The global snow sports apparel products market was valued at USD 14.5 billion in 2021 and is projected to expand at a CAGR of 8.5% from 2022 to 2030. The increasing popularity of winter sports such as skiing, snowboarding, and snowmobiling is driving the demand for snow sports apparel products. Furthermore, the growth in the number of snow sport events, such as the Winter Olympics, and the increasing popularity of snow sports equipment are expected to further drive the demand for snow sports apparel. In addition, technological advancements in the production of apparel products, such as the use of synthetic materials, has led to the production of apparel that is lightweight, comfortable, and durable.

Furthermore, key players are continuously introducing innovative snow sports apparel products to meet the changing needs of consumers. For instance, in April 2021, The North Face launched a new apparel collection designed for snow sports enthusiasts. The collection included a range of ski and snowboard-specific outerwear, baselayers, and accessories, such as goggles and gloves. Additionally, the emergence of rental services for snow sports apparel is expected to drive the market growth. Companies such as Snocru and Mountain Threads are providing snow sport apparel on rent, which is gaining traction in the market.

The increasing popularity of winter sports is leading to the rising demand for snow apparel products. Companies are introducing new product designs to meet the changing needs of customers. For instance, in April 2021, Burton Snowboards introduced a new collection of apparel products for men and women. The collection includes jackets, pants, and snowboard gear, featuring the brand’s exclusive technologies such as DRYRIDE Durashell and Thermacore insulation. Moreover, companies are introducing products that provide comfort and warmth to the user. For instance, in July 2021, Spyder Active Sports unveiled a new collection of snow apparel products designed to keep athletes warm in cold weather.

In addition, the introduction of new colors and styles of apparel products is helping drive the market growth. Companies are introducing products in different colors to attract the attention of customers. For instance, in October 2021, Volcom introduced a new collection of snow apparel products in a variety of colors and styles. The collection featured jackets, pants, and snowboard gear in bright colors, such as yellow and pink. Furthermore, to improve the performance of snow apparel products, companies are focusing on introducing products with advanced features. For instance, in April 2021, Rossignol launched a new collection of snow apparel products with a range of advanced features, such as waterproof construction, breathability, and wicking capabilities.

The winter apparel segment accounted for the largest share in the snow sports apparel market in 2022. This is attributed to the fact that winter apparel such as sweaters, jackets, trousers, and other winter garments are essential items for snow sports activities. According to an article published by the University of Michigan, in January 2020, more than 57% of snow sports participants are wearing winter apparel while skiing or snowboarding. Furthermore, changing fashion trends and the emergence of various brands offering winter apparel specifically designed for snow sports activities are some of the key factors driving the growth of the market.

The gloves segment is expected to register the fastest CAGR during the forecast period. This is attributed to the fact that gloves are one of the essential items for snow sports activities. According to an article published by the University of Michigan, in January 2020, more than 35% of snow sports participants are using gloves while skiing or snowboarding. Furthermore, technological advancements in the materials used for gloves, such as waterproof fabrics, and the emergence of various brands offering gloves specifically designed for snow sports activities are some of the key factors driving the growth of the market.

The specialty stores segment held the largest share of the snow sports apparel market in 2022 and is anticipated to remain dominant over the forecast period. The growth of the segment is mainly attributed to the availability of high-end and branded snow sports apparel products in these stores. Specialty stores provide a wide variety of snow sports apparel products for all kinds of snow sport activities. In addition, these stores offer personalized services, such as free fitting and other related services, which attract consumers to purchase snow sports apparel products from these stores.

The online segment is anticipated to expand at the highest CAGR of 16.2% over the forecast period. The increasing penetration of the internet, especially in developing countries, has led to an exponential growth of online sales of different apparel products. In addition, online stores provide a wide variety of snow sports apparel products at competitive prices and offer discounts, which attract consumers to purchase snow sports apparel products online. Furthermore, the presence of several online retailers, such as Amazon, eBay, and Alibaba, is expected to further boost the demand for snow sports apparel products over the forecast period.

The technical segment accounted for the largest revenue share of 64.5% in the year 2022. The growing demand for breathable, lightweight, and waterproof materials in snow sports apparel is the major factor driving the segment. The use of advanced materials for manufacturing technical snow sports apparel, such as Gore-Tex, Polartec, and Thinsulate, provides excellent protection from the cold and moisture. Moreover, the technical segment also offers apparel with additional features such as pockets, zippers, and adjustable hoods and cuffs. These features make the apparel more comfortable and attractive to the customers.

