The global sheet face mask products market was valued at USD 1.5 billion in 2020 and is expected to grow at a CAGR of 9.2% from 2021 to 2028. The expanding demand for sheet face masks has been driven by increasing consumer awareness about the benefits of skin care products, such as hydration, skin nourishment and toning. In addition, with the growing demand for beauty and wellness products, consumers are increasingly investing in sheet face masks. The growing popularity of K-beauty and J-beauty products has also contributed to the surge in demand for sheet face masks.

The increasing demand for organic and natural products, coupled with the popularity of clean beauty products, is anticipated to fuel the growth of the market. Furthermore, the growing number of new product launches and packaging innovations by key players to cater to the changing consumer preferences is driving the market growth. For instance, in August 2021, Nivea launched a sheet mask with a new formula enriched with natural ingredients, such as jojoba oil, aloe vera, and chamomile, to provide intensive hydration and nourishment to the skin.

The growing demand for sheet masks to meet the needs of different skin types is propelling the market growth. For instance, in April 2021, Garnier launched its Moisture Bomb sheet masks, designed to boost hydration, reduce dryness, and soothe tired skin, targeting the needs of all skin types. Furthermore, the growing demand for customized sheet masks designed to provide specific solutions for skin problems is contributing to the growth of the market. For instance, in October 2021, Dermalogica launched its new range of customized sheet masks, designed to provide hydration and nourishment, targeting the needs of different skin types.

The growing demand for affordable skincare products is driving the demand for sheet masks. Furthermore, the rising popularity of multi-masking is fueling the demand for sheet masks. Multi-masking is a skincare trend in which consumers use multiple face masks at once to target different skin concerns. For instance, in March 2021, The Body Shop launched a new range of sheet masks to target all skin concerns, such as hydration, dullness, and tiredness.

The growing trend of facial sheet masks among both men and women, increasing consumer spending power, and the availability of a wide variety of sheet masks in the market are some of the other factors driving the market growth. Furthermore, the rising trend of subscription boxes is also propelling the market growth. Subscription boxes provide customers with a wide range of sheet masks at their doorstep, which is driving the demand for sheet masks.

The sheet face mask segment led the market and accounted for a share of around 32.8% in 2022. Increasing awareness regarding skin health and the rising demand for natural and organic skin care products are driving the sheet face mask market growth. According to an article published by Hypebae, in January 2020, sheet face masks have become an integral part of the beauty routine for consumers, who are increasingly looking for a more convenient and effective way to take care of their skin. The rising consumer inclination towards using natural and organic ingredients as an alternative to synthetic chemicals is further bolstering the demand for sheet face masks.

The clay mask segment is anticipated to expand at the fastest CAGR of 8.5% over the forecast period. The increasing awareness regarding the benefits of clay masks such as absorbing excess oil, cleaning pores, and removing dead skin cells is driving the market growth. According to an article published by L’Oréal, in April 2020, clay masks are a great way to cleanse and detoxify the skin. Furthermore, the increasing availability of organic and natural clay masks is another factor driving the growth of the market.

The retail segment, which includes supermarkets and hypermarkets, is expected to hold the largest market share of 46.4% by 2022. The growth of this segment is attributed to the rising convenience of shopping for sheet face masks in physical stores. Supermarkets and hypermarkets offer an extensive range of sheet face masks from different brands and allow customers to make better purchasing decisions. Furthermore, the availability of sheet face masks in physical stores is expected to witness a surge in the coming years, owing to the rising popularity of the products.

The online segment is anticipated to witness the fastest growth rate of 12.2% during the forecast period. The surge in the segment is attributed to the increasing penetration of the internet and the rising number of e-commerce sites. Moreover, the availability of a wide variety of sheet face masks on e-commerce sites has increased the convenience of customers. In addition, the increasing use of social media platforms by brands to promote their products has further fueled the growth of the segment.

