The global shampoo bar products market is expected to reach USD 1.1 billion by 2030, growing at a CAGR of 8.0% during the forecast period of 2023 to 2030. Growing consumer awareness regarding the environmental and health benefits of shampoo bars is driving the market’s growth. Furthermore, an increasing number of product launches to cater to the rising demand for natural and organic products is also driving the market growth.

In March 2021, Unilever launched a range of sustainable solid hair care products, including shampoo bars, conditioner bars, and dry shampoos. The company has also introduced a product innovation, which is a refillable shampoo bar that can be reused up to five times. Additionally, the rise in demand for multipurpose products is expected to result in a surge in the demand for shampoo bars. For instance, in February 2021, Plaine Products LLC launched their new shampoo bar, a multipurpose product that can be used as a shampoo, body wash, and bubble bath.

The increasing trend of minimalism and sustainability is expected to fuel the demand for the market. Consumers are increasingly shifting their preferences from packaged products to traditional and natural products due to their environmental-friendly nature and health benefits. Consequently, brands are focusing on developing new products with minimalistic packaging to meet the changing consumer preferences. For instance, in March 2021, Ethique launched a new solid shampoo bar, which is made with a combination of plant-based ingredients, without the use of any preservatives, packaging, or plastic.

The rising trend of premiumization among consumers is expected to boost the demand for the market, with manufacturers focusing on combining the latest technology with natural ingredients and organic ingredients to create premium products. Furthermore, manufacturers are focusing on expanding their product portfolio by introducing new products for specific needs. For instance, in March 2021, Hair Craft Co. launched an all-natural shampoo bar that is designed specifically for dry, damaged, and color-treated hair.

Moreover, the increasing penetration of e-commerce platforms is expected to boost the market growth as it provides convenience to customers in terms of ordering products, as well as offers various discounts. Additionally, manufacturers are focusing on introducing subscription services to ensure a steady customer base. For instance, in March 2021, Plaine Products LLC introduced a subscription-based service for their shampoo bars, conditioner bars, and dry shampoos.

The organic segment accounted for the largest share of the market in 2020. Increased consumer preference for organic products has been driving the growth of the organic shampoo bar segment. According to a report by Organic Monitor, the organic cosmetics market was estimated to be worth US$ 11.3 billion in 2018 and is expected to reach US$ 25.11 billion in 2024. Furthermore, numerous brands are now offering organic shampoos to meet the growing demand from consumers.

The travel size segment is projected to expand at the highest CAGR of 10.9% during the forecast period. Shampoo bars are gaining traction among travelers due to their portability. Consumers are now opting for travel-friendly shampoo bars, as they are easy to carry and require no additional packaging. According to an article published by The Guardian, in November 2020, shampoo bars are becoming increasingly popular among travelers due to their convenience and eco-friendly nature. Moreover, manufacturers are now offering a wide range of travel-friendly shampoo bars, which is further driving the market growth.

The supermarkets and hypermarkets segment accounted for a major share of the shampoo bar products market in 2022. Consumers prefer these stores for the convenience of purchasing beauty and personal care products. The wide variety of products available in supermarkets and hypermarkets further increases the customer base. The availability of products at discounted prices and loyalty programs offered by these stores further add to their preference.

Online distribution channels are witnessing a rapid growth due to the rising popularity of e-commerce websites. The e-commerce segment is anticipated to expand at the highest CAGR of 13.2% during the forecast period. Companies are focusing on launching online websites and mobile applications to increase their customer base and brand visibility. For instance, in January 2021, Lush launched its online store in India, which offers a wide range of products, including shampoo bars.

The liquid shampoo segment accounted for the largest revenue share of 68.2% in the year 2022. The convenience of application and easy storage of liquid shampoo is the major factor driving its demand. Furthermore, the increasing trend of packaging liquid shampoo in convenient and attractive packaging has further helped in expanding its consumer base. Moreover, the rising demand for natural and organic ingredients in personal care products is propelling the growth of the segment.

