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Stain Remover Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global stain remover products market was valued at USD 5.2 billion in 2022 and is expected to expand at a CAGR of 7.1% from 2023 to 2030. The increasing adoption of stain remover products among consumers to protect their clothing, fabrics, and other household items is expected to drive the market growth. The rising disposable income of people, along with the increasing awareness about the benefits of these products, is expected to foster market growth. In addition, the introduction of innovative stain remover products with advanced technology is expected to boost the market in the forecasted period.
The growing demand for natural and organic stain remover products is expected to propel the growth of the market. The increasing health concerns and awareness among people regarding the safety of the products is anticipated to drive the demand for these products. Key players are introducing products made from natural ingredients, such as lemon and vinegar, to meet the increasing demand for natural and organic products. For instance, in January 2021, The Clorox Company launched a new line of stain removers, Clorox Green Works Natural Stain Removers, made with natural ingredients such as lemon and vinegar.
The increasing use of stain remover products in the textile industry is projected to drive the market growth. The growing demand for premium fabrics is expected to drive the demand for stain remover products in the textile industry. Furthermore, the increasing number of laundromats and dry cleaning services is leading to the demand for stain remover products. For instance, in October 2021, Tide, a Procter & Gamble brand, introduced Tide Professional, a new cleaning product range for commercial laundries, which includes a stain remover.
Moreover, the growing demand for multi-purpose stain remover products and the introduction of eco-friendly products is expected to boost the market growth. Key players are introducing products that are eco-friendly and are made using natural ingredients. For instance, in April 2021, Seventh Generation, Inc. launched a new multi-surface stain remover that is made using natural ingredients, such as coconut-based surfactants and plant-based enzymes, and is suitable for use on fabrics, hard surfaces, and carpets.
The increasing demand for convenience and on-the-go stain removal is expected to drive the market. The growing demand for on-the-go products has led to the introduction of travel-friendly and pocket-sized stain remover products. For instance, in June 2021, Tide introduced Tide On-the-Go Stain Remover Pens, a pocket-sized stain remover product that can be used on the go. Furthermore, the rising trend of subscription services, such as subscription boxes and subscription-based laundry services, is expected to drive the demand for stain remover products in the coming years.
Product Insights
The fabric stain remover segment accounted for the largest market share of around 29.6% in 2022. Rising demand for stain removal products due to increasing awareness among consumers regarding hygiene and aesthetics is driving the market growth. According to an article published by the American Cleaning Institute, in February 2020, over 60% of Americans think clothes must be cleaned after every wear, and the majority of them use stain removers to get rid of stains on clothes. Furthermore, increasing disposable income and growing e-commerce industry are providing a boost to the market growth.
The carpet stain remover segment is projected to register the fastest CAGR of 8.9% over the forecast period. Increasing demand for stain removal products due to increasing awareness among consumers regarding the health and aesthetic value of carpets is driving the market growth. According to an article published by the Carpet and Rug Institute, in April 2020, 50% of Americans consider stain removal to be the most important factor when it comes to carpet cleaning. In addition, increasing disposable income and growing e-commerce industry are providing a boost to the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest market share of over 40.5% in 2022. The growth of the segment is mainly driven by the increasing consumer preference for supermarkets and hypermarkets as their primary source of purchasing stain remover products. Supermarkets & hypermarkets provide consumers with a wide selection of products and assist them in making instantaneous purchasing decisions. Additionally, the presence of a large number of private label products in these stores is expected to drive the segment growth.
The online segment is expected to witness the highest CAGR of 13.1% over the forecast period. The growth of the segment is attributed to the rising consumer inclination towards online shopping due to the availability of discounts and offers. Furthermore, the increasing penetration of internet and smartphones is furthering the growth of the segment. Additionally, the presence of numerous online stores and e-commerce websites is also driving the segment growth.