The cloth segment accounted for the largest revenue share of 42.7% in the year 2022. The increasing demand for eco-friendly products, the rising awareness about skin health, and the introduction of innovative products such as reusable washable fabric masks are some of the major factors driving the growth of the cloth segment. For instance, in May 2022, Kocostar, a premium Korean beauty brand, launched a reusable cloth mask made from breathable, lightweight fabric.

The paper segment is anticipated to expand at the highest CAGR of 11.9% over the forecast period. The increasing demand for sheet masks in the beauty and personal care industry is driving the paper segment. Rising disposable income, increasing adoption of sheet masks as a part of daily beauty routine, and the growing trend of K-beauty are the major drivers of the paper segment. Companies such as Innisfree are launching innovative products to capitalize on the growing demand. For instance, in April 2022, Innisfree launched the Jeju Orchid Enriched Mask, a paper-based sheet mask that contains moisturizing and anti-aging properties.

Asia Pacific is the largest market for sheet face masks and is expected to maintain its leading position in the coming years. A wide range of products available at competitive prices, along with a high adoption rate of new products and technologies, are some of the key factors driving the growth of this market in the region. Furthermore, the presence of several prominent players in the region is also expected to propel the growth of this market. For instance, in December 2020, Innisfree, a South Korean cosmetics brand, launched a new range of sheet face masks in its stores in China.

Europe is expected to register the second-highest growth in the coming years. The presence of a large number of beauty-conscious consumers and rising demand for innovative products are some of the key factors driving the growth of this market in the region. Moreover, the increasing popularity of K-beauty (Korean beauty) products in the region is further expected to boost the market growth. For instance, in October 2021, a new range of sheet face masks was launched by the French beauty brand Yves Rocher.

In this part of the sheet face mask products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sheet face mask products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a sheet face mask products business comes from sales of masks, wholesale orders, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the sheet face mask products business running will be described. The list of operating expenses includes wages, rent, utilities, insurance policies, advertising, research and development, and others.

Some of the key companies operating in the sheet face mask market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, Innisfree launched the Jeju Orchid line of sheet masks with orchid extracts to promote skin elasticity.

– In June 2022, The Face Shop launched the Real Nature sheet masks with natural ingredients to moisturize and nourish the skin.

– In June 2022, Kao Corporation launched the MegRhythm sheet masks with lavender scent, to reduce stress and provide relaxation.

Some of the prominent players in the sheet face mask market include:

– Innisfree
– The Face Shop
– Kao Corporation
– Missha
– Nature Republic
– L’Oréal SA
– Estee Lauder Companies, Inc.
– Shiseido Co., Ltd.
– Unilever Group
– Procter & Gamble Co.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global sheet face mask products market based on product type, distribution channel, price range, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Pre-moistened Sheet Masks
– Dry Sheet Masks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Price Range Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the main drivers of the Sheet Face Mask Products Market?
[A]: The key drivers of the sheet face mask products market include increasing demand for natural and organic skin care products, growing awareness of skin care benefits, increasing focus on personal grooming, and rising disposable income of consumers.

[Q]: What are the major trends in the Sheet Face Mask Products Market?
[A]: The major trends in the sheet face mask products market include increasing demand for multifunctional masks, development of innovative sheet mask products, increasing popularity of DIY sheet masks, and growing demand for natural and organic sheet masks.

[Q]: Who are the major players in the Sheet Face Mask Products Market?
[A]: Major players in the sheet face mask products market include L’Oréal S.A., Unilever, Shiseido Company, Limited, Kao Corporation, Procter & Gamble, Estée Lauder Companies Inc., and Amorepacific Corporation.

[Q]: What are the opportunities for new entrants in the Sheet Face Mask Products Market?
[A]: New entrants in the sheet face mask products market may capitalize on opportunities such as increasing demand for multifunctional masks, the emergence of innovative sheet mask products, and increasing demand for natural and organic sheet masks.

[Q]: What is the regional outlook of the Sheet Face Mask Products Market?
[A]: Asia Pacific is expected to be the largest regional market for sheet face mask products, owing to the increasing demand from countries such as China and India. In addition, North America is also expected to be a key region for the market, due to the presence of large companies and increasing consumer demand for natural and organic skin care products.