The global ready-to-drink premixes market was valued at USD 40.18 billion in 2022 and is projected to expand at a CAGR of 7.1% from 2023 to 2030. Ready-to-drink (RTD) premixes have gained significant importance in the beverage industry, as they offer convenience and portability as compared to regular beverages. Consumers are increasingly opting for RTD premixes due to their extended shelf-life and convenience. Moreover, the growing demand for energy drinks, sports drinks, and vitamin-enhanced beverages has been driving the market.

In recent years, the rapid growth of the e-commerce channel has been propelling the sales of RTD premixes. The e-commerce platform provides convenience to the customers for purchasing products, along with discounts and offers. Moreover, the increasing trend of health awareness is also driving the demand for RTD premixes, as consumers are increasingly opting for sugar-free energy drinks and juices with added vitamins. In addition, manufacturers are focusing on product innovation to meet the growing demand for RTD premixes. For instance, in February 2021, PepsiCo launched “Pepsi X”, its first zero-sugar energy drink in India. The product is said to provide a unique combination of caffeine, guarana, and B-vitamins.

Furthermore, the growing demand for convenience is driving the demand for RTD premixes as they offer a higher shelf-life compared to regular beverages. Thus, the increasing demand for convenience-oriented products is expected to drive the market over the forecast period. In addition, the increasing demand for natural ingredients in RTD premixes is further accelerating the market growth. For instance, in April 2021, PepsiCo launched “7UP Natural”, a natural lime flavored, zero-sugar, zero-calorie drink in Mexico, which is made with natural ingredients such as sugarcane, natural lime juice, and natural sweeteners.

Additionally, the new product launches in the RTD premixes market is further accelerating the market growth. For instance, in April 2021, PepsiCo launched a new range of RTD premixes, “Gatorade Fierce Thirst Quencher”, in the US. The product is said to have a bold flavor and is available in three flavors: Blueberry Wave, Tropical Mango, and Fruit Punch. Moreover, the increasing focus on research and development activities is creating growth opportunities for the market. For instance, in April 2021, PepsiCo announced that it would invest USD 250 million to enhance its research and development capabilities over the next five years.

The alcoholic RTD premixes segment held the largest share in the market in 2022. Increasing consumer demand for convenient alcoholic beverages is contributing to the growth of the alcoholic RTD premixes market. According to an article published by Financier Worldwide, in October 2020, almost 50% of adults in the U.S. consumed alcoholic RTDs in 2019. Moreover, rising consumption of low-alcohol premixes, owing to the health benefits associated with them, is driving the growth of the alcoholic RTD premixes market.

The non-alcoholic RTD premixes segment is expected to expand at the fastest CAGR over the forecast period. The increasing prevalence of health consciousness among consumers is leading to the growth of the non-alcoholic RTD premixes market. According to an article published by the International Food Information Council Foundation, in March 2020, around 48% of adults in the U.S. prefer to consume non-alcoholic RTD premixes. Furthermore, the availability of a wide variety of flavors and increasing product innovation is driving the growth of the non-alcoholic RTD premixes market.

The supermarkets and hypermarkets segment currently holds the major share of the market and is anticipated to grow over the forecast period. The increasing availability of ready to drink premixes in supermarkets & hypermarkets is expected to drive the segment growth over the forecast period. According to a study by Statista in 2020, over 70% of the consumers preferred to buy their food & beverages from supermarkets & hypermarkets. The availability of a wide range of ready to drink premixes in supermarkets & hypermarkets is expected to drive the segment growth.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The increasing availability of ready to drink premixes and convenience in shopping through online platforms are expected to drive the segment growth over the forecast period. In addition, the increasing penetration of smartphones and the availability of e-commerce websites are expected to drive the segment growth. For instance, in October 2020, Amazon announced the launch of Amazon Pantry, an online grocery store in India. This store offers a wide range of ready to drink premixes, which can be ordered online and delivered at the doorstep.

