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Smartphone Screen Protector Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global smartphone screen protector products market was valued at USD 120 billion in 2022 and is projected to expand at a CAGR of 9.2% from 2023 to 2030. Smartphone screen protectors are essential to protect the screens of smartphones from scratches and dust. The growing inclination of consumers towards protecting their smartphones from dust and scratches is driving the market growth. According to a survey conducted by Statista in March 2021, 84% of the respondents agreed that they use a smartphone screen protector. With an increasing number of people purchasing expensive smartphones, the demand for protectors is witnessing a substantial growth.
The increasing demand for higher resolution multi-touch and curved screens has encouraged market participants to launch new products. For instance, in April 2021, Whitestone Dome launched a new product specifically designed for the Samsung Galaxy S21 Ultra 5G. The product is a single-piece full-coverage screen protector, which provides protection from dust, scratches, and other daily wear and tear.
The rising consumer demand for protective films, tempered glasses, and other accessories is expected to increase the market size in the coming years. Furthermore, the rising awareness about the benefits of screen protectors is also driving the demand. For instance, in October 2021, Zagg Inc. launched a new product, Zagg InvisibleShield Glass Elite VisionGuard+. The product is made up of synthetic sapphire that is said to be more scratch-resistant than tempered glass. The product is also equipped with VisionGuard, an oleophobic coating that is said to provide a smooth and clean feel.
The rising popularity of customization options is also driving the demand for the market. For instance, in December 2021, Wrapsol launched WrapDesign, a custom-made screen protector that allows users to design their own screen protectors. The product is said to be tailored to fit all sizes, shapes, and styles of mobile phones. Moreover, the product is designed with a no-residue adhesive that allows for easy application and removal.
Furthermore, the increasing number of promotional activities undertaken by market participants is projected to benefit the market in the coming years. For instance, in April 2021, Otterbox launched a new product, Otterbox Alpha Glass Screen Protector. The company launched a nationwide campaign, #AlphatizeYourPhone, to promote the product. The campaign aims to raise the awareness of the product and educate the consumers about its features.
Product Insights
The tempered glass segment accounted for the largest market share in 2020, and is likely to remain dominant throughout the forecast period owing to its scratch-resistant property and superior durability. Moreover, the increasing demand for high-end smartphones such as Samsung Galaxy S20, Apple iPhone 11, and Huawei P30 Pro is likely to propel the segment growth. According to a report published by the International Trade Centre (ITC) in 2020, the global smartphone market generated revenues of USD 535.6 billion in 2019.
The film segment is anticipated to expand at the fastest CAGR of 10.7% over the forecast period due to its low cost and easy installation. Furthermore, the increasing demand for high-performance films with various protective features such as anti-fingerprint, anti-scratch, and anti-glare is likely to provide an impetus to the segment growth. Additionally, the presence of various online platforms for the sale of screen protectors is further strengthening the demand for films.
Distribution Channel Insights
The retail stores segment held the largest share of the global smartphone screen protector products market in 2022. The growth of retail stores is mainly driven by the increasing number of outlets in developed and developing countries. According to an article by Deloitte in 2020, the retail stores segment accounted for nearly 70% of the global retail market in 2018. Moreover, smartphone screen protector products are also available in retail stores as a part of the mobile accessories section, which helps in increasing the sales of these products.
The online segment is expected to witness significant growth over the forecast period. The online segment has gained significant traction over the past few years due to the increasing penetration of e-commerce websites. According to a study by Statista in 2020, the global e-commerce sales accounted for over US$ 3.5 trillion in 2019, which is expected to increase to US$ 6.5 trillion by 2023. The increasing popularity of online shopping has enabled consumers to purchase smartphone screen protector products from the comfort of their homes. Furthermore, the availability of various discounts, cashback offers, and other promotional activities on e-commerce websites has further boosted the sales of these products.
