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Tissue Paper Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global tissue paper products market was valued at USD 107.3 billion in 2022 and is expected to register a CAGR of 6.1% from 2023 to 2030. Tissue paper products are disposable paper products used for personal hygiene and cleaning purposes. Products such as facial tissues, toilet papers, paper towels, and napkins are some of the popular tissue paper products in use. These products are gaining immense popularity due to their convenience, cost-effectiveness, and eco-friendly nature.
The rising demand for hygiene products has been a major factor driving the market. With the outbreak of the COVID-19 pandemic, the demand for tissue paper products has increased significantly due to the heightened awareness of the need for personal hygiene. Furthermore, the increasing trend of home delivery of food and the growing demand for packaging materials are providing a significant boost to the market.
The growing adoption of sustainable practices by manufacturers is also driving the market. For instance, in January 2021, Georgia-Pacific Corporation, one of the leading manufactures of tissue paper products, announced the launch of its new sustainable products, EcoPrime and EcoPrime Plus. The products are made from 100% recycled fiber and are certified by the Sustainable Forestry Initiative (SFI).
A shift toward premium products is also expected to fuel the market growth. Manufacturers are introducing new products with improved features such as softness, strength, and absorbency. For instance, in April 2021, Procter & Gamble (P&G) launched its Charmin Ultra Soft Mega Roll, which is said to be the softest and most absorbent Charmin product ever. The product is made from 100% recycled fiber and is available in a convenient Mega Roll size, allowing consumers to buy fewer rolls and save money.
In addition, the increasing penetration of digital technologies, such as e-commerce, is providing an impetus to the growth of the market. Online platforms are providing an easy and convenient way to purchase these products and are expected to drive the market in the near future. Furthermore, rising investments in research and development activities by leading companies are expected to create new opportunities for the market in the coming years.
Product Insights
The facial tissue segment led the market and accounted for a share of around 22.7% in 2022. The increasing incidences of colds, allergies, and other respiratory diseases are driving the demand for facial tissue products. According to an article published by the Centers for Disease Control and Prevention, in October 2019, colds and allergies are the two most common illnesses in the United States. Furthermore, rising awareness among consumers regarding personal hygiene, along with increasing disposable income are expected to drive the demand for facial tissue products.
The toilet paper segment is expected to expand at the fastest CAGR of 5.4% over the forecast period. The increasing demand for toilet paper is attributed to the rising population and increasing standards of living, along with the increasing awareness regarding hygiene and sanitation. According to an article published by the World Bank, in November 2019, the global population is expected to reach 8.5 billion by 2030, which is further anticipated to drive the demand for tissue paper over the forecast period. Additionally, the rising trend of using multi-ply toilet paper is likely to fuel the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share in 2022. This can be attributed to the increasing number of supermarkets and hypermarkets in developing countries, which offer a wide range of tissue paper products. This segment is expected to continue its dominance in the market during the forecast period, due to its wide availability and convenience of shopping. In addition, supermarkets and hypermarkets provide various promotions and discounts on tissue paper products, which further increases their demand.
The e-commerce segment is expected to grow at the highest CAGR during the forecast period. The increasing penetration of internet and smartphones, and the growing preference of consumers for online shopping are the major drivers of this segment. Moreover, various e-commerce platforms, such as Amazon and Flipkart, are offering various discounts and offers on tissue paper products, which is expected to fuel the growth of the e-commerce segment. In addition, the increasing number of online stores offering tissue paper products is expected to fuel the growth of this segment.
Type Insights
The facial tissue segment accounted for the largest revenue share of 67.2% in 2022. The growing awareness among consumers about personal hygiene is the major factor driving the growth of the segment. The presence of a wide range of facial tissues in the market, catering to different needs such as cleaning and wiping, makes it the most preferred product type in the tissue paper market. Furthermore, the increasing trend of gifting facial tissue products to family and friends on special occasions has aided the growth of the segment.