The non-alcoholic segment accounted for the largest revenue share of 63.5% in the year 2022. The rising demand for healthy and convenience beverages is the key factor driving the non-alcoholic segment. The increasing inclination of consumers towards healthy beverages is leading to increased demand for non-alcoholic RTDs premixes. For instance, in May 2022, Heineken launched its non-alcoholic variant of Heineken 0.0 in India. Also, the increasing disposable income of consumers in developing regions is another key factor driving the demand for non-alcoholic RTDs premixes.

The alcoholic segment is anticipated to expand at a CAGR of 8.4% over the forecast period. The growing demand for alcoholic RTD premixes from the younger generation and millennials is resulting in the increasing sales of these products. Also, the increasing trend of premiumization of alcoholic drinks is resulting in the demand for premium RTD premixes. For instance, in October 2021, Carlsberg launched its RTD premix in the UK with a premium variant. The increasing demand for alcoholic RTD premixes from developed regions is also likely to drive the market in the forecasted period.

Europe is a leading market for ready-to-drink premixes, accounting for a revenue share of over 35%. The rising demand for convenience foods and beverages among consumers in the region is expected to boost the growth of the market. The demand for alcoholic premixes, such as cocktails and beer, is also increasing in the region. For instance, in December 2021, Heineken launched an alcoholic premix in the UK, which was an extension of its 0.0 range.

Asia Pacific is expected to witness the highest growth from 2021 to 2027. The growing demand for convenience food and beverages on account of the rising disposable income and hectic lifestyles of the people in the region is expected to drive the growth of the market. In addition, the growing popularity of alcoholic premixes, such as cocktails, beer, and wine, is further expected to drive the growth of the market. For instance, in April 2021, Carlsberg launched ready-to-drink premixes in India.

In this part of the Ready To Drink Premixes business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your ready to drink premixes products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a ready to drink premixes products business comes from sales of the products. Here you will find a list with a description of each of the products and other possible sources of profit such as sponsorships, advertising, and distribution agreements with other retailers.

Projecting Expenses

In this section, all the regular expenses related to keeping the ready to drink premixes products business running will be described. The list of operating expenses includes raw materials, packaging, wages, marketing and advertising, utilities, insurance policies, legal fees, and others.

Some of the key companies operating in the ready to drink premixes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo launched a new range of ready-to-drink premixes under its Aquafina brand.

– In August 2022, Coca-Cola launched a range of ready-to-drink premixes under its Powerade brand.

– In October 2022, Red Bull launched a range of ready-to-drink premixes under its Red Bull Energy Drink brand.

Some of the prominent players in the ready to drink premixes market include:

– PepsiCo, Inc.
– The Coca-Cola Company
– Red Bull GmbH
– Monster Beverage Corporation
– Gatorade
– Arizona Beverages
– Lipton
– Nestle
– Rockstar Inc.
– Fuze Beverage

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global ready-to-drink prem market based on product, packaging, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Coffee
– Tea
– Energy Drinks
– Carbonated Drinks
– Others

2. Packaging Outlook (Revenue, USD Million, 2017 – 2030)

– Plastic Bottles
– Cans
– Cartons
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Global Ready To Drink Premixes Products Market Size?
[A]: The global Ready To Drink Premixes Products market size was valued at USD 10.3 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 7.2% from 2020 to 2027.

[Q]: What Factors are Driving the Growth of the Ready To Drink Premixes Products Market?
[A]: The growth of the Ready To Drink Premixes Products market is driven by factors such as the increasing demand for convenience, rising health consciousness among consumers, and the growing presence of e-commerce platforms. Furthermore, the introduction of innovative product offerings and the increasing demand for natural or organic products are also expected to propel market growth.

[Q]: Who are the Major Players in the Ready To Drink Premixes Products Market?
[A]: Some of the major players in the Ready To Drink Premixes Products market are PepsiCo, Inc., The Coca-Cola Company, Groupe Danone, Nestlé S.A., Red Bull GmbH, and Monster Beverage Corporation.

[Q]: What are the Key Trends in the Ready To Drink Premixes Products Market?
[A]: Key trends in the Ready To Drink Premixes Products market include the introduction of functional beverages, increasing demand for natural ingredients, and the growing popularity of ready-to-drink premixes. Additionally, the rising demand for low-calorie and low-sugar RTD premixes and the increasing focus on developing innovative and sustainable packaging are also expected to drive market growth.