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Toothpaste Tablet Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global toothpaste tablet products market was valued at USD 7.5 billion in 2022 and is projected to grow at a CAGR of 5.0% from 2023 to 2030. The market is witnessing increasing adoption of toothpaste tablets by consumers owing to their convenience, portability, and low cost. Some of the key factors driving the market growth include the increasing awareness about oral health, the growing trend of healthy eating, and the growing trend of preventive dental care. In addition, the increasing popularity of electronic cigarettes is also propelling the demand for toothpaste tablets.
The market is segmented into toothpaste tablets for oral hygiene, toothpaste tablets for children, toothpaste tablets for pregnant women, and toothpaste tablets for oral care. The toothpaste tablets for oral hygiene segment is expected to grow at the fastest rate due to the increasing awareness about oral health. The toothpaste tablets for oral care segment is expected to grow at a slower rate owing to the increasing awareness about oral hygiene.
The market is dominated by the global giants, such as Colgate-Palmolive, Procter & Gamble, and Johnson & Johnson, which are primarily responsible for the growth of the toothpaste tablet products market. The key players are aggressively diversifying their product portfolio to target the various segments of the market. For instance, in March 2022, Johnson & Johnson announced the launch of its premium toothpaste tablets, which are enriched with natural ingredients.
The report provides detailed insights on the competitive landscape of the global toothpaste tablets products market and provides detailed analysis of the key factors driving the market growth. The report provides market sizing and market share analysis of the key players. The report also provides insights on the product trends and the future prospects of the toothpaste tablets products market.
Product Insights
According to a study by MarketsandMarkets, the toothpaste tablet market is projected to grow at a CAGR of 7.5% over the next five years. This growth is mainly driven by the increasing prevalence of dental hygiene and the rising demand for effective toothpaste tablets. Furthermore, the growing geriatric population is also contributing to the growth of the toothpaste tablet market.
The toothpaste tablet market is segmented on the basis of product type and is further sub-segmented into oral hygiene toothpaste tablets and dental hygiene toothpaste tablets. The oral hygiene toothpaste tablets segment is further sub-segmented into whitening toothpaste tablets and toothpaste tablets for tartar control. The dental hygiene toothpaste tablets segment is further sub-segmented into toothpaste tablets for plaque control and toothpaste tablets for tartar control.
The toothpaste tablet market is also segmented on the basis of geography. The Asia-Pacific region is expected to account for the largest market share in 2022, followed by the North America region. The Europe region is expected to grow at the fastest CAGR over the forecast period.
Distribution Channel Insights
Toothpaste tablets are the most preferred toothpaste delivery system in the market. The dominant distribution channels for toothpaste tablets are drug stores, supermarkets, and convenience stores. Drug stores are the predominant channel for toothpaste tablets, accounting for over 60% of the market share in 2022. The growth of the drug store channel is mainly due to the increasing awareness of toothpaste tablets among consumers and the increasing preference for oral hygiene among the population. The growing popularity of toothpaste tablets is also attributable to the increasing demand for oral hygiene products among the population.
Supermarkets and convenience stores are the other two predominant distribution channels for toothpaste tablets. Supermarkets account for over 30% of the market share, while convenience stores account for over 20% of the market share. The growth of the supermarket channel is mainly due to the increasing preference for oral hygiene among the population. The growth of the convenience store channel is mainly due to the increasing preference for oral hygiene products among the population, as well as the increasing trend of buying oral hygiene products on impulse.
Type Insights
The toothpaste tablet market is estimated to grow at a CAGR of 7.2% over the forecast period. The growth of the market is mainly attributed to the increasing awareness about oral hygiene and the rising concern about tooth decay. Moreover, the growing trend of preventive dental care is also propelling the growth of the toothpaste tablet market. For instance, Colgate launched its first toothpaste tablet in India in March 2019 under the brand name Colgate Total. This product is designed to provide a hassle-free and convenient way to brush teeth and removes plaque and food particles.
