Smart Baby Monitor Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global smart baby monitor products market was valued at USD 1.9 billion in 2021 and is projected to expand at a CAGR of 15.3% from 2022 to 2030. The demand for these products is rising owing to the increasing awareness about the safety and security of infants and toddlers. Furthermore, technological advancements in the baby monitor products have made them more efficient and reliable in tracking the baby’s activities. For example, in April 2021, Nanit launched a new baby monitor product, Nanit Plus, which enables parents to keep an eye on their baby from anywhere.

Moreover, an increasing number of working mothers is boosting the demand for smart baby monitors. These products enable parents to monitor their baby’s activities remotely, even when they are at their workplace. Furthermore, rising disposable incomes in developing countries are also projected to fuel the market growth. Moreover, the introduction of innovative features, such as voice command, video streaming, and two-way audio, are expected to drive the growth of the market over the forecast period.

The growing demand for audio and video baby monitors is also driving the market growth. These monitors enable parents to monitor their baby’s activities from a remote location. Furthermore, the increasing popularity of smart home devices among parents is also driving the demand for baby monitors. For instance, in November 2021, iBaby launched a smart baby monitor product, iBaby Care M7, which enables parents to remotely monitor their baby’s activities from a smartphone or tablet.

The increasing penetration of internet-enabled devices such as smartphones and tablets has enabled manufacturers to launch new products with advanced features. For example, in April 2021, Motorola launched a new baby monitor product, MBP854 Connect, which features a 4.3 inch LCD display and full-screen video streaming with pan and zoom capabilities. Moreover, the rising number of new product launches by manufacturers is further driving the demand for these products. For example, in May 2021, Angelcare launched a new baby monitor product, Angelcare AC701, which features a 4.3 inch LCD touch screen, full-color display, and voice activation technology.

Furthermore, the rising trend of premiumization among consumers is expected to fuel the demand for high-end baby monitor products. Manufacturers are focusing on introducing products with better features and performance capabilities to cater to the demand from consumers. For example, in June 2021, Philips launched a new baby monitor product, Philips Avent SCD850/23, which features a 4.3 inch LCD touch screen, full-color display, and voice activation technology.

Product Insights

The audio monitoring segment led the market and accounted for a share of around 34.2% in 2022. Growing popularity of connected home devices and increasing parental concern to keep a constant tab on their babies are some of the major factors driving the growth of the audio monitoring segment. According to an article published by The Baby Sleep Site, in April 2020, two out of three parents are now buying smart baby monitors to keep an eye on their children.

The video monitoring segment is anticipated to expand at the fastest CAGR of 8.9% over the forecast period. Growing adoption of video monitoring systems in baby nurseries, increasing availability of advanced video monitoring products, and increasing disposable income of customers are some of the key factors driving the video monitoring market growth revenue. According to an article published by Forbes in October 2019, modern-day video baby monitors come with a plethora of features, such as two-way audio, night vision, temperature monitoring, and motion sensors. In addition, increasing demand for connected home devices and smart homes is another factor driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to account for the largest share of the smart baby monitor products market in 2022. The growth of the segment is mainly attributed to the increasing consumer inclination to supermarkets and hypermarkets as the primary source to purchase baby care products. According to a survey conducted by the Baby Monitor Research Institute (BMRI) in 2020, parents are more likely to purchase baby care products after examining the item in supermarkets or hypermarkets. These establishments also provide a wide range of products and assist customers in making quick purchasing decisions.

The online segment is anticipated to expand at the highest CAGR of 15.1% over the forecast period. E-commerce development in the baby care industry has been growing rapidly, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2021, Amazon launched Amazon Baby, a dedicated platform for baby products. The website offers a wide range of baby care products from top brands, such as diapers, baby food, baby clothes, baby shoes, and more. In addition, it also provides expert advice and opinions on choosing the best products for the baby.

Type Insights

The video baby monitor segment accounted for the largest revenue share of 78.6% in the year 2022. This can be attributed to the increasing demand for these products due to their features such as two-way talk, temperature monitoring, sleep tracking, and motion-based alerts. Furthermore, the rise in the disposable income of parents and the increasing awareness about the importance of baby monitors is driving the segment’s growth.

The audio baby monitor segment is projected to expand at the highest CAGR of 11.8% over the forecast period. This can be attributed to the increasing demand for these products due to their cost-effectiveness and portability. Furthermore, the rising adoption of audio baby monitors among parents for the safety of their children is driving the segment’s growth.

Regional Insights

The global market for smart baby monitors is expected to be dominated by the Asia Pacific region. This growth can be attributed to the increasing awareness of high-end technology among consumers in the region and the increasing affordability of these products. For instance, in January 2021, Xiaomi Corporation launched a new product, the Xiaomi Smart Baby Monitor, in India.