Type Insights
The laundry detergent segment accounted for the largest revenue share in 2022, owing to the increasing demand for laundry detergents for stain removal. Laundry detergents are widely used for stain removal due to their ability to dissolve dirt, grease, and other particles. Furthermore, manufacturers are launching new products to meet the changing requirements of end-users. For instance, in October 2020, Unilever launched a new laundry detergent, Surf Excel Matic Front Load, that can be used in front-load washing machines and is specially formulated to provide efficient stain removal.
The specialty stain remover segment is estimated to expand at the highest CAGR of 9.1% from 2021 to 2027. Specialty stain removers are designed for specific types of stains, such as oil, grease, and ink, and are used on fabrics with delicate fibers. The increasing demand for specialty stain removers is attributed to the rising demand for effective cleaning solutions. Also, manufacturers are focusing on introducing innovative products to meet the changing needs of end-users. For instance, in November 2020, Reckitt Benckiser Group introduced a new product, Vanish Gold, which is an oxygen-based stain remover that is formulated to remove stubborn stains such as tea and wine.
Regional Insights
Europe is expected to dominate the market throughout the forecast period. This is due to the rising concerns among consumers over the environment and their health and safety. The growing demand for natural, non-toxic, and biodegradable products is driving the growth of the stain remover products market in the region. Moreover, the growing demand for home and fabric care products, especially for carpets and upholstery cleaning, is expected to further drive the market.
Asia Pacific is estimated to register the highest growth rate over the forecast period. This is due to the rapid growth of the home care and laundry care products industry in the region. Moreover, the rising disposable income and increasing awareness among consumers about the advantages of using home care products is expected to drive the market in the region. For instance, in April 2021, P&G launched the Tide Advanced Power Stain Remover in India with a powerful cleaning agent and a powerful oxygenation formula that helps in removing tough stains.
Financial Projections
In this part of the stain remover products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a stain remover products business comes from the sale of products, either through retail stores or online. Additionally, the business can look into other sources of revenue such as wholesale sales, exports, or other special agreements with other companies.
Projecting Expenses
In this section, all the regular expenses related to keeping the stain remover products business running will be described. The list of operating expenses includes raw materials, packaging, labor costs, distribution costs, marketing and advertising costs, rent, and other overhead costs.
Key companies & market share insights
Some of the key companies operating in the stain removers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, Clorox launched a new line of stain remover products, including a laundry pre-treater and a carpet and upholstery cleaner.
– In June 2022, Tide launched a new stain remover product called “Tide to Go” which is designed to remove common stains from fabrics.
– In July 2022, Reckitt Benckiser launched a new line of stain remover products, including a laundry pre-treater and a carpet and upholstery cleaner.
Some of the prominent players in the stain remover products market include:
– Clorox
– Reckitt Benckiser
– Procter & Gamble
– Henkel AG & Co. KGaA
– Church & Dwight Co., Inc.
– Unilever
– S. C. Johnson & Son, Inc.
– The Sun Products Corporation
– Kao Corporation
– Jelmar, LLC
Global Stain Remover Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global stain remover products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid Spray
– Liquid Soap
– Powder
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors are Driving the Stain Remover Products Market?
[A]: Factors such as an increase in the demand for stain remover products due to changing lifestyle, improved hygiene standards, and increased disposable income are driving the market. Furthermore, rising awareness regarding the environmental impact of chemical-based stain removers is encouraging people to use natural and organic stain removers, leading to a surge in the demand for these products.
[Q]: Who are the Key Players in the Stain Remover Products Market?
[A]: The key players in the stain remover products market include The Clorox Company, Reckitt Benckiser Group Plc, Henkel AG & Co. KGaA, Church & Dwight Co. Inc., Procter & Gamble Co., Unilever, and SC Johnson & Son Inc.
[Q]: What are the Different Types of Stain Remover Products Available?
[A]: The different types of stain remover products available include liquid detergents, laundry bars, bleach-based stain removers, enzyme-based stain removers, and natural and organic stain removers.
[Q]: What are the Different Distribution Channels for Stain Remover Products?
[A]: The different distribution channels for stain remover products include supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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