The global tahini products market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 9.5% from 2023 to 2030. Tahini is a paste made from sesame seeds, which is widely used in Middle Eastern, North African, and Mediterranean cuisine. It is a key ingredient in hummus and baba ganoush, two popular dips. Tahini is high in protein, calcium, and zinc, and is a good source of healthy fats, making it a popular choice for health-conscious consumers.

The increasing popularity of Mediterranean cuisine is a major factor driving the demand for tahini products. Furthermore, the rise in veganism and vegetarianism is expected to fuel the demand for tahini as it is an excellent source of plant-based proteins. The growing awareness of the health benefits of tahini, such as its high nutritional content, is expected to drive the demand for tahini products over the forecast period.

Furthermore, tahini is increasingly being used as an ingredient in a wide variety of food products such as pastries, cakes, ice creams, and snacks. For instance, in November 2021, Hummus & Pita Co. launched a new line of tahini-based products including hummus, tahini, and tahini sauces. The increasing demand for tahini-based products is expected to drive the market growth in the coming years.

In addition, the growing awareness of tahini as an ingredient in ethnic cuisines is expected to boost the market growth in the coming years. Furthermore, the growing trend of veganism and vegetarianism has led to the rising demand for tahini-based products. Furthermore, convenience-oriented consumers are increasingly opting for ready-to-eat products, which is fueling the demand for tahini products.

The growing demand for organic tahini is further expected to drive the market growth. The rising awareness of the health benefits of organic food is increasing the demand for organic tahini. Furthermore, the increasing number of supermarkets and hypermarkets offering organic tahini is expected to drive the market growth over the forecast period.

The tahini paste market is anticipated to witness the fastest growth during the forecast period. Tahini paste is a major part of Middle Eastern and Mediterranean dishes, as it is used to make hummus, baba ghanoush, and other sauces. Moreover, growing health consciousness among consumers has increased demand for tahini paste, as it is a rich source of healthy fats and proteins. Tahini paste is also a good source of vitamins, minerals, and dietary fibers. According to an article published by the American Academy of Allergy, Asthma, & Immunology, in February 2020, tahini is a good source of magnesium, phosphorus, iron, and calcium. Furthermore, increasing consumption of tahini paste in vegan and vegetarian diets is driving the market for tahini paste.

The tahini sauce segment is projected to expand at a CAGR of 7.8% during the forecast period. Tahini sauce is a popular condiment in the Middle East and Mediterranean countries, and is widely used in various dishes such as falafel, shawarma, and salads. In addition, rising demand for this sauce among health-conscious consumers, due to its rich nutritional content and health benefits, is expected to drive the demand for tahini sauce globally. Furthermore, tahini sauce is also used to prepare various other dishes such as hummus, baba ghanoush, and various other Mediterranean dishes.

The supermarkets and hypermarkets segment dominated the global tahini products market and is expected to grow at a CAGR of 6.4% during the forecast period. The growth is attributed to the availability of a wide range of tahini products in supermarkets & hypermarkets. Additionally, the convenience of shopping in supermarkets & hypermarkets is also driving the growth of this segment. The presence of supermarkets & hypermarkets in urban as well as rural areas is expected to fuel the growth of this segment.

The online segment is expected to register a CAGR of 10.8% during the forecast period. The growth of this segment is attributed to the increasing number of online retailers such as Amazon, Walmart, and other e-commerce websites that offer tahini products. Additionally, the availability of discounts and offers on tahini products is also expected to boost the growth of this segment.

The organic tahini segment accounted for the largest revenue share of 54.3% in the year 2022. Increasing health-consciousness among consumers is driving the demand for organic tahini. Organic tahini has a high demand among health-conscious consumers as it is free from preservatives and additives, which makes it healthier than conventional tahini. Moreover, manufacturers are innovating in organic tahini products, including introducing new flavors and low-sugar variants, which is further driving the demand for organic tahini.

The conventional tahini segment is projected to witness the highest CAGR of 8.8% during the forecast period. Conventional tahini is less expensive than organic tahini and is widely available in markets. This is contributing to the growth of the segment. Moreover, the increasing demand for tahini in ready-to-eat meals and snacks is driving the demand for conventional tahini. Manufacturers are launching innovative products such as tahini-based dressings and sauces to meet the changing consumer preferences. This is further driving the demand for conventional tahini.

Europe dominated the market and accounted for the largest revenue share of over 42.3% in 2022. This can be attributed to the presence of leading tahini producers in the region, such as Al Wadi Al Akhdar, and the increasing popularity of tahini in countries such as Germany, France, and the UK. Additionally, rising demand for vegan and vegetarian food products in the region is expected to drive the growth of the market in the coming years.

The Middle East & Africa is expected to witness the fastest growth in the coming years. Growing demand for tahini as a condiment in countries such as Egypt, Morocco, and Iran is expected to drive the growth of the market in the region. Additionally, the presence of a large number of tahini producers in the region is expected to further boost the growth of the market. For instance, in April 2021, Al Wadi Al Akhdar opened a new production facility in Lebanon with an investment of US$ 26 million.

In this part of the Tahini Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your tahini products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a tahini products business comes from the sale of tahini products to retail outlets, food service providers, and online customers. Here you will find a list with a description of each of these customer segments, as well as other possible sources of profit such as private label products, co-packing services, and bulk ingredient sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the tahini products business running will be described. The list of operating expenses includes ingredients and packaging materials, wages, business insurance, marketing and advertising, taxes, utilities, rent, and other overhead costs.

Some of the key companies operating in the tahini products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, Al Wadi Al Akhdar launched its new range of tahini products with unique flavors and ingredients.

– In June 2022, Joyva Corporation launched a line of tahini products made with organic ingredients.

– In July 2022, Soom Foods launched its new tahini range with flavors like garlic and lemon.

Some of the prominent players in the tahini products market include:

– Al Wadi Al Akhdar
– Joyva Corporation
– Soom Foods
– Ziyad Brothers Importing
– Halawa Foods
– Al Arz Tahini
– Dabouki Brothers
– Ziyad Brothers Importing
– Al-Rabih Tahini
– Yotvata Tahini

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global tahini products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tahini Paste
– Tahini Sauce
– Sesame Butter
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the potential of product innovation?
[A]: Product innovation is expected to be a major driver of the tahini products market in the coming years. Consumers are becoming more conscious of food ingredients, particularly in terms of health benefits and convenience. As a result, manufacturers are introducing products with added functionalities and health benefits, such as organic and vegan tahini products. Additionally, product packaging is also evolving to meet the changing needs of consumers, such as resealable packages.

[Q]: Who are the key players in the tahini products market?
[A]: Major players in the tahini products market include Al Arz Tahini, Al Wadi Al Akhdar, B&M Foods Ltd., El-RAHMAH Co, Manouba Group, Sesajal S.A. de C.V., Soom Foods, Tahini International, The Hain Celestial Group, Inc., and Ziyad Brothers Investment.

[Q]: Which region offers the largest opportunity for sales of tahini products?
[A]: The Asia Pacific region is expected to be the largest market for tahini products, with an absolute dollar opportunity of $2.7 B (USD). This is attributed to the increasing health awareness among consumers, coupled with the rising demand for healthy and organic food products in the region.

[Q]: What are the factors driving the tahini products market?
[A]: The increasing demand for healthy and organic food products, coupled with the growing health awareness among consumers, are expected to drive the tahini products market. Additionally, the rising trend of veganism and the increasing popularity of Middle Eastern cuisine are also expected to support market growth.