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Smart Toilet Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global smart toilet products market is forecast to reach USD 21.9 billion by 2030, driven by the growing demand for convenience, comfort, and hygiene. Smart toilets are equipped with advanced features such as automatic flushing, heated seats, built-in bidets, and self-cleaning systems that provide a more hygienic and comfortable experience. The rapid urbanization, rising disposable incomes, and the growing awareness of smart toilet products are the major factors driving the market.
The increasing preference for modern and luxurious products is driving manufacturers to introduce new and improved products that offer the best in terms of comfort and convenience. For instance, in April 2021, Kohler Co. launched a new line of Numi 2.0 intelligent toilets that come with several advanced features such as voice-activated flushing, a heated seat, and a built-in nightlight. Furthermore, the increasing demand for automated home systems is also driving the adoption of smart toilet products.
The growing popularity of smart toilets is also attributed to the rising trend of smart homes. According to a study conducted by Grand View Research, the global market for smart home products is expected to reach USD 155.7 billion by 2027. Smart home products are increasingly being used to control household appliances, including toilets, with the help of a smartphone or voice commands.
Additionally, the growing demand for eco-friendly and water-saving products is propelling the market. Smart toilet products are designed to reduce water wastage and help in the conservation of water. For instance, in August 2021, TOTO launched the Aquia IV Washlet+ Dual Flush Toilet, which features a dual-flush system that allows users to adjust the amount of water used as per their requirement.
Furthermore, the increasing demand for hygiene products due to the outbreak of the COVID-19 pandemic is expected to further drive the market growth. The pandemic has resulted in a surge in the demand for hygiene products, including smart toilet products, as they are equipped with features like automated flushing, which helps in reducing the risk of virus transmission.
Product Insights
The bidet seat segment dominated the market with a share of around 43.3% in 2022. The increasing demand among consumers for luxury and convenience is driving the demand for smart toilet bidet seats. The rise in the demand for these products is attributed to the convenience and comfort they offer. Moreover, technological advancements such as automated cleaning and deodorization, temperature control and music, and adjustable night light are further propelling the demand for smart toilet bidets.
The toilet bowl segment is anticipated to expand at the fastest CAGR of 15.7% over the forecast period. Growing demand for luxury and convenience, as well as increasing awareness among consumers regarding hygiene, is driving the demand for these products. Smart toilets are equipped with various features such as automatic opening and closing of lids, automated cleaning, temperature and music control, and adjustable nightlight. Furthermore, increasing demand for energy-efficient products is another factor driving the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest share of over 41.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase smart toilet products. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required smart toilet product.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. E-commerce development in the home appliance industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched a dedicated page for smart toilets. The page will offer products from various brands, along with reviews and ratings to help customers make informed decisions. In addition, it will also offer expert advice and opinions on choosing the best smart toilet for their needs.
Type Insights
The smart toilet segment accounted for the largest revenue share of 74.1% in the year 2022. The increasing disposable income of the population has led to the rise in demand for luxury products such as smart toilets. The availability of various smart features in these products such as temperature control, seat heating, and auto flush is increasing their popularity among the population. For instance, in April 2021, Kohler Co., launched a smart toilet equipped with a voice assistant and Alexa-enabled features. Moreover, the increasing number of smart city projects across the world is leading to the rise in the demand for smart toilets. For instance, in 2020, the Government of India planned to develop 100 smart cities across the country in order to improve urban infrastructure, which is estimated to create a huge demand for smart toilet products.
The non-smart toilet segment is anticipated to expand at the highest CAGR of 8.1% over the forecast period. The availability of non-smart toilets at an inexpensive price is propelling its demand in the market. The rising construction activities in developing countries such as India and China due to the increasing infrastructure projects are likely to increase the demand for non-smart toilet products in the forecasted period. Furthermore, the growing trend of DIY activities is also driving the demand for non-smart toilet products.
Regional Insights
Asia Pacific is estimated to be the largest regional market for smart toilet products and is expected to hold a significant market share throughout the forecast period. Growing population, increasing awareness regarding smart toilet products, and increasing disposable income are the major factors driving the growth of the market in the region. China is expected to be the most dominant country in the region. The country witnessed an increase in demand for smart toilet products due to the rising awareness among consumers regarding the benefits of smart toilet products. In 2019, the Chinese government launched the ‘Toilet Revolution’, an initiative to replace conventional toilets with modern ones in the country.
North America is expected to be the second-largest regional market. Growing demand for luxury and technologically advanced products is expected to propel the growth of the market in the region. The U.S. is anticipated to be the most promising country in the region. The U.S. is witnessing an increase in adoption of smart toilet products due to the presence of prominent players in the country. In April 2021, Kohler Co. announced the launch of its smart toilet with voice commands. The product is expected to be available in the U.S. market in 2021.
Financial Projections
In this part of the smart toilet products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your smart toilet products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a smart toilet products business comes from sales of the product, installation and maintenance fees, and fees from services such as product upgrades and repairs. Here you will find a list with a description of each of them and other possible sources of profit such as partnerships, advertising, and endorsements.
Projecting Expenses
In this section, all the regular expenses related to keeping the smart toilet products business running will be described. The list of operating expenses includes wages, research & development, marketing & advertising, utilities, insurance policies, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the smart toilet market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Kohler Co. launched a smart toilet with voice-activated features such as automated flushing and automatic lid opening.
– In August 2022, Toto Ltd. launched a new line of smart toilets, with features such as automatic flushing, bidet, and water temperature control.
– In October 2022, American Standard launched the ActiClean, a self-cleaning smart toilet with features such as adjustable water pressure and seat temperature control.
Some of the prominent players in the smart toilet market include:
– Kohler Co.
– Toto Ltd.
– LIXIL Group Corporation
– American Standard
– Duravit AG
– Roca Sanitario S.A.
– Inax Corporation
– Geberit AG
– Duravit AG
– Panasonic Corporation
Global Smart Toilet Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smart toilet products market based on product, technology, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Smart Toilet Seats
– Smart Toilet Flush Systems
– Smart Toilet Bidets
– Smart Toilet Sanitizers
– Smart Toilet Sensors
– Smart Toilet Accessories
2. Technology Outlook (Revenue, USD Million, 2017 – 2030)
– Wifi Enabled
– Bluetooth Enabled
– Radio Frequency Identification (RFID)
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential for Smart Toilet Products?
[A]: The global smart toilet products market is expected to witness significant growth during the forecast period due to technological advancements and increasing consumer demand for convenience and comfort. The increasing adoption of connected devices, such as smartphones and smart speakers, has led to increased demand for smart toilets with advanced features, such as automatic flushing, warm water jets, and self-cleaning systems. The presence of a large number of key players in the smart toilet products market is expected to further drive the market.
[Q]: Who are the Key Players in the Smart Toilet Products Market?
[A]: Key players in the smart toilet products market include TOTO, LIXIL Group Corporation, Roca Sanitario S.A., Geberit AG, Duravit AG, American Standard Companies Inc., Panasonic Corporation, Kohler Co., and Inax Corporation.
[Q]: Which Region Offers the Largest Opportunity for Sales of Smart Toilet Products?
[A]: North America is expected to be the largest regional market for smart toilet products due to the presence of established players in the region and rising consumer awareness about the advanced features of these products.
[Q]: What are the factors driving the smart toilet products market?
[A]: Factors such as the rising number of smart homes, increasing consumer awareness about the advanced features of smart toilet products, and increasing demand for luxury and convenience are expected to drive the market growth. Additionally, the growing demand for hygienic and eco-friendly toilet products is expected to drive the market further.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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