The solid shampoo segment is anticipated to expand at the highest CAGR of 7.2% over the forecast period. The popularity of zero-waste shampoo bars is increasing due to the consumers’ awareness towards environmental sustainability. Furthermore, the growing demand for natural and organic ingredients in personal care products has boosted the demand for solid shampoos. For instance, Ethique, a New Zealand-based company, manufactures solid shampoo bars that are 100% plastic-free, biodegradable, and compostable. The company has a presence in the U.S., U.K., Canada, Australia, and other countries.

Europe held the largest revenue share in the market and is expected to witness the fastest growth in the coming years. This can be attributed to the increasing popularity of zero-waste and eco-friendly products. In addition, growing demand for natural ingredients and organic products is expected to fuel the growth of the shampoo bar market in Europe. For instance, in June 2021, Noughty Haircare, a UK-based manufacturer of natural haircare products, launched its new shampoo bar, which is said to be made with 98% natural and vegan-friendly ingredients.

North America is expected to hold the second-largest market share in 2022. The growing demand for sustainable and eco-friendly products is driving the growth of the shampoo bar market in North America. Moreover, the presence of leading players in the region is expected to contribute to the market growth. For instance, Ethique, a U.S.-based manufacturer of solid beauty products, launched its new range of shampoo bars in June 2021. The collection includes bars for all hair types.

In this part of the shampoo bar products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your shampoo bar products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a shampoo bar products business comes from the sale of products, sponsorships, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for online events.

Projecting Expenses

In this section, all the regular expenses related to keeping the shampoo bar products business running will be described. The list of operating expenses includes product development, supplies, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the shampoo bar market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Lush Cosmetics launched a new range of solid shampoo bars that are vegan, sustainable, and ethically sourced.

– In October 2022, Ethique launched a range of solid body wash bars in eight different fragrances.

– In December 2022, Unilever launched a range of solid shampoo bars in three different fragrances.

Some of the prominent players in the shampoo bar market include:

– Lush Cosmetics
– Ethique
– Unilever
– The Soapbar
– Chagrin Valley Soap & Salve
– Ecostore
– Beauty & Earth
– Friendly Soap
– Chagrin Valley Soap & Salve
– Lush Naturals

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global shampoo bar products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shampoo
– Conditioner
– Hair Masks
– Hair Styling
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural & Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Factors Driving the Shampoo Bar Products Market?
[A]: Key factors that are driving the market growth include rising consumer awareness towards sustainable and eco-friendly products, increasing demand for natural and organic ingredients, and increasing demand for zero waste products. Furthermore, the shampoo bar products market is driven by the growing demand for better hair care products, increasing demand for convenient and travel-friendly products, and the growing popularity of subscription-based services.

[Q]: Who are the Leading Players in the Shampoo Bar Products Market?
[A]: Leading players in the shampoo bar products market include LUSH, Unilever, P&G, KAO, and Reckitt Benckiser.

[Q]: What are the Key Applications of Shampoo Bar Products?
[A]: The key applications of shampoo bar products include hair care, skin care, and other applications. Hair care is the largest segment in the shampoo bar products market, owing to the rising demand for natural and organic products.

[Q]: What are the Regions Expected to Offer Lucrative Opportunities for the Shampoo Bar Products Market?
[A]: Asia Pacific is expected to be the fastest growing region in the shampoo bar products market, owing to the increasing disposable income and rising awareness of eco-friendly products in the region. North America is expected to be the second-largest region in terms of market share, followed by Europe and the rest of the world.

[Q]: What are the Recent Trends in the Shampoo Bar Products Market?
[A]: The recent trends in the shampoo bar products market include increasing demand for travel-friendly products, growing demand for natural and organic ingredients, and growing demand for subscription-based services. Furthermore, the growing popularity of zero waste products and an increase in the number of men’s salons are also driving the market growth.