The global superfood powders market was valued at USD 9.7 billion in 2022 and is projected to expand at a CAGR of 18.8% from 2023 to 2030. Superfood powders are gaining popularity as a dietary supplement for their health benefits, such as boosting immunity, improving digestion, and aiding weight loss. Moreover, these products are easy to store, convenient to use, and can be easily added to various dishes, smoothies, and beverages. The increasing demand for organic and natural products is further driving the growth of the market.

The growing awareness of the benefits of superfoods is driving the demand for the product. Moreover, the growing health and wellness trend has created an increased focus on healthy eating habits and the consumption of natural ingredients. Furthermore, the availability of various flavors and forms of superfoods is driving the market growth. For instance, in April 2021, Organic Traditions launched a new range of superfoods in powder form, which include turmeric root powder, wheatgrass powder, and chlorella powder, among others.

The rising demand for ready-to-drink (RTD) products is another factor driving the market growth. Manufacturers are launching RTD superfood powders to cater to the changing consumer preferences. For instance, in March 2021, Health Warrior launched a new line of RTD superfood powders, which includes chocolate, vanilla, and berry flavors. The product is free from sugar, additives, and preservatives and is said to be a healthier alternative to regular RTD beverages.

The rising trend of clean label ingredients is also driving the market growth. Consumers are increasingly opting for products with natural and organic ingredients, and are also focusing on the origin of the ingredients used in the products. Manufacturers are launching products with natural, sustainable, and organic ingredients to meet the growing consumer demand. For instance, in October 2021, Organic India launched a new range of superfoods, which include organic chia seeds, spirulina, and turmeric powder.

The growing demand for convenience is another factor driving the market growth. Manufacturers are launching products in various formats, such as RTD, powdered, and freeze-dried, to meet the growing consumer demand for convenience. Furthermore, the rising popularity of e-commerce platforms is providing an additional boost to the market. Many manufacturers are expanding their presence in the online market to reach a broader consumer base.

The plant-based superfood powders segment held the largest market share of around 28.2% in 2022. Plant-based superfood powders are a highly popular form of dietary supplement, which are derived from whole plants. These are generally rich in vitamins, minerals, and essential fatty acids. According to an article published by Nutrition review, in December 2019, plant-based superfood powders have high levels of antioxidants, fiber, vitamins, and minerals, which are beneficial for overall health. The increasing demand for vegan and vegetarian dietary supplements has been driving the market for plant-based superfood powders.

The protein-based superfood powders segment is expected to register the highest CAGR of 7.6% over the forecast period. Protein-based superfood powders are gaining traction among health-conscious individuals, as they are a rich source of protein and can be used in various recipes. According to an article published by Science Direct, in June 2019, protein-based superfood powders can be used to supplement the diet and increase the total protein intake. The growing demand for vegan and vegetarian dietary supplements, along with increasing health awareness, is propelling the market for protein-based superfood powders.

The supermarkets and hypermarkets segment dominated the distribution channel segment with a market share of over 45.5% in 2022. Supermarkets and hypermarkets are the most preferred choice of customers for the purchase of superfood powders due to their wide variety and availability of products, convenience in shopping, discounts, and promotional offers. Furthermore, the availability of organic-certified superfood powders in these stores helps customers avail the product of their choice.

The online segment is expected to expand at the highest CAGR of 11.6% over the forecast period. The rising demand for organic superfood powders from health-conscious customers has been driving the growth of the online segment. Many health and fitness websites are providing online platforms to purchase various types of superfood powders such as protein powder, green powder, and super greens. Additionally, the increasing presence of social media marketing is driving the growth of the online segment.

The organic segment accounted for the largest revenue share of 60.3% in the year 2022. The growing demand for organic food products is the major factor driving the segment. Factors such as the increasing health consciousness among consumers, changing dietary habits, rising demand for health supplements, and the increasing availability of organic superfood powders have propelled the growth of the segment. Additionally, the increasing awareness about the health benefits of organic superfood powders, such as higher nutritional value, among consumers has generated an upsurge in the segment’s growth.

