launched a new line of protein-enriched shampoos for men, Axe Ancient Black Charcoal Shampoo.

The protein shampoo segment led the market and accounted for a share of around 34.7% in 2022. Protein shampoo is gaining traction in the industry due to its nutrient-rich formula which helps in repairing damaged hair and treating split ends. Furthermore, protein shampoo helps in restoring the natural balance of protein and moisture in the hair, which makes it a popular choice among consumers. According to an article published by Allure, in June 2020, protein shampoos are best for those who have color-treated, damaged, or dry hair.

The natural shampoo segment is anticipated to expand at the fastest CAGR of 8.6% over the forecast period. Growing awareness regarding the use of natural shampoo and its benefits is driving the segment growth. Natural shampoo is made from plant-derived ingredients that are 100% safe and gentle on the hair. Additionally, natural shampoos are free from harsh chemicals and are environment-friendly, which is further driving the demand for these products. According to an article published by the National Center for Biotechnology Information, in July 2020, natural shampoos are gaining popularity due to their superior quality and performance.

The supermarkets and hypermarkets segment accounted for the major share of over 38.9% in 2022. Supermarkets and hypermarkets are the most preferred channels for purchasing protein shampoo products, owing to the convenience and availability of a wide variety of products under one roof. In addition, these stores offer customers the opportunity to touch and feel the products before buying, which allows them to make an informed decision. Furthermore, the presence of a wide range of brands with different price tags and packaging options allows customers to choose the most suitable product.

The online segment is anticipated to expand at the fastest rate of 12.1% over the forecast period. The increasing penetration of internet and smartphones is expected to drive the growth of the segment. Moreover, the presence of multiple online retailers and e-commerce websites has made it easier for customers to compare prices and buy the product of their choice. In addition, online retailers offer attractive discounts and deals, which is expected to further fuel the demand for protein shampoo products.

The mass segment accounted for the largest revenue share of 74.2% in the year 2022. The increasing trend of haircare products among the general population in developing regions is propelling the demand for the mass segment. Furthermore, the expanding product portfolio by companies such as Unilever and Procter & Gamble have increased the demand for mass haircare products. For instance, in April 2022, Unilever launched a new protein shampoo range, Dove Quench Absolute, which is enriched with the goodness of Moroccan argan oil and almond milk protein. These activities make brands more visible and attract new customers.

The premium segment is anticipated to expand at the highest CAGR of 10.6% over the forecast period. The increasing number of salons and spas offering professional treatments is also a key driver of premium products in the protein shampoo segment. For instance, in April 2022, L’Oreal Professional launched a new range of protein shampoo products, including Absolute Repair Lipidium, which is enriched with Lactic Acid Complex and Lipidium Complex to repair and protect the hair fibre. Furthermore, the growing trend of organic and natural haircare products is also anticipated to propel the demand for premium protein shampoo products.

Europe is expected to account for the largest revenue share in the global protein shampoo market over the forecast period. This is attributed to rising awareness about the health benefits of protein-based shampoos, especially in the U.K., France, and Germany. Moreover, increasing R&D activities in the region to develop innovative products will further drive the growth of the market. In October 2021, L’Oréal announced the launch of its new protein-enriched shampoo enriched with amino acid complex, which is expected to boost the demand for protein shampoo in the region.

Asia Pacific is expected to witness the fastest growth over the forecast period. Increasing disposable income in countries such as China and India, along with rising awareness about the benefits of protein-based shampoos among consumers, is expected to drive the market growth in this region. Moreover, the presence of prominent players such as Unilever, Shiseido, and L’Oréal in the region is further expected to fuel the growth of the market in Asia Pacific.

In this part of the protein shampoo products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your protein shampoo products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenue for a protein shampoo products business comes from retail sales and wholesale. Other possible revenue sources include advertisements, sponsorships, and product licensing.

Projecting Expenses

In this section, all the regular expenses related to keeping the protein shampoo products business running will be described. The list of operating expenses includes product development, advertising, packaging, shipping costs, wages, raw materials, insurance policies, and others.

Some of the key companies operating in the protein shampoo market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, L’Oréal launched the Professional Mythic Oil Shampoo, a protein-based shampoo enriched with argan and avocado oils.

– In August 2022, Unilever launched the Dove Protein Moisture Shampoo, a shampoo enriched with keratin and wheat protein to provide intense hydration and nourishment to hair.

– In October 2022, Kao Corporation launched the Essential Damage Care Shampoo, a protein-based shampoo designed to repair damaged hair.

Some of the prominent players in the protein shampoo market include:

– L’Oréal S.A.
– Unilever
– Kao Corporation
– Johnson & Johnson
– Procter & Gamble Co.
– Henkel AG & Co. KGaA
– Shiseido Co., Ltd.
– Combe Incorporated
– Avon Products, Inc.
– Church & Dwight Co., Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global protein shampoo products market based on product type, distribution channel, end use, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shampoo
– Conditioner
– Hair Masks
– Hair Serums
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. End Use Outlook (Revenue, USD Million, 2017 – 2030)

– Men
– Women
– Unisex

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of Protein Shampoo Products Market?
[A]: The major drivers of the protein shampoo products market are increasing demand for organic and natural products, rapid growth of the hair care industry, rising demand from emerging countries such as India and China, and increasing prevalence of hair-related disorders such as alopecia, baldness, and hair thinning.

[Q]: What are the Factors Restraining the Growth of the Market?
[A]: The major factors restraining the growth of the protein shampoo products market are the high cost of raw materials and the presence of counterfeit products.

[Q]: What are the Major Opportunities in this Market?
[A]: The major opportunities in the protein shampoo products market include product innovations, rising demand from emerging countries, and growing awareness among consumers.

[Q]: Who are the Leading Players in the Protein Shampoo Products Market?
[A]: The leading players in the protein shampoo products market include Unilever, L’Oreal, Kao Corporation, Henkel AG & Co., KGaA, and Shiseido Company, Ltd.

[Q]: What are the Most Prominent Regions in the Protein Shampoo Products Market?
[A]: The most prominent regions in the protein shampoo products market include North America, Europe, Asia Pacific, and the Rest of the World.