Sparkling Water Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

GET A FREE SAMPLE

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

Report Overview

The global sparkling water products market was valued at USD 32.6 billion in 2022 and is projected to expand at a CAGR of 8.2% from 2023 to 2030. Consumers are increasingly opting for sparkling water products as a healthier alternative to sugary, carbonated drinks. These products are widely available in a variety of flavors and are considered to be low-calorie, sugar-free, and caffeine-free. Furthermore, the rising popularity of sparkling water products among millennials, who are looking for healthier alternatives to carbonated drinks, is expected to drive the market growth during the forecast period.

Innovations in flavors and packaging are expected to fuel the market growth. For instance, in June 2021, PepsiCo announced the launch of Bubly, a new sparkling water brand in the United States. The brand offers a variety of flavors and comes in 8-ounce cans. Moreover, global players are focused on introducing new flavors to target consumers from different age groups. For instance, in April 2022, Nestle announced the launch of its sparkling water brand, Nestle Splash, in the United States. The brand offers a variety of flavors such as grape, strawberry, and watermelon.

Furthermore, the increasing demand for healthier alternatives to carbonated drinks is expected to drive the demand for sparkling water products. This product is widely available in a variety of flavors and is considered to be low-calorie, sugar-free, and caffeine-free. This has led to an increase in the consumption of sparkling water products among health-conscious consumers. Furthermore, the popularity of sparkling water products among millennials, who are looking for healthier alternatives to carbonated drinks, is expected to boost the market growth.

The rising demand for convenience is expected to drive the demand for sparkling water products. The availability of these products in cans and bottles makes it easy for consumers to carry them and consume them on the go. Furthermore, these products are available in various flavors, which makes them a preferred choice for consumers. In addition, the increasing number of health-conscious consumers is expected to further boost the growth of the market. In addition, the rising number of product launches by key players is expected to further support market growth. For instance, in April 2021, PepsiCo announced the launch of its first sparkling water product, Bubly, in the United States. The product is available in a variety of flavors and comes in 8-ounce cans.

Product Insights

The flavored sparkling water segment dominated the market and accounted for a share of over 35% in 2022. Increasing health awareness and the inclination toward healthy beverages have been driving the demand for flavored sparkling water products worldwide. According to an article published by Fortune, in February 2020, the growth of the flavored sparkling water market is being driven by the increasing demand for healthier beverages, especially among the younger population. Moreover, the rising popularity of carbonated water as an alternative to sugary drinks is another factor driving the market.

The unflavored sparkling water segment is expected to expand at the fastest CAGR of 6.9% over the forecast period. Increasing health awareness among individuals and the rising demand for unsweetened and low-calorie drinks are the major factors driving the growth of the unflavored sparkling water segment. According to an article published by Quartz, in April 2019, the U.S. is the largest consumer of sparkling water products with nearly 40% of the population consuming the product. Furthermore, increasing availability of sparkling water products in supermarkets and convenience stores is another factor driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to account for the largest share of the market in 2022. The growing consumer preference for convenient shopping has led to a shift in the purchase of sparkling water products from traditional retail stores to supermarkets and hypermarkets. Supermarkets and hypermarkets also offer a wide range of sparkling water products in different flavors, sizes, and packaging. Furthermore, the availability of these products at discounted prices significantly contributes to their increasing penetration.

The online segment is expected to witness the highest CAGR of 13.3% over the forecast period. The segment is driven by the growing trend of online shopping and the increasing penetration of the internet. The rising preference for online shopping among millennials and Gen Z is leading to a surge in the sales of sparkling water products online. Additionally, online stores offer attractive discounts and promotional offers, which further augments the growth of the segment.

Type Insights

The unflavored sparkling water segment accounted for the largest revenue share of 63.1% in the year 2022. The increasing demand for unflavored sparkling water is mainly attributed to the growing health consciousness among consumers. Furthermore, the convenience factor associated with the availability of sparkling water in cans and bottles also contributes to the segment’s growth. Additionally, the increasing trend of sparkling water as an alternative to carbonated soft drinks (CSDs) is also driving the market.

The flavored sparkling water segment is anticipated to register the highest CAGR of 7.3%, in terms of revenue, over the forecast period. The introduction of innovative flavors in the market is one of the key factors driving the growth of this segment. For instance, in 2021, PepsiCo launched a new brand, Joyiva, with a range of sparkling beverages in flavors such as raspberry rose, strawberry basil, and pomegranate elderflower. Additionally, the growing demand for health-based sparkling water is also driving the flavored segment’s growth.

Regional Insights

Europe accounted for the largest revenue share of over 34.1% in 2022. Increasing health consciousness among Europeans is driving the growth of the sparkling water market in the region. Growing demand for on-the-go products and a shift from regular carbonated soft drinks to sparkling water is contributing to the market growth. In addition, the presence of prominent players, such as PepsiCo and Nestlé, which are launching innovative product variants in the region, is further expected to drive the market growth.