The casual segment is anticipated to expand at the highest CAGR of 6.2% over the forecast period. The increasing focus of the manufacturers on developing fashionable apparel is driving the market. The manufacturers are focusing on introducing more innovative designs and colors in the casual snow sports apparel to attract more customers. Furthermore, the increasing popularity of snow sports in the younger population is also contributing to the growth of the segment.

North America is expected to continue to dominate the market over the forecast period. Increasing snow sports activities in the region, along with the availability of a wide range of snow sports apparel, is driving the market in North America. The region is characterized by a high presence of specialty stores, which offer high-end apparel and accessories for snow sports. The presence of renowned players, such as Burton Snowboards, The North Face, and Quiksilver, is also expected to contribute to the growth of the market in the region.

Furthermore, Europe is expected to witness steady growth over the forecast period. The region is characterized by the presence of renowned players, such as Salomon, Oxbow, and Kjus, offering a wide range of snow sports apparel. Moreover, the increasing popularity of snow sports activities, such as skiing and snowboarding, is expected to drive the market in the region. Additionally, the increasing popularity of winter sports tourism is also expected to boost the growth of the market in Europe.

In this part of the snow sports apparel business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your snow sports apparel products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a snow sports apparel business comes from sales of products, such as snow jackets, snow pants, ski goggles, and other related accessories. Here you will find a list with a description of each of them and other possible sources of profit such as selling through wholesalers, retailers, and online.

Projecting Expenses

In this section, all the regular expenses related to keeping the snow sports apparel business running will be described. The list of operating expenses includes manufacturing costs, rent and utilities, wages, shipping, marketing, advertising, and other associated costs.

Some of the key companies operating in the snow sports apparel market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, The North Face launched the Summit Series collection of snow apparel designed to ensure optimal warmth and comfort in extreme weather conditions.

– In August 2022, Burton Snowboard launched the new Radial Collection of snow apparel designed with superior waterproof technology and breathable fabric.

– In October 2022, Helly Hansen launched the new Odin collection of snow apparel providing superior insulation and warmth.

Some of the prominent players in the snow sports apparel market include:

– The North Face
– Burton Snowboards
– Helly Hansen
– Spyder Active Sports Inc.
– Marmot Mountain LLC
– Columbia Sportswear Company
– Kjus
– Descente Ltd.
– Mountain Hardwear
– Oakley, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global snow sports apparel market based on product type, material, distribution channel, price, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Jackets & Coats
– Pants & Trousers
– Base Layers
– Insulated Layers
– Accessories

2. Material Outlook (Revenue, USD Million, 2017 – 2030)

– Cotton
– Wool
– Synthetic Fibers
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

4. Price Outlook (Revenue, USD Million, 2017 – 2030)

– High
– Low

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in the Snow Sports Apparel Market?
[A]: Product innovation is an important factor in the snow sports apparel market. Companies are introducing innovative products that offer better performance, improved comfort, and enhanced protection. For example, fabric technologies such as GORE-TEX, Polartec, and PrimaLoft provide superior insulating properties, breathability, and moisture wicking capabilities. Additionally, companies are introducing apparel products that offer UV protection and are lightweight, stretchable, and weatherproof.

[Q]: Who are the Key Players in the Snow Sports Apparel Market?
[A]: The major players operating in the snow sports apparel market are The North Face, Inc., Columbia Sportswear Company, Quiksilver Inc., Helly Hansen AS, and adidas AG.

[Q]: Which Region Offers the Largest Opportunity for Sales of Snow Sports Apparel?
[A]: North America is expected to provide the highest absolute dollar opportunity in the global snow sports apparel market, with a revenue potential of US$ 8.3 Bn during the forecast period.

[Q]: What are the factors driving the snow sports apparel market?
[A]: Increasing winter sports participation, growing demand from adventure and outdoor enthusiasts, and the emergence of technologically advanced fabrics are some of the major factors driving market growth. Additionally, the rise in disposable incomes and increasing health consciousness are also some of the key factors driving the growth of the snow sports apparel market.