The global sun care products market size was valued at USD 14.5 billion in 2021 and is expected to grow at a CAGR of 5.0% from 2022 to 2030. Increasing awareness about the harmful effects of sun exposure is expected to drive the market. Furthermore, the growing popularity of skin-lightening products and the growing demand for sun protection products are the major factors propelling the market growth.

The demand for natural and organic sun care products is increasing due to heightened awareness of the harmful effects of synthetic chemicals on the skin. Therefore, manufacturers are focusing on the development of eco-friendly, natural, and organic products. In addition, manufacturers are also focusing on the introduction of sun care products with additional benefits, such as providing skin whitening and anti-aging properties. For example, in May 2021, Unilever launched a new sun care product, Sunsilk UV Protection, which provides the benefits of UV protection, skin whitening, and anti-aging.

In addition, manufacturers are introducing sun care products with innovative packaging and dispensing formats to differentiate from the existing products. For instance, in February 2021, Johnson & Johnson launched a new sun protection product, Neutrogena Sensitive Skin Sunscreen Lotion, with a patented Helioplex technology, which helps protect against UVA and UVB rays. Furthermore, manufacturers are introducing sun care products with improved application and convenience formats. For example, in January 2021, L’Oréal launched a new aerosol sunscreen, La Roche-Posay My UV Patch, which is a wearable patch that contains sun protection ingredients.

The rising popularity of indoor tanning is another factor driving the market growth. In indoor tanning, tanning beds, lamps, and sunlamps are used to provide controlled exposure to ultraviolet radiation to achieve a cosmetic tan. According to a survey by the American Academy of Dermatology, in 2017, approximately 1 million people in the United States used indoor tanning beds. The increasing popularity of indoor tanning is expected to increase the demand for sun care products, as these products offer protection against UVA and UVB rays.

The rise in the number of beach vacations and outdoor activities is also expected to drive the market growth. The growing trend of beach vacations is expected to increase the demand for sun care products. According to a survey by TripAdvisor, in 2020, the beach was the most popular destination for vacations, as it was chosen by 33% of the survey respondents. This is expected to increase the demand for sun care products, as consumers will be looking for products offering protection from the sun’s rays.

Sun protection products, such as sunscreens, sprays, and creams, held the largest market share and is expected to continue its dominance throughout the forecast period. The segment accounted for more than 40% of the market share in 2020. Sunscreens are used to protect the skin from harmful ultraviolet (UV) radiation from the sun. According to a study conducted by the Skin Cancer Foundation, in August 2020, sunscreen should be applied at least every two hours and after swimming or sweating. Furthermore, increasing awareness about the harmful effects of sun exposure is driving the demand for sun protection products.

The self-tanning segment is expected to grow at the highest CAGR during the forecast period. Increasing demand for self-tanning products due to its ability to provide a natural-looking tanned skin is driving the market. According to an article published by the American Academy of Dermatology, in December 2019, self-tanning products can help achieve a tanned look without having to expose the skin to the sun’s harmful UV rays. Furthermore, the introduction of innovative self-tanning products with advanced formulations is anticipated to propel the market growth.

The supermarkets and hypermarkets segment accounted for the largest market share of over 38.4% in 2022. The growth of this segment is attributed to the increasing number of supermarkets and hypermarkets across the globe. According to a survey by Deloitte, the total number of supermarkets and hypermarkets worldwide has increased from 58,000 in 2017 to 68,000 in 2022. Moreover, supermarkets and hypermarkets offer a wide range of sun care products and provide a wide range of brands and products that customers can choose from.

The online segment is anticipated to expand at the highest CAGR of 13.0% over the forecast period. The increasing penetration of the Internet and the rising number of online retailers are some of the major factors driving the growth of this segment. Moreover, online retailers offer a wide range of sun care products at competitive prices with free delivery options, discounts, and coupons, which helps to attract new customers. In addition, easy access to online stores and convenient payment options are encouraging more customers to purchase sun care products online.

The sunscreen segment accounted for the largest revenue share of 50.5% in the year 2022. This is attributed to the increasing demand for sunscreens due to awareness about the harmful effects of ultraviolet radiation. The growing popularity of sunscreen products among the younger population, especially in developed countries, has further augmented the demand for sunscreens. In addition, rising awareness about skin protection, especially for children and the increasing availability of high SPF sunscreens in the market have contributed to the growth of the segment.

