The global shaving foam products market was valued at USD 9.7 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Shaving foam is a type of cosmetic product that is used while shaving to protect the skin from cuts, bumps, and rashes. It is a crucial part of the grooming process. Shaving foams are generally enriched with natural ingredients such as aloe vera, vitamin E, and tea tree oil, which help keep the skin hydrated and protect it from irritation.

Moreover, the increasing demand for male grooming products, owing to the rising disposable incomes, is expected to drive the market for shaving foam products. This is further amplified by the rise of the metrosexual male, who is more conscious of his looks and uses premium products to groom himself. Furthermore, the rise of celebrity and influencer culture has been influential in the grooming industry, as celebrities are endorsing several male grooming products.

In addition, the increasing number of innovative product launches catering to the growing product demand from consumers is further driving the market growth. For instance, in December 2021, NIVEA launched Comfort Shaving Foam, an all-in-one shaving foam, which claims to provide a smooth shave and gentle conditioning for sensitive skin. Furthermore, the availability of a wide variety of these products online is propelling the demand. The e-commerce platform further provides various offers on these products, which is boosting online sales.

However, the high cost of shaving foam products is hampered the market growth. Furthermore, the presence of counterfeit products, coupled with the availability of cheaper alternatives, has also affected the market growth.

Furthermore, the growing trend of premiumization, with an increased focus on clean-label ingredients, is further boosting the market growth. For instance, in February 2021, The Man Company launched a new range of premium shaving foam products enriched with natural ingredients, such as aloe vera, witch hazel, and menthol, which provides a smooth and comfortable shave.

The shaving foam segment is projected to be the largest revenue contributor to the market, accounting for a share of 37.9% in 2022. The growing demand for shaving foam products is mainly driven by increasing popularity of wet shaving. This is due to the convenience factor associated with wet shaving and the growing awareness among consumers regarding the benefits of wet shaving. According to an article published by the Gillette, in April 2020, more than 50% of men prefer wet shaving over dry shaving. In addition, growing demand for advanced products, such as shaving foam with various fragrances and formulations, is also propelling the market growth.

The shaving gel segment is expected to witness the fastest CAGR of 8.8% during the forecast period. Consumers prefer shaving gel over other products, as it prevents cuts, nicks, and razor burns. Furthermore, the growing awareness about health and hygiene and the increasing demand for organic products, such as natural and organic shaving gel, are also driving the market growth. Additionally, technological advancements, such as the development of anti-bacterial and skin-nourishing shaving gel, are also contributing to the growth of the segment.

The supermarket/hypermarket segment held the largest share in the global shaving foam products market in 2022 owing to the presence of these stores in various locations and easy availability of products. Shaving foam products are available in supermarkets and hypermarkets, which gives customers an opportunity to check the product quality and brand before making a purchase. Moreover, the supermarkets/hypermarkets offer a wide range of products under one roof, making them a preferable choice for shoppers.

Online retailing is expected to be the fastest-growing segment over the forecast period as online stores offer convenience to customers as it allows them to compare different products and prices at the same time. Moreover, online retailers provide discounts and offers, which makes them a more attractive option. Additionally, the increase in the number of e-commerce websites and apps has made it easier for manufacturers to showcase their products, thus driving the segment growth.

The aerosol shaving foam segment accounted for the highest revenue share of 70.2% in the year 2022. The easy and convenient packaging of aerosol foam is the key factor driving the market for this segment. The aerosol foam is preservative-free, does not require any additional steps such as mixing with water, and comes with a nozzle for easy application, making it a preferred choice for consumers. In addition, aerosol foam is widely used in salons, due to its increased shelf life and convenient storage.

The non-aerosol shaving foam segment is projected to expand at the highest CAGR of 8.0% over the forecast period. This segment includes a wide range of cream and gel shaving foam. These non-aerosol shaving foam products provide a creamy layer on the skin, providing a better and smoother shave. This segment is also gaining momentum, owing to the increasing demand for biodegradable products and increasing popularity of refillable containers.

Europe dominated the market and accounted for the largest revenue share of over 38.6% in 2022. Increasing consumer inclination towards personal care and hygiene is a key factor driving the growth of the market in the region. Popularity of innovative products, such as foam with moisturizers, is spurring the demand for shaving foam products in Europe. For instance, in October 2021, Gillette launched its Foamy Moisturizing Shave Foam in the United Kingdom.

Asia Pacific is expected to witness the second-fastest growth in the coming years. Rising disposable income of consumers in the region is expected to drive the growth of the market. Increasingly busy lifestyles and rising awareness regarding personal grooming is expected to fuel the growth of the market in Asia Pacific. For instance, in December 2021, Nivea launched its new shaving foam for men in India.

In this part of the shaving foam products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your shaving foam products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenue for a shaving foam products business come from the sale of shaving foam products, retail sales, and bulk orders. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, sponsorship, and advertising.

Projecting Expenses

In this section, all the regular expenses related to keeping the shaving foam products business running will be described. The list of operating expenses includes wages, packaging and shipping costs, raw materials, insurance policies, advertising, and others.

Some of the major companies operating in the market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In February 2022, Gillette launched a new shaving foam with natural ingredients and a fresh fragrance.

– In April 2022, Nivea launched a new range of shaving foam for men with natural ingredients.

– In June 2022, Axe launched a range of shaving foams with natural ingredients and a refreshing fragrance.

Some of the prominent players in the shaving foam market include:

– Procter & Gamble Co.
– Unilever
– Beiersdorf AG
– L’Oréal SA
– Henkel AG & Co. KGaA
– Edgewell Personal Care
– Colgate-Palmolive Company
– Shiseido Co., Ltd.
– Reckitt Benckiser
– Vi-John Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s shaving foam products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Foaming Shaving Creams
– Foaming Gels
– Non-Foaming Shaving Creams
– Non-Foaming Gels
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key trends in the Shaving Foam Products Market?
[A]: The Shaving Foam Products Market is expected to witness an increasing demand for organic or natural shaving foam products. This is due to the growing health consciousness among the consumers, who are now opting for natural products with fewer chemical ingredients. Additionally, the growing popularity of the vegan lifestyle is likely to drive the demand for shaving foam products made with plant-based ingredients.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is playing a key role in the Shaving Foam Products Market. Manufacturers are introducing products that are tailored to meet the specific needs of different consumers. For instance, manufacturers are introducing products that are specifically designed for men and women, as well as for those with sensitive skin. Additionally, manufacturers are also introducing products with improved lathering and foam retention properties.

[Q]: Who are the Key Players in the Shaving Foam Products Market?
[A]: The key players in the Shaving Foam Products Market include Procter & Gamble Co., Unilever, Edgewell Personal Care Co., Johnson & Johnson Consumer Inc., The Estée Lauder Companies Inc., and L’Oréal S.A.

[Q]: What are the factors driving the Shaving Foam Products Market?
[A]: The key driving factors for the Shaving Foam Products Market include the increasing consumer awareness of personal grooming and hygiene, the growing demand for convenience and multi-functional products, and the increasing disposable incomes among the population.

[Q]: Which Region Offers the Largest Opportunity for Sales of Shaving Foam Products?
[A]: North America is expected to be the most lucrative region for the Shaving Foam Products Market over the forecast period. This is due to the high demand for multi-functional and convenience products, and the presence of a large number of manufacturers in the region. Additionally, the increasing number of men’s salons is also expected to drive the market growth in this region.