The global soap and detergent products market was valued at USD 67.1 billion in 2021 and is projected to expand at a CAGR of 3.7% from 2022 to 2030. Increasing awareness among consumers regarding personal hygiene and cleanliness is a key factor driving the market. Furthermore, the rising popularity of organic and chemical-free products along with the shift in consumer preference towards eco-friendly products is expected to fuel the market growth in the upcoming years.

Soap and detergent products are gaining popularity due to their various benefits such as skin care, germ protection, and germ killing. In addition, the growing prevalence of diseases such as COVID-19 has further augmented the demand for personal hygiene and cleaning products. For instance, in 2020, the demand for disinfectants and other hygiene products surged due to the outbreak.

The rising popularity of natural ingredients in personal care products is driving the market. Consumers are increasingly preferring naturally sourced ingredients in their products as they are natural, safe, and less likely to cause skin reactions. This has led to the development of innovative soaps and detergents with natural ingredients such as essential oils, herbs, and plant-based extracts. For instance, in 2021, Unilever launched the Love Beauty and Planet range of personal care products which are formulated with ethically sourced natural ingredients.

The increasing number of product launches to cater to the growing demand from consumers is expected to further support the growth of the market. For instance, in 2021, P&G launched the Tide Eco-box, a new type of laundry detergent that is packaged in a fully recyclable cardboard box instead of a plastic bottle. Furthermore, the rising prevalence of diseases such as COVID-19 is propelling the demand for products with antimicrobial properties. Companies are launching products with active ingredients that help kill germs and bacteria. For instance, in 2021, Reckitt Benckiser launched Dettol Surface Cleanser with its new active ingredient, Zetrisil.

The growing demand for convenience is driving the demand for liquid laundry detergents. Furthermore, the rising popularity of on-the-go products is also driving the demand for liquid laundry detergents. Companies are launching products with easy-to-use formats such as pods, tablets, and strips which can be used for washing and cleaning. For instance, in 2021, Henkel launched its Persil ProClean Liquid Discs laundry detergent in the U.S. market which are convenient and easy to use.

The soap segment led the market and accounted for a share of around 33.3% in 2022. The increasing demand for personal care and hygiene products due to rising awareness about cleanliness and hygiene among consumers is driving the demand for soap products. According to an article published by the World Health Organization, in May 2020, handwashing with soap and water is one of the most important steps that people can take to avoid getting sick and spreading germs to others. Furthermore, macro-level factors such as urbanization, increasing disposable income, and the availability of affordable and quality products are driving the demand for soap products worldwide.

The detergent segment is anticipated to expand at the fastest CAGR of 8.8% over the forecast period. Growing demand for fabric care products, rising trends for eco-friendly and natural detergents, and the emergence of various detergent brands with unique formulations are some of the key factors driving the market growth revenue. According to an article published by the International Trade Centre, in April 2020, the demand for liquid detergents is increasing due to its easy-to-use and cost-effective nature. In addition, the increasing demand for organic and herbal detergents is another factor driving the growth of the market.

The supermarkets and hypermarkets segment is expected to dominate the market with a share of over 43.5% by 2025. Supermarkets and hypermarkets are expected to remain the most favored distribution channel for soap and detergent products due to their wide product availability and the convenience they offer to customers. These establishments offer a wide range of soap and detergent products and assist customers in making quick purchasing decisions. In addition, manufacturers are also focusing on such distribution channels to increase their reach in the market. For example, in January 2019, Procter & Gamble announced its partnership with Walmart to bring its Tide Pods to the retailer’s stores in the US.

The online segment is expected to register the highest CAGR of 11.5% from 2019 to 2025. The growth of the online segment is mainly driven by the increasing penetration of e-commerce websites and the rising inclination of consumers towards online shopping. Additionally, manufacturers are also focusing on online channels to increase their product visibility. For instance, in July 2020, Unilever announced the launch of its online store on Amazon to offer its laundry and home care products.

