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Toddler Wear Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global toddler wear products market was valued at USD 178.7 billion in 2022 and is expected to expand at a CAGR of 8.2% from 2023 to 2030. The growth of the market is attributed to the increasing demand for toddler wear products from parents and caregivers. The growing trend of eco-friendly clothing and the introduction of innovative products are expected to provide further impetus to the market in the coming years.
In recent years, there has been an increase in the demand for organic and sustainable clothing for toddlers. Organic clothing has gained popularity among parents due to its environmental-friendly and health-friendly features. Organic clothing is made from natural materials such as organic cotton, hemp, and bamboo, which are more comfortable and breathable than synthetic fabrics. Furthermore, organic clothing is free of harmful chemicals such as dyes and pesticides, making it safe for toddlers.
The increasing demand for comfortable and stylish clothing among toddlers is a key factor driving the market. Manufacturers are introducing trendy clothing items to meet the changing taste and preferences of children. For instance, in October 2021, Carter’s, Inc. launched a new line of ‘cool’ toddler apparel in collaboration with Nickelodeon. The collection includes fun and fashionable clothing featuring characters from some of the network’s popular shows.
The introduction of technologically advanced products is another major factor driving the growth of the market. Manufacturers are introducing products such as smartwatches for toddlers, which can be used for tracking the location of the child. For instance, in February 2021, VTech introduced its KidiZoom Duo 5.0, a kid-friendly digital camera and smartwatch for toddlers. The device includes features such as a 2.4” LCD screen, 8GB of storage, and a built-in motion sensor.
The rising trend of athleisure clothing among toddlers is a key factor driving the market. Manufacturers are introducing comfortable and stylish athleisure clothing items such as leggings, hoodies, and joggers. For instance, in May 2021, Nike launched a new line of toddler athleisure clothing featuring characters from the popular animated series ‘PAW Patrol’. The collection includes apparel such as tees, shorts, and jackets.
The increasing number of e-commerce platforms and the availability of discounts and offers are also driving the market growth. Major online retail platforms such as Amazon, Flipkart, and Myntra are offering discounts and offers on toddler wear products. This has increased the accessibility of these products to customers, which is driving the market.
Product Insights
The t-shirts segment accounted for the largest share of the toddler wear market in 2020. The growth of the t-shirts segment is mainly attributed to the increasing demand for comfort, cotton-based t-shirts among toddlers. Furthermore, the increasing acceptance of casual wear for toddlers is propelling the demand for t-shirts. According to a survey conducted by Baby Center, in June 2019, more than 80% of parents prefer their toddlers to wear t-shirts.
The jeans segment is projected to expand at a rapid pace during the forecast period. The growing acceptance of jeans among toddlers is a major factor driving the demand for jeans. Furthermore, increasing demand for fashionable and comfortable jeans is driving the segment growth. According to a survey conducted by Baby Center, in June 2019, more than 60% of parents prefer their toddlers to wear jeans. In addition, increasing disposable income, growing trend of athleisure wear, and the rising demand for gender-neutral clothes are propelling the market revenue.
Distribution Channel Insights
The department stores segment accounted for the largest share of the market in 2022. The segment’s growth is mainly driven by the increasing number of department stores providing toddler wear products. For instance, in 2020, Target Corporation opened two new stores in the US, offering toddler wear products. Department stores provide a wide range of toddler wear products such as clothing, accessories, and shoes. They also offer discount prices and loyalty programs to attract customers.
The online segment is expected to register the fastest growth over the forecast period. The increasing penetration of smartphones and other internet-enabled devices is driving the growth of the segment. Consumers have been increasingly opting for online shopping due to the convenience and wide range of options. Furthermore, the increasing presence of e-commerce platforms offering discounts and loyalty programs is also driving the growth of the segment. For instance, in 2020, Amazon launched a range of toddler wear products on its website.
Type Insights
The infant segment is estimated to be the largest segment in the global toddler wear market in 2022, accounting for a share of 41.5%. The segment is expected to expand at a CAGR of 5.3% over the forecast period. The increasing awareness among parents regarding the safety and comfort of infants is driving the demand for toddler wear products. In addition, the growing number of working women is leading to an increased demand for toddler wear products, as they are increasingly relying on these products for their infants.