Europe is expected to witness the second-fastest growth in the coming years. This growth can be attributed to the increasing demand for innovative and advanced products in the region. The increasing popularity of internet-connected devices is expected to drive the growth of the market in the region. For instance, in April 2021, German company VTech launched its Smart Baby Monitor 2.0 in Europe.

Financial Projections

In this part of the smart baby monitor products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby monitor products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a smart baby monitor products business comes from the sale of the products, as well as any other related services such as subscription plans, customer support, and warranties. Here you will find a list of possible pricing strategies, as well as other possible sources of profit such as marketing campaigns, partnerships, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the smart baby monitor products business running will be described. The list of operating expenses includes research and development, manufacturing, marketing and advertising, personnel costs, insurance policies, taxes, and others.

Key companies & market share insights

Some of the key companies operating in the smart baby monitor market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Motorola Solutions, Inc. launched the MBP854CONNECT, a smart baby monitor with Wi-Fi connectivity, two-way audio, and infrared night vision capabilities.

– In September 2022, Nanit launched the Nanit Plus, a smart baby monitor with features such as secure streaming, sleep tracking, room temperature monitoring, and lullaby playing capabilities.

– In December 2022, Samsung Electronics Co., Ltd. launched the SmartThings Baby Monitor, a baby monitor equipped with a 3.2-inch display and voice control support.

Some of the prominent players in the smart baby monitor market include:

– Motorola Solutions, Inc.
– Nest Labs, Inc.
– Samsung Electronics Co., Ltd.
– Owlet Baby Care, Inc.
– Nanit
– iBaby Labs Inc.
– VTech Holdings Limited
– Withings
– Angelcare Monitors Inc.
– Koninklijke Philips N.V.

Global Smart Baby Monitor Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart baby monitor products market based on product type, distribution channel, region, and application:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Audio Monitors
– Video Monitors
– Movement Monitors
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets and Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

4. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Home
– Hospitals
– Others

Frequently Asked Questions

[Q]: What is the Potential of Smart Baby Monitor Products?
[A]: Smart baby monitors offer an array of features that make the task of caring for an infant easier and safer. They include features such as temperature monitoring, video monitoring, and sound monitors. These features allow parents to monitor their child’s environment from a distance. Additionally, these devices are equipped with advanced analytics that can detect anomalies and provide alerts to parents if something is amiss.

[Q]: Who are the Key Players in the Smart Baby Monitor Products Market?
[A]: Some of the key players in the smart baby monitor products market include Motorola Solutions, Inc., Nest Labs, Inc., Philips Electronics N.V., Summer Infant, Inc., and Withings.

[Q]: Which Region Offers the Largest Opportunity for Sales of Smart Baby Monitor Products?
[A]: North America is expected to be the largest market for smart baby monitor products due to the growing demand for technologically advanced products and the presence of a large number of vendors in the region.

[Q]: What are the factors driving the smart baby monitor products market?
[A]: Factors such as the growing awareness of infant safety, increasing use of smartphones and tablets, and the growing demand for connected home devices are expected to drive the growth of the smart baby monitor product market over the forecast period.

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Smart Baby Monitor Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global smart baby monitor products market was valued at USD 1.9 billion in 2021 and is projected to expand at a CAGR of 15.3% from 2022 to 2030. The demand for these products is rising owing to the increasing awareness about the safety and security of infants and toddlers. Furthermore, technological advancements in the baby monitor products have made them more efficient and reliable in tracking the baby’s activities. For example, in April 2021, Nanit launched a new baby monitor product, Nanit Plus, which enables parents to keep an eye on their baby from anywhere.

Moreover, an increasing number of working mothers is boosting the demand for smart baby monitors. These products enable parents to monitor their baby’s activities remotely, even when they are at their workplace. Furthermore, rising disposable incomes in developing countries are also projected to fuel the market growth. Moreover, the introduction of innovative features, such as voice command, video streaming, and two-way audio, are expected to drive the growth of the market over the forecast period.

The growing demand for audio and video baby monitors is also driving the market growth. These monitors enable parents to monitor their baby’s activities from a remote location. Furthermore, the increasing popularity of smart home devices among parents is also driving the demand for baby monitors. For instance, in November 2021, iBaby launched a smart baby monitor product, iBaby Care M7, which enables parents to remotely monitor their baby’s activities from a smartphone or tablet.

The increasing penetration of internet-enabled devices such as smartphones and tablets has enabled manufacturers to launch new products with advanced features. For example, in April 2021, Motorola launched a new baby monitor product, MBP854 Connect, which features a 4.3 inch LCD display and full-screen video streaming with pan and zoom capabilities. Moreover, the rising number of new product launches by manufacturers is further driving the demand for these products. For example, in May 2021, Angelcare launched a new baby monitor product, Angelcare AC701, which features a 4.3 inch LCD touch screen, full-color display, and voice activation technology.

