The global smart pillows market was valued at USD 594.2 million in 2022 and is projected to expand at a CAGR of 7.8% from 2023 to 2030. Smart pillows are gaining traction due to their ability to enable users to monitor their sleep quality and track their sleeping patterns. They also enable users to control their sleeping environment via the application on their smartphones. Furthermore, smart pillows are equipped with sensors and integrated with audio-visual devices such as Bluetooth speakers, to allow users to use audio and visual aids to improve sleep quality.

The growing awareness about the importance of sleep hygiene has been driving the market growth. Furthermore, the increasing demand for better sleep quality and the integration of advanced technology in mattresses and pillows are expected to drive the growth of the market. Moreover, the increasing penetration of the Internet of Things (IoT) in the healthcare industry is expected to boost the demand for smart pillows over the forecast period.

The growing trend of connected sleep is driving the market growth. The development of products with advanced features such as temperature control, humidity control, and adjustable firmness is expected to boost the demand for smart pillows. Furthermore, the increasing availability of voice-controlled smart pillows is expected to drive the market growth. For instance, in March 2021, SleepScore Labs launched Max, the first smart pillow with voice-controlled sleep tracking.

In addition, the increasing popularity of smart pillows among the younger population is driving the market growth. Furthermore, the increasing consumer preference for convenience is expected to fuel the adoption of smart pillows over the forecast period. The key players have been focusing on launching new products to cater to the increasing consumer demand. These players are also focusing on providing innovative products that are designed to meet the specific needs of the consumers. For instance, in April 2021, Purple launched its Smart Comfort Pillow, which is designed to adjust to the user’s body shape and provide personalized support.

The increasing demand for personalized beds and pillows is also expected to drive the market growth. The increasing demand for memory foam pillows is driving the market growth as these pillows are designed to provide comfort and support to the user’s body. Furthermore, the increasing demand for smart pillows for medical purposes is expected to fuel the market growth. For instance, in November 2021, Nectar, a sleep technology company, launched a smart pillow with a built-in, medical-grade sleep tracking device, which is designed to help people with sleep apnea, snoring, and other sleep disorders.

The smart pillows segment is expected to hold the largest market share over the forecast period. Smart pillows are designed to provide comfort and support to the user by automatically adjusting the firmness of the pillow as per user’s sleep requirements. Moreover, these pillows also provide additional features such as sleep tracking and snoring reduction. According to an article published by Forbes, in April 2020, the global smart pillows market is projected to be worth $2.2 billion by 2025. Increasing awareness of health and wellness among the consumers is propelling the demand for smart pillows.

The smart mattress segment is anticipated to register a significant CAGR of 8.4% over the forecast period. Smart mattresses are embedded with sensors for detecting the user’s sleep pattern, temperature, and pressure points. Furthermore, smart mattresses provide adjustable firmness, which helps in improving the sleep quality of the user. According to a report by Transparency Market Research, in October 2019, the global smart mattress market was valued at USD 1.6 billion and is expected to grow at a CAGR of 8.4% over the forecast period.

The department stores and consumer electronics stores segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. This can be attributed to the increasing availability of smart pillows in these stores, which is enabling customers to make informed purchase decisions. Additionally, department stores and consumer electronics stores provide a wide variety of smart pillow products, allowing customers to select the best product as per their requirements. According to a survey by Statista in 2018, more than 80% of consumers prefer to visit department stores and consumer electronics stores to purchase smart pillows.

Online retailers segment held the second-largest share of the market in 2020. The increasing penetration of the internet across the world has enabled consumers to purchase smart pillows from e-commerce websites. Additionally, online retailers offer a wide variety of products at discounted prices, which are attracting consumers. For instance, in January 2021, Tempur-Pedic launched its new Tempur-Cloud Pillow on Amazon.com. The product is available in two sizes and is 20% more affordable than the original Tempur-Cloud Pillow.

The active segment accounted for the largest revenue share of 70.3% in the year 2022. The increasing demand for technologically advanced products such as smart pillows is driving the market. The active segment includes pillows with automated features such as self-heating, built-in speakers, and sleep tracking features. Smart pillows come with a variety of features that are designed to provide users with a comfortable and relaxing sleep. For instance, in May 2021, Beddit, a brand of Apple Inc., launched a new Sleep Monitor 3.5 that tracks sleep and offers personalized feedback to improve sleep quality.

