The global reduced salt food products market was valued at USD 37.2 billion in 2022 and is expected to expand at a CAGR of 4.1% from 2023 to 2030. Reduced salt food products are gaining traction as consumers are becoming more health conscious and are making efforts to lower their sodium intake. The rising prevalence of hypertension and cardiovascular diseases, coupled with the growing awareness about the ill effects of excess sodium consumption, is driving the demand for reduced salt food products.

Furthermore, the rising trend of veganism is also expected to have a positive impact on the market. Companies are launching vegan-friendly reduced salt food products, such as vegan cheese and vegan burgers. For instance, in February 2021, the UK-based vegan food company VBites launched a vegan cheese line, with reduced salt content. The product range includes vegan cheese slices, vegan cheese blocks, vegan grated cheese, vegan cream cheese, vegan cheese spread, and vegan cheese sauce.

In addition, the increasing number of online retail platforms is also driving the demand for reduced salt food products. Consumers can easily compare prices and products online, which is boosting the sales of these products. For instance, in October 2021, German-based online grocery platform Lieferando launched a new reduced salt product range that included reduced salt soups, reduced salt sauces, reduced salt dressings, reduced salt snacks, and reduced salt breads.

Moreover, the expanding health and wellness industry is also aiding the growth of reduced salt food products. Companies are focusing on introducing organic and natural reduced salt food products to meet the rising consumer demand for healthier food options. For instance, in August 2021, the Canada-based healthy food brand Garden Protein International Inc. launched a new line of organic, vegan, and reduced salt food products. The product range includes reduced salt vegan burgers, reduced salt vegan sausages, reduced salt vegan bacon, and reduced salt vegan jerky.

Furthermore, the availability of reduced salt food products in health-food stores and supermarkets is also driving the market growth. The increasing availability of these products is encouraging consumers to switch to a healthier diet. For instance, in November 2021, the UK-based health-food retailer Holland & Barrett launched a new range of reduced salt food products, including reduced salt sauces, reduced salt breads, reduced salt dressings, and reduced salt snacks.

The reduced salt food products segment dominated the market and accounted for a share of around 35.2% in 2022. The growing awareness regarding the health benefits of reduced salt food products among consumers is one of the major factors driving the market growth. According to an article published by the British Nutrition Foundation, in April 2020, high salt intake is linked to an increased risk of high blood pressure, which is a major risk factor for stroke and coronary heart disease. In addition, rising health concerns due to changing lifestyles and increasing disposable income among consumers are some of the key factors driving the demand for reduced salt food products.

The reduced sugar food products segment is expected to expand at the fastest CAGR of 8.4% over the forecast period. Growing awareness regarding the health benefits of reduced sugar food products is one of the major factors driving the market growth. According to an article published by the American Institute for Cancer Research, in July 2020, reducing sugar intake can reduce the risk of many chronic diseases, including obesity, heart disease, and type 2 diabetes. Moreover, increasing consumer preference for healthier food options is another factor boosting the demand for reduced sugar food products.

The supermarkets and hypermarkets segment accounted for the largest share of over 45.2% of the global reduced salt food products market in 2022. The rising trend of shopping from supermarkets & hypermarkets due to their large variety of products and convenience are major factors driving the growth of this segment. Furthermore, the supermarkets & hypermarkets have been continuously increasing their product offerings by introducing new varieties of reduced salt food products. For instance, in August 2020, ICA Gruppen AB introduced a new range of reduced salt products including smoked salmon, chicken fillets, and cheese slices.

The online retail segment is anticipated to expand at the highest CAGR of 16.2% over the forecast period. The online retail segment is gaining traction due to the convenience and availability of various discounts & offers. Moreover, the increased availability of reduced salt food products on e-commerce websites has made it easier for consumers to compare and buy products without having to visit physical stores. In addition, the presence of various promotional activities by online retailers such as discounts, cashback offers, and free-shipping are driving the growth of this segment.