North America is expected to witness a steady growth in the upcoming years. Increasing demand for sparkling water and the growing popularity of flavored sparkling water among the health-conscious population in the region are expected to drive the market over the forecast period. For instance, in March 2021, Keurig Dr Pepper launched an extension of its sparkling beverage portfolio with two new flavors, namely, Pink Grapefruit and Strawberry Lemonade, in the U.S. market.

Financial Projections

In this part of the sparkling water products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sparkling water products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a sparkling water products business comes from sales of sparkling water products, profits from other beverages, retail sales, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as donations, coupons, and discounts.

Projecting Expenses
In this section, all the regular expenses related to keeping the sparkling water products business running will be described. The list of operating expenses includes raw materials, packaging, advertising, wages, maintenance and repairs, utilities, insurance policies, and others.

Key companies & market share insights

Some of the key companies operating in the sparkling water products market are increasingly focusing their efforts on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, PepsiCo Inc. launched the Aquafina Sparkling line, a range of sparkling water products in three different flavors: Berry, Lemon-Lime, and Orange Mango.

– In December 2022, Coca-Cola Company launched the Dasani Sparkling line of sparkling water products in four different flavors: Lime, Raspberry, Black Cherry, and Orange.

– In February 2023, Nestle Waters North America launched the Perrier & Juice line of sparkling water products, a combination of natural fruit flavors and sparkling mineral water.

Some of the prominent players in the sparkling water products market include:

– PepsiCo Inc.
– Coca-Cola Company
– Nestle Waters North America
– Dr Pepper Snapple Group
– Bubly
– LaCroix
– Polar Beverages
– Talking Rain Beverage Co.
– VOSS of Norway
– Harmless Harvest

Global Sparkling Water Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global sparkling water products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Flavored Sparkling Water
– Unflavored Sparkling Water

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Carbonated
– Non-carbonated

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What is the Potential of Product Innovation in the Sparkling Water Products Market?
[A]: Manufacturers are increasingly introducing innovative and convenient packaging formats, such as cans and bottles, to attract customers and expand their product portfolio. The convenience of drinking sparkling water from easy-to-carry cans has been a major factor in the rise of the sparkling water products market. Additionally, manufacturers are introducing various flavors in the sparkling water market to provide a unique experience to consumers.

[Q]: Who are the Key Players in the Sparkling Water Products Market?
[A]: PepsiCo, Inc., The Coca-Cola Company, Nestlé S.A., Suntory Beverage & Food Ltd., Dr Pepper Snapple Group, Inc., and Kraft Heinz Company are some of the key players in the sparkling water products market.

[Q]: Which Region Offers the Largest Opportunity for Sales of Sparkling Water Products?
[A]: The Asia Pacific region is expected to be the most lucrative for sparkling water products over the forecast period, owing to large population and increasing disposable income of people.

[Q]: What are the factors driving the sparkling water products market?
[A]: The growth of the sparkling water products market is driven by the increasing health awareness among people, rising consumption of natural and low-calorie beverages, and growing demand for flavored sparkling water products. Furthermore, the increasing presence of manufacturers in emerging countries is also expected to drive the market growth.

image_pdf

Sparkling Water Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global sparkling water products market was valued at USD 32.6 billion in 2022 and is projected to expand at a CAGR of 8.2% from 2023 to 2030. Consumers are increasingly opting for sparkling water products as a healthier alternative to sugary, carbonated drinks. These products are widely available in a variety of flavors and are considered to be low-calorie, sugar-free, and caffeine-free. Furthermore, the rising popularity of sparkling water products among millennials, who are looking for healthier alternatives to carbonated drinks, is expected to drive the market growth during the forecast period.

Innovations in flavors and packaging are expected to fuel the market growth. For instance, in June 2021, PepsiCo announced the launch of Bubly, a new sparkling water brand in the United States. The brand offers a variety of flavors and comes in 8-ounce cans. Moreover, global players are focused on introducing new flavors to target consumers from different age groups. For instance, in April 2022, Nestle announced the launch of its sparkling water brand, Nestle Splash, in the United States. The brand offers a variety of flavors such as grape, strawberry, and watermelon.

Furthermore, the increasing demand for healthier alternatives to carbonated drinks is expected to drive the demand for sparkling water products. This product is widely available in a variety of flavors and is considered to be low-calorie, sugar-free, and caffeine-free. This has led to an increase in the consumption of sparkling water products among health-conscious consumers. Furthermore, the popularity of sparkling water products among millennials, who are looking for healthier alternatives to carbonated drinks, is expected to boost the market growth.

The rising demand for convenience is expected to drive the demand for sparkling water products. The availability of these products in cans and bottles makes it easy for consumers to carry them and consume them on the go. Furthermore, these products are available in various flavors, which makes them a preferred choice for consumers. In addition, the increasing number of health-conscious consumers is expected to further boost the growth of the market. In addition, the rising number of product launches by key players is expected to further support market growth. For instance, in April 2021, PepsiCo announced the launch of its first sparkling water product, Bubly, in the United States. The product is available in a variety of flavors and comes in 8-ounce cans.

