This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Shower Heads Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global shower heads products market size was valued at USD 3.46 billion in 2021 and is projected to expand at a CAGR of 5.3% from 2021 to 2028. The increasing awareness of the health benefits associated with showers, including improved circulation, improved sleep, and improved skin and hair health, is likely to propel the demand for shower heads products over the forecast period. The rising preference for therapeutic showers due to their calming effect is also expected to drive the market.
Innovations in shower heads products over the past years have made them more accessible and efficient. Manufacturers are launching advanced shower heads with a wide range of features, such as adjustable spray patterns, adjustable water temperature, and adjustable water pressure. These shower heads are equipped with the latest technologies, such as Bluetooth, Wi-Fi, and voice control. For instance, in January 2021, Moen Incorporated launched the U by Moen Smart Shower, which is a connected shower system with adjustable water temperature, adjustable water pressure, and adjustable spray pattern.
The growing trend of luxury showers among the younger population is likely to fuel the demand for shower heads products. The rising disposable income of people and the increasing preference for luxury items are also driving the demand for these products. The increasing demand for eco-friendly shower heads is also expected to have a positive impact on the market in the coming years. The rising demand for eco-friendly shower heads is due to the growing awareness of water conservation and the need for energy-efficient solutions. For instance, in April 2021, Kohler launched the new Real Rain shower head, a water-efficient shower head designed to mimic the experience of getting rained on.
The growing popularity of smart shower heads is likely to open up lucrative opportunities for the market. Smart shower heads come with features such as motion sensors, LED color-changing lights, and music synchronization. The increasing preference for these products is mainly due to their ability to monitor water usage and improve the bathing experience. For instance, in December 2020, Moen Incorporated launched the Flo by Moen Smart Shower, which is a connected shower system with an integrated leak detection and shutoff feature.
The increasing preference for luxury showers among the younger population is likely to fuel the demand for shower heads products. Moreover, the increasing trend of water conservation among consumers is expected to further boost the demand for eco-friendly shower heads products. Furthermore, the growing popularity of smart shower heads is likely to open up lucrative opportunities for the market in the coming years.
Product Insights
The handheld shower heads segment led the market and accounted for a share of around 25.3% in 2022. Increasing popularity of handheld shower heads due to their convenience and modern technology features such as water conservation, water saver, and massage are among the key factors driving the demand for handheld shower heads. According to an article published by Waterpik, in April 2020, handheld shower heads have become increasingly popular due to their ability to adjust the angle and height of the shower head. Furthermore, the increasing demand for eco-friendly products is propelling the demand for shower heads with advanced features such as water saver and energy saver.
The rain shower heads segment is anticipated to expand at the fastest CAGR of 8.2% over the forecast period. Increasing popularity of rain shower heads due to their modern design and contemporary look are among the key factors driving the demand for rain shower heads. According to an article published by Rainfall Showers, in December 2020, rain shower heads are becoming increasingly popular due to their ability to provide a soothing and spa-like experience for users. Furthermore, the increasing demand for luxury shower heads is propelling the demand for rain shower heads.
Distribution Channel Insights
The departmental stores segment is projected to register a CAGR of 9.2% over the forecast period. Departmental stores typically offer a wide variety of products, allowing customers to compare different brands, resulting in a better buying decision. Furthermore, customers are provided with the facility of in-store consultation with experts, in case of any queries or doubts. The departmental stores segment is expected to grow significantly during the forecast period, owing to the presence of a large number of players in the market, such as Walmart and Target, offering a variety of shower heads.
The e-commerce segment is anticipated to expand at a CAGR of 11.5% over the forecast period. The growing penetration of internet and smartphone users is also expected to drive the e-commerce segment of the shower head market. Companies are focusing on launching their own e-commerce websites and applications to increase their product visibility among consumers. For instance, in April 2021, Moen launched its own website, “Moen.com”, for the sale of shower heads and other products. The website enables customers to compare different shower heads and purchase them online.
