This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Smart Diapers Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global smart diapers market was valued at USD 2.1 billion in 2022 and is projected to expand at a CAGR of 14.0% from 2023 to 2030. Smart diapers are gaining traction among parents due to the convenience offered. Smart diapers come with a built-in sensor that sends notifications to parents about the wetness of the diaper. This helps parents to change the diaper in time and ensure the proper hygiene and comfort of their infants. In addition, the increasing demand for convenience and the growing number of working women are driving the demand for these products.
Furthermore, the rising number of initiatives and campaigns to raise awareness about proper hygiene and the health benefits associated with these products are expected to drive the market growth. For instance, in August 2021, Huggies announced the global launch of the “Huggies Unstoppable” campaign, which educates parents about the importance of proper diaper changing habits. The campaign also highlights the importance of using high-quality diapers, such as Huggies’ smart diapers, to ensure the safety and comfort of infants.
The increasing demand for better disposable diapers is driving the market growth. Moreover, the rising demand for eco-friendly and biodegradable diapers is also expected to propel the market growth. For instance, in December 2021, Pampers announced the launch of a new line of eco-friendly diapers made from plant-based materials. The new Pampers Pure diapers are made from natural materials such as cotton and plant-based fibers and are free from chlorine bleaching and fragrances.
Furthermore, the introduction of advanced technologies, such as artificial intelligence (AI), is expected to offer lucrative growth opportunities for the market. For instance, in October 2021, Huggies launched a new line of diapers called Huggies SmartDiapers with AI-enabled sensors. The sensors are embedded in the diapers and can monitor the baby’s temperature, activity, and sleep patterns. It also sends notifications to parents regarding wetness and allows them to monitor their baby’s condition.
The increasing collaborations between market participants is another major factor driving the market growth. For instance, in August 2021, P&G and MAM Baby, a manufacturer of baby products, announced a new partnership to develop a line of smart diapers. The collaboration is expected to help P&G expand its product portfolio and gain a competitive edge in the market.
Product Insights
The wetness sensing segment is anticipated to account for the largest market share in 2022. Smart diapers are equipped with wetness sensors that detect the moisture level of the diaper and alert the parents on their smartphone. This feature is expected to significantly increase the demand for smart diapers over the forecast period. According to an article published by the University of Halmstad, in October 2020, the wetness sensor segment accounted for around 42% of the overall market share.
The changing diapers segment is projected to expand at the fastest CAGR of 10.2% over the forecast period. Smart diapers are equipped with a changing indicator alarm, which is expected to significantly increase their demand in the near future. According to an article published by the University of Halmstad, in October 2020, the changing diapers segment accounted for around 33% of the overall market share. Furthermore, the increasing awareness regarding hygiene and baby health is expected to drive the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share of the global smart diapers market in 2022. The segment is expected to hold its leading position throughout the forecast period. Supermarkets and hypermarkets provide consumers with a wide variety of smart diapers brands and products, which makes them the preferred choice of consumers. Furthermore, these stores offer convenience to consumers by providing a one-stop shop for all their needs. In addition, supermarkets and hypermarkets have the advantage of being located close to customers, which is why they have become the primary choice for parents when it comes to purchasing baby care products.
The online segment is expected to witness the fastest CAGR over the forecast period. The increasing preference for online shopping is expected to drive the growth of the segment. The availability of a wide range of smart diapers brands and products on the internet has made online stores a preferred option for parents. Additionally, online stores offer various discounts and promotional offers, which are further expected to drive the growth of the segment.
Type Insights
The adult segment accounted for the largest revenue share of 63.2% in the year 2022. This can be attributed to the growing adoption of smart diapers among adults due to its convenience and comfort. Furthermore, the increasing prevalence of chronic diseases such as diabetes, urinary incontinence, and obesity among the adult population is driving the demand for smart diapers. Smart diapers for adults are designed to provide more comfort and convenience, as well as monitor the health of the user.
The baby segment is anticipated to expand at the highest CAGR of 18.2% over the forecast period. This can be attributed to the growing awareness of the benefits of smart diapers among parents. Smart diapers are equipped with sensors that provide real-time feedback to parents regarding their baby’s health. Moreover, the increasing demand for eco-friendly diapers is likely to drive the segment growth in the forecasted period.
Regional Insights
North America is expected to lead the global smart diaper market and account for the largest market share of more than 37.3% in 2022. The presence of prominent players such as Kimberly-Clark, Procter & Gamble, and First Quality Enterprises in the region is likely to drive the growth of the market. Moreover, the presence of a large number of working women in the region and growing awareness about the safety of infants is expected to fuel the market growth. For instance, in March 2021, First Quality Enterprises launched a new line of connected diapers in the U.S.
The Asia Pacific is estimated to experience lucrative growth in the coming years. This can be attributed to the rising awareness about the benefits of smart diapers in the region. Moreover, the rising population has resulted in an increase in the number of babies, which is likely to propel the growth of the market. In addition, the presence of large manufacturers such as Unicharm Corporation and Kao Corporation in the region is expected to further drive the growth of the market.
Financial Projections
In this part of the Smart Diapers Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Smart Diaper Products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Smart Diapers Products business comes from the sale of the products. Also, other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events can be considered.
Projecting Expenses
In this section, all the regular expenses related to keeping the Smart Diapers Products business running will be described. The list of operating expenses includes product research & development, raw materials, production costs, wages, marketing & advertising, utilities, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the smart diapers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Procter & Gamble launched the Pampers Smart Diaper System, an innovative diaper system with a built-in sensor to track wetness and alert parents via an app.
– In August 2022, Kimberly-Clark Corporation launched the Huggies Smart Diapers, which uses a mobile app to track the baby’s activity and wetness.
– In October 2022, Japan-based Moony launched the Moony Sense Diaper, a smart diaper equipped with a built-in sensor to track wetness and alert parents.
Some of the prominent players in the smart diaper market include:
– Procter & Gamble
– Kimberly-Clark Corporation
– Unicharm Corporation
– Kao Corporation
– Moony
– Bummis
– Bambino Mio
– Nobel Hygiene
– Drylock Technologies
– Cotton Babies
Global Smart Diapers Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart diapers products market based on product, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Disposable Smart Diapers
– Reusable Smart Diapers
2. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Infant Smart Diapers
– Adult Smart Diapers
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Smart Diapers?
[A]: Smart diapers are technologically advanced diapers that are equipped with sensors to monitor the health and wellbeing of a baby. The sensors detect changes in temperature, moisture and pH levels, and transmit the data to a mobile application for parents to monitor their baby’s health. Smart diapers can help parents identify possible health issues in their baby before they become serious.
[Q]: Who are the Key Players in the Smart Diapers Market?
[A]: Major players in the global smart diapers market are Pampers, Huggies, Kimberly-Clark, Unicharm, Kao Corporation, and Bambo Nature.
[Q]: Which Region Offers the Largest Opportunity for Sales of Smart Diapers?
[A]: North America is expected to dominate the smart diapers market due to the growing demand for innovative products and the presence of major players in the region.
[Q]: What are the factors driving the smart diapers market?
[A]: The growth of the smart diapers market is driven by factors such as the increasing demand for convenience, the growing awareness of health and safety, and the increasing demand for innovative products. In addition, the increasing prevalence of lifestyle diseases in infants is expected to further fuel the growth of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
