The global reusable water bottle products market was valued at USD 8.2 billion in 2022 and is projected to expand at a CAGR of 8.5% from 2023 to 2030. The growing number of health-conscious consumers, coupled with the increasing awareness of the need to reduce plastic waste, has resulted in a surge in the demand for reusable water bottles. These bottles are made from a variety of materials, such as stainless steel, aluminum, and plastic, and are designed to provide consumers with a sustainable and cost-effective way to stay hydrated. Furthermore, the increasing availability of various colors, sizes, and designs of reusable water bottles, along with the rising preference for premium products, is driving the growth of the market.

The increasing penetration of e-commerce and the availability of discounts on online purchases is driving the market growth. The convenience of shopping and the availability of multiple payment options have further encouraged consumers to purchase reusable water bottles online. Furthermore, the growing trend of influencer marketing and the promotion of reusable water bottles by celebrities are expected to fuel the demand for these products. For instance, in March 2022, actor Leonardo DiCaprio collaborated with S’well for a campaign to raise awareness about the importance of reducing single-use plastics.

Furthermore, companies are introducing innovative products to meet the growing demand from consumers. For instance, in December 2021, Takeya launched a new range of insulated water bottles featuring a built-in infuser basket that allows users to add fruit and vegetables to their water. The company also introduced a new line of stainless steel water bottles with a built-in straw for easy access.

Moreover, the increasing popularity of outdoor activities, such as camping, hiking, and trekking, is driving the demand for reusable water bottles. Consumers are more likely to invest in high-quality and durable products to ensure that they remain hydrated while they are outdoors. This has resulted in an increase in the demand for insulated stainless steel water bottles, which are highly durable and keep beverages cold for extended periods of time.

Additionally, rising environmental concerns are driving the demand for reusable water bottles. Consumers are becoming more conscious of the need to reduce their carbon footprint by reducing the use of single-use plastics. Companies are focusing on developing eco-friendly products to meet the rising demand from consumers. For instance, in December 2021, Contigo launched a new range of reusable water bottles made from 100% recycled stainless steel. The company aims to reduce the use of single-use plastics and promote sustainable living.

The plastic segment held a significant market share in 2020 and is expected to maintain its dominance over the forecast period. The growing preference for plastic bottles owing to their light-weight, portability, and durability is the major factor driving the segment growth. Moreover, increasing awareness about the adverse effects of single-use plastic bottles and rising environmental concerns regarding plastic waste are further propelling the growth of the segment.

The stainless steel segment is projected to expand at the fastest CAGR of 9.2% during the forecast period. The growth of this segment is attributed to its properties such as durability, resistance to corrosion, and recyclability. Furthermore, stainless steel bottles are preferred over plastic bottles as they are safe to use, as they do not leach chemicals into the water. According to an article published by the World Economic Forum in July 2020, stainless steel bottles are the most recyclable bottles and are more durable than plastic bottles.

The supermarkets and hypermarkets segment held the largest market share of 41.3% in 2022. Supermarkets and hypermarkets are the most preferred channel for purchasing reusable water bottles, as they offer a wide range of products and provide a convenient shopping experience. Moreover, these establishments offer customers the opportunity to compare products and purchase according to their budget. This contributes to the growth of the segment.

The online segment is expected to witness the highest CAGR of 15.6% during the forecast period. The increasing penetration of the internet and the growing number of e-commerce websites, such as Amazon and Flipkart, have increased the sales of reusable water bottles through online channels. Moreover, companies are also launching their own e-commerce websites for marketing their products. For instance, in October 2020, Klean Kanteen launched KleanKanteen.com, an online store that offers a wide range of products, including reusable water bottles, cups, coffee mugs, and accessories. This strategy is expected to boost the segment’s growth during the forecast period.

The reusable water bottle market is segmented into stainless steel, plastic, glass, and other materials. Among these, the plastic segment accounted for the largest revenue share of 43.2% in the year 2022. The rising trend of health and wellness among consumers is driving the demand for plastic reusable water bottles. Moreover, the presence of lightweight and affordable plastic bottles is also a key factor for the growth of the plastic segment. Also, the increasing use of BPA-free plastic water bottles for health benefits is expected to propel the demand for plastic reusable water bottles during the forecast period.

