The global ski equipment & gear market was valued at USD 8.3 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. The growing popularity of skiing as a winter sport is a major factor driving the growth of the market. Skiing is a popular recreational activity among people of all ages, from children to adults, and skiing enthusiasts are expected to continue increasing in the near future. Furthermore, the increasing number of skiing resorts due to the growing number of tourists is expected to propel the demand for ski equipment and gear.

The increasing disposable income of the middle-class population has enabled them to devote more towards leisure activities, such as skiing, which is expected to drive the market growth. Furthermore, the growing focus of market players on developing new equipment to enhance the skiing experience is projected to create lucrative opportunities for the ski equipment & gear market. For instance, in April 2021, Rossignol launched a new ski collection equipped with its patented Carbon Alloy Matrix (CAM) technology, which is said to provide skiers with a lighter and more efficient product.

The growth of the market is also attributed to the rising popularity of ski tourism in recent years. Ski tourism has been gaining traction due to the growing popularity of skiing and the availability of various ski destinations. Ski resorts are providing various packages to attract tourists, which is boosting the demand for ski equipment and gear. Furthermore, the increasing number of skiing events and championships is expected to create lucrative opportunities for the market.

The high cost of ski equipment & gear is expected to be a major restraint for the market. The high cost of skiing equipment is due to factors such as the cost of raw materials, high labor cost, and the need for advanced technological features. Furthermore, the popularity of other winter sports such as snowboarding, ice hockey, and snowmobiling is expected to hinder the market growth.

However, the increasing number of collaborations and partnerships among market players is expected to fuel the demand for ski equipment and gear in the coming years. For instance, in October 2021, Rossignol partnered with the world’s leading snowboard manufacturer Burton Snowboards to launch a new range of ski and snowboard equipment. The partnership is expected to help the companies gain a competitive edge in the market.

The ski and snowboard equipment segment dominated the market and accounted for around 41% of the global market share in 2020. Ski and snowboard equipment such as skis, snowboards, bindings, and boots account for a major share of the market. According to an article published by Ski-Review.com, in 2020, ski and snowboard sales accounted for the majority of revenue, with alpine ski equipment constituting the largest slice of the pie. Furthermore, rising popularity of ski tourism in countries such as Canada, Austria, and Switzerland is driving the demand for ski and snowboard equipment.

The apparel segment is anticipated to expand at the fastest CAGR of 7.5% over the forecast period. The rising demand for ski and snowboard apparel is driven by increasing popularity of winter sports and the growing number of ski resorts around the world. According to an article published by the National Ski Areas Association (NSAA), in 2020, the number of ski resorts in the United States increased to 464, the highest number of ski resorts ever reported in the country. In addition, increasing disposable income and the rising popularity of outdoor activities are also driving the segment growth.

The ski equipment & gear retail stores segment captured the major share of over 37.5% in 2022. The growth of the segment is mainly driven by the availability of a wide range of products, such as ski jackets, pants, goggles, helmets, boots, and bindings, among others. Ski equipment & gear retail stores have a wide selection of brands and models, allowing customers to compare and try on various products before making a purchase. Furthermore, they also provide professional advice to the customers regarding the selection of the right type of ski equipment and gear, as well as related services such as repairs and maintenance.

The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. This can be attributed to the increasing preference for online shopping due to convenience, access to a wider range of products, and competitive prices. In addition, the growing trend of online shopping has led to the emergence of several ski equipment & gear e-commerce websites. For instance, in June 2020, the Expedition Ski Shop was launched as an online platform offering a wide range of skis, snowboards, and ski gear.

The alpine skiing equipment and gear segment accounted for the largest revenue share of 25.1% in the year 2022. The growing popularity of skiing among the younger generation in developed and developing countries is propelling the demand for alpine skiing equipment and gear. Moreover, the increasing number of snow parks in developed countries such as the U.S., and Canada is also driving the market growth. For instance, the Big Snow American Dream ski resort opened in East Rutherford, New Jersey in November 2020. The resort features ski and snowboard slopes as well as a tubing park.

The Nordic skiing segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The rising investments in winter sports by the governments of various countries to promote tourism are boosting the demand for Nordic skiing. For instance, in June 2020, the government of Alberta, Canada announced the AB Winter Sport Development Program to promote winter sports in the region and to encourage participation in the 2022 Olympics. The program includes CAD 8 million for the ski jumping and Nordic sports facility in Canmore, Alberta.

Europe accounted for the largest revenue share of over 44.3% in 2022 and is expected to remain dominant over the forecast period. The strong presence of leading players, such as Atomic, Salomon, and K2 Sports, as well as the presence of several ski resorts, are some of the factors driving growth in the region. For instance, in December 2022, Salomon launched the S/Lab Shift MNC 13 ski touring binding in Europe.

Asia Pacific is expected to witness the fastest growth over the forecast period on account of rising participation in winter sports activities and increasing disposable income. Additionally, the presence of several ski resorts in the region is also expected to fuel the market growth. For instance, in April 2022, China opened its first indoor ski resort in Shanghai, which has received a positive response from the public.

In this part of the Ski Equipment & Gear products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your ski equipment & gear products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a ski equipment & gear business come from sales of products, rentals, and services. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, offering repair services, and providing online tutorials and classes.

Projecting Expenses
In this section, all the regular expenses related to keeping the ski equipment & gear business running will be described. The list of operating expenses includes employee salaries, rent, inventory costs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the ski equipment & gear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, Rossignol launched the new S3 series of ski boots, designed to provide better comfort and performance.

– In October 2022, K2 Sports launched the new Backside ski collection, designed to provide superior performance in all terrain and conditions.

– In November 2022, Atomic launched the new Prolite series of skis, designed to provide superior edge grip and control.

Some of the prominent players in the ski equipment & gear market include:

– Rossignol
– K2 Sports
– Atomic
– Fischer
– Salomon
– Head
– Nordica
– Volkl
– Blizzard
– Armada
– Line Skis

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global ski equipment & gear products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Ski Goggles
– Ski Boots
– Skis
– Ski Bindings
– Ski Helmets
– Ski Gloves
– Ski Poles
– Ski Clothing
– Ski Accessories

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Specialty Stores
– Department Stores
– Sports Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in the Ski Equipment & Gear Market?
[A]: Product innovation is playing a major role in the ski equipment and gear market. With increasing technology advancements, businesses are implementing cutting-edge production methods to improve productivity and output while also instilling excellent manufacturing standards and product innovation. Consumers are showing more interest in items that bring convenience and speed to their skiing routine, whether it be product improvements, design innovations, feature additions, or smart feature add-ons.

[Q]: Who are the Key Players in the Ski Equipment & Gear Market?
[A]: Key players in the market include K2 Sports, Fischer Sports, Elan, Rossignol, Salomon, and Burton.

[Q]: What are the Factors Driving the Ski Equipment & Gear Market?
[A]: Factors such as the increasing popularity of skiing, growing demand for ski equipment and gear, and the introduction of new products are expected to drive the ski equipment and gear market.

[Q]: Which Region Offers the Largest Opportunity for Sales of Ski Equipment & Gear?
[A]: The Asia Pacific region is expected to offer the largest opportunity for sales of ski equipment and gear, with an absolute dollar opportunity of $7.9 B (USD).

[Q]: What are the Key Trends in the Ski Equipment & Gear Market?
[A]: Key trends in the ski equipment and gear market include the introduction of lightweight and durable ski equipment, the emergence of customization options for ski equipment, and collaborations between ski equipment and apparel brands.