Product Insights

The flavored sparkling water segment dominated the market and accounted for a share of over 35% in 2022. Increasing health awareness and the inclination toward healthy beverages have been driving the demand for flavored sparkling water products worldwide. According to an article published by Fortune, in February 2020, the growth of the flavored sparkling water market is being driven by the increasing demand for healthier beverages, especially among the younger population. Moreover, the rising popularity of carbonated water as an alternative to sugary drinks is another factor driving the market.

The unflavored sparkling water segment is expected to expand at the fastest CAGR of 6.9% over the forecast period. Increasing health awareness among individuals and the rising demand for unsweetened and low-calorie drinks are the major factors driving the growth of the unflavored sparkling water segment. According to an article published by Quartz, in April 2019, the U.S. is the largest consumer of sparkling water products with nearly 40% of the population consuming the product. Furthermore, increasing availability of sparkling water products in supermarkets and convenience stores is another factor driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to account for the largest share of the market in 2022. The growing consumer preference for convenient shopping has led to a shift in the purchase of sparkling water products from traditional retail stores to supermarkets and hypermarkets. Supermarkets and hypermarkets also offer a wide range of sparkling water products in different flavors, sizes, and packaging. Furthermore, the availability of these products at discounted prices significantly contributes to their increasing penetration.

The online segment is expected to witness the highest CAGR of 13.3% over the forecast period. The segment is driven by the growing trend of online shopping and the increasing penetration of the internet. The rising preference for online shopping among millennials and Gen Z is leading to a surge in the sales of sparkling water products online. Additionally, online stores offer attractive discounts and promotional offers, which further augments the growth of the segment.

Type Insights

The unflavored sparkling water segment accounted for the largest revenue share of 63.1% in the year 2022. The increasing demand for unflavored sparkling water is mainly attributed to the growing health consciousness among consumers. Furthermore, the convenience factor associated with the availability of sparkling water in cans and bottles also contributes to the segment’s growth. Additionally, the increasing trend of sparkling water as an alternative to carbonated soft drinks (CSDs) is also driving the market.

The flavored sparkling water segment is anticipated to register the highest CAGR of 7.3%, in terms of revenue, over the forecast period. The introduction of innovative flavors in the market is one of the key factors driving the growth of this segment. For instance, in 2021, PepsiCo launched a new brand, Joyiva, with a range of sparkling beverages in flavors such as raspberry rose, strawberry basil, and pomegranate elderflower. Additionally, the growing demand for health-based sparkling water is also driving the flavored segment’s growth.

Regional Insights

Europe accounted for the largest revenue share of over 34.1% in 2022. Increasing health consciousness among Europeans is driving the growth of the sparkling water market in the region. Growing demand for on-the-go products and a shift from regular carbonated soft drinks to sparkling water is contributing to the market growth. In addition, the presence of prominent players, such as PepsiCo and Nestlé, which are launching innovative product variants in the region, is further expected to drive the market growth.

North America is expected to witness a steady growth in the upcoming years. Increasing demand for sparkling water and the growing popularity of flavored sparkling water among the health-conscious population in the region are expected to drive the market over the forecast period. For instance, in March 2021, Keurig Dr Pepper launched an extension of its sparkling beverage portfolio with two new flavors, namely, Pink Grapefruit and Strawberry Lemonade, in the U.S. market.

Financial Projections

In this part of the sparkling water products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sparkling water products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a sparkling water products business comes from sales of sparkling water products, profits from other beverages, retail sales, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as donations, coupons, and discounts.

Projecting Expenses
In this section, all the regular expenses related to keeping the sparkling water products business running will be described. The list of operating expenses includes raw materials, packaging, advertising, wages, maintenance and repairs, utilities, insurance policies, and others.

Key companies & market share insights

Some of the key companies operating in the sparkling water products market are increasingly focusing their efforts on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, PepsiCo Inc. launched the Aquafina Sparkling line, a range of sparkling water products in three different flavors: Berry, Lemon-Lime, and Orange Mango.

– In December 2022, Coca-Cola Company launched the Dasani Sparkling line of sparkling water products in four different flavors: Lime, Raspberry, Black Cherry, and Orange.

– In February 2023, Nestle Waters North America launched the Perrier & Juice line of sparkling water products, a combination of natural fruit flavors and sparkling mineral water.

Some of the prominent players in the sparkling water products market include:

– PepsiCo Inc.
– Coca-Cola Company
– Nestle Waters North America
– Dr Pepper Snapple Group
– Bubly
– LaCroix
– Polar Beverages
– Talking Rain Beverage Co.
– VOSS of Norway
– Harmless Harvest

Global Sparkling Water Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global sparkling water products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Flavored Sparkling Water
– Unflavored Sparkling Water

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Carbonated
– Non-carbonated

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

Menu