The global towel warmers products market was valued at USD 4.1 billion in 2022 and is projected to expand at a CAGR of 4.3% from 2023 to 2030. The need to feel comfortable and cozy while taking a bath or shower is one of the key factors driving the market. Towel warmers are appliances that help keep towels warm. They are widely used in hotels, spas, and resorts for a more luxurious experience. The increasing number of high-end hotels and resorts is expected to create lucrative opportunities for the market.

The increasing demand for energy-efficient products is a key factor propelling the market growth. Manufacturers are focusing on introducing towel warmers that are energy-efficient and cost-effective. For instance, in July 2021, Amba Products, a provider of towel warmers and bathroom accessories, launched an energy-efficient line of towel warmers. The company’s new line of towel warmers is designed to conserve energy while providing a luxurious experience.

The increasing focus on renovating existing interiors and incorporating modern concepts to attract customers is driving the market growth. Furthermore, the availability of a wide range of towel warmers in terms of size and styles is further driving the market. For instance, in April 2021, Broan-NuTone, a leading producer of towel warmers, launched a new line of towel warmers. The new line of towel warmers feature an array of styles and sizes to match any bathroom decor.

Moreover, the increasing number of residential and commercial construction activities is positively impacting the market growth. For instance, in May 2021, Oakmont Custom Homes, a California-based homebuilder, began construction on a new residence in San Diego. The new residence features a modern bathroom with a range of luxury features, including a towel warmer. The increasing disposable income and rising purchasing power of consumers are expected to create opportunities for the market.

The increasing trend of using towel warmers in residential spaces is contributing to the market growth. Furthermore, the growing popularity of towel warmers among celebrities and influencers is expected to drive the market in the coming years. For instance, in March 2021, singer and actress Selena Gomez posted a picture of her bathroom with a towel warmer on her Instagram account. The post was liked by over 12 million people, showcasing the increasing popularity of these products.

The freestanding towel warmers segment led the market and accounted for a share of around 33.3% in 2022. The growing popularity of freestanding towel warmers among consumers due to their high portability and convenience is one of the key factors driving the growth of the freestanding towel warmers market. Furthermore, increasing disposable income and rising awareness among consumers regarding the benefits of using towel warmers have also aided the growth of the freestanding towel warmers market.

The wall-mounted towel warmers segment is anticipated to expand at the fastest CAGR of 8.8% over the forecast period. Growing demand for wall-mounted towel warmers due to their aesthetic appeal and space-saving features is one of the key factors driving the growth of the wall-mounted towel warmers segment. Additionally, increasing construction activities in developing countries and rising adoption of smart home technologies are some of the other factors driving the growth of the wall-mounted towel warmers market.

The department stores segment is estimated to account for the largest market share in 2022. The large presence of department stores, especially in North America and Europe, is expected to drive the segment. The convenience of stores in terms of variety & availability of products, easy access, and lower prices as compared to other channels are some of the factors driving the segment. Moreover, department stores also offer free installation services for luxury towel warmers, which is further boosting the segment.

The direct selling segment is predicted to expand at the highest CAGR over the forecast period. This is attributed to the increasing popularity of direct selling among customers due to its advantages such as personalized services and ease of buying. Moreover, direct selling also provides an opportunity to connect with customers and build relationships, which helps companies in gaining a competitive edge. Furthermore, companies are increasingly focusing on expanding their distribution networks through direct selling, particularly in emerging economies of Asia Pacific.

The freestanding towel warmers segment accounted for the largest revenue share of 43.3% in the year 2022. The freestanding towel warmers are widely used as they are cost-effective and can be easily installed without the need for any plumbing work. Also, the ability to move the warmers from one room to another makes them popular among the consumers. The wall mounted towel warmers segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. The increasing demand for luxury bathrooms and aesthetic appeal is driving the demand for wall mounted towel warmers. Also, the increasing trend of smart homes is anticipated to propel the demand for wall mounted towel warmers in the forecasted period.

Europe dominated the market in 2022 and accounted for the largest market share of over 36.3%. Increasing awareness regarding personal hygiene and wellness is expected to drive the regional market growth. Additionally, several countries in Europe are actively engaged in the implementation of energy-efficient technologies, which is expected to fuel the demand for towel warmers in the region. For instance, in April 2022, the European Commission presented its European Green Deal, which aims to make Europe the first climate-neutral continent by 2050.

North America is expected to register the highest CAGR over the forecast period. Increasing demand from the residential sector is expected to drive the regional market growth. Additionally, the presence of prominent players such as Panasonic, Myson, and Honeywell is also expected to propel the regional market growth. For instance, in May 2021, Panasonic launched its new range of towel warmers for residential and commercial applications in the United States.

In this part of the towel warmers products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a towel warmers products business comes from the sale of the product. You can also include other sources of profit such as the sale of related accessories, installation services, and other services related to the product.

Projecting Expenses
In this section, all the regular expenses related to keeping the towel warmers products business running will be described. The list of operating expenses includes the cost of the product, wages, marketing, advertising, utilities, insurance policies, and others.

Some of the key companies operating in the towel warmers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Stiebel Eltron launched the Turbo towel warmer, a wall-mounted electric towel warmer with an integrated fan to help maintain a consistent temperature.

– In August 2022, Amba Products launched the Radiant towel warmer, a curved stainless steel towel warmer designed to provide a comfortable and warm towel.

– In October 2022, Broan launched the Elite towel warmer, a wall-mounted towel warmer that can be used to warm towels, robes, and blankets.

Some of the prominent players in the towel warmers market include:

– Stiebel Eltron
– Amba Products
– Broan
– Comfort Zone
– Heatwave
– Myson
– Mr. Steam
– WarmlyYours
– Amba Radiant
– Homegear

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global towel warmers products market based on product, end user, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Towel Warmers
– Towel Rails
– Heated Towel Rails

2. End User Outlook (Revenue, USD Million, 2017 – 2030)

– Residential
– Commercial

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Applications of Towel Warmers?
[A]: Towel warmers are mainly used in commercial and residential settings. In residential settings, they are primarily used in bathrooms and laundry rooms, while in commercial settings they are primarily used in spas, salons, hotels, and resorts.

[Q]: Who are the Key Players in the Towel Warmers Market?
[A]: Some of the key players in the Towel Warmers Market include Kohler Co., Moen Inc., Jacuzzi Brands LLC, Ambiance Towel Warmers, Signature Hardware, and Symmons Industries Inc.

[Q]: What is the Potential of Product Innovation?
[A]: Manufacturers are focusing on introducing new designs and products to the market. Innovations in materials, design, and features are also driving the demand for towel warmers. For instance, the introduction of smart features such as automated temperature control and remote operation is expected to increase the demand for towel warmers.

[Q]: What are the Factors Driving the Towel Warmers Market?
[A]: The demand for towel warmers is driven by factors such as increasing consumer preference for luxury and convenience, increasing disposable income, and growing consumer awareness regarding the health benefits of using towel warmers.

[Q]: Which Region Offers the Largest Opportunity for Sales of Towel Warmers?
[A]: North America is expected to be the largest regional market for towel warmers, followed by Europe. This is attributed to the presence of a large number of well-established players, increasing consumer spending, and technological advancements in the region.