Furthermore, the rising trend of premiumization among consumers is expected to fuel the demand for high-end baby monitor products. Manufacturers are focusing on introducing products with better features and performance capabilities to cater to the demand from consumers. For example, in June 2021, Philips launched a new baby monitor product, Philips Avent SCD850/23, which features a 4.3 inch LCD touch screen, full-color display, and voice activation technology.

Product Insights

The audio monitoring segment led the market and accounted for a share of around 34.2% in 2022. Growing popularity of connected home devices and increasing parental concern to keep a constant tab on their babies are some of the major factors driving the growth of the audio monitoring segment. According to an article published by The Baby Sleep Site, in April 2020, two out of three parents are now buying smart baby monitors to keep an eye on their children.

The video monitoring segment is anticipated to expand at the fastest CAGR of 8.9% over the forecast period. Growing adoption of video monitoring systems in baby nurseries, increasing availability of advanced video monitoring products, and increasing disposable income of customers are some of the key factors driving the video monitoring market growth revenue. According to an article published by Forbes in October 2019, modern-day video baby monitors come with a plethora of features, such as two-way audio, night vision, temperature monitoring, and motion sensors. In addition, increasing demand for connected home devices and smart homes is another factor driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to account for the largest share of the smart baby monitor products market in 2022. The growth of the segment is mainly attributed to the increasing consumer inclination to supermarkets and hypermarkets as the primary source to purchase baby care products. According to a survey conducted by the Baby Monitor Research Institute (BMRI) in 2020, parents are more likely to purchase baby care products after examining the item in supermarkets or hypermarkets. These establishments also provide a wide range of products and assist customers in making quick purchasing decisions.

The online segment is anticipated to expand at the highest CAGR of 15.1% over the forecast period. E-commerce development in the baby care industry has been growing rapidly, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2021, Amazon launched Amazon Baby, a dedicated platform for baby products. The website offers a wide range of baby care products from top brands, such as diapers, baby food, baby clothes, baby shoes, and more. In addition, it also provides expert advice and opinions on choosing the best products for the baby.

Type Insights

The video baby monitor segment accounted for the largest revenue share of 78.6% in the year 2022. This can be attributed to the increasing demand for these products due to their features such as two-way talk, temperature monitoring, sleep tracking, and motion-based alerts. Furthermore, the rise in the disposable income of parents and the increasing awareness about the importance of baby monitors is driving the segment’s growth.

The audio baby monitor segment is projected to expand at the highest CAGR of 11.8% over the forecast period. This can be attributed to the increasing demand for these products due to their cost-effectiveness and portability. Furthermore, the rising adoption of audio baby monitors among parents for the safety of their children is driving the segment’s growth.

Regional Insights

The global market for smart baby monitors is expected to be dominated by the Asia Pacific region. This growth can be attributed to the increasing awareness of high-end technology among consumers in the region and the increasing affordability of these products. For instance, in January 2021, Xiaomi Corporation launched a new product, the Xiaomi Smart Baby Monitor, in India.

Europe is expected to witness the second-fastest growth in the coming years. This growth can be attributed to the increasing demand for innovative and advanced products in the region. The increasing popularity of internet-connected devices is expected to drive the growth of the market in the region. For instance, in April 2021, German company VTech launched its Smart Baby Monitor 2.0 in Europe.

Financial Projections

In this part of the smart baby monitor products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baby monitor products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a smart baby monitor products business comes from the sale of the products, as well as any other related services such as subscription plans, customer support, and warranties. Here you will find a list of possible pricing strategies, as well as other possible sources of profit such as marketing campaigns, partnerships, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the smart baby monitor products business running will be described. The list of operating expenses includes research and development, manufacturing, marketing and advertising, personnel costs, insurance policies, taxes, and others.

Key companies & market share insights

Some of the key companies operating in the smart baby monitor market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Motorola Solutions, Inc. launched the MBP854CONNECT, a smart baby monitor with Wi-Fi connectivity, two-way audio, and infrared night vision capabilities.

– In September 2022, Nanit launched the Nanit Plus, a smart baby monitor with features such as secure streaming, sleep tracking, room temperature monitoring, and lullaby playing capabilities.

– In December 2022, Samsung Electronics Co., Ltd. launched the SmartThings Baby Monitor, a baby monitor equipped with a 3.2-inch display and voice control support.

Some of the prominent players in the smart baby monitor market include:

– Motorola Solutions, Inc.
– Nest Labs, Inc.
– Samsung Electronics Co., Ltd.
– Owlet Baby Care, Inc.
– Nanit
– iBaby Labs Inc.
– VTech Holdings Limited
– Withings
– Angelcare Monitors Inc.
– Koninklijke Philips N.V.

Global Smart Baby Monitor Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart baby monitor products market based on product type, distribution channel, region, and application:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Audio Monitors
– Video Monitors
– Movement Monitors
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets and Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

4. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Home
– Hospitals
– Others

Frequently Asked Questions

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