The market is segmented into soap, detergents, and other products. Among these, the soap segment accounted for the largest revenue share of 45.5% in the year 2022. The growing awareness about personal hygiene and the rising demand for eco-friendly and organic products have been driving the growth of the segment. For instance, in October 2020, Unilever launched a range of organic soaps in the U.K. under the brand name Love Beauty and Planet. The product is made from organic and natural ingredients and is free from synthetic fragrances and animal cruelty.

The detergents segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. Innovative product launches and marketing campaigns are expected to drive the market for detergents. For example, in June 2021, Procter & Gamble launched a new marketing campaign for its laundry detergent brand Tide called “Tide for the Future”. The campaign encourages consumers to make sustainable and eco-friendly choices. Furthermore, the rising disposable incomes of consumers in developing regions such as Asia-Pacific and the Middle East is another factor driving the segment.

Europe accounted for the largest share of the global soap and detergent products market in 2022, owing to strong demand from countries such as Germany, France, and the UK. This growth is majorly attributed to the presence of leading manufacturers such as Unilever, Henkel, and P&G. Moreover, the increasing number of residential apartments and construction activities in the region are expected to create a significant demand for these products.

Asia Pacific is expected to witness the highest growth during the forecast period. Increasing disposable income, rising population, and growing urbanization in the region are expected to drive the regional market. Moreover, the presence of major players such as Kao Corporation, P&G, and Church & Dwight are further expected to boost the regional market in the coming years.

In this part of the soap and detergent products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your soap and detergent products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a soap and detergent products business comes from the sale of the products, as well as from wholesale, distribution, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the soap and detergent products business running will be described. The list of operating expenses includes wages, utilities, insurance policies, advertising, packaging, raw materials, shipping costs, and others.

Some of the key companies operating in the soap and detergent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Unilever launched a new range of plant-based detergents, known as the ‘Planet’ range.

– In August 2022, Procter & Gamble launched a new line of liquid laundry detergents, ‘Tide Clean Breeze’.

– In September 2022, Colgate-Palmolive Company launched the ‘Palmolive Naturals’ range of soap bars, which are free from parabens, dyes, and other synthetic fragrances.

Some of the prominent players in the soap and detergent market include:

– Unilever
– Procter & Gamble Co.
– Henkel AG & Co. KGaA
– Colgate-Palmolive Company
– The Clorox Company
– Church & Dwight Co., Inc.
– Kao Corporation
– Lion Corporation
– SC Johnson & Son, Inc.
– Reckitt Benckiser

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global soap and detergent products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Laundry Detergents
– Hard Surface Cleaners
– Fabric Softeners
– Dishwashing Detergents
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Soap and Detergent Products Market?
[A]: The key drivers of the soap and detergent products market are the changing consumer lifestyle, increasing disposable income, and rising demand for convenience products. Growing urbanization and rising awareness of hygiene, along with the increasing focus on health and environment, are also driving the demand for soap and detergent products.

[Q]: What are the Key Players in the Soap and Detergent Products Market?
[A]: Key players in the soap and detergent products market include Unilever, Procter & Gamble, Colgate-Palmolive, Henkel AG & Co., KGaA, The Clorox Company, Church & Dwight Co., Inc., Reckitt Benckiser Group plc, and Kao Corporation.

[Q]: What are the Factors Restraining the Soap and Detergent Products Market?
[A]: The growth of the soap and detergent products market is being restrained by the availability of cheap and low-quality products, increasing production costs, and the presence of stringent regulations.

[Q]: What are the Trends in the Soap and Detergent Products Market?
[A]: The soap and detergent products market is witnessing an increasing trend of using natural ingredients, such as plant-based surfactants, to meet consumer demand for natural products. Additionally, manufacturers are introducing innovative products with new fragrances, colors, and packaging to attract customers.

[Q]: What Region is the Largest Consumer of Soap and Detergent Products?
[A]: Asia Pacific is the largest consumer of soap and detergent products, accounting for more than half of the global market share in 2019. The region is expected to remain the largest consumer over the forecast period, owing to rising disposable income, increasing urbanization, and growing awareness about health and hygiene.