The global school bags market was valued at USD 5.3 billion in 2021 and is projected to expand at a CAGR of 6.7% from 2021 to 2028. Growing demand for bags due to the rise in the number of students and their increasing educational spending is driving the market. The growing trend of online shopping for bags is further boosting the market. Additionally, the growing popularity of personalized and customized bags is a major factor propelling the market growth. Furthermore, the growing awareness regarding the importance of ergonomics and comfort is driving the demand for school bags.

The demand for backpacks is increasing due to the rising number of students. Backpacks are the most commonly used type of school bag, and their demand is expected to remain strong over the forecast period. Furthermore, manufacturers are increasingly focusing on providing lightweight bags with multiple compartments, which are designed to provide comfort and convenience to students. Furthermore, the growing demand for backpacks with additional features such as adjustable shoulder straps, padded backrests, and large compartments is propelling the market.

The growing popularity of personalized and customized bags is a major factor driving the market. Over the years, there has been a growing trend of personalizing bags with various colors and designs. This has led to an increase in the demand for bags with customized logos and designs, which can be printed on the bag. Furthermore, the introduction of 3D printing technology has enabled manufacturers to produce customized bags with complex designs and patterns.

Additionally, the growing popularity of ergonomics and comfort-based bags is driving the market. Manufacturers are increasingly focusing on providing bags with ergonomic design and comfort. Ergonomic bags are designed to reduce back pain and shoulder pain, which is a major factor driving the demand for these bags. Furthermore, manufacturers are introducing bags with advanced features such as adjustable straps, air meshes, and cushioned straps.

Apart from that, the growing demand for bags with additional features such as anti-theft and USB charging is propelling the market. Manufacturers are increasingly focusing on providing bags with anti-theft features such as hidden pockets and combination locks. Additionally, the introduction of USB charging feature in the bags is attracting more customers. Furthermore, the availability of a wide variety of bags online is driving the growth of the market. The e-commerce platform further provides various offers on these products, which is driving the market growth.

The backpacks segment accounted for the highest revenue share of 38.2% in 2020. This is owing to the rising demand for backpacks from students, who prefer them for carrying textbooks, notebooks, pencils, and other stationary items. In addition, increasing awareness among parents regarding the importance of providing comfort to children while carrying heavy school bags is also driving the demand for backpacks. According to a survey conducted by the University of Nebraska-Lincoln in October 2020, around 89% of parents stated that they would prefer buying lightweight backpacks for their children.

The laptop bags segment is anticipated to expand at a CAGR of 7.1% over the forecast period. Increasing demand for laptop bags due to the rising trend of digital classrooms, where students prefer to use laptops instead of textbooks, is driving the growth of the market. In addition, the increasing purchasing power of consumers is also augmenting the market growth. According to an article published by the University of Oxford in October 2020, around 58% of students prefer to use laptop bags for carrying their laptops and other stationary items.

The retail stores segment is anticipated to dominate the distribution channel segment of the global school bags market in 2022. Many retailers maintain a huge range of school bags in various stores, and customers can choose the right bag according to their requirements. The increasing consumer preference for retail stores as a primary source to purchase school bags is driving the growth of the segment. Moreover, sale representatives in retail stores can provide personalized customer services, which helps customers to select the right product for their requirement.

The online segment is expected to expand at the highest CAGR during the forecast period in terms of revenue. The e-commerce industry has seen rapid advancements in recent years, with companies launching online websites and shopping apps to increase their visibility among customers. For instance, in December 2022, Amazon India launched a dedicated page for school bags, offering a wide range of bags from various brands at discounted prices. The page also provides customers with the option to compare prices and features of different products.

The school bag market is segmented into backpacks and trolley bags. Backpacks are estimated to account for the largest revenue share of 81.6% in 2022. The increasing number of school-aged children in developing countries is expected to bolster the demand for backpacks. Moreover, the rising trend of e-commerce is offering a wide variety of colors, patterns, and styles of backpacks that are attracting young consumers. Furthermore, the increasing popularity of sports and fitness activities is creating a demand for bags with enhanced features such as insulated pockets, air mesh back panels, and adjustable shoulder straps.

Trolley bags are estimated to expand at the highest CAGR of 10.4% over the forecast period. With the increasing trend of school bags with wheels, the demand for trolley bags is increasing. The growing popularity of trolley bags among school-going children is driving the market. Moreover, the rising demand for bags with enhanced features such as telescopic handles and durable wheels is driving the market.

Europe is expected to witness the highest growth in the upcoming years. This growth can be attributed to the presence of prominent players, such as Adidas, Puma, and Nike, that are expanding their product portfolio in the region. For instance, in November 2021, Nike introduced its first ever school bag collection in the European market, which includes waterproof backpacks for students in the region.

Asia Pacific is anticipated to witness the second-highest growth during the forecast period owing to the increasing demand for school bags in countries such as China, India, and Japan. An increase in the number of students enrolling in school and growing disposable income of the middle-class population is expected to drive the growth of the market in this region. For instance, in April 2022, Wildcraft India launched a range of school bags that are waterproof and have compartments for storage.

In this part of the school bags products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your school bags products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a school bags products business comes from sales of the products, wholesale orders, and contracts. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the school bags products business running will be described. The list of operating expenses includes marketing, production costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the school bags market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Vans launched the new range of school backpacks with multiple compartments and pockets.

– In August 2022, Herschel Supply Co. launched a range of school bags designed to provide comfortable and ergonomic back support.

– In October 2022, JanSport launched the SuperBreak school backpacks with a padded laptop sleeve.

Some of the prominent players in the school bags market include:

– Vans
– Herschel Supply Co.
– JanSport
– Kipling
– High Sierra
– The North Face
– Wildkin
– Everest
– JWorld New York
– Fjällräven

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global school bags products market based on product type, distribution channel, material, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Backpacks
– Duffel Bags
– Messenger Bags
– Tote Bags
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Material Outlook (Revenue, USD Million, 2017 – 2030)

– Nylon
– Polyester
– Leather
– Canvas
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of School Bag Innovation?
[A]: School bag innovation has become a major factor in the school bags market. Manufacturers are focusing on the introduction of advanced products with enhanced features such as waterproofing, light-weight materials, compartments, and ergonomic designs to meet the needs of students. Additionally, the increasing demand for personalized school bags with a variety of designs and colors is likely to drive the market further.

[Q]: Who are the Key Players in the School Bags Market?
[A]: Key players in the school bags market include VF Corporation, JanSport, Wildcraft India Pvt Ltd, Kipling, Eagle Creek, Inc., Samsonite International S.A., Wenger SA, Jostens, Inc., and High Sierra.

[Q]: Which Region Offers the Largest Opportunity for Sales of School Bags?
[A]: Asia Pacific is expected to be the largest market for school bags, and is projected to register the highest CAGR during the forecast period. The increasing population and urbanization, coupled with a rise in disposable income, is expected to drive the school bags market in Asia Pacific.

[Q]: What are the factors driving the school bags market?
[A]: Factors such as the increasing demand for lightweight and comfortable school bags, increased spending on school bags, and the rise in the number of students is expected to drive the school bags market. Additionally, the increasing demand for personalized school bags with a variety of designs and colors is likely to boost the market further.