Ready to Drink Shakes Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

GET A FREE SAMPLE

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

Report Overview

The global ready to drink shake market was valued at USD 8.3 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. Ready to drink shakes are gaining traction among health and fitness enthusiasts, as they are nutritious, convenient, and easy to consume. Furthermore, the emergence of new and innovative flavors, such as vegan and plant-based, is gaining traction among consumers, further propelling the market growth. Moreover, the availability of a wide variety of flavors is further leading to the growth of the market.

The increase in the number of health-conscious consumers, along with rising disposable income and changes in lifestyle, is boosting the demand for ready to drink shakes. Furthermore, manufacturers are introducing new flavors to attract more consumers. For instance, in April 2021, Clover Sonoma launched a new Dairy-Free Probiotic Shake. This product is made from plant-based ingredients such as almond milk, coconut milk, and plant-based proteins. It also helps to boost the immune system and improve gut health.

Additionally, the growing trend of veganism and the rise in demand for plant-based proteins are expected to further support the growth of the market. Moreover, manufacturers are introducing new flavors to cater to the growing demand of consumers. For instance, in February 2021, Big Train launched a new protein-packed vegan ready to drink shake. This product is made from plant-based proteins such as soy, pea, and quinoa, and is gluten-free, dairy-free, and vegan-friendly.

Furthermore, the increasing focus on convenience and the growing demand for healthy convenience food is also driving the growth of the market. The growing demand for on-the-go nutritious snacks is boosting the sales of RTD shakes. Moreover, the emergence of private label brands and the availability of products through e-commerce platforms are boosting the market growth. The increasing number of collaborations between foodservice companies and retail stores is also driving the market growth. For instance, in March 2021, The Coca-Cola Company announced a partnership with Subway to launch an exclusive ready-to-drink shake.

Product Insights

The RTD shakes market is dominated by the low fat & reduced sugar shakes segment, which accounted for a share of around 43.1% in 2020. Growing consumer awareness regarding health and wellness, coupled with the increasing focus on the consumption of low-fat products, is driving the demand for low-fat & reduced sugar RTD shakes. According to an article published by the Irish Nutrition & Dietetic Institute in May 2020, RTDs are convenient and a better source of nutrients as compared to other snacks and energy drinks. Furthermore, the rising trend of veganism and the growing focus on sustainability are further driving the market growth.

The organic shakes segment is expected to register the fastest CAGR of 8.7% over the forecast period. The growing demands for organic products, the increasing focus on health and wellness, and the rising demand for organic and natural ingredients are some of the key factors driving the organic shakes market growth. Furthermore, the increasing awareness regarding the health benefits of organic products and the increasing purchasing power of consumers are some of the major drivers of the organic shakes market.

Distribution Channel Insights

Supermarkets and hypermarkets captured the major share of over 52.3% in 2022. The growth of the segment is mainly attributed to the rising consumer inclination towards purchasing ready-to-drink shakes from these outlets. Supermarkets and hypermarkets offer a wide range of ready-to-drink shakes from various brands, allowing customers to make rapid purchasing decisions. In addition, the availability of attractive discounts and offers on the purchase of these products in supermarkets & hypermarkets is further aiding the growth of the segment.

The online segment is anticipated to expand at the highest CAGR of 14.3% over the forecast period. The growth of the segment is mainly attributed to the increasing penetration of the internet and the growing preference for online shopping. In addition, the growing number of e-commerce platforms, such as Amazon and BigBasket, is further aiding the growth of the segment. Furthermore, the growing number of mobile applications dedicated to the sale of ready-to-drink shakes is further expected to drive the market growth.

Type Insights

The ready-to-drink shakes segment account for the largest revenue share of 62.0% in the year 2022. The increasing demand for convenience meals and snacks are driving the market. Ready-to-drink shakes are gaining popularity due to its convenience and time-saving benefits. The growing trend of on-the-go lifestyles among working-class population is propelling the market growth. Also, the availability of RTD shakes in different flavors and sizes has expanded the consumer base.

The powder segment is anticipated to expand at a CAGR of 8.9% over the forecast period. The growing health-consciousness among consumers is driving the market. Furthermore, manufacturers are focusing on providing high-quality products with natural ingredients to keep up with the changing consumer needs. Companies such as Herbalife Nutrition and Atkins Nutritionals are investing in product innovation, which is expected to boost the demand for powder shakes in the coming years.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 33.3% in 2022. The presence of key players, such as Kellogg’s and PepsiCo Inc., is a major factor that has contributed to the growth of the market in the region. Additionally, the rising trend of health consciousness among consumers has resulted in the increased demand for these products in the region. For instance, in April 2021, Kellogg’s launched Special K protein shakes and bars in the U.S.

