The global serveware products market was valued at USD 34.3 billion in 2021 and is projected to expand at a CAGR of 5.2% from 2022 to 2030. The growing demand for serveware products from the hospitality industry, due to the emergence of new restaurants, hotels, and cafes, is driving the market growth. Moreover, people are increasingly spending money on serving sets for their personal needs, as serveware products are a reflection of luxury. With the rise in disposable incomes, people are looking for high-end products to add to their collection.

Furthermore, the increasing preference for sustainable serveware products is influencing the growth of the market. For instance, in June 2021, World Centric, a US-based sustainable tableware company, launched an extensive range of compostable and sustainable plates, cups, and cutlery. The company’s products are made from renewable, plant-based materials and are said to be 100% compostable. In addition, the company offers products in different sizes and shapes, and the products are certified by the Biodegradable Products Institute.

Moreover, demand for serveware products for special occasions such as weddings and anniversaries is expected to boost the market growth. Furthermore, the rising trend of gifting serveware products on special occasions is also boosting the market growth. For instance, in August 2021, Shelfology, a US-based home décor and serveware company, launched a collection of serveware sets crafted to meet the needs of customers looking for gifting options. The collection includes platters, bowls, and trays crafted in gold, silver, and brass, which can be gifted to friends and family on special occasions.

In addition, the increasing demand for serveware products with unique designs and patterns is driving the market growth. With the ease of access to the internet, customers have become more aware of the new trends in serveware products. For instance, in October 2021, the home décor brand Pottery Barn launched a new collection of serveware products with unique designs and patterns. The collection includes serving trays, servers, and bowls with beautiful designs, which can be used to enhance one’s dining table.

The increasing focus of market players on providing value-added services such as free home delivery, free product replacements, and discounts is also driving the growth of the market. For instance, in November 2021, the home décor brand, Glasshaus Living, introduced a new discount scheme offering a 15% discount on serveware products. The company also provides free home delivery for products purchased above USD 100. This is expected to drive the demand for serveware products in the coming years.

The dinnerware segment held the largest share of the market in 2020 and is expected to continue its dominance over the forecast period. Dinnerware products such as plates, bowls, cups, and other items are used in the serving of food. The rising demand for functional and stylish serveware products is driving the growth of this segment. Furthermore, the growing number of restaurants and catering services, which require attractive and durable serveware for their table settings, is also contributing to the growth of this segment.

The cutlery segment is expected to witness the fastest growth rate over the forecast period. Cutlery products, such as knives, spoons, forks, and other items, are essential to any dining table setting. Increasing preference for modern cutlery products, such as gold-plated cutlery, is driving the demand for this segment. Moreover, the rising trend of hosting parties at home is also fostering the growth of this segment.

The supermarkets and hypermarkets segment held the largest share of the market in 2022, due to the presence of a wide range of serveware products in these establishments. Supermarkets and hypermarkets continue to be the preferred distribution channel for serveware products due to their extensive product range and convenient locations, as well as their ability to provide quick purchasing decisions for customers.

The online distribution channel is projected to expand at the highest CAGR from 2021 to 2022, due to the growing popularity of online shopping portals. The convenience and affordability of online shopping portals have attracted many consumers, and companies are increasingly focusing on improving their customer experience. For instance, in December 2021, Amazon launched an online store for serveware products, which offers a wide range of products from leading brands. Furthermore, the increasing penetration of smartphones and continuous advancement in the technology sector have also contributed to the growth of the online segment.

The handmade segment accounted for the largest revenue share of 43.4% in the year 2022. The growing popularity of handmade serveware products is attributed to the unique designs and vibrant colors that they offer. Handmade serveware products are mostly used for special occasions such as weddings and parties. The customization options available in handmade serveware products are also driving their demand. Consumers prefer to buy personalized serveware products to add an aesthetic value to their dining tables. Furthermore, online retail stores have made it easy for consumers to purchase handmade serveware products.