Type Insights
The tempered glass segment accounted for the largest revenue share of 59.7% in the year 2022. The superior protection offered by tempered glass screen protectors, as compared to plastic, is expected to drive their demand in the near future. Moreover, the increasing trend of DIY installation of tempered glass screen protectors at home is expected to further drive the segment. Moreover, the increasing availability of tempered glass screen protectors in various retail stores and e-commerce stores is also anticipated to contribute to the growth of the segment.
The plastic segment is expected to expand at the highest CAGR of 10.4% over the forecast period. The increasing popularity of plastic screen protectors due to their low price, lightweight, and simple installation is expected to drive their demand in the near future. Additionally, the increasing availability of plastic screen protectors in e-commerce stores is also anticipated to contribute to the growth of the segment.
Regional Insights
North America dominated the market and accounted for the largest revenue share of over 37.9% in 2022. Growing demand for superior quality products, such as anti-scratch, anti-glare, and anti-bacterial products, is driving the regional market growth. Moreover, the rising trend of online shopping and availability of various discounts and offers are expected to boost the market growth in the region. For instance, in April 2021, Skreens offered a 30% discount on all its products.
Asia Pacific is expected to grow at the fastest rate in the coming years due to the growing need for protection from dust, dirt, and scratches on smartphones. The rising number of working professionals and students in the region are expected to increase the demand for smartphones, which, in turn, is expected to drive the market for smartphone screen protectors. Furthermore, the increasing trend of online shopping in countries, such as China, India, and Japan is expected to fuel the market growth in the region.
Financial Projections
In this part of the sports equipment products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for your business will come from the sale of smartphone screen protectors. Other potential sources of income include advertising, sponsorships, and affiliate programs.
Projecting Expenses
In this section, all the regular expenses related to keeping the business running will be described. The list of operating expenses includes salaries, marketing and advertising costs, inventory, shipping, packaging, and others. Additionally, consider the costs of facilities, equipment, and utilities.
Key companies & market share insights
Some of the major companies operating in the market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Belkin launched a range of screen protectors designed to protect smartphones from scratches and smudges.
– In August 2022, Apple Inc. launched a range of screen protectors designed to provide enhanced protection against drops and bumps.
– In September 2022, ZAGG Inc. launched the ZAGG InvisibleShield Glass+ Screen Protector, which is designed to provide superior protection against scratches, smudges, and dirt.
Some of the prominent players in the smartphone screen protector market include:
– Apple Inc.
– Belkin International, Inc.
– ZAGG Inc.
– Otterbox
– Tech 21
– Spigen, Inc.
– BodyGuardz
– Uniq
– RhinoShield
– XtremeGuard
Global Smartphone Screen Protector Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smartphone screen protector products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Tempered Glass
– Plastic Film
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What factors are driving the growth of the Smartphone Screen Protector market?
[A]: The global smartphone screen protector market is driven by the increasing need for protection of smartphone screens from physical damage, dust, and scratches. Growing demand for stylish, slim, and light-weight screen protectors is also contributing to the growth of this market. In addition, increasing demand for technologically advanced screen protectors such as privacy protectors and water-resistant screen protectors is further driving the market.
[Q]: What are the different types of Smartphone Screen Protector products?
[A]: The different types of smartphone screen protector products include tempered glass, plastic films, privacy films, privacy filters, and others.
[Q]: Who are the major players in the Smartphone Screen Protector market?
[A]: The major players in the global smartphone screen protector market include 3M, Belkin International, Inc., ZAGG Inc., BodyGuardz, Otter Products LLC, Skinomi, Tech Armor, and others.
[Q]: What are the key trends in the Smartphone Screen Protector market?
[A]: Key trends in the global smartphone screen protector market include the use of end-to-end product customization, increased focus on product differentiation, and the introduction of innovative technologies such as privacy filters and water-resistant materials.
[Q]: What region is expected to hold the largest share in the Smartphone Screen Protector market?
[A]: Asia Pacific is expected to hold the largest share in the global smartphone screen protector market due to the growing demand for smartphones and the increasing number of mobile device users in the region.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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