The conventional segment is likely to expand at the highest CAGR of 13.7% over the forecast period. The increasing availability of conventional superfood powders at relatively lower prices is expected to drive the segment over the forecast period. Also, the increasing demand for food products with natural ingredients, including superfood powders, is likely to propel the segment in the coming years. Furthermore, the conventional superfood powders are easily available in the market, increasing their popularity among consumers.

Europe dominated the market and accounted for the largest revenue share in 2022. The presence of significant health-conscious consumers in countries, such as the UK, Germany, and France, is a major factor driving the market. The region has seen an increase in the number of health and wellness products, including superfood powders, as consumers shift their focus towards preventive health care and healthy lifestyles. Furthermore, the high purchasing power of consumers in the region and the availability of a wide range of superfood powders are other factors driving the growth of the market.

The Asia Pacific is expected to witness the highest growth over the forecast period. This is primarily attributed to the increased awareness regarding the health benefits of superfoods and the growing vegan population in the region. Furthermore, the presence of a large number of health-conscious consumers in countries, such as India and China, has led to the increased demand for superfood powders. For instance, in April 2021, the Indian-based health food manufacturer True Elements launched its new range of superfood powders in India, which includes Moringa, Chia Seeds, and Flax Seeds.

In this part of the superfood powders products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the superfood powders products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a superfood powders products business come from the sale of the products, wholesale accounts, and marketing efforts. Here you will find a list with a description of each of them and other possible sources of profit such as e-commerce, digital marketing, and retail partnerships.

Projecting Expenses
In this section, all the regular expenses related to keeping the superfood powders products business running will be described. The list of operating expenses includes research and development, manufacturing, packaging, marketing, advertising, payroll, inventory, rent, utilities, and other miscellaneous expenses.

Some of the key companies operating in the superfood powders market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, NAVITAS ORGANICS launched a line of organic superfood powders which included organic maca, organic cacao, and organic matcha.

– In May 2022, Orgain Inc. launched a line of superfood powder blends, which included ingredients such as organic greens, blueberries, and acai.

– In July 2022, Amazing Grass launched a line of antioxidant superfood powder blends, which included ingredients such as organic wheat grass, kale, and spirulina.

Some of the prominent players in the superfood powders market include:

– NAVITAS ORGANICS
– Orgain Inc.
– Amazing Grass
– Sunfood Superfoods
– Nature’s Way Products
– Nutiva
– Health Warrior
– Organic Burst
– Natural Force
– Terrasoul Superfoods

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global superfood powders products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Protein Powders
– Super Greens
– Adaptogen Powders
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Global Superfood Powders Market?
[A]: The key drivers of global superfood powder market are an increase in consumer awareness about the health benefits of superfoods, the rise in health consciousness, and the growing demand for convenient and healthy food alternatives. Furthermore, the growing trend of veganism and vegetarianism, the rise in demand for organic and natural products, and the increasing number of health and wellness centers are also driving the market growth.

[Q]: What are the Restraints of the Global Superfood Powders Market?
[A]: Some of the restraints of the global superfood powder market include high prices, lack of availability in local stores, and the presence of counterfeit products.

[Q]: What are the Opportunities in the Global Superfood Powders Market?
[A]: The opportunity for the global superfood powder market lies in the growing demand for organic products and the increasing number of health-conscious consumers. Additionally, the development and innovation of new products, such as vegan and vegetarian superfood powders, is also expected to drive the market growth.

[Q]: What are the Key Players in the Global Superfood Powders Market?
[A]: Some of the key players in the global superfood powder market include Organic India, Sunfood Superfoods, Navitas Organics, Navitas Naturals, and The Synergy Company.

[Q]: What is the Potential of Superfood Powders in the Future?
[A]: With the increasing health consciousness and the growing demand for organic and natural products, the potential of superfood powders is expected to increase in the future. The development and innovation of new products, such as vegan and vegetarian superfood powders, is expected to drive the market growth. Additionally, the increasing number of health and wellness centers is also expected to contribute to the growth of the market.