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Self-tanning Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global self-tanning products market is projected to reach USD 1.3 billion in 2026 and is expected to expand at a CAGR of 6.2% from 2021 to 2026. Self-tanning products, such as creams and sprays, are becoming increasingly popular due to their convenience and affordability. Their demand is driven by the rising number of people who prefer to avoid the harmful effects of UV radiation. Additionally, the growing awareness about the health benefits of self-tanning products is expected to fuel the demand. The increasing number of working women and the rising number of health-conscious consumers are also driving the demand for self-tanning products.
Moreover, an increasing inclination towards natural ingredients is driving the market. Growing awareness of the side effects of chemical ingredients, such as parabens, has encouraged consumers to opt for natural and organic tanning products, which are now widely available. For instance, in October 2020, Tan Luxe launched The Face Illuminating Self-Tan Drops, a natural and organic self-tanning product. This product is free from parabens, alcohol, and artificial fragrances.
In addition, the rising number of product launches by leading manufacturers, such as L’Oréal, Johnson & Johnson, and Estée Lauder, is driving the market. For instance, in April 2021, Clarins launched an innovative self-tanning range that offers a natural-looking tan in just one hour. Furthermore, manufacturers are focusing on developing new products to meet the needs of different skin types. For instance, in November 2020, St. Tropez launched the Gradual Tan Plus Sculpt and Glow range, which is designed to provide a natural-looking tan and sculpted definition to the body.
Moreover, the rising popularity of tanning salons and spas is expected to boost the growth of the market. Furthermore, the increasing number of tanning products available through e-commerce channels is expected to propel the demand for self-tanning products. The rising number of promotional activities, such as product launches and discounts, is expected to further drive the market.
Product Insights
The sunless tanning segment held the largest market share of 51.9% in 2021. The increasing awareness about the harmful effects of sun exposure and the growing preference for sunless tanning products are key factors driving the market. According to an article published by Harvard Health Publishing, the use of sunscreen, protective clothing, and sunless tanning methods can help people achieve a tanned look without exposing skin to damaging ultraviolet (UV) rays. Furthermore, the availability of various self-tanning products in different formats such as creams, gels, sprays, mousses, and lotions is expected to propel the market growth.
The after-sun segment is projected to expand at the fastest CAGR of 5.2% during the forecast period. After-sun products help to soothe and moisturize the skin after being exposed to the sun. According to an article published by The Dermatology Review, these products help to reduce the risk of skin inflammation and other skin problems such as burning, peeling, and itching. Furthermore, the rising demand for organic and natural skin care products is expected to drive the growth of the after-sun market.
Distribution Channel Insights
The supermarkets and hypermarkets segment constituted the highest share of the self-tanning products market in 2022. This segment is expected to expand at a CAGR of 4.8% during the forecast period. The rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products is driving the growth of this segment. Furthermore, supermarkets & hypermarkets provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required skincare product.
The online segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. The rising penetration of the internet and the growing presence of various e-commerce websites are expected to drive the growth of this segment. In addition, the increasing number of mobile-based shopping platforms and the rising trend of online discounts are further expected to fuel the growth of this segment. For instance, in 2021, Sephora launched its mobile app with features like Sephora Virtual Artist, enabling customers to virtually try out makeup products.
Type Insights
The self-tanning products market is segmented into retail and professional. The retail segment accounted for the largest revenue share of 62.6% in the year 2022. The rising trend of self-tanning products among the middle-income population in developing countries and the increasing popularity of ready-to-use products are driving the growth of this segment. Moreover, the growing awareness regarding the health benefits of self-tanning products is further driving the growth of the retail segment.
The professional segment is estimated to expand at the highest CAGR of 11.3% over the forecast period. The rising demand for professional self-tanning and skin-care products is driving the growth of this segment. Furthermore, the increasing number of beauty salons and spa centers is also driving the segment. For instance, in 2021, Superdrug, a leading retail pharmacy in the U.K., opened its first beauty salon, which offers professional self-tanning services.
Regional Insights
Europe has the largest market share in the self-tanning products market, and is expected to remain dominant throughout the forecast period. The presence of well-known brands such as St. Tropez, L’Oreal, and Clarins, as well as the high prevalence of sunless tanning products among European consumers are some of the major factors driving the market. In addition, the presence of a high number of spas and salons in Europe, which offer self-tanning services, is further contributing to the growth of the market.
Asia Pacific is expected to be the fastest-growing region in the coming years. The growing demand for self-tanning products in the region can be attributed to the increasing number of tanning salons and spas, as well as the growing awareness of skin cancer and the associated health risks of sun exposure. Furthermore, rising disposable incomes and the increasing presence of international brands are expected to drive the growth of the market in the region.
Financial Projections
In this part of the self-tanning products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your self-tanning products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a self-tanning products business comes from the sale of products such as self-tanning lotions, sprays, and mousses. Other possible sources of profit include website sales, retail store sales, wholesale sales and services, and advertising.
Projecting Expenses
In this section, all the regular expenses related to keeping the self-tanning products business running will be described. The list of operating expenses includes labor costs, advertising and marketing expenses, rent and utilities, inventory costs, depreciation and amortization, legal and professional fees, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the self-tanning products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In October 2022, St. Tropez launched a self-tanning mist with a unique skin-toning formula to give a natural-looking tan with even results.
– In November 2022, Jergens launched a self-tanning lotion with a unique vitamin D-enriched formula to give a natural-looking tan with long-lasting results.
– In December 2022, Loving Tan launched a self-tanning foam with a unique natural-looking finish to give a sun-kissed glow with no streaks.
Some of the prominent players in the self-tanning products market include:
– St. Tropez
– Jergens
– Loving Tan
– Clarins
– Banana Boat
– Neutrogena
– Clinique
– Lancome
– Estee Lauder
– L’Oreal
Global Self-tanning Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s self-tanning products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Self-Tanning Lotions & Sprays
– Self-Tanning Wipes
– Self-Tanning Gels
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Self-Tanning Products Market?
[A]: The major driving factors for the self-tanning products market are the increasing preference for tan skin, the growing demand for organic and natural products, and the growing trend of e-commerce and online retailing. Also, rising awareness about the dangers of sun exposure and the easy-to-use self-tanning products are expected to fuel the growth of the market.
[Q]: Who are the Leading Vendors in the Self-Tanning Products Market?
[A]: Leading vendors in the self-tanning products market include L’Oreal S.A., Beiersdorf AG, Shiseido Co. Ltd., Coty Inc., Johnson & Johnson, Revlon Inc., Sun Laboratories, St. Tropez, Clarins Group, and Pro Tan Inc.
[Q]: What are the Major Challenges Faced by the Self-Tanning Products Market?
[A]: The major challenge faced by the self-tanning products market is the presence of a large number of counterfeit products in the market. Additionally, the high cost of self-tanning products is also a major challenge for the market growth.
[Q]: What are the Opportunities in the Self-Tanning Products Market?
[A]: The increasing demand for organic and natural products and the growing trend of e-commerce and online retailing are expected to provide opportunities for the self-tanning products market. Furthermore, the increasing demand for sunless tanning products due to the rising awareness about the dangers of sun exposure is likely to offer opportunities for the market to grow over the forecast period.
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to drive the self-tanning products market in the near future. Manufacturers are focusing on introducing new product variants with improved functionalities and additional features. Furthermore, the introduction of lotions, sprays, and other hybrid products is likely to fuel the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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