The global smoothies market was valued at USD 11.2 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The growing demand for convenience food and beverages is a major factor driving the growth of the market. Consumers are increasingly opting for pre-packaged smoothies as a convenient and nutritious snack. Moreover, the increasing popularity of smoothies on social media platforms is expected to drive the demand for these products in the coming years.

The rising health-consciousness among consumers is further driving the demand for the smoothies market. Consumers are increasingly opting for smoothies as a healthy beverage choice. Furthermore, manufacturers are launching new product variants incorporating different flavors, textures, and ingredients. For instance, in October 2021, Innocent, a smoothie company, launched a range of smoothies designed to help busy individuals boost their energy levels. The company has introduced a range of smoothies, including tropical, berry, and apple flavors, containing natural ingredients and no added sugar.

In addition, the demand for ready-to-drink (RTD) smoothies is increasing due to the convenience and portability of these products. RTD smoothies are packaged in convenient containers, such as aluminum cans and plastic bottles, and are available in a variety of flavors and sizes. Moreover, the rising popularity of smoothie bars and the introduction of new flavors and ingredients in smoothies are expected to drive the market growth in the coming years.

Moreover, the market is witnessing the emergence of plant-based smoothies. Plant-based smoothies are gaining popularity due to their health benefits. These smoothies are made with plant-based ingredients, such as fruits, nuts, seeds, and vegetables. For instance, in March 2022, Vita Coco launched its new range of plant-powered smoothies, which are vegan, dairy-free, and made with natural ingredients.

Furthermore, the introduction of new flavors and ingredients in smoothies by key players is expected to create lucrative opportunities for the global smoothies market. For instance, in June 2021, Bolthouse Farms launched a new line of plant-based smoothies. The new smoothie range includes flavors such as strawberry banana and mango pineapple, which are made with a blend of fruits, vegetables, and other plant-based ingredients. This product launch is expected to expand the product portfolio of the company.

The smoothies segment is expected to dominate the market and account for a share of around 43.2% in 2022. Growing health consciousness and increasing demand for convenient and healthy food options is driving the demand for smoothies worldwide. According to a survey conducted by the International Food Information Council Foundation, in October 2019, almost 74% of the people surveyed said they are trying to eat healthier. Furthermore, the availability of a massive range of smoothie ingredients in the market, rising disposable income, and a growing trend of consuming plant-based beverages is further driving the demand for smoothies.

The smoothie bowls segment is expected to expand at the fastest CAGR of 8.1% over the forecast period. Growing popularity of smoothie bowls is majorly driven by the fact that it is a convenient and delicious way to get a variety of nutrients. Smoothie bowls are also gaining popularity because of their aesthetic appeal and the ability to customize with various ingredients. Moreover, the rising trend of consuming plant-based foods is further fuelling the growth of the smoothie bowls segment.

The supermarkets and hypermarkets segment held the major share of around 33.5% in 2022. Supermarkets and hypermarkets are the most preferred distribution channels for purchasing smoothie products due to their wide variety of products, competitive prices, and the convenience of shopping. Furthermore, the presence of several international brands in the supermarkets & hypermarkets segment further attracts customers to purchase smoothie products from these stores.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The growing trend of online shopping has also increased the demand for smoothie products, as customers can now purchase various products with just a few clicks. In addition, the presence of a wide variety of products and discounts on online stores has further fueled the growth of the online segment. Companies are also launching their own websites and shopping apps to increase their brand visibility among consumers. For instance, in March 2021, Innocent Drinks launched its online store, Innocent E-Store, in the UK. The store offers smoothies, juices, and other related products.

The premium segment held a major revenue share of 47.0% in the year 2022. The rising demand for premium smoothie products, such as those with high-quality ingredients and natural flavors, is a major factor driving the premium segment. In addition, the availability of premium smoothies at supermarkets and convenience stores, as well as the increasing demand for organic smoothie products, is driving the segment’s growth. For instance, in May 2022, Innocent Drinks, a British smoothie company, launched a new range of organic smoothies that are made with high-quality ingredients and natural flavors.

The mass segment is anticipated to expand at the highest CAGR of 8.3% during the forecast period. This growth can be attributed to the increasing availability of mass-market smoothie products at retail outlets such as supermarkets, convenience stores, and drug stores. In addition, companies are focusing on expanding their product portfolios and launching new flavors to attract more customers. For instance, in April 2022, PepsiCo, Inc. launched a new flavor of their Tropicana smoothie range that contains real fruit and vegetables.

Europe dominated the market and accounted for the largest revenue share of over 37.3% in 2022. This is attributed to the increasing demand for ready-to-drink smoothies among health-conscious consumers in the region. Moreover, the presence of a large number of smoothie bars in the region is further driving the regional market. For instance, in June 2021, Innocent Drinks announced the opening of a new smoothie bar at the Westfield London shopping center located in the U.K.

Asia Pacific is expected to witness the fastest growth in the coming years. Rising consumer awareness about the health benefits of smoothies, such as improved digestion and energy, is driving the growth of the regional market. Moreover, increasing disposable income among consumers is driving the demand for premium smoothies in the region. For instance, in October 2021, TingTong Smoothies, a premium smoothie brand, launched its products in India.

In this part of the smoothies products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your smoothies business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a smoothies products business comes from the sale of smoothies, as well as other related products such as smoothies accessories. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of smoothies through online orders and in-person orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the smoothies products business running will be described. The list of operating expenses includes ingredients costs, packaging costs, delivery costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the smoothies market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Jamba Juice launched their new line of Superfruit smoothies, which are made with a blend of tropical fruits and other natural ingredients.

– In August 2022, Smoothie King launched their new line of healthy smoothies, which are made with natural, nutrient-dense ingredients.

– In October 2022, Naked Juice launched their new line of plant-based smoothies, which are made with all-natural ingredients.

Some of the prominent players in the smoothies market include:

– Jamba Juice
– Smoothie King
– Naked Juice
– Dole Food Company
– PepsiCo, Inc.
– Coca-Cola Company
– Starbucks Corporation
– Kellogg Company
– General Mills, Inc.
– Bolthouse Farms

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global smoothies products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit Smoothies
– Vegetable Smoothies
– Protein Smoothies
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation has become an important factor in driving the growth of the global smoothies products market. Companies are introducing new flavors, ingredients, and packaging to differentiate their products from the rest of the market. Companies are also introducing organic and healthy smoothies with natural ingredients such as fruits, vegetables, nuts, and grains that are beneficial for health. Additionally, companies are also introducing plant-based smoothies with plant-based milk and alternative proteins, such as almond milk, coconut milk, and hemp milk, to further expand their product portfolio.

[Q]: Who are the Key Players in the Smoothies Products Market?
[A]: Some of the key players in the global smoothies products market are Kellogg Company, The Coca-Cola Company, General Mills Inc., PepsiCo Inc., Nestle SA, Groupe Danone, and Unilever PLC.

[Q]: Which Region Offers the Largest Opportunity for Sales of Smoothies Products?
[A]: The Asia Pacific region is expected to be the largest market for smoothies products, with a projected CAGR of 8.9%. The increasing demand for healthy beverages and the high availability of fruits in the region are the primary drivers of the market in this region.

[Q]: What are the factors driving the smoothies products market?
[A]: The increasing demand for healthy beverages, the rising awareness of the health benefits of smoothies, and the high availability of ingredients such as fruits and vegetables are the key factors driving the global smoothies products market. Additionally, the growing popularity of plant-based smoothies and the increasing demand for convenience and convenience-oriented products are expected to further drive the growth of the market.