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Smartphone Sanitizer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global smartphone sanitizer products market was valued at USD 1.3 billion in 2022 and is projected to expand at a CAGR of 20.5% from 2023 to 2030. The demand for smartphone sanitizers is rising due to the increasing adoption of smartphones and the growing awareness about personal hygiene. In addition, rising concerns about the spread of harmful bacteria and germs through mobile phones are driving the market growth. Smartphone sanitizer devices are designed to clean and disinfect smartphones from germs and bacteria using ultraviolet (UV) light, which is more effective and efficient than manual cleaning.
The market is driven by the rising demand for smartphones, as they have become an essential part of everyday life. In addition, the rising awareness about personal hygiene and the increasing number of health-conscious people are driving the market. To meet the rising demand, companies are introducing a range of innovative products such as UV phone sanitizers, phone wipes, and phone sprays.
The increasing demand for convenient and time-saving technology is encouraging market players to launch advanced products. For instance, in April 2021, Ziip launched a handheld UV-C light sanitizer device to disinfect phones, wallets, and other personal items. The device, which is designed to fit in the palm of the user’s hand, uses ultraviolet light to disinfect personal items in 45 seconds.
Furthermore, the growing trend of premiumization is driving the market for smartphone sanitizers. Consumers are increasingly opting for premium products due to the availability of a wide range of features. For instance, in December 2020, mipow launched a UV-C light sanitizer with a wireless charger, targeting the luxury market. The product is designed to sanitize the user’s phone, credit cards, and other personal items with UV-C light, while also charging the phone wirelessly.
The high price of these products is expected to restrain market growth to some extent. Besides, stringent regulations regarding the use of UV rays and the lack of consumer awareness in some regions are hampering the market growth. Moreover, companies are focusing on strategic mergers and collaborations to expand their product portfolios. For instance, in April 2021, PhoneSoap, a leading manufacturer of UV phone sanitizers, partnered with Microsoft. This collaboration is expected to provide a range of innovative solutions to the users.
Product Insights
The smartphone sanitizer segment is expected to dominate the market and accounted for a share of around 45.1% in 2022. Growing awareness about hygiene and the spread of germs, increasing usage of smartphones, and the emergence of sanitizing products that are compatible with multiple devices are some of the key factors driving the growth of the smartphone sanitizer market. According to an article published by the International Journal of Environmental Research and Public Health, in January 2021, the use of smartphones has been increasing rapidly over the years. This has increased the need for their hygiene and safety, thereby, boosting the demand for the smartphone sanitizer segment.
The tablets segment is anticipated to expand at the fastest CAGR of 10.1% over the forecast period. Tablets are being increasingly preferred by consumers due to their portability, large display, and enhanced battery life. Growing demand for tablets across the world and increasing adoption of tablets in the healthcare sector are some of the key factors driving the growth of the market. According to an article published by the World Health Organization, in June 2020, tablet usage has increased significantly in the healthcare sector due to the rise in remote patient monitoring and telemedicine. In addition, the emergence of sanitizing products that are compatible with tablets is another factor driving the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest market share of 32.4% in 2022. The availability of smartphone sanitizers in supermarkets & hypermarkets is one of the key factors driving the segment growth. Moreover, supermarkets & hypermarkets offer convenience to customers to buy products without spending much time in the search process. In addition, the presence of a wide variety of products in these outlets enable customers to make comparisons before buying.
The online segment is expected to grow at the highest CAGR of 13.4% during the forecast period. The rising penetration of smartphones and internet across the globe has increased the online sales of smartphone sanitizers. The ease of convenience offered by online purchasing platforms such as Amazon, Flipkart, and Alibaba, among others is driving the segment growth. Additionally, the presence of discounts, offers, and cashback provided by online platforms is further increasing the segment growth.
Type Insights
The UV light segment held the largest share of the smartphone sanitizer market in 2022. The increasing adoption of UV light-based smartphone sanitizers in both commercial as well as residential sectors is a major factor driving the segment. The growing awareness about the health hazards associated with dirt and germs on smartphones is also driving the demand for UV light-based sanitizers. For instance, in May 2022, the UV-C disinfectant wand, a UV light-based sanitizer, was launched by PhoneSoap, a U.S.-based company. It is a portable device that can sanitize any smartphone in 30 seconds.