Europe is expected to witness the second-fastest growth in the coming years. Increasing consumer preference for convenient food & beverage products is a key factor driving the growth of the market in the region. Additionally, the growing demand for ready-to-drink shakes due to their health benefits is also driving the market growth in Europe. For instance, in October 2021, Swiss Wellness Company launched a variety of ready-to-drink shakes in the UK.

Financial Projections

In this section of the Ready to Drink Shakes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Ready to Drink Shakes products business comes from the sale of the shakes. Additional sources of profit could include the sale of food and beverages, the sale of merchandise, advertising, and other promotions.

Projecting Expenses
In this section, all the regular expenses related to keeping the Ready to Drink Shakes products business running will be described. The list of operating expenses includes wages, inventory, packaging and labeling, advertising, rent, utilities, insurance policies, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the ready-to-drink shakes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kellogg Company launched a line of protein shakes and smoothies that are available in a range of flavors.

– In August 2022, Nestle launched a range of ready-to-drink shakes that are low in calories and higher in protein.

– In October 2022, Hershey Company launched a range of ready-to-drink shakes that are free from artificial sweeteners and preservatives.

Some of the prominent players in the ready-to-drink shakes market include:

– Kellogg Company
– Nestle SA
– Hershey Company
– Kraft Heinz Company
– Unilever
– Coca-Cola Company
– PepsiCo, Inc.
– General Mills, Inc.
– Danone SA
– Abbott Laboratories

Global Ready to Drink Shakes Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global ready to drink shakes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Protein Shakes
– Energy/Performance Shakes
– Meal Replacement Shakes
– Pre/Post Workout Shakes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural/Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What are the factors driving the Ready to Drink Shakes market?
[A]: Ready to drink shakes market is driven by factors such as rising health consciousness among consumers, growing demand for convenience food, and increasing spending on health and nutrition. In addition, the availability of various flavors, the increasing trend of on-the-go consumption, and the increasing number of product launches are also expected to drive the growth of the market.

[Q]: Who are the Key Players in the Ready to Drink Shakes Market?
[A]: Key players in the Ready to Drink Shakes market include Nestle S.A., The Coca-Cola Company, PepsiCo, Inc., Danone S.A., Abbott Laboratories, Yakult Honsha Co., Ltd., Unilever Group, Premier Nutrition Corporation, and General Mills, Inc.

[Q]: What is the Potential of Product Innovation in Ready to Drink Shakes?
[A]: Product innovation is the key for Ready to Drink Shakes market players to stay competitive. Companies are introducing new flavors, fortified products, and packaging options to cater to the changing needs of the consumers. For instance, Yakult has introduced a new range of shakes with enhanced nutritional value, while Danone has introduced a range of ready-to-drink shakes with natural ingredients.

[Q]: What is the Market Outlook for Ready to Drink Shakes?
[A]: The global Ready to Drink Shakes market is expected to witness a CAGR of 7.6% during the forecast period. The increasing health consciousness among consumers and rising demand for convenience food are the key factors driving the growth of the market. In addition, the increasing number of product launches, the availability of various flavors, and the trend of on-the-go consumption are expected to propel the growth of the market.

image_pdf

Ready to Drink Shakes Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global ready to drink shake market was valued at USD 8.3 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. Ready to drink shakes are gaining traction among health and fitness enthusiasts, as they are nutritious, convenient, and easy to consume. Furthermore, the emergence of new and innovative flavors, such as vegan and plant-based, is gaining traction among consumers, further propelling the market growth. Moreover, the availability of a wide variety of flavors is further leading to the growth of the market.

The increase in the number of health-conscious consumers, along with rising disposable income and changes in lifestyle, is boosting the demand for ready to drink shakes. Furthermore, manufacturers are introducing new flavors to attract more consumers. For instance, in April 2021, Clover Sonoma launched a new Dairy-Free Probiotic Shake. This product is made from plant-based ingredients such as almond milk, coconut milk, and plant-based proteins. It also helps to boost the immune system and improve gut health.

Additionally, the growing trend of veganism and the rise in demand for plant-based proteins are expected to further support the growth of the market. Moreover, manufacturers are introducing new flavors to cater to the growing demand of consumers. For instance, in February 2021, Big Train launched a new protein-packed vegan ready to drink shake. This product is made from plant-based proteins such as soy, pea, and quinoa, and is gluten-free, dairy-free, and vegan-friendly.

Furthermore, the increasing focus on convenience and the growing demand for healthy convenience food is also driving the growth of the market. The growing demand for on-the-go nutritious snacks is boosting the sales of RTD shakes. Moreover, the emergence of private label brands and the availability of products through e-commerce platforms are boosting the market growth. The increasing number of collaborations between foodservice companies and retail stores is also driving the market growth. For instance, in March 2021, The Coca-Cola Company announced a partnership with Subway to launch an exclusive ready-to-drink shake.

