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Toothbrush Sterilizer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global toothbrush sterilizer products market was valued at USD 4.2 billion in 2022 and is expected to grow at a CAGR of 8.7% from 2023 to 2030. Toothbrush sterilizers are devices that use ultraviolet light to kill bacteria and other microorganisms on toothbrushes. The rising awareness of dental hygiene and increasing disposable incomes in developing economies are some of the factors driving the growth of the market.
Additionally, the introduction of advanced toothbrush sterilizers with advanced features is expected to boost the growth of the market. For instance, in November 2021, Philips introduced a new UV toothbrush sterilizer, Philips Sonicare UV Sanitizer, that kills 99.9% of bacteria and germs in just 10 minutes.
Furthermore, the increasing demand for electric toothbrushes is expected to support the growth of the market. The growing trend of electric toothbrushes among consumers is due to their advanced features such as automatic timers and pressure sensors. Moreover, manufacturers are introducing innovative products to cater to the needs of consumers. For instance, in December 2020, Oral-B launched an electric toothbrush with a UV-C light-powered sanitizer.
Moreover, the increasing number of dental clinics is expected to drive the market. The presence of dental clinics is increasing due to the rising prevalence of dental diseases. According to the Center for Disease Control and Prevention, in 2020, 92% of adults aged 20–64 had visited a dentist in the last year.
The growing number of dental diseases is expected to create growth opportunities for the market. According to the World Health Organization, in 2020, about 3.5 billion people were affected by dental caries, and about 630 million had periodontal diseases. Furthermore, the rising demand for advanced and portable toothbrush sterilizers is expected to create lucrative opportunities for the market.
Product Insights
The UV sterilization segment led the market and held a share of around 47.7% in 2022. Growing awareness regarding health and hygiene, the rising consumer demand for the products, and the increasing focus of manufacturers on developing innovative products have been driving the demand for toothbrush sterilizers. According to an article published in the Journal of Environmental and Public Health, in July 2019, toothbrush sterilizers are becoming increasingly popular among the people and their demand is growing steadily.
Moreover, the advancements in sterilization technologies and the increasing disposable incomes of consumers are expected to create a positive outlook for the toothbrush sterilizers market. The rising adoption of electric toothbrushes and the growing trend of personal hygiene are further contributing to the growth of the market. Additionally, the increasing demand for advanced technologies such as UV and ozone sterilization are also driving the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. Supermarkets & hypermarkets emerged as a major distribution channel due to the increasing demand for toothbrush sterilizers. These establishments provide a one-stop-shop experience to customers, offering convenience and a wide variety of products. Additionally, supermarkets & hypermarkets also offer promotional discounts and attractive offers on products.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. The rise of e-commerce has enabled customers to purchase products from the comfort of their homes and compare prices. Additionally, it has enabled manufacturers to reach a larger customer base, thereby increasing their sales. Furthermore, the increasing number of social media influencers and advertisements have also contributed to the growth of the online distribution channel.
Type Insights
The UV segment accounted for the largest market share of 68.7% in the year 2021. The rise in the usage of UV sterilizers to reduce the risk of infection due to cross-contamination of bacteria and germs is a key factor driving the growth of this segment. Also, the increasing awareness among consumers regarding the benefits of UV toothbrush sterilizers is likely to propel the segment growth. For instance, in May 2021, Panasonic released a UV toothbrush sterilizer that uses ultraviolet light to clean the bristles of the brush and make them safe for use.
The ultrasonic segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. The increasing acceptance of ultrasonic sterilizers due to their cost-effectiveness and ease of use is driving the growth of this segment. Furthermore, the growing demand for ultrasonic toothbrush sterilizers in the household sector is also boosting the market. For instance, in May 2021, Philips released a new ultrasonic toothbrush sterilizer designed for home use.
Regional Insights
Asia Pacific is expected to be the largest regional market for toothbrush sterilizers and is projected to register a CAGR of 4.2% over the forecast period. The region is anticipated to be driven by the rising awareness about dental hygiene, increasing disposable income, and growing urbanization. In addition, the presence of a large base of potential patients is expected to increase the demand for toothbrush sterilizers in the region.
The market in North America is expected to witness significant growth over the forecast period. This growth can be attributed to the presence of prominent players in the region, such as Philips, Panasonic, and Oral-B, who are actively launching new products to cater to the increasing demand for toothbrush sterilizers. Moreover, the increasing prevalence of dental diseases and the rising focus on dental hygiene are expected to drive the growth of the market in the region.
Financial Projections
In this part of the toothbrush sterilizer business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your toothbrush sterilizer products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a toothbrush sterilizer business comes from the sale of the products, subscriptions, advertising, and partnerships. Here you will find a list with a description of each of them and other possible sources of profit such as special promotions, discounts, and additional services.
Projecting Expenses
In this section, all the regular expenses related to keeping the toothbrush sterilizer business running will be described. The list of operating expenses includes production costs, marketing and advertising, research and development, staff costs, and others.
Key companies & market share insights
Some of the key companies operating in the toothbrush sterilizer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Philips launched a toothbrush sterilizer with UV light technology for sterilizing and sanitizing toothbrushes.
– In August 2022, Oral-B launched the SteriClean, a toothbrush sterilizer with a dry heat sterilization system.
– In October 2022, Arm & Hammer launched the UltraClean, a toothbrush sterilizer with a combination of UV light and ozone technology.
Some of the prominent players in the toothbrush sterilizer market include:
– Philips
– Oral-B
– Arm & Hammer
– Panasonic
– Steripod
– Sterilight
– SteriBrite
– BrushBuddies
– SteriFoam
– Apex Dental Care
Global Toothbrush Sterilizer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global toothbrush sterilizer products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– UV Toothbrush Sterilizers
– Ozone Toothbrush Sterilizers
– Heat Sterilizers
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Offline
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Portable
– Home Use
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Toothbrush Sterilizer Products Market?
[A]: The key drivers of the toothbrush sterilizer products market are increasing awareness of hygiene and safety, growth in the elderly population, and technological advancements in the product. The demand for home-use toothbrush sterilizers is increasing due to the rise in awareness of the harmful effects of using contaminated toothbrushes and the convenience of home-use sterilizers. Additionally, the growing elderly population is also driving the market as the elderly population is more likely to suffer from dental issues. Technological advancements in the product such as the introduction of UV-C LED technology are also driving the market growth.
[Q]: What are the Major Challenges Faced by the Toothbrush Sterilizer Products Market?
[A]: The major challenges faced by the toothbrush sterilizer products market are high cost and lack of awareness. The cost of toothbrush sterilizers is high due to the advanced technology used in the product. Additionally, the lack of awareness is also a major challenge as many people are unaware of the benefits of using a toothbrush sterilizer and the consequences of using a contaminated toothbrush.
[Q]: Who are the Key Players in the Toothbrush Sterilizer Products Market?
[A]: The key players in the toothbrush sterilizer products market are Panasonic Corporation, Koninklijke Philips N.V., Koninklijke Auping B.V., Bausch Health Companies Inc., DenTek Oral Care, Inc., and Waterpik Technologies, Inc.
[Q]: What are the Key Growth Strategies Adopted by the Toothbrush Sterilizer Products Market?
[A]: The key growth strategies adopted by the toothbrush sterilizer products market include product launches and technological advancements. Companies are continuously launching new products to cater to the growing demand for toothbrush sterilizers. Additionally, companies are investing in research and development to introduce advanced technology such as UV-C LED technology in toothbrush sterilizers.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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