The tanning segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. This growth is attributed to the rising popularity of tanning products among the younger population. The availability of various tanning products with natural ingredients such as jojoba oil and shea butter is also driving the market. Furthermore, the increasing number of salons and spas offering tanning services is another factor propelling the growth of the segment.

Europe held the largest market share in 2021 and is expected to remain dominant throughout the forecast period. This is due to the high awareness regarding the importance of sun protection among consumers, along with the presence of leading sun care products manufacturers such as L’Oréal, Beiersdorf, and Unilever in the region. Moreover, governments in the region are taking initiatives to raise awareness about the effects of UV radiation on skin and the importance of using sunscreens. For instance, in 2021, the U.K. government launched the “SPF 30+” campaign to encourage consumers to use at least SPF 30 sunscreen to protect their skin from sun damage.

The Asia Pacific is expected to witness the fastest growth rate in the coming years. This growth can be attributed to the increasing penetration of sun care products in the region, along with the rising disposable incomes of consumers. Moreover, the increasing metrosexual culture in the region is also driving the growth of the market. For instance, in 2021, Japanese company Shiseido launched a new sunscreen product for men, targeting their rising demand for sun protection products.

In this part of the sun care products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sun care product business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a sun care products business comes from sales of the products, promotions, and sponsorships. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the sun care products business running will be described. The list of operating expenses includes manufacturing costs, packaging costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the sun care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Johnson & Johnson launched its new sun care line, Neutrogena Sheer Zinc Sunscreen, which is a mineral-based sunscreen made with zinc oxide and titanium dioxide that provides broad-spectrum UVA/UVB protection.

– In October 2022, L’Oréal launched its new sun care line La Roche-Posay Anthelios, which is a sunscreen formulated with advanced UVA/UVB filters and antioxidants to provide broad-spectrum protection.

– In September 2022, Unilever launched its new sun care line, Sunsilk Sun+ Protect & Refresh, which is a sunscreen with a light, refreshing scent that provides broad-spectrum protection.

Some of the prominent players in the sun care products market include:

– L’Oréal SA
– Johnson & Johnson
– Unilever
– Beiersdorf AG
– Shiseido Co., Ltd.
– Estée Lauder Companies, Inc.
– Kao Corporation
– Avon Products, Inc.
– Coty, Inc.
– Edgewell Personal Care

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global sun care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Sunscreens
– After Sun Care
– Self Tanning & Bronzing
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Department Stores
– Specialty Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of Sun Care Product Market Growth?
[A]: Factors such as increasing awareness of the damaging effects of UV radiation, increasing disposable incomes, and the increasing demand for natural and organic products are expected to drive the sun care product market. Additionally, the increasing trend of outdoor activities and rising number of tourist destinations are also contributing to the growth of the sun care product market.

[Q]: Who are the Leading Manufacturers in the Sun Care Product Market?
[A]: Major manufacturers in the sun care product market include Beiersdorf AG, L’Oréal S.A., Johnson & Johnson Consumer Inc., Shiseido Co. Ltd., Unilever, Coty, Inc., KAO Corporation, Estée Lauder Companies Inc., Edgewell Personal Care Co., and The Procter & Gamble Company.

[Q]: What is the Potential of Sun Care Product Innovation?
[A]: Manufacturers are continuously introducing innovative products to meet the changing needs of customers. Innovation in sun care products is ongoing and ranges from improved formulas to changes in product packaging. Furthermore, manufacturers are also launching innovative products such as sunscreens with SPF above 50, sunscreens with higher water resistance, and sunscreens with natural and organic ingredients.

[Q]: What are the Factors Restraining the Sun Care Product Market?
[A]: Factors such as the high cost of sun care products, lack of awareness about the benefits of sun care products, and the availability of counterfeit products are expected to hinder the growth of the sun care product market.

[Q]: What is the Potential of Sun Care Product Market in Emerging Economies?
[A]: The sun care product market in emerging economies is estimated to grow at a higher rate over the forecast period, attributed to the increasing disposable incomes, changing lifestyle, and rising awareness about the harmful effects of UV exposure. Furthermore, emerging economies such as India and China are expected to be lucrative for the sun care product market due to the increasing number of tourists visiting the countries.