The toilet tissue segment is expected to expand at the highest CAGR of 5.4% during the forecast period. Rising awareness about the hygiene of personal spaces and the increasing need for convenience in the toilet paper market is driving the demand for the segment. The availability of toilet paper in various sizes and shapes, namely jumbo rolls and mini rolls, makes it more attractive to consumers. In addition, the introduction of toilet tissue products with antibacterial and scented properties is further boosting the market.
Regional Insights
Europe dominated the market, accounting for a revenue share of over 33.3% in 2022. A large number of manufacturers in the region are engaged in the production of tissue paper, which is expected to drive market growth. For instance, the Netherlands-based Van Houtum produces a wide range of tissue paper products, including toilet paper, kitchen towels, and facial tissues.
The Asia Pacific region is expected to witness the fastest growth in terms of revenue over the forecast period. Increasing population and rising disposable incomes in the region are anticipated to drive the growth of the market. Moreover, the presence of numerous manufacturers in countries, such as China and India, is expected to bolster the regional market growth. For instance, in April 2021, India-based Amrut International launched a new range of tissue paper products, such as toilet paper, paper towels, and facial tissues.
Financial Projections
In this part of the tissue paper products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your tissue paper products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a tissue paper products business comes from selling tissue paper to the consumers, either directly or through distributors. Other possible sources of profit include selling other paper products such as cups, napkins, paper towels, and custom printing services.
Projecting Expenses
In this section, all the regular expenses related to keeping the tissue paper products business running will be described. The list of operating expenses includes raw materials, production costs, wages, maintenance and repairs, utilities, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the tissue paper market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Georgia-Pacific LLC launched a new line of premium quality tissue paper for the hospitality industry.
– In August 2022, Kimberly-Clark Corporation launched a new line of soft and absorbent facial tissues for the healthcare sector.
– In October 2022, Procter & Gamble Co. launched a new line of ultra-soft tissue paper for the baby care sector.
Some of the prominent players in the tissue paper market include:
– Georgia-Pacific LLC
– Kimberly-Clark Corporation
– Procter & Gamble Co.
– Sofidel Group
– APP (Asia Pulp & Paper)
– Tutor S.p.A
– Metsa Group
– Cascades Inc.
– WEPA Group
– Oji Holdings Corporation.
Global Tissue Paper Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global tissue paper products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Facial Tissue
– Toilet Paper
– Paper Towels
– Napkins
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors are Driving the Growth of the Global Tissue Paper Products Market?
[A]: The increasing demand for hygiene and comfort, rising awareness about personal hygiene, and the growing popularity of eco-friendly tissue paper products are some of the factors driving the growth of the global tissue paper products market. The increasing availability of tissue paper products in various sizes, colors, and designs, along with the rising disposable income of people, are also expected to contribute to the growth of the market.
[Q]: Who are the Key Players in the Global Tissue Paper Products Market?
[A]: Key players in the global tissue paper products market include Georgia-Pacific Corporation, Procter & Gamble, Kimberly-Clark Corporation, Sofidel Group, Svenska Cellulosa Aktiebolaget SCA, Metsä Group, Paper Converting Machine Company, Appvion, Inc., WEPA Gruppe, and Cascades Inc.
[Q]: What is the Potential for Innovation in the Tissue Paper Products Market?
[A]: The tissue paper products market is currently experiencing a surge in innovation, with the introduction of products such as scented, quilted, and embossed tissue paper. Manufacturers have also begun introducing products with improved softness, absorbency, and strength, as well as eco-friendly, biodegradable, and recyclable tissue paper products.
[Q]: What Regions Offer the Largest Opportunity for Sales of Tissue Paper Products?
[A]: Europe is expected to be the largest market for tissue paper products, with an absolute dollar opportunity of $14.3B (USD) during the forecast period. The increasing demand for hygiene, comfort, and convenience is driving the growth of the market in Europe. Additionally, the increasing popularity of eco-friendly tissue paper products is also contributing to market growth.
[Q]: What are the Key Trends in the Global Tissue Paper Products Market?
[A]: Key trends in the global tissue paper products market include the increasing popularity of multi-functional tissue paper products, the rising demand for convenience and comfort, and the increasing demand for eco-friendly tissue paper products. Additionally, manufacturers are focusing on product innovation and desig
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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