The global smart mattress products market was valued at USD 8.3 billion in 2021 and is projected to expand at a CAGR of 32.2% from 2022 to 2030. The market is driven by the increasing focus on comfort and convenience among consumers and rising awareness about the health benefits of smart mattresses. Furthermore, rising disposable income and technological advancements in the mattress industry are also driving the market growth.

Smart mattresses are gaining popularity due to their ability to track sleep patterns and provide data about body temperature, heart rate, and breathing rate. This helps users to monitor their sleep and provides useful insights to improve their sleep quality. Some of the key features of smart mattresses include temperature adjustment, pressure relief, motion tracking, and personalized comfort. Furthermore, the emergence of artificial intelligence (AI) and machine learning (ML) technologies is helping manufacturers to develop innovative and advanced smart mattresses.

The growing trend of health and wellness is driving the demand for smart mattresses. Smart mattress products are designed for user comfort and convenience and offer a range of features such as temperature regulation, pressure relief, and motion tracking. Additionally, the rising adoption of smart home technology is fuelling the demand for these products. Smart mattresses are compatible with other smart home devices and can be controlled remotely through a mobile app.

Furthermore, the increasing focus on energy efficiency and the rising popularity of smart homes are driving the demand for smart mattresses. Smart mattresses help to reduce energy consumption as they are designed to be more efficient than traditional mattresses. Additionally, some smart mattress products are powered by solar energy, making them more energy-efficient.

The rising demand for luxury products is also boosting the market growth. Manufacturers are introducing luxury smart mattress products with advanced features such as adjustable firmness, massage motors, and temperature control to meet the growing demand for luxury products. Furthermore, manufacturers are also introducing mattress-in-a-box products that are delivered in a box and can be easily assembled, which is driving the market growth.

The Smart Mattress segment is anticipated to expand at the fastest CAGR of 15.3% over the forecast period. Growing awareness regarding personal health and fitness globally is a major factor driving the demand for smart mattresses. According to an article published by the Huffinton Post, in December 2019, 63% of respondents said that their sleep improved after switching to a smart mattress. Furthermore, increasing disposable income among consumers and the emergence of various smart mattress brands are some of the factors bolstering the growth of the market.

The Smart Bed segment is expected to register the second-highest revenue share in the market by 2022. Smart beds are equipped with features such as sensors and automated massage chair. These features are gaining popularity among consumers as they provide convenience and comfort while sleeping. Moreover, the demand for smart beds is also rising due to the convenience they offer in terms of temperature control, sleep tracking, and adjustable pieces. According to an article published by the Sleepopolis, in June 2020, around 29% of respondents said that they are willing to invest in a smart bed and mattress.

The brick and mortar establishments segment captured the major share of over 37.7% in 2022. The growth of the segment is mainly driven by the rising consumer preference for the physical stores over online stores. This is mainly due to the customers’ inclination towards the traditional shopping experience of touch and feel of the product before buying it. Smart mattress products are expensive and are preferred to be tested before purchase. Moreover, customers prefer to buy smart mattress products from physical stores due to the presence of trained sales staff, who can explain and answer the queries related to the product.

The online segment is projected to register highest growth rate of over 11.8% during the forecast period. The growth is mainly attributed to the rising popularity of online shopping and the increasing number of internet users worldwide. Moreover, the availability of various deals and discounts offered by e-commerce platforms is driving the growth of the segment. For instance, in October 2021, Sleep Number Corporation launched its own e-commerce website to expand its product reach and attract more customers. The website offers discounts, free shipping and other services such as product customization, mattress selection guide and sleep education.

The memory foam mattress segment is projected to register the highest CAGR of 13.2% over the forecast period. Memory foam mattresses provide superior pressure relief, allowing for better blood circulation throughout the body and reducing the risk of joint and muscle pain. Furthermore, it is a temperature-sensitive material, which helps to keep the body at a comfortable temperature during sleep. Manufacturers are introducing various products made from memory foam material to provide more comfort and quality sleep to their customers.