Type Insights
The fixed showerheads segment accounted for the largest market share of 71.4% in the year 2022. The convenience and affordability of fixed showerheads are the major factors driving the segment. Additionally, the easy installation of fixed showerheads and their durability are also major factors driving the growth of this segment. For instance, Moen, Inc., a manufacturer of showerheads and other plumbing products, offers the Magnetix 6-Function Handheld Showerhead, which is easy to install and promises a long-lasting performance.
The handheld showerheads segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. The convenience offered by handheld showerheads to wash specific body parts and the increasing trend of spa-like bathing experience are some of the major factors driving the segment. Additionally, the rising demand for luxury showerheads with advanced features is also a crucial factor driving the growth of the segment. For instance, Delta Faucet Company, a manufacturer of showerheads, offers the In2ition 4-Setting Two-in-One Shower which has a dual handle design and 4-setting spray functions for a luxurious showering experience.
Regional Insights
North America was the largest market in 2022, accounting for over 35.6% of the market share. The presence of leading industry players and the adoption of advanced technology are some of the key factors driving the growth of the market in the region. For instance, in October 2021, Moen launched the U by Moen shower, a digital shower control, in North America.
Asia Pacific is expected to witness the fastest growth in the coming years. This is mainly owing to the rising disposable income and increasing awareness among consumers about the latest trends in the shower head industry. For instance, in April 2022, Moen launched the U by Moen shower in Japan and China, which is a digital shower control.
Financial Projections
In this part of the shower heads products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a shower heads products business comes from sales of products, wholesale and retail. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, advertising, and sponsorships.
Projecting Expenses
In this section, all the regular expenses related to keeping the shower heads products business running will be described. The list of operating expenses includes wages and salaries, inventory, taxes, advertising, utilities, office supplies, shipping, and others.
Key companies & market share insights
Some of the key companies operating in the shower heads market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Kohler Co. launched the Katalyst shower head which uses air injection technology to reduce water usage by up to 40%.
– In August 2022, Moen Inc. launched the U by Moen shower head which features voice-activated technology allowing users to control their shower experience with just their voice.
– In October 2022, Delta Faucet Company launched the H2Okinetic Technology shower head which uses advanced motion technology to create a powerful yet luxurious shower experience.
Some of the prominent players in the shower heads market include:
– Kohler Co.
– Moen Inc.
– Delta Faucet Company
– Hansgrohe
– Speakman Company
– American Standard Brands
– Danze, Inc.
– Symmons Industries
– Aquadecor
– Grohe AG
Global Shower Heads Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global shower heads products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Handheld Shower Heads
– Fixed Shower Heads
– Rain Shower Heads
– Specialty Shower Heads
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Shower Head Market?
[A]: The major drivers of the shower head market are increasing urbanization, rising consumer awareness regarding water conservation, growing construction activities, and technological advancements in the shower head industry. Additionally, increasing consumer preference for stylish and advanced products, such as digital shower heads and shower heads with LED lights are also driving the growth of the market.
[Q]: Which Regions are Expected to Show the Highest Growth in Shower Head Market?
[A]: Asia-Pacific is expected to show the highest growth in the shower head market during the forecast period, due to the increasing demand for water conservation, the growing construction activities, and the rising trend of smart homes in the region.
[Q]: What are the Trends in the Shower Head Market?
[A]: The trend of customized shower heads is gaining traction in the market, with the introduction of advanced technologies such as digital shower heads, rain shower heads, and shower heads with LED lights. Additionally, the increasing popularity of smart homes is also driving the demand for connected shower heads.
[Q]: Who are the Key Players in the Shower Head Market?
[A]: The key players in the shower head market include Moen, Inc., Kohler Co., Hansgrohe SE, American Standard, Hansa Armaturen GmbH, LIXIL Corporation, Roca Sanitario S.A., TOTO LTD., Jaquar Group, and Hape S.p.A.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