The reduced-salt food products market is segmented into organic and conventional. Out of these two segments, the conventional segment is expected to account for the larger share of the market during the forecast period. This is mainly due to the increasing demand for processed food products and the availability of a wide range of conventional reduced-salt food products in the market. Furthermore, the increasing awareness among consumers regarding the ill effects of an excessive salt intake is driving the demand for reduced-salt food products.

On the other hand, the organic segment is anticipated to register the highest CAGR over the forecast period. This is mainly due to the increasing demand for organic products among health-conscious consumers, coupled with the increasing availability of organic reduced-salt food products in the market. Furthermore, the rising government regulations regarding the labeling and packaging of organic food products are also boosting the demand for organic reduced-salt food products in the market.

Europe dominated the market and accounted for the largest revenue share of over 37.9% in 2022. The increasing health consciousness among consumers is a key factor behind this growth in the region. Over the past years, European consumers have become increasingly aware of the need to reduce their salt intake, which has led to an increase in demand for reduced salt food products. Moreover, the presence of prominent players offering a wide range of reduced salt food products is also driving the growth of the market in the region. For instance, in November 2021, Nestle launched a range of reduced salt products in the U.K.

Asia Pacific is expected to witness the fastest growth in the coming years. The increasing demand for healthy and convenient food products is expected to drive the growth of the market in this region. Moreover, the rising disposable incomes of consumers in the region is also expected to increase the demand for reduced salt food products. For instance, in April 2022, Ajinomoto released a range of reduced salt soy sauce products in Indonesia.

In this part of the reduced salt food product business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a reduced salt food product business comes from the sale of the products. This includes direct sales through the company’s website and retail outlets, as well as sales through distributors. Other possible sources of income include the sale of promotional products, subscriptions, and advertising.

Projecting Expenses
In this section, all the regular expenses related to keeping the reduced salt food product business running will be described. The list of operating expenses includes food ingredients, packaging materials, labor costs, marketing expenses, advertising, utilities, and insurance policies.

Some of the key companies operating in the reduced salt food products are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nestlé launched a reduced-salt range of Maggi noodles.

– In August 2022, PepsiCo launched reduced-salt versions of its popular snacks, such as Lay’s chips, Doritos, and Cheetos.

– In October 2022, Kellogg’s launched a range of reduced-salt breakfast cereals.

Some of the prominent players in the reduced salt food products market include:

– Nestlé
– PepsiCo
– Unilever
– Kraft Heinz
– General Mills
– Kellogg’s
– Mars, Inc.
– Mondelez International
– Tyson Foods
– Conagra Brands

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global reduced salt food products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Breakfast Cereals
– Processed Meats
– Sauces & Dressings
– Baking Products
– Snack Foods
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Low Salt
– Reduced Salt

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Reduced Salt Food Products Market?
[A]: The major drivers of the reduced salt food products market include the rising awareness of health and wellness among consumers, increasing demand for convenience and healthy food, and government initiatives to reduce salt intake.

[Q]: Who are the Key Players in the Reduced Salt Food Products Market?
[A]: Key players in the reduced salt food products market include Nestle S.A., PepsiCo, Inc., Kraft Heinz Company, Unilever, General Mills, Inc., The Kellogg Company, ConAgra Brands, Inc., Campbell Soup Company, Mondelez International, Inc., and Danone.

[Q]: What are the Different Types of Reduced Salt Food Products?
[A]: The reduced salt food products market is segmented by product type into reduced-sodium meat and poultry products, reduced-salt canned and processed foods, reduced-salt snacks, reduced-sodium condiments, and other reduced-salt food products.

[Q]: What are the Benefits of Reduced Salt Food Products?
[A]: Reduced salt food products have numerous health benefits. Eating less salt helps to reduce the risk of high blood pressure, stroke, heart disease, and other health conditions. Additionally, reducing salt intake can help to improve overall cardiovascular health, reduce inflammation, and boost immunity.

[Q]: What are the Major Regions Covered in the Reduced Salt Food Products Market?
[A]: The major regions covered in the reduced salt food products market include North America, Europe, Asia-Pacific, and the Rest of the World.