The hybrid mattress segment accounted for the largest revenue share of the market in 2020. Hybrid mattresses are a combination of traditional innerspring mattresses and foam mattresses. These mattresses are designed to provide excellent support for the spine and body. The increasing demand for advanced comfort and support is likely to fuel the growth of the hybrid mattress segment. Furthermore, manufacturers are introducing new products with advanced features such as temperature-regulating foams and motion-detecting technologies. These features are likely to attract more customers and drive the market in the forecast period.

North America is expected to be the largest and fastest-growing market for smart mattresses during the forecast period. The rising inclination of consumers towards healthy lifestyle, coupled with increasing health awareness, is driving the demand for smart mattresses in the region. Furthermore, technological advancements, such as the introduction of connected sleep systems that allow users to track their sleep and health metrics, are further augmenting the growth of the market. For instance, in April 2021, Sleep Number launched a new mattress line that utilizes SleepIQ technology to track the sleep quality of users.

Europe is expected to be the second-largest market for smart mattresses. The region has a large number of established players, such as Serta Simmons, Tempur Sealy International, Hilding Anders, and others, which are focusing on introducing innovative products to meet the changing consumer preferences. For instance, in April 2021, Hilding Anders introduced the Smart Mattress, which is equipped with a monitoring system that helps to improve sleep quality.

In this part of the smart mattress products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your smart mattress products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenues for a smart mattress products business come from sales of mattresses, mattress accessories, and other related products. Here you will find a list with a description of each of them and other possible sources of profit such as discounts and promotions, online sales, and leasing the mattresses for corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the smart mattress products business running will be described. The list of operating expenses includes salaries of employees, research & development costs, administrative expenses, marketing & advertising, materials and supplies, rent, insurance policies, shipping and handling, and others.

Some of the key companies operating in the smart mattress market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Sleep Number Corporation launched the SleepIQ technology embedded in its mattresses offering personalized sleep tracking and comfort.

– In June 2022, Kingsdown Inc. launched the Sleep Smart mattress series offering enhanced support and comfort to the user.

– In September 2022, Serta Inc. launched the Perfect Sleeper mattress series embedded with sensors to offer a personalized sleep experience.

Some of the prominent players in the smart mattress market include:

– Sleep Number Corporation
– Kingsdown Inc.
– Serta Inc.
– RESTOR Technologies Inc.
– Tuft & Needle
– Casper Sleep
– Sealy Corporation
– Tempur Sealy International
– Serta Simmons Bedding, LLC
– Reverie Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart mattress products market based on product type, distribution channel, application, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Spring Mattresses
– Memory Foam Mattresses
– Latex Mattresses
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Retail Stores
– Online Stores
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Residential
– Commercial

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of Growth in the Smart Mattress Market?
[A]: The smart mattress market is experiencing growth due to the increasing demand for comfort, convenience, and health benefits. The rise in disposable incomes and the growing trend of living a healthier lifestyle are also driving the growth of the market. Moreover, the rising popularity of smart home technology and the increasing demand for temperature-regulated beds are expected to propel market growth.

[Q]: Who are the Key Players in the Smart Mattress Market?
[A]: Key players in the smart mattress market include Tempur Sealy International, Inc., Serta Simmons Bedding, LLC, Kingsdown, Inc., Reverie, LLC, Bed Boss, LLC, Sleep Number Corporation, Sleep Science, LLC, and SleepOn, Inc.

[Q]: What is the Potential for Product Innovation in the Smart Mattress Market?
[A]: Product innovation is a major factor driving the smart mattress market. Manufacturers are continuously introducing new products with advanced features such as temperature regulation, pressure relief, and motion tracking. Additionally, the introduction of air-filled mattresses and adjustable beds are expected to offer potential opportunities for market growth.

[Q]: How is the Smart Mattress Market Segmented?
[A]: The global smart mattress market is segmented by type, size, distribution channel, and region. By type, the market is divided into memory foam, innerspring, and hybrids. By size, the market is segmented into twin, full, queen, and king. By distribution channel, the market is divided into online and offline.

[Q]: What is the Potential for Growth in the Smart Mattress Market?
[A]: The smart mattress market is expected to grow at a CAGR of 5.1% from 2019 to 2025. The increasing demand for comfort and convenience is driving the market growth. Additionally, the rising popularity of smart home technology and the introduction of innovative products are expected to offer potential opportunities for market growth.