The passive segment is anticipated to expand at the highest CAGR of 7.4% over the forecast period. The passive segment includes pillows with features such as ergonomic design, customizable shape and weight, and memory foam material. These features are designed to provide the user with comfort and relaxation while sleeping. For instance, in August 2021, Sleepie, a brand of SleepyHead, launched a new ergonomic pillow with adjustable height and contours to support different sleep positions.

Europe is expected to be the largest market for smart pillows and accounted for a revenue share of over 38.6% in 2022. This is mainly due to the increasing adoption of smart home technology in the region. Furthermore, the growing demand for comfort and convenience in sleeping is expected to drive the market growth in Europe. For instance, in January 2021, Sleepace, a leading provider of smart sleep solutions, launched a new range of smart pillows, which can measure the user’s sleep patterns and provide personalized sleep advice.

North America is expected to witness the second-fastest growth during the forecast period. The region is home to prominent players such as Casper, Eight Sleep, and Bedgear, who are focusing on the development of innovative smart pillows equipped with the latest technology. For instance, in October 2021, Serta launched an adjustable pillow that is designed to provide personalized comfort and support. The pillow can be adjusted with an app or a remote control.

In the Financial Projections section of this smart pillow products business plan, we will provide a detailed breakdown of all income and expense categories. Revenues can be generated from direct sales of the smart pillows, as well as from fees associated with subscription services or other online services associated with the product. Expenses will include the cost of production and materials, wages, marketing, taxes, and other operational costs.

Revenue Assumptions
The main source of revenue for a smart pillow product business is the direct sale of the product. However, additional revenue streams can be generated through subscription services, such as providing customers with additional pillow accessories, or providing access to online services connected to the product.

Projecting Expenses
The list of operating expenses includes the cost of production and materials, wages, marketing, taxes, and other operational costs. Additionally, expenses related to the development and maintenance of the product’s online platform should be taken into account. Managers may also need to budget for any necessary repairs or upgrades to the product, as well as for research and development of new product features.

Some of the key companies operating in the smart pillow market are increasingly focusing on product launches and innovative technologies to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Casper Sleep Inc. launched the Casper Pillow, a temperature-regulating, breathable pillow with adjustable support.

– In August 2022, Tempur Sealy International Inc. launched the Tempur-Adapt Pillow, a pillow with adjustable support and advanced cooling technology.

– In October 2022, Sleep Number Corporation launched the SleepIQ Technology Pillow, a pillow with built-in sensors to track sleep and adjust the pillow firmness accordingly.

Some of the prominent players in the smart pillows market include:

– Casper Sleep Inc.
– Tempur Sealy International Inc.
– Sleep Number Corporation
– Simba Sleep
– MyPillow Inc.
– Malouf
– Nature’s Sleep
– Pillow Decor
– Bedgear
– Coop Home Goods

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart pillows products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Memory Foam Pillows
– Contour Pillows
– Orthopedic Pillows
– Adjustable Pillows
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Factors Are Driving the Smart Pillows Products Market?
[A]: The rising need for comfort and convenience, increasing disposable income, and the growing demand for smart home products are all driving the growth of the smart pillows products market. Additionally, the growing focus on technological advancements and the increasing adoption of advanced technologies such as AI and IoT are also playing a key role in driving the market.

[Q]: Who are the Key Players in the Smart Pillows Products Market?
[A]: Key players in the smart pillows products market include Bedgear, Inc., ReST, LLC, Nectar Sleep, LLC, Sleep Number Corporation, Tempur Sealy International, Inc., Casper Sleep, Inc., and Clara Clark LLC.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is a major factor driving the smart pillows products market. Companies are introducing innovative products such as smart pillows with features such as adjustable firmness, temperature control, and memory foam. These features are expected to drive market growth as they help to provide a comfortable and restful sleep.

[Q]: What are the Opportunities in the Smart Pillows Products Market?
[A]: The smart pillows products market is expected to witness rapid growth on account of the rising demand for comfort and convenience, and the increasing adoption of advanced technologies. Additionally, the increasing number of sleep clinics and the growing awareness about the importance of a good night’s sleep are expected to provide ample opportunities for market growth.

[Q]: Which Region Offers the Largest Opportunity for Sales of Smart Pillows Products?
[A]: North America is expected to be the most lucrative region for the smart pillows products market, due to the high demand for comfort and convenience, high disposable income, and the increasing adoption of advanced technologies.