The non-handmade segment is anticipated to expand at the highest CAGR of 11.1% over the forecast period. Non-handmade serveware products are relatively cheaper compared to handmade products and this is driving their demand. Moreover, the increasing availability of non-handmade serveware products on e-commerce websites is further boosting the market. For instance, Amazon offers a wide variety of non-handmade serveware products from various brands.

Europe dominated the serveware products market in terms of revenue share in 2022 and is projected to remain the largest regional market throughout the forecast period. Increasing disposable income, advancements in product designs, and a growing trend of hosting parties and events are some of the factors driving the market growth in the region. Moreover, a strong presence of prominent players in the region is likely to contribute to the demand for serveware products in Europe. For instance, in April 2021, Villeroy & Boch Group launched its new collection of premium serveware products, which includes a range of bowls, trays, and platters.

Asia Pacific is projected to be the fastest-growing regional market over the forecast period. The region is projected to witness a CAGR of over 6.8% during the forecast period. Increasing literacy rate and growing disposable income in developing countries, such as India and China, are some of the major factors driving the growth of the regional market. Moreover, growing demand for eco-friendly serveware products and increasing tourism activities are further expected to boost the market growth in the region.

In this part of the serveware products business plan we will provide a detailed breakdown of all income and expense categories of the business. This includes cash flow projections and capital requirements for your serveware products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for a serveware products business comes from the sale of products. This includes the sale of serving dishes, platters, tableware, and other related items. Here you will find a list with a description of each product and other possible sources of profit such as wholesale, retail, and online sales.

Projecting Expenses
In this section, all the regular expenses related to keeping the serveware products business running will be described. The list of operating expenses includes wages, supplies, shipping costs, advertising, and others. Other expenses may include rent for the business space, taxes, and insurance policies.

Some of the key companies operating in the serveware products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, Corelle Brands announced the launch of its new line of serveware products, the Corelle Serveware Collection, which includes a range of plates, bowls, and platters.

– In November 2022, Royal Doulton launched a new line of fine serveware, called the Doulton Serveware Collection, which includes a range of bowls, plates, and platters.

– In December 2022, Lenox Corporation launched the Lenox Serveware Collection, which includes a range of plates, bowls, and platters.

Some of the prominent players in the serveware products market include:

– Corelle Brands
– Royal Doulton
– Lenox Corporation
– Wedgwood
– World Market
– Mikasa
– Crate & Barrel
– Williams Sonoma
– Pottery Barn
– Sur La Table

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global serveware products market based on product type, material type, distribution channel, price range, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Dinnerware
– Serveware
– Kitchenware
– Flatware

2. Material Type Outlook (Revenue, USD Million, 2017 – 2030)

– Ceramic
– Glass
– Metal
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Departmental Stores
– Online
– Others

4. Price Range Outlook (Revenue, USD Million, 2017 – 2030)

– Low Price Range
– Medium Price Range
– High Price Range

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Growth Opportunities related to Serveware Products?
[A]: Companies in the serveware market have an opportunity to capitalize on the growing demand for eco-friendly, sustainable, and recyclable materials. The use of materials such as bamboo, cork, and plant-based plastics is expected to drive demand for serveware products. Additionally, product innovation and the incorporation of modern technology, such as RFID, smart tags, and sensors, could further boost the market’s growth.

[Q]: What are the Key Challenges related to Serveware Products?
[A]: The serveware market is facing numerous challenges, including product safety and environmental concerns. Growing consumer awareness of food safety and environmental issues has led to increased scrutiny of the materials used in serveware products. Additionally, the cost of production and the availability of raw materials remain a challenge for market players.

[Q]: What are the Major Applications of Serveware Products?
[A]: Serveware products are widely used in hospitality and restaurant establishments, food delivery services, home kitchens, and other food preparation applications. Serveware products are also used in catering events, parties, and other social gatherings.

[Q]: Who are the Key Players in the Serveware Products Market?
[A]: Key players in the serveware market include Newell Brands, Tupperware Brands Corporation, Anchor Hocking LLC, Libbey Inc., World Kitchen LLC, Arc International, and The Oneida Group, Inc.