The toddler segment is estimated to witness the highest CAGR of 8.2% during the forecast period. This segment is expected to gain traction due to the increasing demand from parents for comfortable and stylish wear for their toddlers. The rise in demand for toddler wear for special occasions such as birthdays and festivals is also boosting the market for toddler wear. Furthermore, the increasing demand for organic and sustainable materials for toddler wear is propelling the market growth.
Regional Insights
The Asia Pacific region is expected to witness the highest growth during the forecast period. An increase in disposable income among the middle-class population is a key factor driving the growth in this region. Furthermore, the presence of numerous international and local players is further expected to drive the growth of the market in this region. For instance, in March 2022, Frugi launched a new collection of toddler wear in India.
Europe is anticipated to be the second-fastest-growing region. An increase in the number of working women, along with the rise in the demand for fashionable and stylish clothing, is expected to drive the growth of the market in the region. Furthermore, the presence of numerous leading players in the region is further expected to boost the growth of the market in Europe. For instance, in January 2022, the United Kingdom-based company, JoJo Maman Bébé, launched a new range of toddler wear.
Financial Projections
In this part of the toddler wear business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your toddler wear products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenue for a toddler wear products business come from the sales of clothing and accessories, wholesale, retail, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as donations, consignment sales, and sales of promotional items.
Projecting Expenses
In this section, all the regular expenses related to keeping the toddler wear products business running will be described. The list of operating expenses includes rent, wages, inventory, utilities, advertising, legal fees, permits, licenses, taxes, and insurance policies.
Key companies & market share insights
Some of the key companies operating in the toddler wear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Carter’s, Inc. launched its line of toddler wear with innovative fabrics that offer comfort and breathability.
– In August 2022, Gap Inc. launched its line of toddler wear with stylish and colorful designs.
– In October 2022, H&M launched its line of toddler wear with vibrant colors and fashionable designs.
Some of the prominent players in the toddler wear market include:
– Carter’s, Inc.
– Gap Inc.
– H&M
– The Children’s Place
– Esprit Holdings Limited
– Fruit of the Loom, Inc.
– Inditex Group
– Kering
– Levi Strauss & Co.
– VF Corporation
Global Toddler Wear Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global toddler wear products market based on product, age group, season, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Tops
– Bottoms
– Outerwear
– Sleepwear
– Others
2. Age Group Outlook (Revenue, USD Million, 2017 – 2030)
– 0-2 Years
– 3-5 Years
– 6-12 Years
3. Season Outlook (Revenue, USD Million, 2017 – 2030)
– Spring/Summer
– Fall/Winter
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Toddler Wear Market?
[A]: Product innovation in the toddler wear market is driven by the development of new products that incorporate innovative and stylish designs that appeal to children and parents. Companies are focusing on the development of products that are comfortable, durable and safe for toddlers, while providing stylish and fashionable options. Companies are also introducing new products that are made from environmentally friendly materials and fabrics, such as organic cotton and bamboo.
[Q]: Who are the Key Players in the Toddler Wear Market?
[A]: The key players in the Toddler Wear market include H&M, Carter’s, Inc., Gap Inc., OshKosh B’Gosh, Inc., Adidas AG, Zara, Burberry Group plc, Primark Stores Ltd, Nike, Inc., and Uniqlo Co. Ltd.
[Q]: Which Region Offers the Largest Opportunity for Sales of Toddler Wear?
[A]: Asia Pacific is expected to be the largest market for toddler wear, with an absolute dollar opportunity of $2.7 B (USD). The region is expected to be driven by the increasing population of toddlers and the growing disposable income of parents in the region.
[Q]: What are the factors driving the toddler wear market?
[A]: The key factors driving the toddler wear market include the increasing number of working parents, the rise in disposable income, and the growing demand for fashionable and comfortable toddler wear. Furthermore, the increasing awareness of health and safety standards and the growing demand for organic and sustainable products are also expected to drive the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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