The stainless steel segment is projected to expand at the highest CAGR of 8.4% over the forecast period. The increasing trend of reducing single-use plastic waste is driving the demand for stainless steel reusable water bottles. Furthermore, the increasing use of stainless steel bottles by athletes and fitness enthusiasts is also creating a positive impact on the segment. The use of stainless steel bottles is also gaining traction due to its benefits such as durability and recyclability.

North America held the largest share in the global reusable water bottle market in 2022, owing to the increasing demand for eco-friendly and sustainable products. The US and Canada are the major contributors to the market growth in the region. The US has become a hub for the production of reusable water bottles, with the presence of prominent players, such as CamelBak, and Hydro Flask, who manufacture high-end products for a wide range of consumers. The presence of several environmental organizations, such as the Sierra Club, which is actively pushing for the use of reusable water bottles, is also expected to propel the growth of the market.

Europe is expected to witness a significant growth in the coming years, owing to the increasing consumer preference for sustainable products. The rising health awareness in the region is also expected to drive the market growth. For instance, in April 2021, the UK-based company, Vapur, launched a new line of sustainable, reusable water bottles. These products are infused with natural ingredients, such as aloe vera, chamomile, and lavender, to provide an aromatherapeutic experience to the consumers.

In this part of the reusable water bottle products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your reusable water bottle products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a reusable water bottle products business comes from sales of the product itself, as well as potential profits from bulk orders and product marketing. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and sponsoring events.

Projecting Expenses

In this section, all the regular expenses related to keeping the reusable water bottle products business running will be described. The list of operating expenses includes research and development, product packaging, shipping costs, advertising, and others.

Some of the key companies operating in the reusable water bottle market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Klean Kanteen launched the Insulated Wide Bottle, a new style of reusable water bottle designed to keep beverages cold for up to 24 hours.

– In July 2022, Nalgene launched the Wide-Mouth Loop-Top Bottle, a lightweight and durable reusable water bottle designed for easy carrying.

– In August 2022, Hydro Flask launched the TempShield Insulated Bottle, a reusable water bottle designed to keep beverages cold for up to 24 hours.

Some of the prominent players in the reusable water bottle market include:

– Klean Kanteen
– Nalgene
– Hydro Flask
– CamelBak Products LLC
– SIGG Switzerland AG
– S’well Bottle LLC
– Contigo
– Thermos LLC
– Takeya USA
– Platypus

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global reusable water bottle products market based on material, product type, distribution channel, and region:

1. Material Outlook (Revenue, USD Million, 2017 – 2030)

– Plastic
– Glass
– Stainless Steel
– Others

2. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Reusable Water Bottles
– Travel Mugs
– Tumblers
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Factors Driving the Reusable Water Bottle Market?
[A]: The need for environment-friendly, sustainable, and long-lasting packaging solutions is expected to drive the global reusable water bottle market in the coming years. The growing awareness about the harmful effects of plastic water bottles and the rising prevalence of health-consciousness are also driving the reusable water bottle market. Moreover, the availability of innovative and attractive reusable water bottles is expected to be a key factor driving the market.

[Q]: What are the Key Players in the Reusable Water Bottle Market?
[A]: Edco, Polar Bottle, Sigg Switzerland AG, Thermos LLC, Contigo, S’well, Klean Kanteen, and Nalgene Outdoor Products are some of the key players in the global reusable water bottle market.

[Q]: What are the Growth Opportunities for the Reusable Water Bottle Market?
[A]: The rise in global health awareness, inclination towards eco-friendly products, and the introduction of technologically advanced water bottles are some of the primary growth opportunities for the global reusable water bottle market. Additionally, the increasing demand for stylish, attractive, and lightweight reusable water bottles and the growing number of sport activities and outdoor activities are expected to drive market growth.

[Q]: What are the Challenges Faced by the Reusable Water Bottle Market?
[A]: High prices, the availability of inexpensive plastic bottles, and the lack of awareness regarding the advantages of reusable water bottles are some of the key challenges faced by the global reusable water bottle market. Additionally, the cleaning and maintenance of reusable water bottles is a major issue, as it requires periodic and thorough cleaning to prevent bacterial growth.

[Q]: What is the Potential of Product Innovation?
[A]: Reusable water bottle manufacturers are continually focusing on product innovation to meet the ever-changing needs of consumers. Manufacturers are introducing new materials, such as stainless steel, aluminum, and borosilicate glass, to make reusable water bottles more durable and attractive. Additionally, the introduction of insulated water bottles and collapsible water bottles is expected to drive market growth.