Product Insights

The RTD shakes market is dominated by the low fat & reduced sugar shakes segment, which accounted for a share of around 43.1% in 2020. Growing consumer awareness regarding health and wellness, coupled with the increasing focus on the consumption of low-fat products, is driving the demand for low-fat & reduced sugar RTD shakes. According to an article published by the Irish Nutrition & Dietetic Institute in May 2020, RTDs are convenient and a better source of nutrients as compared to other snacks and energy drinks. Furthermore, the rising trend of veganism and the growing focus on sustainability are further driving the market growth.

The organic shakes segment is expected to register the fastest CAGR of 8.7% over the forecast period. The growing demands for organic products, the increasing focus on health and wellness, and the rising demand for organic and natural ingredients are some of the key factors driving the organic shakes market growth. Furthermore, the increasing awareness regarding the health benefits of organic products and the increasing purchasing power of consumers are some of the major drivers of the organic shakes market.

Distribution Channel Insights

Supermarkets and hypermarkets captured the major share of over 52.3% in 2022. The growth of the segment is mainly attributed to the rising consumer inclination towards purchasing ready-to-drink shakes from these outlets. Supermarkets and hypermarkets offer a wide range of ready-to-drink shakes from various brands, allowing customers to make rapid purchasing decisions. In addition, the availability of attractive discounts and offers on the purchase of these products in supermarkets & hypermarkets is further aiding the growth of the segment.

The online segment is anticipated to expand at the highest CAGR of 14.3% over the forecast period. The growth of the segment is mainly attributed to the increasing penetration of the internet and the growing preference for online shopping. In addition, the growing number of e-commerce platforms, such as Amazon and BigBasket, is further aiding the growth of the segment. Furthermore, the growing number of mobile applications dedicated to the sale of ready-to-drink shakes is further expected to drive the market growth.

Type Insights

The ready-to-drink shakes segment account for the largest revenue share of 62.0% in the year 2022. The increasing demand for convenience meals and snacks are driving the market. Ready-to-drink shakes are gaining popularity due to its convenience and time-saving benefits. The growing trend of on-the-go lifestyles among working-class population is propelling the market growth. Also, the availability of RTD shakes in different flavors and sizes has expanded the consumer base.

The powder segment is anticipated to expand at a CAGR of 8.9% over the forecast period. The growing health-consciousness among consumers is driving the market. Furthermore, manufacturers are focusing on providing high-quality products with natural ingredients to keep up with the changing consumer needs. Companies such as Herbalife Nutrition and Atkins Nutritionals are investing in product innovation, which is expected to boost the demand for powder shakes in the coming years.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 33.3% in 2022. The presence of key players, such as Kellogg’s and PepsiCo Inc., is a major factor that has contributed to the growth of the market in the region. Additionally, the rising trend of health consciousness among consumers has resulted in the increased demand for these products in the region. For instance, in April 2021, Kellogg’s launched Special K protein shakes and bars in the U.S.

Europe is expected to witness the second-fastest growth in the coming years. Increasing consumer preference for convenient food & beverage products is a key factor driving the growth of the market in the region. Additionally, the growing demand for ready-to-drink shakes due to their health benefits is also driving the market growth in Europe. For instance, in October 2021, Swiss Wellness Company launched a variety of ready-to-drink shakes in the UK.

Financial Projections

In this section of the Ready to Drink Shakes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Ready to Drink Shakes products business comes from the sale of the shakes. Additional sources of profit could include the sale of food and beverages, the sale of merchandise, advertising, and other promotions.

Projecting Expenses
In this section, all the regular expenses related to keeping the Ready to Drink Shakes products business running will be described. The list of operating expenses includes wages, inventory, packaging and labeling, advertising, rent, utilities, insurance policies, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the ready-to-drink shakes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kellogg Company launched a line of protein shakes and smoothies that are available in a range of flavors.

– In August 2022, Nestle launched a range of ready-to-drink shakes that are low in calories and higher in protein.

– In October 2022, Hershey Company launched a range of ready-to-drink shakes that are free from artificial sweeteners and preservatives.

Some of the prominent players in the ready-to-drink shakes market include:

– Kellogg Company
– Nestle SA
– Hershey Company
– Kraft Heinz Company
– Unilever
– Coca-Cola Company
– PepsiCo, Inc.
– General Mills, Inc.
– Danone SA
– Abbott Laboratories

Global Ready to Drink Shakes Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global ready to drink shakes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Protein Shakes
– Energy/Performance Shakes
– Meal Replacement Shakes
– Pre/Post Workout Shakes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural/Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

Menu