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Smart Shower Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global smart shower products market was valued at USD 1.9 billion in 2022 and is projected to expand at a CAGR of 18.5% from 2023 to 2030. The rising adoption of technology in the bathroom is driving the demand for smart shower products. The increasing trend of integrating technology and comfort into the bathroom is boosting the adoption of smart shower products. Smart shower products are designed to provide convenience and comfort to the user. They are equipped with various features such as temperature control, lighting control, water flow control, and music control. Moreover, they are equipped with safety features such as anti-scalding and automatic shutoff. The increasing awareness about water conservation and advanced technology is driving the demand for smart shower products.
The rapid growth of the residential construction sector is expected to boost the demand for smart shower products. The surging disposable income of people has led to an increase in the adoption of these products. Furthermore, the rising installation of smart home systems is positively influencing the growth of the market. Moreover, the increasing demand for energy-efficient products is expected to drive the demand for smart shower products in the coming years.
The increasing trend of smart and luxury bathrooms is expected to have a positive effect on the growth of the market. The rising demand for luxury bathrooms has led to the adoption of smart shower products. Furthermore, the increasing integration of the internet of things (IoT) is expected to boost the demand for smart shower products. The integration of IoT enabled devices with smart shower products is enabling users to control the shower from their smartphones. Moreover, the increasing demand for multifunctional bathroom products is expected to further boost the demand for smart shower products.
The increasing focus of key players on technological advancements is expected to drive the growth of the market. For instance, in December 2021, Kohler introduced a new range of shower products with voice-activated technology. The product was launched in partnership with Alexa. Moreover, the increasing product launches are expected to boost the demand for smart shower products in the coming years. For instance, in November 2021, American Standard launched a new range of thermostatic smart showers. The product is designed to provide the user with more control over shower temperature and flow.
Product Insights
The smart shower systems segment is projected to account for the largest share of the market in 2022. Smart shower systems have the capability to maintain a temperature and provide information about the water usage, which facilitates convenience and enhances user experience. According to a survey conducted by the Master Plumbers Association, in April 2019, 65% of people said they would consider installing a smart shower system in their home. Furthermore, the growing demand for energy-saving and water-saving shower systems is expected to propel the market growth.
The smart shower heads segment is projected to expand at the fastest CAGR of 10.1% over the forecast period. Smart shower heads are equipped with various technologies such as sensors and digital displays that allow users to control the water temperature, flow, and pressure. These shower heads provide users with a personalized shower experience and help reduce water consumption. According to an article published by Digital Trends, in November 2019, more than half of the survey respondents said they planned to purchase a smart shower head in the next two years.
Distribution Channel Insights
The supermarkets and hypermarkets segment is anticipated to account for the major share of the market in 2022. The growth of the segment is mainly attributed to the availability of a wide range of products from different brands in supermarkets & hypermarkets. Additionally, customers can get the smart shower products from the comfort of their homes without any extra cost. Furthermore, customers get the opportunity to compare the smart shower products from different brands, which is another major factor driving the growth of the segment.
Online channels are anticipated to witness the highest growth over the forecast period. The growth of the segment is mainly attributed to the increasing penetration of the internet and the rising preference for online shopping among consumers. Additionally, the availability of discounts, offers, and cashback on online channels have further boosted the demand for smart shower products. Furthermore, the convenience of shopping and the availability of a wide range of products are some of the factors contributing to the growth of the segment.
Type Insights
The smart shower products market is mainly segmented into basic and advanced categories. The basic segment is expected to capture the largest revenue share of 69.2% in the year 2022. The increasing demand for basic smart shower products that provide basic features such as temperature and flow control, and remote control is driving the growth of the segment. Furthermore, the increasing demand for luxury products, such as smart showers, in the residential sector is also driving the growth of the segment.
The advanced segment is anticipated to expand at the highest CAGR of 14.3% during the forecast period. The increasing demand for connected products, such as advanced smart showers, is driving the growth of the segment. Furthermore, the increasing focus of companies on providing advanced features, such as voice recognition and music synchronization, is driving the segment’s growth. For instance, in May 2022, Moen Inc. launched its new U by Moen Smart Shower system, which allows users to set their preferred temperature, flow rate, and duration of the shower through voice commands or a smartphone application.
Regional Insights
The Asia Pacific is anticipated to be the fastest-growing region in the market. The growth is attributed to the rising disposable income among consumers, coupled with the increasing adoption of smart home technologies. Smart shower products are gaining traction among consumers, as they offer time and water saving benefits. In addition, the presence of prominent players such as Kohler, Hansgrohe, and Moen in this region is expected to further fuel the growth of the market.
In Europe, smart shower products are becoming increasingly popular, as they offer convenience and cost savings. The presence of major players in the region, such as Triton, Grohe, and Hansgrohe, is expected to propel the market growth. Furthermore, the increasing investments by the government to introduce energy-efficient technologies is expected to drive the market growth.
North America is expected to witness significant growth during the forecast period, as the region is witnessing increasing interest in smart home technologies. Smart shower products offer luxurious features such as automated temperature control, music, and lighting. This is expected to create a high demand for such products in the region. In addition, prominent players, such as Moen, American Standard, and Delta Faucet, are focusing on introducing innovative products to increase the market share.
Financial Projections
In this part of the smart shower products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your smart shower products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for a smart shower products business comes from sales of the product, subscriptions, sponsorships, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as product customization, installation services, and product maintenance services.
Projecting Expenses
In this section, all the regular expenses related to keeping the smart shower products business running will be described. The list of operating expenses includes product development costs, advertising, payroll, office and research expenses, taxes, and other related expenses.
Key companies & market share insights
Some of the key companies operating in the smart shower market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Kohler Co. launched the DTV+ smart shower system, a customizable shower system with voice-activated technology.
– In August 2022, Moen Incorporated launched the U by Moen shower system, a customizable shower system with voice-activated technology.
– In October 2022, Delta Faucet Company launched the Delta In2ition Two-in-One shower, a customizable shower system with digital temperature control.
Some of the prominent players in the smart shower market include:
– Kohler Co.
– Moen Incorporated
– Delta Faucet Company
– American Standard Brands
– GROHE
– Hansgrohe
– Rainshower
– Waterpik Technologies
– Moen Incorporated
– TOTO Ltd.
Global Smart Shower Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart shower products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Showerheads
– Handheld Showers
– Bathtub Faucets
– Shower Enclosures
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Smart Shower Market?
[A]: The global smart shower market is driven by factors such as the rising demand for energy-efficient shower solutions, increasing adoption of smart home technology, and growing awareness about the benefits of using a smart shower. Additionally, the growing trend of luxurious bathrooms, increasing disposable income, and the availability of advanced shower solutions are expected to drive the market in the near future.
[Q]: What are the Advantages of Smart Showers?
[A]: Smart showers offer several advantages such as energy savings, improved water and shower temperature control, intelligent scheduling, and convenience. Additionally, they are easy to install, require minimal maintenance, and are compatible with mobile applications that allow users to control and monitor their showers from anywhere.
[Q]: Which Regions are Expected to Witness the Highest Growth?
[A]: Asia Pacific is expected to witness the highest growth in the global smart shower market, due to the increasing demand for luxury shower solutions and the growing awareness about the benefits of using a smart shower.
[Q]: What are the Major Challenges Faced by the Smart Shower Market?
[A]: The high installation and maintenance cost, limited availability of skilled installation technicians, and the lack of awareness about the benefits of a smart shower are the major challenges faced by the smart shower market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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