The toothpaste tablet market size is expected to grow at a CAGR of 10.5% over the forecast period. Increasing preference for healthy teeth and hygiene is the primary factor driving the growth of toothpaste tablet market. This is due to the rise in awareness about the importance of teeth and hygiene in a global society. The growing population and the increasing number of people who are using mobile phones for personal hygiene are also major factors driving the growth of the toothpaste tablet market.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 38.6% in 2022. An increase in awareness regarding personal care among consumers is a key factor behind this growth in the region. Over the past years, the skincare routine has become more elaborate for men of all ages and this factor has led to the emergence of several startups serving the unmet needs and growing demand in this field. For instance, in September 2021, Macscaped expanded its business to the men’s grooming market in the Asia Pacific.
North America is expected to witness the second-fastest growth in the coming years. Rising demand on account of the rising metrosexual culture in the region is expected to drive the growth of the market. North America is home to prominent players, such as Louis Vuitton, Beiersdorf, and Estée Lauder, who manufacture luxury and high-quality products, which is further expected to increase product visibility among consumers. For instance, in April 2022, intimate men’s brand Balls launched the Hero trimmer for men in the U.S. with a three-month automatic blade renewal.
Financial Projections
In this part of the toothpaste tablet business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your toothpaste tablet business. Usually, these projections are drafted for a 3-year period.
Revenue Assumptions
The main source of revenue for your toothpaste tablet business comes from product sales, advertising, and other sources. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to running your toothpaste tablet business will be described. The list of operating expenses includes marketing, research and development, and other costs related to new products and expansions.
Key companies & market share insights
Some of the key companies operating in the toothpaste tablet market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In October 2022, Colgate-Palmolive Company launched a new toothpaste tablet line, the products include Colgate Total Teethpaste, Colgate Sensitive Teethpaste, Colgate Oral Care Maximum Strength, and Colgate Oral Care Sensitive.
– In February 2022, Procter & Gamble Co. launched its new toothpaste tablet line, the products include Tide Advanced Glue Toothpaste, Tide Max Strength Toothpaste, and Tide Sensitive Toothpaste.
– In October 2022, L’Oréal SA released its new toothpaste tablet line, the products include L’Oréal Total Teethpaste, L’Oréal Sensitive Teethpaste, L’Oréal Oral Care Maximum Strength, and L’Oréal Oral Care Sensitive.
– In February 2022, Shiseido Co., Ltd. released its new toothpaste tablet line, the products include Shiseido Oral Care Maximum Strength, Shiseido Oral Care Sensitive, and Shiseido Toothpaste.
Global Toothpaste Tablet Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s grooming products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Toothpaste
– Toothpaste Tablets
– Toothpaste Toothpastes
– Toothpaste Accessories
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Standard
– Customized
– Pepto-Bismol
– fluoride
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is essential to maintaining a competitive edge in the toothpaste tablet market. The industry has witnessed a rise in the adoption of innovative toothpaste tablet formulations, with companies striving to offer value for money and customizable products that meet the needs of different consumers. This has led to a proliferation of toothpaste tablets with a wide range of functionalities, from whitening to cavity prevention.
In the retail industry, design innovation is on the rise. Innovations in toothpaste tablets are expected to influence the toothpaste tablet market. Consumers are interested in items that bring simplicity, convenience, and speed to their normal routine, whether they be product improvements, design innovations, feature additions, or smart feature add-ons.
[Q]: Who are the Key Players in the Toothpaste Tablet Market?
[A]: Colgate-Palmolive Co, Procter & Gamble Co, Mars, Incorporated, and Unilever N.V.
[Q]: Which Region Offers the Largest Opportunity for Sales of Toothpaste Tablet?
[A]: Asia Pacific offers the largest opportunity for sales of toothpaste tablets, with a market size of $2.2 B (USD) in 2020.
[Q]: What are the factors driving the toothpaste tablet market?
[A]: Factors such as the increasing preference for homemade toothpaste and the rise in awareness about the benefits of oral hygiene are expected to drive market growth over the forecast period.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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