The global sleep mask products market was valued at USD 1.8 billion in 2020 and is projected to expand at a CAGR of 7.2% from 2021 to 2028. Sleep masks have become increasingly popular in recent years due to the growing awareness of their health benefits. Sleep masks are designed to block out light, allowing people to get a better night’s sleep. They also help to reduce eye strain, allowing people to wake up feeling refreshed and energized. Moreover, these products are available in a variety of shapes, colors, and fabrics, allowing people to choose the one that best suits their needs.

The increasing demand for better sleep due to the growing stress levels among individuals is expected to fuel the growth of the market. In addition, the rising demand for sleep mask products among working professionals is propelling the demand for the market. The growing demand for these products in the corporate sector is attributed to their ability to help employees concentrate on their work and reduce stress levels. Furthermore, the rising number of health-conscious individuals is contributing to market growth. The demand for sleep masks is increasing as people are becoming increasingly aware of the importance of getting quality sleep.

The rising trend of travel among people is expected to spur the demand for sleep mask products. The growing demand for restful sleep while travelling is driving the market growth. Sleep masks are being used to provide comfort to passengers during flights, trains, and buses. In addition, the growing trend of health and wellness is expected to drive the demand for sleep mask products. People are increasingly opting for products that can improve their quality of sleep. They are also looking for products that can block out light and sound, allowing them to have a peaceful sleep.

The increasing popularity of online channels is also contributing to the growth of the market. The growing preference for online shopping is driving the demand for sleep masks. Online vendors offer a wide variety of sleep masks with different colors, sizes, and fabrics. Consumers can easily browse through the various options and select the product that best suits their requirements. Furthermore, online vendors offer competitive prices and discounts, which is further driving the adoption of sleep masks.

The sleep masks segment accounted for the largest share of the Sleep Mask Products Market in 2020, and is expected to continue its dominance throughout the forecast period. This is primarily due to the increasing shift of consumers towards comfort and luxury sleeping products. Moreover, increasing awareness about the benefits of using sleep masks, such as improved sleep quality and relaxation, is driving the growth of the sleep mask market. According to an article published by Sleep Advisor in October 2020, using a sleep mask can help individuals to relax, reduce light exposure, and decrease their cortisol levels.

The weighted sleep mask segment is expected to expand at the fastest CAGR of 7.0% over the forecast period. The weighted sleep masks are designed with a special filling material to provide additional weight to the face. They are also designed to mimic the feeling of a hug and provide comfort to the wearer. Furthermore, these masks are available in various designs and colors, increasing their adoption among customers. Additionally, the growing trend of wellness and self-care has resulted in the increasing demand for weighted sleep masks.

The supermarkets and hypermarkets segment held the largest share of the sleep mask market in 2020 and is expected to continue its dominance over the forecast period. Supermarkets and hypermarkets are a preferred distribution channel for sleep masks, due to the availability of a wide range of products from different brands. Customers generally prefer to purchase from physical stores, as they can compare different products and select the most suitable one. Furthermore, the presence of staff members in physical stores helps customers in making informed decisions.

The e-commerce segment is anticipated to expand at the highest CAGR of 12.9% during the forecast period. The rising penetration of the internet and the availability of a wide range of sleep masks at discounted prices are some of the major factors driving the growth of the e-commerce segment. Furthermore, the convenience of online shopping and the presence of several online stores offering sleep masks have propelled the growth of the segment.

The disposable segment accounted for the largest revenue share of 59.2% in the year 2022. The increasing popularity of disposable sleep masks among people suffering from insomnia and other sleeping disorders is driving the growth of this segment. The low cost of disposable sleep masks and their convenience to use and throw away are the major factors increasing their demand. Moreover, the increasing awareness about sleep and its health benefits are helping to boost the disposable sleep mask market.

The reusable segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The increasing trend of using luxurious and reusable sleep masks by the younger generation is propelling the growth of this segment. The reusable sleep masks are made up of superior quality materials such as silk and satin, which provide comfort and luxury while sleeping. Furthermore, the increasing demand for eco-friendly sleep masks is also aiding the growth of this segment.

North America is expected to witness the fastest growth in the coming years. Growing awareness about the need for better sleep among consumers is a key factor driving the growth of the market in the region. Moreover, the presence of prominent players in the market is further expected to drive the demand for sleep masks in the region. For instance, in May 2021, Bucky launched a new range of sleep masks in the U.S.

Asia Pacific is expected to witness the second-fastest growth over the forecast period. A rising population and increasing disposable incomes have led to an increase in the number of individuals who are ready to spend on personal care products. Moreover, the presence of prominent players such as Unilever, LG, and Panasonic is further expected to drive the growth of the market in the region. For instance, in October 2021, Panasonic launched a sleep mask called the Panasonic Sleep Eye Mask in Japan.

In this part of the sleep mask products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sleep mask products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a sleep mask products business comes from the sale of sleep masks, the sale of accessories, wholesale orders, and online sales. Here you will find a list with a description of each of these sources of income and other possible sources of profit such as fundraising, advertising, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the sleep mask products business running will be described. The list of operating expenses includes purchasing raw materials, manufacturing costs, wages, marketing expenses, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the sleep mask market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Bedgear launched the Sleep Mask+, a sleep mask designed to provide superior comfort and breathability.

– In August 2022, Dream Essentials launched the Dreamer Sleep Mask, a sleep mask designed to offer improved comfort and breathability.

– In October 2022, Tempur Sealy launched the Tempur-Cloud Sleep Mask, a sleep mask designed to provide superior comfort and breathability.

Some of the prominent players in the sleep mask market include:

– Bedgear
– Dream Essentials
– Tempur Sealy
– Fitglam
– Manta Sleep
– Lewis N. Clark
– MZOO
– Langria
– LULUSILK
– Bedtime Bliss

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global sleep mask products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Contoured Sleep Masks
– Traditional Sleep Masks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Product Categories in the Sleep Mask Products Market?
[A]: Major product categories in the sleep mask products market include basic sleep masks, weighted sleep masks, and specialty sleep masks.

[Q]: What are the Key Drivers of Growth in the Sleep Mask Products Market?
[A]: The sleep mask products market is being driven by an increasing number of people suffering from sleep disorders, rising awareness about the importance of sleep, and increasing focus on personal wellbeing and comfort. Other factors include technological advancements in sleep masks, rising disposable incomes, and increased consumer spending on sleep-related products.

[Q]: Who are the Major Players in the Sleep Mask Products Market?
[A]: Major players in the sleep mask products market are Bucky Inc., Dream Essentials LLC, Hibermate, L’Eggs Products, Inc., Lunya, LLC, Mask Me, Nodpod, Inc., Phillips-Respironics, and Tempur-Pedic International, Inc.

[Q]: What are the Growth Factors in the Sleep Mask Products Market?
[A]: Growth in the sleep mask products market is driven by factors such as an increase in the number of people suffering from sleep disorders, rising awareness about the importance of sleep, and increasing focus on personal wellbeing and comfort. Additionally, technological advancements in sleep masks, rising disposable incomes, and increased consumer spending on sleep-related products are also propelling the growth of the sleep mask products market.

[Q]: What is the Regional Outlook for the Sleep Mask Products Market?
[A]: The sleep mask products market is expected to register the highest growth during the forecast period in North America, followed by Europe and Asia Pacific. Factors such as a wide range of product offerings and increased awareness about sleep disorders are driving the growth of the sleep mask products market in the region.