The chemical-based segment is anticipated to expand at the highest CAGR of 13.6% over the forecast period. The increasing demand for chemical-based sanitizers is due to their ability to eliminate germs in a few minutes and their low cost. Companies such as Microban 24, a brand of The Clorox Company, are launching products such as Microban 24 Sanitizing Spray, which provides protection from bacteria for 24 hours. These activities are likely to boost the demand for chemical-based sanitizers in the forecast period.
Regional Insights
Asia Pacific is expected to be the fastest-growing region in the coming years. The growing demand for smartphones is expected to drive the growth of the region. The increasing penetration of the internet and rising awareness among consumers regarding the health benefits of using a smartphone sanitizer are some of the major factors that are expected to fuel the growth of the market in the region. For instance, in October 2021, PQ Labs launched its flagship product, the UVC Phone Sanitizer and Wireless Charger, in the Asia Pacific region.
North America is expected to account for the second-largest revenue share in the market. This is attributed to the presence of prominent players, such as PhoneSoap, Phone Sterilizer, and Phone Sanitizer, in the region. These companies are focusing on product innovation and product launches to meet the growing demand from consumers. For instance, in August 2021, PhoneSoap launched its PhoneSoap Go, a portable and rechargeable smartphone sanitizer. The product is portable and can be used for both iPhones and Android phones.
Financial Projections
In this part of the business plan, we will provide a detailed breakdown of all income and expense categories of the Smartphone Sanitizer Products business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Smartphone Sanitizer Products business comes from the sale of the product itself, as well as through sponsorships, online advertisements, and licensing arrangements. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the rights to distribute the product.
Projecting Expenses
In this section, all the regular expenses related to the Smartphone Sanitizer Products business will be described. The list of operating expenses includes product development costs, advertising, wages, utilities, insurance policies, research and development costs, and others.
Key companies & market share insights
Some of the key companies operating in the smartphone sanitizer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, PhoneSoap launched the PhoneSoap Pro, a sanitizing device designed to sanitize smartphones, tablets, and other electronic devices.
– In September 2022, Purell launched the Purell Sanitizing Stations, a sanitizing device designed to sanitize smartphones, tablets, and other electronic devices.
– In October 2022, PhoneClean launched the PhoneClean 360, a sanitizing device designed to sanitize smartphones, tablets, and other electronic devices.
Some of the prominent players in the smartphone sanitizer market include:
– PhoneSoap
– Purell
– PhoneClean
– Phone Shield
– EZ Sanitize
– iHelmet
– CelluBrite
– DigiClean
– ViroKill
– Cleansebot
Global Smartphone Sanitizer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smartphone sanitizer products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Disinfecting Wipes
– Sanitizing Sprays
– Sanitizing Cases
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors are Driving the Growth of Smartphone Sanitizers?
[A]: The increasing awareness of hygiene and health, the growing prevalence of coronavirus, the increasing demand for advanced products, and the growing demand for convenience are the key factors driving the growth of the smartphone sanitizer market.
[Q]: What are the Major Companies Operating in the Smartphone Sanitizer Market?
[A]: Major companies operating in the smartphone sanitizer market include Samsung Electronics Co., Ltd., LG Electronics Inc., Panasonic Corporation, Apple Inc., STM Goods Inc., HoMedics Group Limited, Desinfec Solutions, CleanseBot, PhoneSoap LLC, and Phone Sanitizer.
[Q]: What are the Major Segments in the Smartphone Sanitizer Market?
[A]: The smartphone sanitizer market is segmented into type, distribution channel, and region. By type, the market is divided into UV sanitizers, ultrasonic sanitizers, and ozone sanitizers. By distribution channel, the market is bifurcated into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
[Q]: What are the Opportunities for Growth in the Smartphone Sanitizer Market?
[A]: The smartphone sanitizer market is expected to grow due to technological advancements in the field, the increasing demand for convenient and effective sanitization, and the increasing use of smartphones in everyday life. Additionally, the growing demand for portable and easy-to-use sanitizers is expected to create potential opportunities for the market.
[Q]: What are the Restraints to Growth in the Smartphone Sanitizer Market?
[A]: The high cost of smartphone sanitizers and the lack of awareness about the benefits of using a sanitizer are the major restraints for the growth of the smartphone sanitizer market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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