The global scented candles products market was valued at USD 7.8 billion in 2021 and is projected to grow at a CAGR of 5.2% from 2021 to 2028. The demand for scented candles is driven by the rising demand for home fragrances and interior decorations. The growing trend of self-care and wellness among individuals is further driving the demand for scented candles in the market. Additionally, the rising trend of digitalization has enabled manufacturers to introduce scented candles and aromatherapy products through online platforms which is further propelling the growth of the market.

The demand for scented candles is also driven by the increasing consumer preference for natural ingredients. For instance, in 2020, Kringle Candle released their 100% natural candles, which is expected to drive the demand for natural scented candles in the market. Furthermore, the growing use of these candles for aromatherapy is also contributing to the growth of the market. Aromatherapy candles are used to improve mental health, reduce stress, and induce relaxation. Moreover, the increasing popularity of these candles in religious ceremonies, events, and festivals is expected to fuel the market growth.

The rising trend of gifting scented candles is further driving the demand for these products in the market. Moreover, the increasing demand for vegan candles is expected to further support the market growth. Companies are introducing vegan candle products to cater to the rising demand for these candles. For instance, in 2021, Sassy Soy Candles introduced a range of vegan candles made with 100% natural soy wax. Furthermore, the increasing popularity of subscription-based services for scented candles is expected to fuel the growth of the market.

The rising demand for luxury scented candles is also driving the growth of the market. Companies are introducing luxury scented candles with unique fragrances and packaging to target the premium segment of the market. Furthermore, the increasing investments by manufacturers in product innovation and research & development to introduce new products is expected to support the growth of the market. For instance, in 2020, Cire Trudon introduced its new collection of scented candles. The company has collaborated with perfumers and designers to create fragrances and packaging that reflect the brand’s French heritage.

The scented candles segment accounted for the largest share and held about 62.4% of the global market revenue in 2018. Increasing demand for aromatherapy, growing retail presence of scented candles, and increasing focus on home décor are some of the key factors driving the global scented candles market. According to an article published by The Atlantic in March 2020, scented candles are used to create a sense of calmness and relaxation. Furthermore, the growing popularity of multi-sensory products such as scented candles, and increasing disposable income are additional factors driving the demand for scented candles globally.

The unscented candles segment is anticipated to witness the fastest growth rate over the forecast period. The growing demand for unscented candles, especially from the religious sector, is driving the growth of the market. According to an article published by The National Catholic Reporter in June 2020, unscented candles are used for worship and prayer as it is believed that the scent can interfere with the reverence. Furthermore, increasing demand for unscented candles for home décor purposes, and for outdoor activities such as camping are other factors driving the market.

The market for scented candles has grown significantly over the past few years, with supermarkets and hypermarkets being the major distribution channel. Supermarkets and hypermarkets accounted for a significant share of the global scented candles market in 2022 and are estimated to remain the major revenue contributor in the near future. The growing demand for convenience and the availability of an extensive range of products in supermarkets & hypermarkets are the major drivers for the segment.

E-commerce is emerging as an important distribution channel for scented candles. Many companies, such as Yankee Candle and Bath & Body Works, are now offering their products on major e-commerce websites, such as Amazon and eBay. The increasing penetration of the internet and the availability of a wide range of scented candles on e-commerce websites are the major factors driving the segment. Furthermore, the availability of various discounts and offers on e-commerce websites is expected to further fuel the growth of the segment in the upcoming years.

In addition, specialty stores are also emerging as a major distribution channel for scented candles. Specialty stores are the fastest-growing channel for scented candles, driven by the availability of a wide range of products and the personal attention provided by the store staff. Furthermore, the increasing popularity of organic and eco-friendly scented candles is expected to drive the growth of the segment over the forecast period.

The scented candles segment accounted for the largest revenue share of 65.3% in the year 2022. Scented candles are popular among consumers as they are affordable and easy to source. Furthermore, their use in home decoration and relaxation activities, such as aromatherapy, is encouraging consumers to purchase scented candles. Additionally, the trend of gifting scented candles is gaining traction in the market, as consumers consider them an ideal gift for various occasions such as birthdays and weddings. Furthermore, the increasing demand for scented candles with natural fragrances and aromas is expected to drive the segment growth in the forecast period.

The unscented candles segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. Unscented candles are cost-effective and have a longer burning time than scented candles. Furthermore, the rising awareness about health benefits associated with unscented candles is driving the segment. For instance, unscented candles are considered to be a great source of light and are also believed to reduce stress and anxiety, which is encouraging consumers to purchase them.

Europe held the largest market share in 2021. The region is home to some of the leading manufacturers of scented candles, such as Villari, Voluspa, and Yankee Candle. Increasing consumer preference for natural and organic products is a major factor driving the growth of the market in the region. For instance, in February 2021, the U.K.-based luxury candle maker, Stoneglow, launched a range of vegan and organic scented candles.

North America is expected to register the second-fastest growth in the coming years. The increasing popularity of aromatherapy, meditation, and yoga is driving the growth of the market in the region. Rising demand for home décor products is also expected to drive the market in North America. For instance, in May 2021, Mrs. Meyer’s Clean Day launched a new range of scented candles in the U.S.

In this part of the scented candles business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your scented candles business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a scented candles business comes from retail sales, online sales, subscription services, and wholesale sales. Here you will find a list with a description of each of them and other possible sources of profit such as private label agreements, fundraising, and custom orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the scented candles business running will be described. The list of operating expenses includes the cost of materials, wages, shipping and packaging, marketing, advertising, and others.

Some of the key companies operating in the scented candles market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Yankee Candles launched the new range of scented candles with long-lasting fragrances.

– In August 2022, Illume launched a range of scented candles with natural ingredients and essential oils.

– In October 2022, Bath & Body Works launched a range of scented candles with natural ingredients and essential oils.

Some of the prominent players in the scented candles market include:

– Yankee Candles
– Illume
– Bath & Body Works
– Goose Creek Candle Company
– P.F. Candle Co.
– Colonial Candle
– Archipelago Botanicals
– Voluspa
– Kringle Candle Company
– Colonial Candle Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global scented candles products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Jar Candles
– Pillars
– Votives
– Tealights
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in the Scented Candles Market?
[A]: To stay ahead of the competition, the manufacturers are introducing innovative scented candles with a variety of fragrances to cater to the growing demands of customers. In addition, scent and packaging innovation is also gaining traction in the market. Manufacturers are introducing innovative packaging for scented candles, such as metal and glass jars, so that the product stands out on the shelves and also allows for better preservation of the fragrance. Furthermore, manufacturers are also introducing scented candles with multiple wicks.

[Q]: Who are the Key Players in the Scented Candles Market?
[A]: Key players in the scented candles market include Yankee Candle Company, Groupe My Jolie Candle, Kringle Candle Company, Illume Candles, Candle-lite Company, D.I.D. Wax, Bolsius International BV, Archipelago Botanicals, P. C. Fallon Co., and Root Candles.

[Q]: Which Region Offers the Largest Opportunity for Sales of Scented Candles?
[A]: Asia Pacific is expected to be the most lucrative region in the global scented candles market, with an absolute dollar opportunity of $3.3 B (USD) during the forecast period.

[Q]: What are the factors driving the scented candles market?
[A]: The increasing disposable income of customers and the growing demand for aesthetically pleasing products are expected to drive the scented candles market. Moreover, the introduction of innovative fragrances and the rising trend of gifting scented candles are further propelling the market growth.